{"id":"https://openalex.org/W1545375511","doi":"https://doi.org/10.1300/j061v03n03_04","title":"Effectiveness of Competitive Strategies in Fast Food Markets","display_name":"Effectiveness of Competitive Strategies in Fast Food Markets","publication_year":1999,"publication_date":"1999-12-17","ids":{"openalex":"https://openalex.org/W1545375511","doi":"https://doi.org/10.1300/j061v03n03_04","mag":"1545375511"},"language":"en","primary_location":{"id":"doi:10.1300/j061v03n03_04","doi":"https://doi.org/10.1300/j061v03n03_04","is_oa":false,"landing_page_url":"https://doi.org/10.1300/j061v03n03_04","pdf_url":null,"source":{"id":"https://openalex.org/S4210222166","display_name":"Journal of Restaurant & Foodservice Marketing","issn_l":"1052-214X","issn":["1052-214X","2331-3102"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Restaurant &amp; Foodservice Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5045826717","display_name":"Nancy Rumore","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Nancy Rumore","raw_affiliation_strings":["a University of Southwestern Louisiana , USA","University of Southwestern Louisiana , USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"a University of Southwestern Louisiana , USA","institution_ids":[]},{"raw_affiliation_string":"University of Southwestern Louisiana , USA","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5113060428","display_name":"Zhiwei Zhu","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Zhiwei Zhu","raw_affiliation_strings":["a University of Southwestern Louisiana , USA","University of Southwestern Louisiana , USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"a University of Southwestern Louisiana , USA","institution_ids":[]},{"raw_affiliation_string":"University of Southwestern Louisiana , USA","institution_ids":[]}]},{"author_position":"middle","author":{"id":null,"display_name":"John Tanner","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"John Tanner","raw_affiliation_strings":["a University of Southwestern Louisiana , USA","University of Southwestern Louisiana , USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"a University of Southwestern Louisiana , USA","institution_ids":[]},{"raw_affiliation_string":"University of Southwestern Louisiana , USA","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5051315209","display_name":"Larry Scheuerman","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Larry Scheuerman","raw_affiliation_strings":["a University of Southwestern Louisiana , USA","University of Southwestern Louisiana , USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"a University of Southwestern Louisiana , USA","institution_ids":[]},{"raw_affiliation_string":"University of Southwestern Louisiana , USA","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":14,"citation_normalized_percentile":{"value":0.37437437,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"3","issue":"3-4","first_page":"39","last_page":"47"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.4133000075817108,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.4133000075817108,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.2678000032901764,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.06759999692440033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/competitive-strategy","display_name":"competitive strategy","score":0.7110000252723694},{"id":"https://openalex.org/keywords/fast-food-restaurants","display_name":"fast food restaurants","score":0.9879999756813049},{"id":"https://openalex.org/keywords/restaurant-competition","display_name":"restaurant competition","score":0.8220000267028809},{"id":"https://openalex.org/keywords/consumer-preferences","display_name":"consumer preferences","score":0.7099999785423279},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.921999990940094},{"id":"https://openalex.org/keywords/food-choice","display_name":"food choice","score":0.7080000042915344},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.7670000195503235}],"concepts":[{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.7823360562324524},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7179341912269592},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.6647859811782837},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.624609112739563},{"id":"https://openalex.org/C136197465","wikidata":"https://www.wikidata.org/wiki/Q1729295","display_name":"Variety (cybernetics)","level":2,"score":0.6219912767410278},{"id":"https://openalex.org/C2777321440","wikidata":"https://www.wikidata.org/wiki/Q5465497","display_name":"Food marketing","level":2,"score":0.4238746166229248},{"id":"https://openalex.org/C2993484444","wikidata":"https://www.wikidata.org/wiki/Q96686453","display_name":"Food market","level":3,"score":0.41201668977737427},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.37863677740097046},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.17588740587234497},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.12030917406082153},{"id":"https://openalex.org/C118518473","wikidata":"https://www.wikidata.org/wiki/Q11451","display_name":"Agriculture","level":2,"score":0.05748260021209717},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1300/j061v03n03_04","doi":"https://doi.org/10.1300/j061v03n03_04","is_oa":false,"landing_page_url":"https://doi.org/10.1300/j061v03n03_04","pdf_url":null,"source":{"id":"https://openalex.org/S4210222166","display_name":"Journal of Restaurant & Foodservice Marketing","issn_l":"1052-214X","issn":["1052-214X","2331-3102"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Restaurant &amp; Foodservice Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Zero hunger","score":0.47999998927116394,"id":"https://metadata.un.org/sdg/2"}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":8,"referenced_works":["https://openalex.org/W1580870047","https://openalex.org/W1855283887","https://openalex.org/W2112440111","https://openalex.org/W2115947619","https://openalex.org/W2126543169","https://openalex.org/W3140270516","https://openalex.org/W4242913829","https://openalex.org/W4297081765"],"related_works":["https://openalex.org/W2587316285","https://openalex.org/W2093632247","https://openalex.org/W2775491297","https://openalex.org/W7047980221","https://openalex.org/W1186730578","https://openalex.org/W3194943004","https://openalex.org/W3204433156","https://openalex.org/W3114064024","https://openalex.org/W2013413169","https://openalex.org/W1519680363"],"abstract_inverted_index":{"Competition":[0],"among":[1],"fast":[2],"food":[3],"restaurants":[4],"has":[5],"intensified":[6],"during":[7],"the":[8],"last":[9],"ten":[10],"years.":[11],"How":[12],"could":[13],"an":[14],"existing":[15],"restaurant":[16,71],"survive":[17],"in":[18,67],"such":[19],"a":[20,25,32,55,70],"competitive":[21],"environment?":[22],"We":[23],"conducted":[24],"survey":[26],"of":[27,34,37,51,58],"college":[28],"students'":[29],"preferences":[30],"over":[31],"variety":[33],"different":[35],"types":[36],"lunch":[38],"food.":[39],"The":[40],"results":[41],"are":[42],"analyzed":[43],"to":[44,72],"reveal":[45],"some":[46],"interesting":[47],"points":[48],"about":[49],"choices":[50],"foods":[52],"made":[53],"by":[54],"certain":[56],"group":[57],"students.":[59],"Understanding":[60],"what":[61],"customers":[62],"want":[63],"is":[64],"fundamentally":[65],"important":[66],"order":[68],"for":[69],"implement":[73],"their":[74],"marketing":[75],"strategies.":[76]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":2}],"updated_date":"2026-09-29T14:09:16.559479","created_date":"2016-06-24T00:00:00"}
