{"id":"https://openalex.org/W157638879","doi":null,"title":"When Do Political Ideologies Affect Brand Extension Evaluation? The Role of Analytic Versus Holistic Mindsets","display_name":"When Do Political Ideologies Affect Brand Extension Evaluation? The Role of Analytic Versus Holistic Mindsets","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W157638879","mag":"157638879"},"language":"en","primary_location":{"id":"pmh:oai:scholarcommons.sc.edu:etd-3962","doi":null,"is_oa":true,"landing_page_url":"https://scholarcommons.sc.edu/etd/2956","pdf_url":"https://scholarcommons.sc.edu/etd/2956","source":{"id":"https://openalex.org/S4306401386","display_name":"Scholar Commons (University of South Carolina)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I155781252","host_organization_name":"University of South Carolina","host_organization_lineage":["https://openalex.org/I155781252"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Theses and Dissertations","raw_type":"text"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://scholarcommons.sc.edu/etd/2956","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5089554200","display_name":"Crist\u00f3bal Barra","orcid":"https://orcid.org/0000-0002-4862-5080","observed_orcids":["https://orcid.org/0000-0002-4862-5080"]},"institutions":[{"id":"https://openalex.org/I155781252","display_name":"University of South Carolina","ror":"https://ror.org/02b6qw903","country_code":"US","type":"education","lineage":["https://openalex.org/I155781252"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Crist\u00f3bal Barra","raw_affiliation_strings":["University of South Carolina"],"raw_orcid":"https://orcid.org/0000-0002-4862-5080","affiliations":[{"raw_affiliation_string":"University of South Carolina","institution_ids":["https://openalex.org/I155781252"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5089554200"],"corresponding_institution_ids":["https://openalex.org/I155781252"],"apc_list":null,"apc_paid":null,"fwci":0.7924,"has_fulltext":true,"cited_by_count":5,"citation_normalized_percentile":{"value":0.82070951,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/political-ideology","display_name":"political ideology","score":0.9750000238418579},{"id":"https://openalex.org/keywords/brand-extension-evaluation","display_name":"brand extension evaluation","score":0.8579999804496765},{"id":"https://openalex.org/keywords/liberals-versus-conservatives","display_name":"liberals versus conservatives","score":0.7620000243186951},{"id":"https://openalex.org/keywords/novelty-seeking","display_name":"novelty seeking","score":0.5879999995231628},{"id":"https://openalex.org/keywords/self-concept","display_name":"self-concept","score":0.7760000228881836}],"concepts":[{"id":"https://openalex.org/C158071213","wikidata":"https://www.wikidata.org/wiki/Q7257","display_name":"Ideology","level":3,"score":0.8088221549987793},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.7276924252510071},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.6537864208221436},{"id":"https://openalex.org/C2778029271","wikidata":"https://www.wikidata.org/wiki/Q5421931","display_name":"Extension (predicate logic)","level":2,"score":0.64723140001297},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.4409673810005188},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.4363557994365692},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.43303272128105164},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.4219525456428528},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.3234592080116272},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2719348669052124},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.12917950749397278},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.10906252264976501},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.069681316614151},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.05983564257621765},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:scholarcommons.sc.edu:etd-3962","doi":null,"is_oa":true,"landing_page_url":"https://scholarcommons.sc.edu/etd/2956","pdf_url":"https://scholarcommons.sc.edu/etd/2956","source":{"id":"https://openalex.org/S4306401386","display_name":"Scholar Commons (University of South Carolina)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I155781252","host_organization_name":"University of South Carolina","host_organization_lineage":["https://openalex.org/I155781252"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Theses and Dissertations","raw_type":"text"},{"id":"mag:157638879","doi":null,"is_oa":false,"landing_page_url":"https://scholarcommons.sc.edu/cgi/viewcontent.cgi?article=3962&context=etd","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:scholarcommons.sc.edu:etd-3962","doi":null,"is_oa":true,"landing_page_url":"https://scholarcommons.sc.edu/etd/2956","pdf_url":"https://scholarcommons.sc.edu/etd/2956","source":{"id":"https://openalex.org/S4306401386","display_name":"Scholar Commons (University of South Carolina)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I155781252","host_organization_name":"University of South Carolina","host_organization_lineage":["https://openalex.org/I155781252"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Theses and Dissertations","raw_type":"text"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320323458","display_name":"Universidad de Chile","ror":"https://ror.org/047gc3g35"}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W157638879.pdf","grobid_xml":"https://content.openalex.org/works/W157638879.grobid-xml"},"referenced_works_count":132,"referenced_works":["https://openalex.org/W15225132","https://openalex.org/W119893790","https://openalex.org/W145649152","https://openalex.org/W398072083","https://openalex.org/W1488623428","https://openalex.org/W1503049217","https://openalex.org/W1506587406","https://openalex.org/W1561434399","https://openalex.org/W1846925334","https://openalex.org/W1918736796","https://openalex.org/W1951308502","https://openalex.org/W1966585245","https://openalex.org/W1969863185","https://openalex.org/W1977497316","https://openalex.org/W1980375822","https://openalex.org/W1982746902","https://openalex.org/W1983176749","https://openalex.org/W1983279047","https://openalex.org/W1983298715","https://openalex.org/W1985065714","https://openalex.org/W1986215712","https://openalex.org/W1988255062","https://openalex.org/W1990890055","https://openalex.org/W1991218014","https://openalex.org/W1991748742","https://openalex.org/W1998423502","https://openalex.org/W2001363630","https://openalex.org/W2002918627","https://openalex.org/W2003273378","https://openalex.org/W2007179372","https://openalex.org/W2007427249","https://openalex.org/W2007438247","https://openalex.org/W2008995789","https://openalex.org/W2010125311","https://openalex.org/W2011108824","https://openalex.org/W2015126037","https://openalex.org/W2015141186","https://openalex.org/W2017014894","https://openalex.org/W2017868438","https://openalex.org/W2023599320","https://openalex.org/W2026055877","https://openalex.org/W2026177024","https://openalex.org/W2028877067","https://openalex.org/W2028964088","https://openalex.org/W2030565061","https://openalex.org/W2033262424","https://openalex.org/W2035625557","https://openalex.org/W2035883044","https://openalex.org/W2039002408","https://openalex.org/W2039130281","https://openalex.org/W2039839947","https://openalex.org/W2043288801","https://openalex.org/W2043358607","https://openalex.org/W2045828487","https://openalex.org/W2048930909","https://openalex.org/W2049687870","https://openalex.org/W2050160040","https://openalex.org/W2050978732","https://openalex.org/W2051381704","https://openalex.org/W2054266047","https://openalex.org/W2054445680","https://openalex.org/W2055905813","https://openalex.org/W2057819220","https://openalex.org/W2059258410","https://openalex.org/W2061737517","https://openalex.org/W2062912008","https://openalex.org/W2063169022","https://openalex.org/W2067442402","https://openalex.org/W2067901242","https://openalex.org/W2068370029","https://openalex.org/W2071805409","https://openalex.org/W2073357777","https://openalex.org/W2075532150","https://openalex.org/W2076142767","https://openalex.org/W2083945889","https://openalex.org/W2086438570","https://openalex.org/W2087332987","https://openalex.org/W2094258766","https://openalex.org/W2094376507","https://openalex.org/W2095119641","https://openalex.org/W2096296573","https://openalex.org/W2097031448","https://openalex.org/W2098131318","https://openalex.org/W2098314517","https://openalex.org/W2099501977","https://openalex.org/W2100315372","https://openalex.org/W2107605390","https://openalex.org/W2110278807","https://openalex.org/W2110879827","https://openalex.org/W2111771113","https://openalex.org/W2113238885","https://openalex.org/W2119299108","https://openalex.org/W2119432837","https://openalex.org/W2122992676","https://openalex.org/W2124758073","https://openalex.org/W2125377958","https://openalex.org/W2128106636","https://openalex.org/W2131706805","https://openalex.org/W2134661443","https://openalex.org/W2136020211","https://openalex.org/W2138609016","https://openalex.org/W2139340369","https://openalex.org/W2142425122","https://openalex.org/W2144562452","https://openalex.org/W2146450727","https://openalex.org/W2147486841","https://openalex.org/W2149403824","https://openalex.org/W2154611637","https://openalex.org/W2154900991","https://openalex.org/W2162932673","https://openalex.org/W2163984563","https://openalex.org/W2166781236","https://openalex.org/W2167648018","https://openalex.org/W2174579691","https://openalex.org/W2177483485","https://openalex.org/W2178049727","https://openalex.org/W2181024682","https://openalex.org/W2219915788","https://openalex.org/W2224402492","https://openalex.org/W2243823157","https://openalex.org/W2314273588","https://openalex.org/W2321286446","https://openalex.org/W2323569584","https://openalex.org/W2327973342","https://openalex.org/W2330975606","https://openalex.org/W2421998618","https://openalex.org/W2440132871","https://openalex.org/W2610303529","https://openalex.org/W2944013114","https://openalex.org/W3125011042","https://openalex.org/W4236213745","https://openalex.org/W4249426557"],"related_works":["https://openalex.org/W2434557100","https://openalex.org/W7099804581","https://openalex.org/W2744497315","https://openalex.org/W6980759231","https://openalex.org/W2566361594","https://openalex.org/W4252259648","https://openalex.org/W2904078140","https://openalex.org/W2181024682","https://openalex.org/W2130651055","https://openalex.org/W3159378408"],"abstract_inverted_index":{"Political":[0],"ideologies":[1,20,95,169],"are":[2,50,73,96,138,156,170,184,199,240],"becoming":[3],"an":[4,146,202],"important":[5,265],"focus":[6],"of":[7,18,24,30,86,93,101,110,115,237],"attention":[8],"in":[9,83,128,139,145,195,245,253],"the":[10,16,84,91,113,164,173,176,181,213,216,268],"marketing":[11],"literature.":[12],"This":[13],"research":[14,120,151],"examines":[15],"impact":[17],"political":[19,94,159],"on":[21,98],"consumers\u2019":[22],"evaluation":[23],"brand":[25,43,88,126,214,251],"extensions.":[26,89],"In":[27,117],"a":[28,129,140,196,246,254],"series":[29],"six":[31],"studies,":[32],"this":[33,119,150],"work":[34],"shows":[35,121,152],"how,":[36],"and":[37,56,69,103,219,242,271],"under":[38],"what":[39],"conditions,":[40],"liberals":[41,49,72,123,220],"evaluate":[42,124,249],"extensions":[44,127,252],"differently":[45],"than":[46],"conservatives.":[47],"Because":[48],"more":[51,77,130,255],"open":[52],"to":[53,58,75,79,134,172,189,204,210,212,223,232],"new":[54,80],"experiences,":[55],"tend":[57],"seek":[59,190],"novelty,":[60],"while":[61],"conservatives":[62],"show":[63,179],"stronger":[64],"preferences":[65],"for":[66,267,272],"order,":[67],"structure,":[68],"conventional":[70],"things,":[71],"expected":[74],"react":[76],"favorably":[78],"stimuli,":[81],"as":[82],"case":[85],"dissimilar":[87,125,250],"However,":[90],"effects":[92,155,165,183,217],"dependent":[97],"some":[99],"degree":[100],"activation,":[102],"it":[104],"is":[105,229],"expected,":[106],"that":[107,122,153,163,180],"broader":[108],"styles":[109],"thinking":[111],"facilitate":[112],"expression":[114],"ideologies.":[116],"particular,":[118],"favorable":[131,256],"way":[132,257],"(compared":[133],"conservatives)":[135],"when":[136,168,227],"consumers":[137,194,244],"holistic":[141,197,247],"mindset,":[142],"but":[143],"not":[144],"analytic":[147],"mindset.":[148],"Moreover,":[149],"these":[154],"bounded":[157],"by":[158,186],"ideology":[160],"centrality":[161],"such":[162],"emerge":[166],"only":[167],"central":[171],"self-concept.":[174],"Finally,":[175],"findings":[177,236,263],"also":[178],"proposed":[182],"driven":[185],"liberals\u2019":[187],"need":[188],"novelty.":[191],"When":[192],"liberal":[193,243],"mindset":[198,248],"provided":[200],"with":[201,259],"opportunity":[203,231],"satiate":[205,233],"their":[206],"novelty-seeking":[207,234],"goals":[208],"prior":[209],"exposure":[211],"extension,":[215],"dissipate":[218],"respond":[221],"similar":[222],"conservative":[224,260],"consumers.":[225,261],"Conversely,":[226],"there":[228],"no":[230],"goals,":[235],"previous":[238],"studies":[239],"replicated,":[241],"compared":[258],"These":[262],"have":[264],"implications":[266],"branding":[269],"literature":[270],"marketers.":[273]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2017,"cited_by_count":1}],"updated_date":"2026-11-06T12:05:46.655746","created_date":"2016-06-24T00:00:00"}