{"id":"https://openalex.org/W1540191252","doi":null,"title":"Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market","display_name":"Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market","publication_year":2000,"publication_date":"2000-02-10","ids":{"openalex":"https://openalex.org/W1540191252","mag":"1540191252"},"language":"en","primary_location":{"id":"mag:1540191252","doi":null,"is_oa":false,"landing_page_url":"http://ci.nii.ac.jp/ncid/BA45841168","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"book","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5086573173","display_name":"Paul Temporal","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Paul Temporal","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5086573173"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.6856,"has_fulltext":false,"cited_by_count":36,"citation_normalized_percentile":{"value":0.77606178,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8604000210762024,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8604000210762024,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.09189999848604202,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.0348999984562397,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/branding","display_name":"branding","score":0.8180000185966492},{"id":"https://openalex.org/keywords/brand-management","display_name":"brand management","score":0.6430000066757202},{"id":"https://openalex.org/keywords/brand-building","display_name":"brand building","score":0.625},{"id":"https://openalex.org/keywords/brand-positioning","display_name":"brand positioning","score":0.8190000057220459},{"id":"https://openalex.org/keywords/brand-internationalization","display_name":"brand internationalization","score":0.6869999766349792},{"id":"https://openalex.org/keywords/international-markets","display_name":"international markets","score":0.6269999742507935},{"id":"https://openalex.org/keywords/strategic-communication","display_name":"strategic communication","score":0.8029999732971191},{"id":"https://openalex.org/keywords/brand-acceptance","display_name":"brand acceptance","score":0.9419999718666077},{"id":"https://openalex.org/keywords/asian-firms","display_name":"Asian firms","score":0.5429999828338623},{"id":"https://openalex.org/keywords/market-entry","display_name":"market entry","score":0.38499999046325684}],"concepts":[{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.856638491153717},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.7048501968383789},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6528740525245667},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5742448568344116},{"id":"https://openalex.org/C198082294","wikidata":"https://www.wikidata.org/wiki/Q3399648","display_name":"Position (finance)","level":2,"score":0.5704687237739563},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.5685938596725464},{"id":"https://openalex.org/C2777382242","wikidata":"https://www.wikidata.org/wiki/Q6017816","display_name":"Index (typography)","level":2,"score":0.4550848603248596},{"id":"https://openalex.org/C2994313005","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand strategy","level":3,"score":0.45015591382980347},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4434267282485962},{"id":"https://openalex.org/C2994343996","wikidata":"https://www.wikidata.org/wiki/Q2746910","display_name":"International market","level":2,"score":0.41214677691459656},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.24345409870147705},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.05625426769256592},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:1540191252","doi":null,"is_oa":false,"landing_page_url":"http://ci.nii.ac.jp/ncid/BA45841168","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Partnerships for the goals","id":"https://metadata.un.org/sdg/17","score":0.44999998807907104}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2773665580","https://openalex.org/W1478317579","https://openalex.org/W2253915556","https://openalex.org/W2611495141","https://openalex.org/W4242811542","https://openalex.org/W4243303832","https://openalex.org/W4234986978","https://openalex.org/W4232101653","https://openalex.org/W2898084938","https://openalex.org/W2113596218"],"abstract_inverted_index":{"Acknowledgments.":[0],"Preface.":[1],"Forword.":[2],"Introduction.":[3],"Understanding":[4,10],"Brands.":[5],"How":[6],"Brands":[7],"are":[8],"Built.":[9],"Markets.":[11,54],"Creating":[12],"a":[13],"Powerful":[14],"Brand":[15,17,20,31,34,41],"Position.":[16],"Management.":[18],"Measuring":[19],"Success.":[21],"Developing":[22],"International":[23,33,51],"Asian":[24,45],"Brands--Problems":[25],"and":[26,39,52],"Opportunities.":[27],"Strategic":[28],"Communications":[29],"for":[30,44],"Building.":[32],"Acceptance":[35],"in":[36,49],"Asia.":[37],"Online":[38],"Offline":[40],"Strategy.":[42],"Considerations":[43],"Companies":[46],"to":[47],"Compete":[48],"the":[50],"Global":[53],"Appendix:":[55],"Exercises.":[56],"Index.":[57]},"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":4},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":2}],"updated_date":"2026-10-25T09:29:13.331239","created_date":"2016-06-24T00:00:00"}