{"id":"https://openalex.org/W1541317772","doi":null,"title":"Impact of Brand Equity Drivers on Purchase Intention (A Quantitative Study of Smart Phone Market)","display_name":"Impact of Brand Equity Drivers on Purchase Intention (A Quantitative Study of Smart Phone Market)","publication_year":2014,"publication_date":"2014-05-30","ids":{"openalex":"https://openalex.org/W1541317772","mag":"1541317772"},"language":"en","primary_location":{"id":"mag:1541317772","doi":null,"is_oa":false,"landing_page_url":"https://www.ijird.com/index.php/ijird/article/viewFile/50147/40859","pdf_url":null,"source":{"id":"https://openalex.org/S4210197762","display_name":"International Journal of Innovative Research and Development","issn_l":"2278-0211","issn":["2278-0211","2278-7631"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"International journal of innovative research and development","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5057867578","display_name":"Muhammad Anosh","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Muhammad Anosh","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5113958645","display_name":"Naqvi Hamad","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Naqvi Hamad","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5035177783","display_name":"Ghulam Shabir","orcid":"https://orcid.org/0000-0003-2690-0405","observed_orcids":["https://orcid.org/0000-0003-2690-0405"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ghulam Shabir","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-2690-0405","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.199,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.92818697,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"3","issue":"5","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.5307999849319458,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.5307999849319458,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.45170000195503235,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.007499999832361937,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-equity","display_name":"brand equity","score":0.9409999847412109},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9570000171661377},{"id":"https://openalex.org/keywords/brand-perception","display_name":"brand perception","score":0.7850000262260437},{"id":"https://openalex.org/keywords/brand-preference","display_name":"brand preference","score":0.9610000252723694},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":1.0},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":1.0},{"id":"https://openalex.org/keywords/smartphone-market","display_name":"smartphone market","score":0.8220000267028809}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7117642164230347},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6571403741836548},{"id":"https://openalex.org/C2777421447","wikidata":"https://www.wikidata.org/wiki/Q17517","display_name":"Mobile phone","level":2,"score":0.6259279251098633},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6248883605003357},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.5580160617828369},{"id":"https://openalex.org/C2984771860","wikidata":"https://www.wikidata.org/wiki/Q22645","display_name":"Smart phone","level":2,"score":0.5280379056930542},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.5260303616523743},{"id":"https://openalex.org/C20353970","wikidata":"https://www.wikidata.org/wiki/Q1056998","display_name":"Simple random sample","level":3,"score":0.5204505920410156},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.514125645160675},{"id":"https://openalex.org/C2778707766","wikidata":"https://www.wikidata.org/wiki/Q202064","display_name":"Phone","level":2,"score":0.5134366750717163},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.4371248483657837},{"id":"https://openalex.org/C2779055558","wikidata":"https://www.wikidata.org/wiki/Q4956585","display_name":"Brand preference","level":3,"score":0.41185474395751953},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.4113616347312927},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.13545528054237366},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.11468350887298584},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:1541317772","doi":null,"is_oa":false,"landing_page_url":"https://www.ijird.com/index.php/ijird/article/viewFile/50147/40859","pdf_url":null,"source":{"id":"https://openalex.org/S4210197762","display_name":"International Journal of Innovative Research and Development","issn_l":"2278-0211","issn":["2278-0211","2278-7631"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"International journal of innovative research and development","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":19,"referenced_works":["https://openalex.org/W245387374","https://openalex.org/W1530487374","https://openalex.org/W1596519685","https://openalex.org/W1922916041","https://openalex.org/W1997104957","https://openalex.org/W2015323713","https://openalex.org/W2039165733","https://openalex.org/W2039381187","https://openalex.org/W2057023890","https://openalex.org/W2094366085","https://openalex.org/W2100369007","https://openalex.org/W2141943175","https://openalex.org/W2144345633","https://openalex.org/W2184136103","https://openalex.org/W2333925990","https://openalex.org/W2612484396","https://openalex.org/W3120472381","https://openalex.org/W3122651986","https://openalex.org/W3129464373"],"related_works":["https://openalex.org/W4287095817","https://openalex.org/W7221290510","https://openalex.org/W4391101345","https://openalex.org/W2805855826","https://openalex.org/W2909482672","https://openalex.org/W3109542099","https://openalex.org/W4283268258","https://openalex.org/W1495533173","https://openalex.org/W7162568922","https://openalex.org/W207165294"],"abstract_inverted_index":{"Smartphone":[0],"market":[1,7,31,52,178],"in":[2,19,37,53,91,156,174],"Pakistan":[3,65],"is":[4,9,78],"a":[5,50,188,197],"dynamic":[6],"that":[8,46,165,191,205],"rapidly":[10],"moving":[11],"toward":[12],"the":[13,20,25,81,84,101,104,138,147,160,175,206,212,218],"advancement.":[14],"Five":[15],"factors":[16,82,122,215],"are":[17],"used":[18],"survey":[21],"to":[22,41,79,99,146,194,216],"seek":[23],"out":[24],"D":[26,38,54,92,180],"G":[27,39,55,93,181],"Khan":[28,40,56,94,182],"smart":[29,43],"phone":[30,44,89,177,199,208],"potential.":[32],"Reason":[33],"of":[34,64,69,71,75,87,103,179],"conducting":[35],"research":[36],"realizing":[42],"marketers":[45],"they":[47],"can":[48],"capture":[49],"big":[51],"because":[57],"this":[58,76],"city":[59],"connect":[60],"all":[61],"four":[62,120],"provinces":[63],"and":[66,130,135,140,183],"regional":[67],"hub":[68],"lot":[70],"business.":[72],"The":[73,202],"purpose":[74],"study":[77,203],"investigate":[80],"affecting":[83],"purchase":[85,148,200],"intention":[86],"mobile":[88,176,198,207],"devices":[90],"business":[95],"hub.":[96],"In":[97],"order":[98],"accomplish":[100],"objectives":[102],"study,":[105],"consumers":[106],"were":[107,133,152],"taken":[108],"by":[109],"using":[110],"simple":[111],"random":[112],"sampling":[113],"technique.":[114],"Primary":[115],"data":[116],"was":[117,163],"collected":[118],"moreover,":[119],"important":[121],"i.e.":[123],"Brand":[124,126,128,131,168],"perception,\u00a0":[125],"preference,":[127],"loyalty,":[129],"image":[132],"selected":[134],"analyzed":[136,154],"through":[137],"correlation":[139],"multiple":[141],"regressions":[142],"analysis":[143],"with":[144],"respect":[145],"intention.":[149],"These":[150],"variables":[151],"never":[153],"together":[155],"previous":[157],"studies.":[158],"From":[159],"analysis,":[161],"it":[162,184],"clear":[164],"above":[166,213],"mention":[167],"equity":[169],"drivers":[170],"play":[171],"vital":[172],"role":[173],"also":[185],"acted":[186],"as":[187],"motivational":[189],"force":[190],"influences":[192],"them":[193],"go":[195],"for":[196],"decision.":[201],"suggested":[204],"sellers":[209],"should":[210],"consider":[211],"mentioned":[214],"equate":[217],"opportunity.":[219]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":2}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-06-24T00:00:00"}