{"id":"https://openalex.org/W1559919701","doi":"https://doi.org/10.1108/ijbm-02-2014-0030","title":"Customer personality and relationship satisfaction","display_name":"Customer personality and relationship satisfaction","publication_year":2015,"publication_date":"2015-03-16","ids":{"openalex":"https://openalex.org/W1559919701","doi":"https://doi.org/10.1108/ijbm-02-2014-0030","mag":"1559919701"},"language":"en","primary_location":{"id":"doi:10.1108/ijbm-02-2014-0030","doi":"https://doi.org/10.1108/ijbm-02-2014-0030","is_oa":false,"landing_page_url":"https://doi.org/10.1108/ijbm-02-2014-0030","pdf_url":null,"source":{"id":"https://openalex.org/S170810187","display_name":"International Journal of Bank Marketing","issn_l":"0265-2323","issn":["0265-2323","1758-5937"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Bank Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Vishal Mishra","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210102611","display_name":"ICFAI Business School","ror":"https://ror.org/015v04m58","country_code":"IN","type":"education","lineage":["https://openalex.org/I4210102611"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Vishal Mishra","raw_affiliation_strings":["IBS Hyderabad, Hyderabad, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"IBS Hyderabad, Hyderabad, India","institution_ids":["https://openalex.org/I4210102611"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5071401865","display_name":"Sridhar Vaithianathan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I166533956","display_name":"Institute of Management Technology","ror":"https://ror.org/05k0kb696","country_code":"IN","type":"education","lineage":["https://openalex.org/I166533956"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Sridhar Vaithianathan","raw_affiliation_strings":["Department of Information Systems and Business Analytics, Institute of Management Technology, Hyderabad, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Information Systems and Business Analytics, Institute of Management Technology, Hyderabad, India","institution_ids":["https://openalex.org/I166533956"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":5.1317,"has_fulltext":false,"cited_by_count":32,"citation_normalized_percentile":{"value":0.94364608,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"33","issue":"2","first_page":"122","last_page":"142"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-personality","display_name":"customer personality","score":0.9950000047683716},{"id":"https://openalex.org/keywords/relationship-satisfaction","display_name":"relationship satisfaction","score":0.9620000123977661},{"id":"https://openalex.org/keywords/big-five-personality-traits","display_name":"Big Five personality traits","score":0.9639999866485596},{"id":"https://openalex.org/keywords/relationship-marketing-orientation","display_name":"relationship marketing orientation","score":0.7720000147819519},{"id":"https://openalex.org/keywords/mediating-effect","display_name":"mediating effect","score":0.7710000276565552},{"id":"https://openalex.org/keywords/banking-services","display_name":"banking services","score":0.843999981880188},{"id":"https://openalex.org/keywords/emerging-markets","display_name":"emerging markets","score":0.7120000123977661},{"id":"https://openalex.org/keywords/india","display_name":"India","score":0.6050000190734863}],"concepts":[{"id":"https://openalex.org/C187288502","wikidata":"https://www.wikidata.org/wiki/Q641118","display_name":"Personality","level":2,"score":0.7887540459632874},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6533761620521545},{"id":"https://openalex.org/C2865642","wikidata":"https://www.wikidata.org/wiki/Q378132","display_name":"Big Five personality traits","level":3,"score":0.6344196796417236},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.6167674660682678},{"id":"https://openalex.org/C106934330","wikidata":"https://www.wikidata.org/wiki/Q1971873","display_name":"Trait","level":2,"score":0.6025821566581726},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5638149380683899},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.541702926158905},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.514248788356781},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.41950374841690063},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3830644190311432},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.37735041975975037},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.08783674240112305},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.08203789591789246},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.07534140348434448},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.06548687815666199},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/ijbm-02-2014-0030","doi":"https://doi.org/10.1108/ijbm-02-2014-0030","is_oa":false,"landing_page_url":"https://doi.org/10.1108/ijbm-02-2014-0030","pdf_url":null,"source":{"id":"https://openalex.org/S170810187","display_name":"International Journal of Bank Marketing","issn_l":"0265-2323","issn":["0265-2323","1758-5937"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Bank Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.41999998688697815}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":40,"referenced_works":["https://openalex.org/W1497795456","https://openalex.org/W1937155619","https://openalex.org/W1971440513","https://openalex.org/W1974523975","https://openalex.org/W1974728442","https://openalex.org/W1996361343","https://openalex.org/W2004301543","https://openalex.org/W2010231021","https://openalex.org/W2019884495","https://openalex.org/W2030987696","https://openalex.org/W2036149274","https://openalex.org/W2036590551","https://openalex.org/W2045864095","https://openalex.org/W2054755502","https://openalex.org/W2058981855","https://openalex.org/W2063941355","https://openalex.org/W2066900100","https://openalex.org/W2071559616","https://openalex.org/W2083243715","https://openalex.org/W2083674086","https://openalex.org/W2093025551","https://openalex.org/W2097829847","https://openalex.org/W2099465598","https://openalex.org/W2105527671","https://openalex.org/W2131568786","https://openalex.org/W2137247419","https://openalex.org/W2148219776","https://openalex.org/W2153906047","https://openalex.org/W2158786704","https://openalex.org/W2159316671","https://openalex.org/W2162090451","https://openalex.org/W2166072945","https://openalex.org/W2492030245","https://openalex.org/W2607657495","https://openalex.org/W2911865300","https://openalex.org/W3126090267","https://openalex.org/W3157407122","https://openalex.org/W4206221638","https://openalex.org/W4231760770","https://openalex.org/W4235678817"],"related_works":["https://openalex.org/W2980857758","https://openalex.org/W7111476591","https://openalex.org/W2931819925","https://openalex.org/W4280490881","https://openalex.org/W4294351096","https://openalex.org/W6982603132","https://openalex.org/W2026762858","https://openalex.org/W4290607510","https://openalex.org/W4220914729","https://openalex.org/W2792068355"],"abstract_inverted_index":{"Purpose":[0],"\u2013":[1,105,158,181,202,235],"The":[2,74,159,182,203,236],"purpose":[3],"of":[4,12,42,52,91,117,142,170,190,205,231,244,259],"this":[5,72],"paper":[6],"is":[7,172],"to":[8,174],"examine":[9,56],"the":[10,26,33,35,39,43,53,57,62,84,98,108,130,133,140,188,191,197,206,212,216,228,232,245,257],"influence":[11,81],"customer":[13,16,44,246],"personality":[14,50,60,68,163,229,240,250],"and":[15,102,129,242],"relationship":[17,22,40,93,99,237],"proneness":[18,41],"(CRP)":[19,45],"on":[20,59],"customer\u2019s":[21,89,168],"satisfaction":[23],"(CS)":[24],"with":[25,227],"firm":[27],"in":[28,71,139,145,215,225,256],"emerging":[29,217,261],"economies":[30,218],"context.":[31],"In":[32],"study,":[34],"authors":[36,63,75,85],"state":[37],"that":[38,78,88,162],"would":[46,80,96],"be":[47,209],"influenced":[48],"by":[49,211],"trait":[51,69],"customer.":[54],"To":[55],"argument":[58],"trait,":[61],"have":[64,175],"adopted":[65],"Big":[66,248],"Five":[67,249],"theory":[70,251],"study.":[73],"also":[76],"argue":[77],"CRP":[79,101],"CS.":[82,103],"Furthermore":[83],"put":[86],"forth":[87],"perception":[90,169],"marketer\u2019s":[92],"orientation":[94],"(RMO)":[95],"mediate":[97],"between":[100,238],"Design/methodology/approach":[104],"Data":[106],"for":[107,154,221],"study":[109,183,192,207],"were":[110,136],"collected":[111],"through":[112,122],"structured":[113],"questionnaire.":[114],"A":[115],"sample":[116],"428":[118],"respondents":[119],"was":[120,152],"obtained":[121],"questionnaire":[123],"survey":[124],"(response":[125],"rate":[126],"41.19":[127],"percent)":[128],"hypotheses":[131],"depicting":[132],"aforementioned":[134],"relationships":[135],"empirically":[137,254],"tested":[138],"context":[141,198,258],"banking":[143],"services":[144],"India.":[146],"Structural":[147],"equation":[148],"modeling":[149],"(SEM)":[150],"technique":[151],"used":[153],"data":[155],"analysis.":[156],"Findings":[157],"results":[160,189],"confirm":[161],"traits":[164,241],"influences":[165],"CRP.":[166],"Further,":[167],"RMO":[171],"found":[173],"a":[176],"mediating":[177],"effect.":[178],"Research":[179],"limitations/implications":[180],"utilizes":[184],"cross-sectional":[185],"data,":[186],"so":[187],"might":[193],"vary":[194],"depending":[195],"upon":[196],"(country/sector).":[199],"Practical":[200],"implications":[201],"outcomes":[204],"can":[208],"utilized":[210],"marketers,":[213],"particularly":[214],"like":[219],"India":[220],"formulating":[222],"targeted":[223],"strategies":[224],"accordance":[226],"type":[230],"customers.":[233],"Originality/value":[234],"CRP,":[239],"CS":[243],"using":[247],"has":[252],"been":[253],"analysed":[255],"an":[260],"economy.":[262]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":7},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":5},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}