{"id":"https://openalex.org/W1546529986","doi":null,"title":"Behavioral investigation of trust building in online banking : new marketing methodology for Suruga Bank","display_name":"Behavioral investigation of trust building in online banking : new marketing methodology for Suruga Bank","publication_year":2011,"publication_date":"2011-01-01","ids":{"openalex":"https://openalex.org/W1546529986","mag":"1546529986"},"language":"en","primary_location":{"id":"pmh:oai:dspace.mit.edu:1721.1/65790","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/1721.1/65790","pdf_url":"http://hdl.handle.net/1721.1/65790","source":{"id":"https://openalex.org/S4306400425","display_name":"DSpace@MIT (Massachusetts Institute of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I63966007","host_organization_name":"Massachusetts Institute of Technology","host_organization_lineage":["https://openalex.org/I63966007"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Thesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/1721.1/65790","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Takuya Sugiyama","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Takuya Sugiyama","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.8330000042915344,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.8330000042915344,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11045","display_name":"Privacy, Security, and Data Protection","score":0.06599999964237213,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.051500000059604645,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/trust-building","display_name":"trust building","score":0.906000018119812},{"id":"https://openalex.org/keywords/online-banking","display_name":"internet banking","score":1.0},{"id":"https://openalex.org/keywords/behavioral-research","display_name":"behavioral research","score":0.49799999594688416},{"id":"https://openalex.org/keywords/marketing-methodology","display_name":"marketing methodology","score":0.7459999918937683},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.5649999976158142},{"id":"https://openalex.org/keywords/digital-banking","display_name":"digital banking","score":0.5299999713897705}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.48421263694763184},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4592438042163849}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:dspace.mit.edu:1721.1/65790","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/1721.1/65790","pdf_url":"http://hdl.handle.net/1721.1/65790","source":{"id":"https://openalex.org/S4306400425","display_name":"DSpace@MIT (Massachusetts Institute of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I63966007","host_organization_name":"Massachusetts Institute of Technology","host_organization_lineage":["https://openalex.org/I63966007"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Thesis"},{"id":"mag:1546529986","doi":null,"is_oa":false,"landing_page_url":"http://dspace.mit.edu/handle/1721.1/65790","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:dspace.mit.edu:1721.1/65790","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/1721.1/65790","pdf_url":"http://hdl.handle.net/1721.1/65790","source":{"id":"https://openalex.org/S4306400425","display_name":"DSpace@MIT (Massachusetts Institute of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I63966007","host_organization_name":"Massachusetts Institute of Technology","host_organization_lineage":["https://openalex.org/I63966007"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Thesis"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W1546529986.pdf","grobid_xml":"https://content.openalex.org/works/W1546529986.grobid-xml"},"referenced_works_count":11,"referenced_works":["https://openalex.org/W1569913810","https://openalex.org/W1571830940","https://openalex.org/W1600641501","https://openalex.org/W1996698400","https://openalex.org/W1997851048","https://openalex.org/W2026200539","https://openalex.org/W2099334376","https://openalex.org/W2106407138","https://openalex.org/W2171009068","https://openalex.org/W2183962619","https://openalex.org/W3122287309"],"related_works":["https://openalex.org/W3114384204","https://openalex.org/W2782607263","https://openalex.org/W2258852362","https://openalex.org/W1553911297","https://openalex.org/W2947977905","https://openalex.org/W2526005048","https://openalex.org/W1548305786","https://openalex.org/W3181262966","https://openalex.org/W4312767451","https://openalex.org/W2240963748"],"abstract_inverted_index":{"Thesis":[0],"(M.B.A.)--Massachusetts":[1],"Institute":[2],"of":[3,7],"Technology,":[4],"Sloan":[5],"School":[6],"Management,":[8],"2011.":[9]},"counts_by_year":[],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}