{"id":"https://openalex.org/W1551469437","doi":null,"title":"Branding Chinese Products: Between Nationalism and Transnationalism","display_name":"Branding Chinese Products: Between Nationalism and Transnationalism","publication_year":2008,"publication_date":"2008-09-29","ids":{"openalex":"https://openalex.org/W1551469437","mag":"1551469437"},"language":"en","primary_location":{"id":"pmh:oai:ijoc.org:article/126","doi":null,"is_oa":true,"landing_page_url":"https://ijoc.org/index.php/ijoc/article/view/126","pdf_url":"https://ijoc.org/index.php/ijoc/article/download/126/237","source":{"id":"https://openalex.org/S191319304","display_name":"International journal of communication","issn_l":"1932-8036","issn":["1932-8036"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","doaj","erih-plus","jufo-2","norway-1","poland-100","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4323293532","host_organization_name":"USC Annenberg School for Communication & Journalism","host_organization_lineage":["https://openalex.org/P4323293532"],"host_organization_lineage_names":["USC Annenberg School for Communication & Journalism"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1932-8036","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ijoc.org/index.php/ijoc/article/download/126/237","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5048803681","display_name":"Hongmei Li","orcid":"https://orcid.org/0000-0003-2912-1837","observed_orcids":["https://orcid.org/0000-0003-2912-1837"]},"institutions":[{"id":"https://openalex.org/I79576946","display_name":"University of Pennsylvania","ror":"https://ror.org/00b30xv10","country_code":"US","type":"education","lineage":["https://openalex.org/I79576946"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Hongmei Li","raw_affiliation_strings":["#N#               * University of Pennsylvania"],"raw_orcid":"https://orcid.org/0000-0003-2912-1837","affiliations":[{"raw_affiliation_string":"#N#               * University of Pennsylvania","institution_ids":["https://openalex.org/I79576946"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5048803681"],"corresponding_institution_ids":["https://openalex.org/I79576946"],"apc_list":null,"apc_paid":null,"fwci":6.773,"has_fulltext":true,"cited_by_count":35,"citation_normalized_percentile":{"value":0.95574281,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"2","issue":null,"first_page":"38","last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5151000022888184,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5151000022888184,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13824","display_name":"National Identity and Symbolism","score":0.07100000232458115,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12903","display_name":"Globalization and Cultural Identity","score":0.06689999997615814,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/chinese-advertising","display_name":"Chinese advertising","score":0.8029999732971191},{"id":"https://openalex.org/keywords/nationalism","display_name":"nationalism","score":0.8820000290870667},{"id":"https://openalex.org/keywords/transnationalism","display_name":"transnationalism","score":1.0},{"id":"https://openalex.org/keywords/national-identity","display_name":"national identity","score":0.7160000205039978},{"id":"https://openalex.org/keywords/chinese-identity","display_name":"Chinese identity","score":0.8429999947547913},{"id":"https://openalex.org/keywords/global-capitalism","display_name":"global capitalism","score":0.7599999904632568},{"id":"https://openalex.org/keywords/china-west-relations","display_name":"China\u2013West relations","score":0.7239999771118164},{"id":"https://openalex.org/keywords/modernity","display_name":"modernity","score":0.5929999947547913},{"id":"https://openalex.org/keywords/patriotism","display_name":"patriotism","score":0.5590000152587891},{"id":"https://openalex.org/keywords/hybrid-identity","display_name":"hybrid identity","score":0.33000001311302185},{"id":"https://openalex.org/keywords/power-relations","display_name":"power relations","score":0.3009999990463257}],"concepts":[{"id":"https://openalex.org/C2776614217","wikidata":"https://www.wikidata.org/wiki/Q1568324","display_name":"Transnationalism","level":3,"score":0.9392411708831787},{"id":"https://openalex.org/C521449643","wikidata":"https://www.wikidata.org/wiki/Q6235","display_name":"Nationalism","level":3,"score":0.8634516000747681},{"id":"https://openalex.org/C191935318","wikidata":"https://www.wikidata.org/wiki/Q148","display_name":"China","level":2,"score":0.7168664932250977},{"id":"https://openalex.org/C514928085","wikidata":"https://www.wikidata.org/wiki/Q6206","display_name":"Capitalism","level":3,"score":0.5949743986129761},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.4939501881599426},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.48783472180366516},{"id":"https://openalex.org/C107993555","wikidata":"https://www.wikidata.org/wiki/Q1662673","display_name":"Gender studies","level":1,"score":0.47538483142852783},{"id":"https://openalex.org/C2778682666","wikidata":"https://www.wikidata.org/wiki/Q11084414","display_name":"Modernity","level":2,"score":0.47488993406295776},{"id":"https://openalex.org/C48103436","wikidata":"https://www.wikidata.org/wiki/Q599031","display_name":"State (computer science)","level":2,"score":0.43357834219932556},{"id":"https://openalex.org/C163258240","wikidata":"https://www.wikidata.org/wiki/Q25342","display_name":"Power (physics)","level":2,"score":0.41143831610679626},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3852502107620239},{"id":"https://openalex.org/C138921699","wikidata":"https://www.wikidata.org/wiki/Q47555","display_name":"Political economy","level":1,"score":0.33144786953926086},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.1496690809726715},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.14530426263809204},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.113833487033844},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C11413529","wikidata":"https://www.wikidata.org/wiki/Q8366","display_name":"Algorithm","level":1,"score":0.0}],"mesh":[],"locations_count":8,"locations":[{"id":"pmh:oai:ijoc.org:article/126","doi":null,"is_oa":true,"landing_page_url":"https://ijoc.org/index.php/ijoc/article/view/126","pdf_url":"https://ijoc.org/index.php/ijoc/article/download/126/237","source":{"id":"https://openalex.org/S191319304","display_name":"International journal of communication","issn_l":"1932-8036","issn":["1932-8036"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","doaj","erih-plus","jufo-2","norway-1","poland-100","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4323293532","host_organization_name":"USC Annenberg School for Communication & Journalism","host_organization_lineage":["https://openalex.org/P4323293532"],"host_organization_lineage_names":["USC Annenberg School for Communication & Journalism"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1932-8036","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.425.8588","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.425.8588","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},{"id":"pmh:oai:scholarworks.gsu.edu:communication_facpub-1013","doi":null,"is_oa":true,"landing_page_url":"https://scholarworks.gsu.edu/communication_facpub/10","pdf_url":null,"source":{"id":"https://openalex.org/S4406922693","display_name":"Digital Archive @ GSU","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Communication Faculty Publications","raw_type":"text"},{"id":"pmh:oai:doaj.org/article:74067ddea6ba4bfc8feb13fe689c964d","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/74067ddea6ba4bfc8feb13fe689c964d","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"International Journal of Communication, Vol 2 (2008)","raw_type":"article"},{"id":"pmh:oai:doaj.org/article:dab2c0a6f3c74438ad3209c658a4d416","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/dab2c0a6f3c74438ad3209c658a4d416","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"International Journal of Communication, Vol 2 (2008)","raw_type":"article"},{"id":"pmh:oai:doaj.org/article:e652c316968b4bf88e470212c192fe02","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/e652c316968b4bf88e470212c192fe02","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"International Journal of Communication, Vol 2 (2008)","raw_type":"article"},{"id":"pmh:oai:scholarworks.gsu.edu:20.500.14694/3435","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/20.500.14694/3435","pdf_url":null,"source":{"id":"https://openalex.org/S4306400481","display_name":"Counseling And Psychological Services Dissertations (Georgia State University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I181565077","host_organization_name":"Georgia State University","host_organization_lineage":["https://openalex.org/I181565077"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},{"id":"mag:1551469437","doi":null,"is_oa":true,"landing_page_url":"https://ijoc.org/index.php/ijoc/article/view/370","pdf_url":null,"source":{"id":"https://openalex.org/S191319304","display_name":"International journal of communication","issn_l":"1932-8036","issn":["1932-8036"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","doaj","erih-plus","jufo-2","norway-1","poland-100","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4323293532","host_organization_name":"USC Annenberg School for Communication & Journalism","host_organization_lineage":["https://openalex.org/P4323293532"],"host_organization_lineage_names":["USC Annenberg School for Communication & Journalism"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":null,"is_accepted":false,"is_published":false,"raw_source_name":"International journal of communication","raw_type":null}],"best_oa_location":{"id":"pmh:oai:ijoc.org:article/126","doi":null,"is_oa":true,"landing_page_url":"https://ijoc.org/index.php/ijoc/article/view/126","pdf_url":"https://ijoc.org/index.php/ijoc/article/download/126/237","source":{"id":"https://openalex.org/S191319304","display_name":"International journal of communication","issn_l":"1932-8036","issn":["1932-8036"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","doaj","erih-plus","jufo-2","norway-1","poland-100","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4323293532","host_organization_name":"USC Annenberg School for Communication & Journalism","host_organization_lineage":["https://openalex.org/P4323293532"],"host_organization_lineage_names":["USC Annenberg School for Communication & Journalism"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1932-8036","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W1551469437.pdf","grobid_xml":"https://content.openalex.org/works/W1551469437.grobid-xml"},"referenced_works_count":109,"referenced_works":["https://openalex.org/W68886346","https://openalex.org/W72496981","https://openalex.org/W135227937","https://openalex.org/W215352665","https://openalex.org/W394596988","https://openalex.org/W565817166","https://openalex.org/W582658078","https://openalex.org/W584765386","https://openalex.org/W589808340","https://openalex.org/W614951130","https://openalex.org/W626490626","https://openalex.org/W802846054","https://openalex.org/W1481749447","https://openalex.org/W1482659704","https://openalex.org/W1485995441","https://openalex.org/W1488057689","https://openalex.org/W1496436366","https://openalex.org/W1498135208","https://openalex.org/W1506436451","https://openalex.org/W1508699759","https://openalex.org/W1516281344","https://openalex.org/W1517480631","https://openalex.org/W1522288680","https://openalex.org/W1526020105","https://openalex.org/W1533200881","https://openalex.org/W1541515907","https://openalex.org/W1541941562","https://openalex.org/W1546395921","https://openalex.org/W1557984327","https://openalex.org/W1559953158","https://openalex.org/W1561954777","https://openalex.org/W1576632330","https://openalex.org/W1589786571","https://openalex.org/W1596243159","https://openalex.org/W1598181282","https://openalex.org/W1797596697","https://openalex.org/W1973205711","https://openalex.org/W1973821555","https://openalex.org/W1978246972","https://openalex.org/W1983634058","https://openalex.org/W1984759356","https://openalex.org/W1986293481","https://openalex.org/W1987916697","https://openalex.org/W1992887294","https://openalex.org/W1995651234","https://openalex.org/W1995875735","https://openalex.org/W2017852019","https://openalex.org/W2018736781","https://openalex.org/W2018950561","https://openalex.org/W2022581481","https://openalex.org/W2028168072","https://openalex.org/W2028223400","https://openalex.org/W2035158093","https://openalex.org/W2035297989","https://openalex.org/W2041130178","https://openalex.org/W2041404167","https://openalex.org/W2041905826","https://openalex.org/W2043889709","https://openalex.org/W2046160792","https://openalex.org/W2057471541","https://openalex.org/W2058714029","https://openalex.org/W2068389204","https://openalex.org/W2072086078","https://openalex.org/W2073323863","https://openalex.org/W2076350066","https://openalex.org/W2083125233","https://openalex.org/W2098486530","https://openalex.org/W2101792345","https://openalex.org/W2103917930","https://openalex.org/W2108688447","https://openalex.org/W2113726874","https://openalex.org/W2119912211","https://openalex.org/W2123492856","https://openalex.org/W2134479759","https://openalex.org/W2135946010","https://openalex.org/W2136031745","https://openalex.org/W2136114025","https://openalex.org/W2144687453","https://openalex.org/W2145481513","https://openalex.org/W2159024459","https://openalex.org/W2160947396","https://openalex.org/W2161176610","https://openalex.org/W2163063520","https://openalex.org/W2312815513","https://openalex.org/W2319692557","https://openalex.org/W2322443818","https://openalex.org/W2335166813","https://openalex.org/W2477861427","https://openalex.org/W2483243447","https://openalex.org/W2485285828","https://openalex.org/W2486936645","https://openalex.org/W2493145069","https://openalex.org/W2520889806","https://openalex.org/W2610883755","https://openalex.org/W2795167884","https://openalex.org/W2903174727","https://openalex.org/W2975795637","https://openalex.org/W2994670349","https://openalex.org/W3021408959","https://openalex.org/W3107507719","https://openalex.org/W3123535767","https://openalex.org/W3123734523","https://openalex.org/W3124491460","https://openalex.org/W3125186843","https://openalex.org/W4239354363","https://openalex.org/W4241126779","https://openalex.org/W4245661201","https://openalex.org/W4302571548","https://openalex.org/W4388168968"],"related_works":["https://openalex.org/W7099371608","https://openalex.org/W4366210292","https://openalex.org/W7011775340","https://openalex.org/W1499367148","https://openalex.org/W2971098441","https://openalex.org/W2900088724","https://openalex.org/W2041130178","https://openalex.org/W2391840113","https://openalex.org/W3044125202","https://openalex.org/W7067339665"],"abstract_inverted_index":{"This":[0],"paper":[1],"examines":[2],"how":[3,144],"Chinese":[4,17,73,79,84,90,104],"advertisers":[5,74,91,105],"sell":[6,75,107],"both":[7],"nationalism":[8,42,76,112,127],"and":[9,27,30,43,53,61,67,83,95,113,128,141,143,158],"transnationalism":[10,44,114,129],"through":[11,77],"an":[12,116],"in-depth":[13],"investigation":[14],"of":[15,22,41,48,101,111],"recent":[16],"ads":[18],"in":[19,115],"the":[20,34,39,87,99,153,159],"context":[21],"China\u2019s":[23,58],"search":[24],"for":[25,134],"modernity":[26],"its":[28,64],"historical":[29],"contemporary":[31,81],"relations":[32],"with":[33,121,148],"West.":[35],"I":[36],"argue":[37],"that":[38],"marketing":[40],"represents":[45],"contradictory":[46],"concepts":[47],"China":[49,137,145,157],"as":[50,138],"a":[51,108,139,149],"nation":[52,140],"state.":[54],"It":[55],"also":[56,106],"symbolizes":[57],"deep":[59],"anxiety":[60],"ambivalence":[62],"toward":[63],"own":[65],"tradition":[66],"global":[68,122],"capitalism.":[69,123],"On":[70,86],"one":[71],"hand,":[72,89],"celebrating":[78],"history,":[80],"events":[82],"lineage.":[85],"other":[88],"use":[92],"Western":[93],"symbols":[94],"values":[96],"to":[97,118],"elevate":[98],"status":[100],"advertised":[102],"products.":[103],"hybrid":[109],"form":[110],"attempt":[117],"reconcile":[119],"Chineseness":[120],"To":[124],"some":[125],"extent,":[126],"have":[130],"become":[131],"competing":[132],"sites":[133],"ideas":[135],"about":[136],"state":[142],"should":[146],"deal":[147],"globalized":[150],"world":[151],"where":[152],"power":[154],"relation":[155],"between":[156],"West":[160],"is":[161],"still":[162],"unequal.":[163]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":2},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":8}],"updated_date":"2026-11-11T12:16:26.678958","created_date":"2016-06-24T00:00:00"}