{"id":"https://openalex.org/W1552061372","doi":"https://doi.org/10.24002/jik.v11i2.417","title":"Representasi Domestikasi Perempuan dalam Iklan","display_name":"Representasi Domestikasi Perempuan dalam Iklan","publication_year":2015,"publication_date":"2015-01-12","ids":{"openalex":"https://openalex.org/W1552061372","doi":"https://doi.org/10.24002/jik.v11i2.417","mag":"1552061372"},"language":"id","primary_location":{"id":"doi:10.24002/jik.v11i2.417","doi":"https://doi.org/10.24002/jik.v11i2.417","is_oa":true,"landing_page_url":"https://doi.org/10.24002/jik.v11i2.417","pdf_url":null,"source":{"id":"https://openalex.org/S4210222739","display_name":"Jurnal ILMU KOMUNIKASI","issn_l":"1829-6564","issn":["1829-6564","2548-8643"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315104","host_organization_name":"Atma Jaya University, Yogyakarta","host_organization_lineage":["https://openalex.org/P4310315104"],"host_organization_lineage_names":["Atma Jaya University, Yogyakarta"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal ILMU KOMUNIKASI","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.24002/jik.v11i2.417","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5003007516","display_name":"Endah Siswati","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Endah Siswati","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5003007516"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.6438,"has_fulltext":true,"cited_by_count":18,"citation_normalized_percentile":{"value":0.89870665,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"11","issue":"2","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12275","display_name":"Gender and Feminist Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13173","display_name":"Gender Studies in Language","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/domestication-of-women","display_name":"domestication of women","score":0.9279999732971191},{"id":"https://openalex.org/keywords/gender-representation-in-advertising","display_name":"gender representation in advertising","score":0.6980000138282776},{"id":"https://openalex.org/keywords/gender-bias","display_name":"gender bias","score":0.9240000247955322},{"id":"https://openalex.org/keywords/persuasion-techniques","display_name":"persuasion techniques","score":0.5149999856948853},{"id":"https://openalex.org/keywords/print-advertising","display_name":"print advertising","score":0.5910000205039978},{"id":"https://openalex.org/keywords/women-as-sexual-objects","display_name":"women as sexual objects","score":0.4880000054836273},{"id":"https://openalex.org/keywords/women-s-public-roles","display_name":"women's public roles","score":0.6380000114440918},{"id":"https://openalex.org/keywords/subordination-of-women","display_name":"women's subordination","score":0.6000000238418579}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.7390894889831543},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.5796634554862976}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.24002/jik.v11i2.417","doi":"https://doi.org/10.24002/jik.v11i2.417","is_oa":true,"landing_page_url":"https://doi.org/10.24002/jik.v11i2.417","pdf_url":null,"source":{"id":"https://openalex.org/S4210222739","display_name":"Jurnal ILMU KOMUNIKASI","issn_l":"1829-6564","issn":["1829-6564","2548-8643"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315104","host_organization_name":"Atma Jaya University, Yogyakarta","host_organization_lineage":["https://openalex.org/P4310315104"],"host_organization_lineage_names":["Atma Jaya University, Yogyakarta"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal ILMU KOMUNIKASI","raw_type":"journal-article"},{"id":"pmh:oai:ojs2.ojs.uajy.ac.id:article/417","doi":null,"is_oa":true,"landing_page_url":"https://ojs.uajy.ac.id/index.php/jik/article/view/417","pdf_url":"https://ojs.uajy.ac.id/index.php/jik/article/download/417/465","source":{"id":"https://openalex.org/S4306400759","display_name":"Justitia et Pax (Atma Jaya University, Yogyakarta)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210114028","host_organization_name":"Atma Jaya University Yogyakarta","host_organization_lineage":["https://openalex.org/I4210114028"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"1829-6564","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:doaj.org/article:5acba8c2f03f426aa325d899faf8b6a2","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/5acba8c2f03f426aa325d899faf8b6a2","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Ilmu Komunikasi, Vol 11, Iss 2 (2015)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.24002/jik.v11i2.417","doi":"https://doi.org/10.24002/jik.v11i2.417","is_oa":true,"landing_page_url":"https://doi.org/10.24002/jik.v11i2.417","pdf_url":null,"source":{"id":"https://openalex.org/S4210222739","display_name":"Jurnal ILMU KOMUNIKASI","issn_l":"1829-6564","issn":["1829-6564","2548-8643"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315104","host_organization_name":"Atma Jaya University, Yogyakarta","host_organization_lineage":["https://openalex.org/P4310315104"],"host_organization_lineage_names":["Atma Jaya University, Yogyakarta"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal ILMU KOMUNIKASI","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/5","score":0.9444000124931335,"display_name":"Gender equality"},{"id":"https://metadata.un.org/sdg/10","score":0.4074000120162964,"display_name":"Reduced inequalities"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W1552061372.pdf","grobid_xml":"https://content.openalex.org/works/W1552061372.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2935888163","https://openalex.org/W645066269","https://openalex.org/W1915362609","https://openalex.org/W2105460120","https://openalex.org/W1677870638","https://openalex.org/W4307761823","https://openalex.org/W1834934162","https://openalex.org/W3091969799","https://openalex.org/W4284878792","https://openalex.org/W4307835611"],"abstract_inverted_index":{"Abstract:":[0],"Persuasive":[1],"strategies":[2],"in":[3,13,21,42,50,83],"advertisement":[4,79],"often":[5,32],"use":[6,23],"signs":[7],"or":[8],"languages":[9],"representing":[10],"gender":[11,16,97,101,120],"biases":[12,17],"society.":[14],"These":[15],"are":[18],"especially":[19,70],"depicted":[20],"the":[22,65],"of":[24,52,68],"woman":[25,37,75,81],"figure":[26],"as":[27,54,56],"a":[28],"sign":[29],"object,":[30],"which":[31],"shows":[33],"physical":[34],"exploitation":[35],"and":[36,48,58],"domestication.":[38,76],"However,":[39],"woman\u2019s":[40],"role":[41,57],"public":[43],"area":[44],"has":[45],"been":[46],"developed":[47],"advanced":[49],"terms":[51],"number":[53],"well":[55],"job":[59],"diversity.":[60],"Thus,":[61],"this":[62],"paper":[63],"discusses":[64],"current":[66],"tendency":[67],"media":[69,166],"printed":[71],"ones":[72],"to":[73],"represent":[74],"Also,":[77],"how":[78],"portrays":[80],"domestication":[82],"general.Abstrak:":[84],"Strategi":[85],"persuasif":[86],"dalam":[87,98,125,152,169],"iklan":[88,164],"kerap":[89],"menggunakan":[90],"tanda":[91,110],"atau":[92],"bahasa":[93],"yang":[94,111],"menyentuh":[95],"bias":[96],"masyarakat.":[99,159],"Bias":[100,119],"tersebut":[102,121],"utamanya":[103],"menyangkut":[104],"penggunaan":[105],"figur":[106],"perempuan":[107,135],"sebagai":[108],"objek":[109],"mengeksploitasi":[112],"tubuh":[113],"dan":[114,128,142],"daya":[115],"tarik":[116],"seksual":[117],"perempuan.":[118,130,172],"juga":[122,151],"sering":[123],"ditampilkan":[124],"bentuk":[126],"subordinasi":[127],"domestikasi":[129,171],"Di":[131],"sisi":[132],"lain,":[133],"peran":[134],"di":[136,158,165],"wilayah":[137],"publik":[138],"telah":[139],"mengalami":[140],"perkembangan":[141],"kemajuan.":[143],"Ini":[144],"bisa":[145],"dilihat":[146],"selain":[147],"dari":[148],"segi":[149],"jumlah":[150],"jenis":[153],"pekerjaan":[154],"dengan":[155],"beragam":[156],"kedudukan":[157],"Tulisan":[160],"ini":[161],"membahas":[162],"kecenderungan":[163],"cetak,":[167],"khususnya,":[168],"merepresentasikan":[170]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}