{"id":"https://openalex.org/W1556676410","doi":null,"title":"Building Brands Directly: Creating Business Value from Customer Relationships","display_name":"Building Brands Directly: Creating Business Value from Customer Relationships","publication_year":1996,"publication_date":"1996-01-01","ids":{"openalex":"https://openalex.org/W1556676410","mag":"1556676410"},"language":"en","primary_location":{"id":"mag:1556676410","doi":null,"is_oa":false,"landing_page_url":"http://ci.nii.ac.jp/ncid/BA27572188","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"book","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5024901314","display_name":"Stewart Pearson","orcid":"https://orcid.org/0000-0003-1849-2915","observed_orcids":["https://orcid.org/0000-0003-1849-2915"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Stewart Pearson","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5024901314"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.197,"has_fulltext":false,"cited_by_count":78,"citation_normalized_percentile":{"value":0.88764045,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8442000150680542,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8442000150680542,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.10830000042915344,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.03310000151395798,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-building","display_name":"brand building","score":0.6890000104904175},{"id":"https://openalex.org/keywords/customer-relationships","display_name":"customer relationships","score":0.890999972820282},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.6890000104904175},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.9539999961853027},{"id":"https://openalex.org/keywords/direct-marketing","display_name":"direct marketing","score":0.6869999766349792},{"id":"https://openalex.org/keywords/interactive-advertising","display_name":"interactive advertising","score":0.6389999985694885},{"id":"https://openalex.org/keywords/data-driven-marketing","display_name":"data-driven marketing","score":0.828000009059906},{"id":"https://openalex.org/keywords/customer-information-systems","display_name":"customer information systems","score":0.6570000052452087},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.5260000228881836},{"id":"https://openalex.org/keywords/business-models","display_name":"business models","score":0.6159999966621399},{"id":"https://openalex.org/keywords/private-labels","display_name":"private labels","score":0.9440000057220459},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7139999866485596}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.766689121723175},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7172536849975586},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.5988729000091553},{"id":"https://openalex.org/C2780210234","wikidata":"https://www.wikidata.org/wiki/Q422638","display_name":"Action plan","level":2,"score":0.5527681708335876},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.46793410181999207},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.42911767959594727},{"id":"https://openalex.org/C2776505523","wikidata":"https://www.wikidata.org/wiki/Q4785468","display_name":"Plan (archaeology)","level":2,"score":0.4157922863960266},{"id":"https://openalex.org/C68991459","wikidata":"https://www.wikidata.org/wiki/Q11700776","display_name":"Value proposition","level":2,"score":0.41343483328819275},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.32820892333984375},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.07567748427391052},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.06393814086914062},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.0},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:1556676410","doi":null,"is_oa":false,"landing_page_url":"http://ci.nii.ac.jp/ncid/BA27572188","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2611011131","https://openalex.org/W2502059304","https://openalex.org/W2971969147","https://openalex.org/W1499639819","https://openalex.org/W1511395229","https://openalex.org/W2277473410","https://openalex.org/W3036761918","https://openalex.org/W2955063317","https://openalex.org/W2947570901","https://openalex.org/W564380437"],"abstract_inverted_index":{"Acknowledgements":[0],"-":[1,5,10,14,21,28,34,40,47,53,57,61,65,70,75,80,85,93,102,110],"List":[2],"of":[3],"Figures":[4],"A":[6],"Time":[7],"for":[8,17],"Change":[9],"Successful":[11],"Business":[12,77],"Models":[13],"Marketing":[15,52,63,91],"Strategy":[16],"Brands":[18,25,68,73,78,83],"and":[19,26],"Customers":[20,27],"Creating":[22,54],"Value":[23],"from":[24],"From":[29,35,41,48],"Image":[30],"to":[31,37,44,50],"Interactive":[32,55],"Advertising":[33],"Sales":[36],"Relationship-building":[38],"Promotion":[39],"Brand":[42],"Loyalty":[43,46],"Customer":[45,59,99],"Mass":[49],"Data-driven":[51],"Mail":[56],"Understanding":[58],"Behaviour":[60],"Controlling":[62],"Investments":[64],"Building":[66,71,76,81,114],"Consumer":[67],"Directly":[69,74,79,84],"Financial":[72],"Retail":[82],"Action":[86,94,103,111],"Plan":[87,95,104,112],"One:":[88],"Developing":[89,97],"a":[90,98,107,115],"Organisation":[92],"Two:":[96],"Information":[100],"System":[101,117],"Three:":[105],"Opening":[106],"Direct":[108],"Channel":[109],"Four:":[113],"Relationship/Loyalty":[116]},"counts_by_year":[{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":5},{"year":2017,"cited_by_count":6},{"year":2016,"cited_by_count":5},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":6},{"year":2013,"cited_by_count":8},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-25T09:29:13.331239","created_date":"2016-06-24T00:00:00"}