{"id":"https://openalex.org/W1572324734","doi":null,"title":"Critical issues in social marketing: a review and research agenda","display_name":"Critical issues in social marketing: a review and research agenda","publication_year":2008,"publication_date":"2008-01-01","ids":{"openalex":"https://openalex.org/W1572324734","mag":"1572324734"},"language":"en","primary_location":{"id":"pmh:oai:oro.open.ac.uk:20497","doi":null,"is_oa":false,"landing_page_url":"https://oro.open.ac.uk/20497/1/Gordon_et_al.doc","pdf_url":null,"source":{"id":"https://openalex.org/S4377196284","display_name":"Open Research Online - ORO (The Open University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I204136569","host_organization_name":"The Open University","host_organization_lineage":["https://openalex.org/I204136569"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"","raw_type":"Book Section"},"volume":null,"type":"book-chapter","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5102928781","display_name":"Ross Gordon","orcid":"https://orcid.org/0000-0003-1034-8695","observed_orcids":["https://orcid.org/0000-0003-1034-8695"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ross Gordon","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-1034-8695","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5056366894","display_name":"Laura McDermott","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Laura McDermott","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5003378253","display_name":"Gerard Hastings","orcid":"https://orcid.org/0000-0002-9463-8480","observed_orcids":["https://orcid.org/0000-0002-9463-8480"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Gerard Hastings","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-9463-8480","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":4.8598,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.92797495,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11542","display_name":"Behavioral Health and Interventions","score":0.46700000762939453,"subfield":{"id":"https://openalex.org/subfields/3202","display_name":"Applied Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11542","display_name":"Behavioral Health and Interventions","score":0.46700000762939453,"subfield":{"id":"https://openalex.org/subfields/3202","display_name":"Applied Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12041","display_name":"Public Health Policies and Education","score":0.37770000100135803,"subfield":{"id":"https://openalex.org/subfields/2739","display_name":"Public Health, Environmental and Occupational Health"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T12196","display_name":"Community Health and Development","score":0.04540000110864639,"subfield":{"id":"https://openalex.org/subfields/2739","display_name":"Public Health, Environmental and Occupational Health"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-marketing","display_name":"social marketing","score":1.0},{"id":"https://openalex.org/keywords/social-marketing-theory","display_name":"social marketing theory","score":0.5820000171661377},{"id":"https://openalex.org/keywords/health-behavior-change","display_name":"health behavior change","score":0.8040000200271606},{"id":"https://openalex.org/keywords/social-behavior-change","display_name":"social behavior change","score":0.9629999995231628},{"id":"https://openalex.org/keywords/evidence-base","display_name":"evidence base","score":0.8600000143051147},{"id":"https://openalex.org/keywords/research-agenda","display_name":"research agenda","score":0.7250000238418579}],"concepts":[{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.6531668901443481},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.5762695074081421},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5324267745018005},{"id":"https://openalex.org/C536812576","wikidata":"https://www.wikidata.org/wiki/Q17157275","display_name":"Public Sector Marketing","level":5,"score":0.5243592262268066},{"id":"https://openalex.org/C15306905","wikidata":"https://www.wikidata.org/wiki/Q6770925","display_name":"Marketing science","level":4,"score":0.5066230893135071},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.4950200915336609},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.4589866101741791},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.41330254077911377},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.4130435585975647},{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.41206106543540955},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3445194959640503},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.34069037437438965},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.2917900085449219}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:oro.open.ac.uk:20497","doi":null,"is_oa":false,"landing_page_url":"https://oro.open.ac.uk/20497/1/Gordon_et_al.doc","pdf_url":null,"source":{"id":"https://openalex.org/S4377196284","display_name":"Open Research Online - ORO (The Open University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I204136569","host_organization_name":"The Open University","host_organization_lineage":["https://openalex.org/I204136569"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"","raw_type":"Book Section"},{"id":"pmh:oai:eprints.qut.edu.au:214676","doi":null,"is_oa":false,"landing_page_url":"https://www.taylorfrancis.com/books/e/9780429241000","pdf_url":null,"source":{"id":"https://openalex.org/S4306402607","display_name":"QUT ePrints (Queensland University of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I160993911","host_organization_name":"Queensland University of Technology","host_organization_lineage":["https://openalex.org/I160993911"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"The Routledge Companion to Nonprofit Marketing","raw_type":"Chapter in Book, Report or Conference volume"},{"id":"mag:1572324734","doi":null,"is_oa":false,"landing_page_url":"http://oro.open.ac.uk/20497/","pdf_url":null,"source":{"id":"https://openalex.org/S4306463855","display_name":"Routledge eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"ebook platform"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Routledge eBooks","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":47,"referenced_works":["https://openalex.org/W1502236650","https://openalex.org/W1560651700","https://openalex.org/W1967923570","https://openalex.org/W1971080176","https://openalex.org/W1971898196","https://openalex.org/W1972975169","https://openalex.org/W1984066933","https://openalex.org/W1985883274","https://openalex.org/W1986801650","https://openalex.org/W2000238591","https://openalex.org/W2017182975","https://openalex.org/W2020992225","https://openalex.org/W2026916715","https://openalex.org/W2031306600","https://openalex.org/W2041947112","https://openalex.org/W2044602170","https://openalex.org/W2051115011","https://openalex.org/W2055944535","https://openalex.org/W2059422981","https://openalex.org/W2059518795","https://openalex.org/W2066372342","https://openalex.org/W2066655538","https://openalex.org/W2067189560","https://openalex.org/W2068979860","https://openalex.org/W2075747208","https://openalex.org/W2083331768","https://openalex.org/W2086352729","https://openalex.org/W2088769270","https://openalex.org/W2092049210","https://openalex.org/W2095520382","https://openalex.org/W2098667370","https://openalex.org/W2106211086","https://openalex.org/W2106500621","https://openalex.org/W2107443115","https://openalex.org/W2110761394","https://openalex.org/W2111988317","https://openalex.org/W2115722335","https://openalex.org/W2125785987","https://openalex.org/W2131887176","https://openalex.org/W2139962124","https://openalex.org/W2141335077","https://openalex.org/W2143211852","https://openalex.org/W2146242670","https://openalex.org/W2149582704","https://openalex.org/W2158421939","https://openalex.org/W2171884968","https://openalex.org/W3006996030"],"related_works":["https://openalex.org/W2508353627","https://openalex.org/W2124838571","https://openalex.org/W7100655522","https://openalex.org/W1722959746","https://openalex.org/W4224274541","https://openalex.org/W115781562","https://openalex.org/W1971898196","https://openalex.org/W2097001134","https://openalex.org/W2982120611","https://openalex.org/W7034107208"],"abstract_inverted_index":{"Social":[0],"marketing":[1,59,78,89,116],"has":[2,14],"enjoyed":[3],"a":[4,17,22,55,62,106],"period":[5],"of":[6,43,57,76,134],"evolution":[7,73],"and":[8,19,27,47,60,74,84,95,104,127,132],"growth":[9,75],"in":[10,113],"recent":[11],"years.":[12],"It":[13,68],"matured":[15],"as":[16],"discipline":[18],"is":[20,36],"currently":[21],"key":[23,81],"contributor":[24],"to":[25,40,123],"social":[26,44,58,77,88,97,115,125,135],"health":[28],"behaviour":[29],"change":[30],"efforts":[31],"globally":[32],"(Andreasen":[33],"2003).":[34],"Now":[35],"an":[37,101],"opportune":[38],"time":[39],"take":[41],"stock":[42],"marketing\u2019s":[45],"progress":[46],"review":[48,56],"its":[49],"current":[50],"challenges.":[51],"This":[52],"chapter":[53],"provides":[54],"offers":[61],"research":[63,107],"agenda":[64],"for":[65],"the":[66,72,87,130],"future.":[67],"begins":[69],"by":[70],"examining":[71],"before":[79],"addressing":[80],"contemporary":[82],"issues":[83],"challenges":[85],"within":[86],"field.":[90],"These":[91],"include:":[92],"Y":[93,99,109,120,128],"defining":[94],"conceptualizing":[96],"marketing;":[98,126],"building":[100],"evidence":[102],"base":[103],"creating":[105],"agenda;":[108],"identifying":[110],"new":[111],"areas":[112],"which":[114],"can":[117],"be":[118],"applied;":[119],"considering":[121],"how":[122],"market":[124],"ensuring":[129],"sustainability":[131],"durability":[133],"marketing.":[136]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-04T09:36:47.201465","created_date":"2016-06-24T00:00:00"}
