{"id":"https://openalex.org/W1568898192","doi":"https://doi.org/10.2139/ssrn.340540","title":"Homogenization and Cultural Differentiation of Customer Expectations in Global Segments: The Case of Business Executives","display_name":"Homogenization and Cultural Differentiation of Customer Expectations in Global Segments: The Case of Business Executives","publication_year":2003,"publication_date":"2003-01-01","ids":{"openalex":"https://openalex.org/W1568898192","doi":"https://doi.org/10.2139/ssrn.340540","mag":"1568898192"},"language":"en","primary_location":{"id":"doi:10.2139/ssrn.340540","doi":"https://doi.org/10.2139/ssrn.340540","is_oa":true,"landing_page_url":"https://doi.org/10.2139/ssrn.340540","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},"volume":null,"type":"preprint","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.2139/ssrn.340540","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5004857121","display_name":"Laurette Dub\u00e9","orcid":"https://orcid.org/0000-0002-4118-9810","observed_orcids":["https://orcid.org/0000-0002-4118-9810"]},"institutions":[{"id":"https://openalex.org/I5023651","display_name":"McGill University","ror":"https://ror.org/01pxwe438","country_code":"CA","type":"education","lineage":["https://openalex.org/I5023651"]}],"countries":["CA"],"is_corresponding":true,"raw_author_name":"Laurette Dube","raw_affiliation_strings":["McGill University - Desautels Faculty of Management, 1001 Sherbrooke St. West, Montreal, Quebec H3A1G5 H3A 2M1, Canada","McGill University - Desautels Faculty of Management"],"raw_orcid":"https://orcid.org/0000-0002-4118-9810","affiliations":[{"raw_affiliation_string":"McGill University - Desautels Faculty of Management, 1001 Sherbrooke St. West, Montreal, Quebec H3A1G5 H3A 2M1, Canada","institution_ids":["https://openalex.org/I5023651"]},{"raw_affiliation_string":"McGill University - Desautels Faculty of Management","institution_ids":["https://openalex.org/I5023651"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5011522633","display_name":"Amitava Chattopadhyay","orcid":"https://orcid.org/0000-0001-5150-4995","observed_orcids":["https://orcid.org/0000-0001-5150-4995"]},"institutions":[{"id":"https://openalex.org/I102272798","display_name":"INSEAD","ror":"https://ror.org/00ghzk478","country_code":"FR","type":"education","lineage":["https://openalex.org/I102272798"]},{"id":"https://openalex.org/I4210149427","display_name":"INSEAD","ror":"https://ror.org/05qxkh644","country_code":"AE","type":"education","lineage":["https://openalex.org/I102272798","https://openalex.org/I4210149427"]},{"id":"https://openalex.org/I4210152270","display_name":"INSEAD","ror":"https://ror.org/05ynf4333","country_code":"SG","type":"education","lineage":["https://openalex.org/I102272798","https://openalex.org/I4210152270"]}],"countries":["AE","FR","SG"],"is_corresponding":false,"raw_author_name":"Amitava Chattopadhyay","raw_affiliation_strings":["INSEAD - Marketing, Boulevard de Constance, Fontainebleau, 77305, France","INSEAD - Marketing"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"INSEAD - Marketing, Boulevard de Constance, Fontainebleau, 77305, France","institution_ids":["https://openalex.org/I102272798"]},{"raw_affiliation_string":"INSEAD - Marketing","institution_ids":["https://openalex.org/I102272798","https://openalex.org/I4210149427","https://openalex.org/I4210152270"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5007966023","display_name":"Bernd H. Schmitt","orcid":"https://orcid.org/0000-0002-5129-0912","observed_orcids":["https://orcid.org/0000-0002-5129-0912"]},"institutions":[{"id":"https://openalex.org/I78577930","display_name":"Columbia University","ror":"https://ror.org/00hj8s172","country_code":"US","type":"education","lineage":["https://openalex.org/I78577930"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Bernd H. Schmitt","raw_affiliation_strings":["Columbia Business School - International Business, New York, NY, United States","Columbia Business School - International Business"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Columbia Business School - International Business, New York, NY, United States","institution_ids":["https://openalex.org/I78577930"]},{"raw_affiliation_string":"Columbia Business School - International Business","institution_ids":["https://openalex.org/I78577930"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5018434024","display_name":"Ehsan ul Haque","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I207789805","display_name":"Lahore University of Management Sciences","ror":"https://ror.org/05b5x4a35","country_code":"PK","type":"education","lineage":["https://openalex.org/I207789805"]}],"countries":["PK"],"is_corresponding":false,"raw_author_name":"Ehsan ul Haque","raw_affiliation_strings":["Lahore University of Management Sciences, D.H.A, Lahore Cantt, Lahore, Punjab 54792, Pakistan","Lahore University of Management Sciences"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Lahore University of Management Sciences, D.H.A, Lahore Cantt, Lahore, Punjab 54792, Pakistan","institution_ids":["https://openalex.org/I207789805"]},{"raw_affiliation_string":"Lahore University of Management Sciences","institution_ids":["https://openalex.org/I207789805"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5075391332","display_name":"Sangman Han","orcid":"https://orcid.org/0000-0003-3854-1876","observed_orcids":["https://orcid.org/0000-0003-3854-1876"]},"institutions":[{"id":"https://openalex.org/I848706","display_name":"Sungkyunkwan University","ror":"https://ror.org/04q78tk20","country_code":"KR","type":"education","lineage":["https://openalex.org/I848706"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Sangman Han","raw_affiliation_strings":["Sungkyunkwan University - School of Management, 53 Myeongnyun-dong 3-ga Jongno-ju, Guro-gu, Seoul, 110-745, Korea, Republic of (South Korea)","Sungkyunkwan University - School of Management"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sungkyunkwan University - School of Management, 53 Myeongnyun-dong 3-ga Jongno-ju, Guro-gu, Seoul, 110-745, Korea, Republic of (South Korea)","institution_ids":["https://openalex.org/I848706"]},{"raw_affiliation_string":"Sungkyunkwan University - School of Management","institution_ids":["https://openalex.org/I848706"]}]}],"institutions":[],"countries_distinct_count":7,"institutions_distinct_count":7,"corresponding_author_ids":["https://openalex.org/A5004857121"],"corresponding_institution_ids":["https://openalex.org/I5023651"],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11454","display_name":"Cultural Differences and Values","score":0.39399999380111694,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11454","display_name":"Cultural Differences and Values","score":0.39399999380111694,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.27149999141693115,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.2483000010251999,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-expectations","display_name":"customer expectations","score":0.9459999799728394},{"id":"https://openalex.org/keywords/homogenization","display_name":"homogenization","score":0.8510000109672546},{"id":"https://openalex.org/keywords/cultural-differentiation","display_name":"cultural differentiation","score":0.9520000219345093},{"id":"https://openalex.org/keywords/corporate-executives","display_name":"business executives","score":0.9070000052452087},{"id":"https://openalex.org/keywords/cross-cultural-variation","display_name":"cross-cultural variation","score":0.6340000033378601},{"id":"https://openalex.org/keywords/national-culture","display_name":"national culture","score":0.6679999828338623},{"id":"https://openalex.org/keywords/local-adaptation","display_name":"local adaptation","score":0.7200000286102295},{"id":"https://openalex.org/keywords/means-ends-analysis","display_name":"means-ends analysis","score":0.5619999766349792},{"id":"https://openalex.org/keywords/international-consumers","display_name":"international consumers","score":0.39100000262260437},{"id":"https://openalex.org/keywords/north-america","display_name":"North America","score":0.6169999837875366},{"id":"https://openalex.org/keywords/east-asia","display_name":"East Asia","score":0.9990000128746033},{"id":"https://openalex.org/keywords/south-asia","display_name":"South Asia","score":0.9990000128746033}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6051757335662842},{"id":"https://openalex.org/C2778722038","wikidata":"https://www.wikidata.org/wiki/Q17030643","display_name":"Homogenization (climate)","level":3,"score":0.5595812797546387},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4602879583835602},{"id":"https://openalex.org/C130217890","wikidata":"https://www.wikidata.org/wiki/Q47041","display_name":"Biodiversity","level":2,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.2139/ssrn.340540","doi":"https://doi.org/10.2139/ssrn.340540","is_oa":true,"landing_page_url":"https://doi.org/10.2139/ssrn.340540","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"}],"best_oa_location":{"id":"doi:10.2139/ssrn.340540","doi":"https://doi.org/10.2139/ssrn.340540","is_oa":true,"landing_page_url":"https://doi.org/10.2139/ssrn.340540","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":2,"referenced_works":["https://openalex.org/W4235636081","https://openalex.org/W4240962187"],"related_works":["https://openalex.org/W2467553139","https://openalex.org/W2703511529","https://openalex.org/W2210439336","https://openalex.org/W3045336531","https://openalex.org/W331061246","https://openalex.org/W6992860683","https://openalex.org/W2128925109","https://openalex.org/W2144216350","https://openalex.org/W2339920370","https://openalex.org/W2102426967"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2016-06-24T00:00:00"}
