{"id":"https://openalex.org/W1551707300","doi":"https://doi.org/10.1002/9781118676516.ch13","title":"Targeting the Green Consumer","display_name":"Targeting the Green Consumer","publication_year":2013,"publication_date":"2013-12-06","ids":{"openalex":"https://openalex.org/W1551707300","doi":"https://doi.org/10.1002/9781118676516.ch13","mag":"1551707300"},"language":"en","primary_location":{"id":"doi:10.1002/9781118676516.ch13","doi":"https://doi.org/10.1002/9781118676516.ch13","is_oa":false,"landing_page_url":"https://doi.org/10.1002/9781118676516.ch13","pdf_url":null,"source":{"id":"https://openalex.org/S4306464293","display_name":"Wiley eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sustainability: How the Cosmetics Industry is Greening Up","raw_type":"other"},"volume":{"id":"https://openalex.org/W2484697963","display_name":"Sustainability: How the Cosmetics Industry is Greening Up"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Kathy Sheehan","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Kathy Sheehan","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":4.0468,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.92150101,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"289","last_page":"300"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14167","display_name":"Consumer behavior in food and health","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10898","display_name":"Pro-Environmental Behavior and Attitudes","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/2308","display_name":"Management, Monitoring, Policy and Law"},"field":{"id":"https://openalex.org/fields/23","display_name":"Environmental Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/green-consumers","display_name":"green consumers","score":0.9259999990463257},{"id":"https://openalex.org/keywords/green-consumer-behavior","display_name":"green consumer behavior","score":0.6430000066757202},{"id":"https://openalex.org/keywords/environmental-attitudes","display_name":"environmental attitudes","score":0.7929999828338623},{"id":"https://openalex.org/keywords/green-products","display_name":"green products","score":0.7950000166893005},{"id":"https://openalex.org/keywords/customer-segmentation","display_name":"customer segmentation","score":0.8420000076293945},{"id":"https://openalex.org/keywords/cross-cultural-comparison","display_name":"cross-cultural comparison","score":0.7369999885559082},{"id":"https://openalex.org/keywords/green-marketing","display_name":"green marketing","score":0.5450000166893005},{"id":"https://openalex.org/keywords/united-states","display_name":"United States","score":0.5569999814033508},{"id":"https://openalex.org/keywords/western-europe","display_name":"Western Europe","score":0.949999988079071},{"id":"https://openalex.org/keywords/china","display_name":"China","score":0.9990000128746033},{"id":"https://openalex.org/keywords/latin-america","display_name":"Latin America","score":1.0}],"concepts":[{"id":"https://openalex.org/C59345209","wikidata":"https://www.wikidata.org/wiki/Q384793","display_name":"Green marketing","level":2,"score":0.5918442010879517},{"id":"https://openalex.org/C191935318","wikidata":"https://www.wikidata.org/wiki/Q148","display_name":"China","level":2,"score":0.498262882232666},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4951740801334381},{"id":"https://openalex.org/C2776822698","wikidata":"https://www.wikidata.org/wiki/Q23580735","display_name":"Green consumption","level":3,"score":0.4832799732685089},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.43156126141548157},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4264181852340698},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.37037771940231323},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.27688583731651306},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.23895111680030823},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.07940554618835449},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.07433366775512695},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.07343435287475586},{"id":"https://openalex.org/C2778348673","wikidata":"https://www.wikidata.org/wiki/Q739302","display_name":"Production (economics)","level":2,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1002/9781118676516.ch13","doi":"https://doi.org/10.1002/9781118676516.ch13","is_oa":false,"landing_page_url":"https://doi.org/10.1002/9781118676516.ch13","pdf_url":null,"source":{"id":"https://openalex.org/S4306464293","display_name":"Wiley eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sustainability: How the Cosmetics Industry is Greening Up","raw_type":"other"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2161031315","https://openalex.org/W1493754875","https://openalex.org/W3146182368","https://openalex.org/W2736720550","https://openalex.org/W4407959357","https://openalex.org/W1511831804","https://openalex.org/W3094777143","https://openalex.org/W3095661753","https://openalex.org/W2884664265","https://openalex.org/W3119010755"],"abstract_inverted_index":{"This":[0],"chapter":[1,97],"draws":[2],"comparisons":[3],"between":[4],"green":[5,23,73,78,80,137],"consumers":[6],"in":[7,36,66],"various":[8],"parts":[9],"of":[10,77,135],"the":[11,13,37,71,84,89,99,103,106,118,136],"world:":[12],"United":[14,104],"States,":[15],"Western":[16],"Europe,":[17],"China,":[18],"and":[19,28,30,45,86,117],"Latin":[20],"America.":[21],"Today's":[22],"consumer":[24,90,138],"is":[25],"more":[26],"sophisticated":[27],"multi-faceted":[29],"also":[31],"varies":[32],"depending":[33],"upon":[34],"where":[35],"world":[38],"you":[39],"are":[40,59,132],"sitting.":[41],"Green":[42,107,113],"concerns,":[43],"behaviors,":[44],"attitudes":[46],"tend":[47],"to":[48,64,124,128],"be":[49],"quite":[50],"localized":[51],"as":[52],"well.":[53],"But":[54],"despite":[55],"these":[56,131],"differences,":[57],"there":[58],"a":[60,75,93],"few":[61],"key":[62],"ideas":[63],"keep":[65],"mind.":[67],"For":[68],"all":[69],"but":[70],"most":[72],"on":[74],"spectrum":[76],"attitudes,":[79],"products":[81],"must":[82],"have":[83],"quality":[85],"efficacy":[87],"that":[88],"expects":[91],"from":[92],"\u2018non-green\u2019":[94],"alternative.":[95],"The":[96],"examines":[98],"following":[100],"segments":[101],"within":[102],"States:":[105],"inDeed":[108],"segment,":[109,112,116],"Carbon":[110],"Cultured":[111],"In":[114],"Need":[115],"Jaded":[119],"segment.":[120],"Next,":[121],"it":[122],"turns":[123],"some":[125],"other":[126],"markets":[127],"see":[129],"if":[130],"current":[133],"universals":[134],"today.":[139]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2014,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}