{"id":"https://openalex.org/W1565780226","doi":"https://doi.org/10.1300/j057v02n02_07","title":"U.S. Advertising Agency Productivity","display_name":"U.S. Advertising Agency Productivity","publication_year":1994,"publication_date":"1994-06-06","ids":{"openalex":"https://openalex.org/W1565780226","doi":"https://doi.org/10.1300/j057v02n02_07","mag":"1565780226"},"language":"en","primary_location":{"id":"doi:10.1300/j057v02n02_07","doi":"https://doi.org/10.1300/j057v02n02_07","is_oa":false,"landing_page_url":"https://doi.org/10.1300/j057v02n02_07","pdf_url":null,"source":{"id":"https://openalex.org/S203223212","display_name":"Journal of Promotion Management","issn_l":"1049-6491","issn":["1049-6491","1540-7594"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core","jufo-1","norway-1","poland-20","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Promotion Management","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5050594164","display_name":"Michael Tucker","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I126350171","display_name":"Fairfield University","ror":"https://ror.org/04z49n283","country_code":"US","type":"education","lineage":["https://openalex.org/I126350171"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Michael Tucker","raw_affiliation_strings":["Associate Professor of Finance, Fairfield University, Fairfield, CT, 06430"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Associate Professor of Finance, Fairfield University, Fairfield, CT, 06430","institution_ids":["https://openalex.org/I126350171"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5050594164"],"corresponding_institution_ids":["https://openalex.org/I126350171"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.26626094,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"2","issue":"2","first_page":"101","last_page":"114"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10019","display_name":"Corporate Finance and Governance","score":0.7304999828338623,"subfield":{"id":"https://openalex.org/subfields/2003","display_name":"Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10019","display_name":"Corporate Finance and Governance","score":0.7304999828338623,"subfield":{"id":"https://openalex.org/subfields/2003","display_name":"Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11043","display_name":"Merger and Competition Analysis","score":0.10419999808073044,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12851","display_name":"Firm Innovation and Growth","score":0.0835999995470047,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising-agencies","display_name":"advertising agencies","score":0.9259999990463257},{"id":"https://openalex.org/keywords/mergers-and-acquisitions","display_name":"mergers and acquisitions","score":0.9919999837875366},{"id":"https://openalex.org/keywords/firm-size","display_name":"firm size","score":0.9049999713897705},{"id":"https://openalex.org/keywords/post-merger-performance","display_name":"post-merger performance","score":0.8140000104904175},{"id":"https://openalex.org/keywords/advertising-industry","display_name":"advertising industry","score":0.4059999883174896},{"id":"https://openalex.org/keywords/growth-strategy","display_name":"growth strategy","score":0.5019999742507935},{"id":"https://openalex.org/keywords/employee-income","display_name":"employee income","score":0.4860000014305115}],"concepts":[{"id":"https://openalex.org/C108170787","wikidata":"https://www.wikidata.org/wiki/Q3951828","display_name":"Agency (philosophy)","level":2,"score":0.8224388360977173},{"id":"https://openalex.org/C204983608","wikidata":"https://www.wikidata.org/wiki/Q2111958","display_name":"Productivity","level":2,"score":0.7489885687828064},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6917621493339539},{"id":"https://openalex.org/C548217281","wikidata":"https://www.wikidata.org/wiki/Q731112","display_name":"Mergers and acquisitions","level":2,"score":0.6393657922744751},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5232604742050171},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4413052201271057},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.21933996677398682},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.13902470469474792},{"id":"https://openalex.org/C50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","level":1,"score":0.06359991431236267},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1300/j057v02n02_07","doi":"https://doi.org/10.1300/j057v02n02_07","is_oa":false,"landing_page_url":"https://doi.org/10.1300/j057v02n02_07","pdf_url":null,"source":{"id":"https://openalex.org/S203223212","display_name":"Journal of Promotion Management","issn_l":"1049-6491","issn":["1049-6491","1540-7594"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core","jufo-1","norway-1","poland-20","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Promotion Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.6452000141143799}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1999975262","https://openalex.org/W1975316541","https://openalex.org/W2156596718","https://openalex.org/W2085511904","https://openalex.org/W3161162912","https://openalex.org/W4414378920","https://openalex.org/W2133324064","https://openalex.org/W2095517833","https://openalex.org/W2265123185","https://openalex.org/W6982397470"],"abstract_inverted_index":{"Advertising":[0],"agency":[1,35,44],"growth":[2,110],"through":[3],"mergers":[4,38],"and":[5,37,39,71,82],"ac-":[6],"quisitions":[7],"became":[8],"a":[9,51],"common":[10],"strategy":[11,108],"in":[12,20,65,116],"the":[13,17,21,117],"1980s,":[14],"pdculady":[15],"among":[16],"largest":[18],"finns":[19],"indusby,":[22],"yet":[23],"little":[24],"research":[25],"has":[26],"examined":[27],"ils":[28],"effects.":[29],"In":[30],"this":[31],"study,":[32],"U.S.":[33],"advertising":[34,55],"size":[36],"acquisitions":[40],"are":[41],"related":[42],"to":[43,49,100,112],"productivity.":[45],"Size":[46],"was":[47,87],"found":[48],"be":[50,113],"clear":[52],"advantage":[53],"for":[54,89,109],"agencies,":[56],"as":[57],"larger":[58],"firms":[59,93,101],"were":[60],"consis-":[61],"tently":[62],"more":[63],"productive":[64],"both":[66],"b":[67],"i":[68],"g":[69],"s":[70],"gross":[72],"income":[73],"per":[74],"em-":[75],"ployee.":[76],"The":[77],"postmerger":[78],"performance":[79],"of":[80,91,102],"merging":[81],"acquiring":[83],"ad-":[84],"vertising":[85],"agencies":[86],"worse":[88],"most":[90],"those":[92],"than":[94],"their":[95],"prior":[96],"Formance":[97],"when":[98],"compared":[99],"similar":[103],"size,":[104],"indicating":[105],"that":[106],"tlus":[107],"tends":[111],"less":[114],"successful":[115],"short-run.":[118]},"counts_by_year":[{"year":2018,"cited_by_count":1}],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2016-06-24T00:00:00"}
