{"id":"https://openalex.org/W1540110233","doi":"https://doi.org/10.1108/03090560510581782","title":"Grounded theory, ethnography and phenomenology","display_name":"Grounded theory, ethnography and phenomenology","publication_year":2005,"publication_date":"2005-03-01","ids":{"openalex":"https://openalex.org/W1540110233","doi":"https://doi.org/10.1108/03090560510581782","mag":"1540110233"},"language":"en","primary_location":{"id":"doi:10.1108/03090560510581782","doi":"https://doi.org/10.1108/03090560510581782","is_oa":false,"landing_page_url":"https://doi.org/10.1108/03090560510581782","pdf_url":null,"source":{"id":"https://openalex.org/S89389284","display_name":"European Journal of Marketing","issn_l":"0309-0566","issn":["0309-0566","1758-7123"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Marketing","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5067842534","display_name":"Christina Goulding","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I119664326","display_name":"University of Wolverhampton","ror":"https://ror.org/01k2y1055","country_code":"GB","type":"education","lineage":["https://openalex.org/I119664326"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Christina Goulding","raw_affiliation_strings":["Department of Marketing and Economics, Wolverhampton Business School, Wolverhampton University, Wolverhampton, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing and Economics, Wolverhampton Business School, Wolverhampton University, Wolverhampton, UK","institution_ids":["https://openalex.org/I119664326"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5067842534"],"corresponding_institution_ids":["https://openalex.org/I119664326"],"apc_list":null,"apc_paid":null,"fwci":73.0054,"has_fulltext":false,"cited_by_count":1081,"citation_normalized_percentile":{"value":0.99908517,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":99,"max":100},"biblio":{"volume":"39","issue":"3/4","first_page":"294","last_page":"308"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12880","display_name":"Qualitative Research Methods and Applications","score":0.8539999723434448,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12880","display_name":"Qualitative Research Methods and Applications","score":0.8539999723434448,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.06650000065565109,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12926","display_name":"Business Strategies and Management Research","score":0.04170000180602074,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/grounded-theory","display_name":"grounded theory","score":0.9959999918937683},{"id":"https://openalex.org/keywords/ethnography","display_name":"ethnography","score":0.9980000257492065},{"id":"https://openalex.org/keywords/phenomenology","display_name":"phenomenology","score":1.0},{"id":"https://openalex.org/keywords/qualitative-research-methodology","display_name":"qualitative research methodology","score":0.7960000038146973},{"id":"https://openalex.org/keywords/market-research","display_name":"market analysis","score":0.6940000057220459},{"id":"https://openalex.org/keywords/consumer-research","display_name":"consumer research","score":0.8960000276565552},{"id":"https://openalex.org/keywords/data-collection-and-interpretation","display_name":"data collection and interpretation","score":0.722000002861023},{"id":"https://openalex.org/keywords/theory-development","display_name":"theory development","score":0.6850000023841858},{"id":"https://openalex.org/keywords/decision-making","display_name":"decision-making","score":0.8600000143051147}],"concepts":[{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.7338488101959229},{"id":"https://openalex.org/C84269361","wikidata":"https://www.wikidata.org/wiki/Q179235","display_name":"Phenomenology (philosophy)","level":2,"score":0.728322446346283},{"id":"https://openalex.org/C156325361","wikidata":"https://www.wikidata.org/wiki/Q1152864","display_name":"Grounded theory","level":3,"score":0.7089114785194397},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.6852091550827026},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.5325115323066711},{"id":"https://openalex.org/C179454799","wikidata":"https://www.wikidata.org/wiki/Q132151","display_name":"Ethnography","level":2,"score":0.5141746997833252},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.47539958357810974},{"id":"https://openalex.org/C539667460","wikidata":"https://www.wikidata.org/wiki/Q2414942","display_name":"Management science","level":1,"score":0.46075353026390076},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.4537123441696167},{"id":"https://openalex.org/C527412718","wikidata":"https://www.wikidata.org/wiki/Q855395","display_name":"Interpretation (philosophy)","level":2,"score":0.4207558035850525},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.34987086057662964},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3328368663787842},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.14801818132400513},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.09648364782333374},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.09235811233520508},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.08944305777549744},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1108/03090560510581782","doi":"https://doi.org/10.1108/03090560510581782","is_oa":false,"landing_page_url":"https://doi.org/10.1108/03090560510581782","pdf_url":null,"source":{"id":"https://openalex.org/S89389284","display_name":"European Journal of Marketing","issn_l":"0309-0566","issn":["0309-0566","1758-7123"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Marketing","raw_type":"journal-article"},{"id":"pmh:oai:wlv.openrepository.com:2436/26753","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/2436/26753","pdf_url":null,"source":{"id":"https://openalex.org/S4306401000","display_name":"Wolverhampton Intellectual Repository and E-Theses (University of Wolverhampton)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I119664326","host_organization_name":"University of Wolverhampton","host_organization_lineage":["https://openalex.org/I119664326"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Journal article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":90,"referenced_works":["https://openalex.org/W168571079","https://openalex.org/W950457326","https://openalex.org/W1533574204","https://openalex.org/W1551806360","https://openalex.org/W1603882355","https://openalex.org/W1951384579","https://openalex.org/W1965053849","https://openalex.org/W1968076838","https://openalex.org/W1974326852","https://openalex.org/W1975608116","https://openalex.org/W1979292735","https://openalex.org/W1984477622","https://openalex.org/W1987789700","https://openalex.org/W1996600674","https://openalex.org/W1997481215","https://openalex.org/W1999378938","https://openalex.org/W2000117884","https://openalex.org/W2003701950","https://openalex.org/W2004735127","https://openalex.org/W2005801327","https://openalex.org/W2009561202","https://openalex.org/W2012211691","https://openalex.org/W2013161201","https://openalex.org/W2014160057","https://openalex.org/W2017432460","https://openalex.org/W2018594481","https://openalex.org/W2021250185","https://openalex.org/W2022531761","https://openalex.org/W2022962829","https://openalex.org/W2025800161","https://openalex.org/W2031918954","https://openalex.org/W2033858566","https://openalex.org/W2033952602","https://openalex.org/W2036209930","https://openalex.org/W2041443840","https://openalex.org/W2041767207","https://openalex.org/W2043707957","https://openalex.org/W2045403074","https://openalex.org/W2052286673","https://openalex.org/W2052607676","https://openalex.org/W2055407242","https://openalex.org/W2056957107","https://openalex.org/W2058593638","https://openalex.org/W2060492108","https://openalex.org/W2070232523","https://openalex.org/W2070393498","https://openalex.org/W2071141048","https://openalex.org/W2090919503","https://openalex.org/W2106711175","https://openalex.org/W2115037011","https://openalex.org/W2123198164","https://openalex.org/W2125706233","https://openalex.org/W2127288864","https://openalex.org/W2128248053","https://openalex.org/W2130998119","https://openalex.org/W2133855478","https://openalex.org/W2135856408","https://openalex.org/W2139962124","https://openalex.org/W2140790482","https://openalex.org/W2143145655","https://openalex.org/W2146691185","https://openalex.org/W2158886763","https://openalex.org/W2162163011","https://openalex.org/W2169121017","https://openalex.org/W2171302607","https://openalex.org/W2171401743","https://openalex.org/W2315353339","https://openalex.org/W2323074043","https://openalex.org/W2326226555","https://openalex.org/W2329395632","https://openalex.org/W2412904641","https://openalex.org/W2415581228","https://openalex.org/W2417151864","https://openalex.org/W2419226131","https://openalex.org/W2477980941","https://openalex.org/W2493015847","https://openalex.org/W2493581229","https://openalex.org/W2905821330","https://openalex.org/W2932193690","https://openalex.org/W2954483682","https://openalex.org/W2964191233","https://openalex.org/W2996698982","https://openalex.org/W4234151531","https://openalex.org/W4234739109","https://openalex.org/W4239268392","https://openalex.org/W4246912926","https://openalex.org/W4294588920","https://openalex.org/W6640812284","https://openalex.org/W6826364494","https://openalex.org/W6837057062"],"related_works":["https://openalex.org/W4388001716","https://openalex.org/W2021250185","https://openalex.org/W2004735127","https://openalex.org/W1604689989","https://openalex.org/W2759546332","https://openalex.org/W3211220774","https://openalex.org/W284829578","https://openalex.org/W4313494962","https://openalex.org/W3106673190","https://openalex.org/W3180411029"],"abstract_inverted_index":{"Purpose":[0],"The":[1,38,73,125],"paper":[2,39,74,126],"aims":[3],"to":[4,29,55,82,131],"look":[5],"at":[6],"some":[7,62],"of":[8,63,90,108,114,129,148],"the":[9,64,96,105,140],"problems":[10],"commonly":[11],"associated":[12,68,153],"with":[13,69],"qualitative":[14,42,78,83,122,136],"methodologies,":[15,79,151],"suggesting":[16],"that":[17,117],"there":[18],"is":[19,99],"a":[20,23,112,135,146],"need":[21],"for":[22,139],"more":[24],"rigorous":[25],"application":[26,94],"in":[27,95,101],"order":[28],"develop":[30],"theory":[31],"and":[32,47,51,58,60,66,155],"aid":[33],"effective":[34],"decision":[35],"making.":[36],"Design/methodology/approach":[37],"examines":[40],"three":[41,149],"methodologies:":[43],"grounded":[44],"theory,":[45],"ethnography,":[46],"phenomenology.":[48],"It":[49,110],"compares":[50],"contrasts":[52],"their":[53,93,152],"approaches":[54],"data":[56],"collection":[57],"interpretation":[59],"highlights":[61],"strengths":[65],"weaknesses":[67],"each":[70],"one.":[71],"Findings":[72],"suggests":[75],"that,":[76],"while":[77],"as":[80,143],"opposed":[81],"methods,":[84],"are":[85],"now":[86],"an":[87],"accepted":[88],"feature":[89],"consumer":[91],"research,":[92],"truest":[97],"sense":[98],"still":[100],"its":[102],"infancy":[103],"within":[104],"broader":[106],"field":[107],"marketing.":[109],"proposes":[111],"number":[113],"possible":[115],"contexts":[116],"may":[118],"benefit":[119],"from":[120],"in\u2010depth":[121],"enquiry.":[123],"Originality/value":[124],"should":[127],"be":[128],"interest":[130],"marketers":[132],"considering":[133],"adopting":[134],"perspective,":[137],"possibly":[138],"first":[141],"time,":[142],"it":[144],"offers":[145],"snap\u2010shot":[147],"widely\u2010used":[150],"procedures":[154],"potential":[156],"pitfalls.":[157]},"counts_by_year":[{"year":2026,"cited_by_count":49},{"year":2025,"cited_by_count":58},{"year":2024,"cited_by_count":56},{"year":2023,"cited_by_count":67},{"year":2022,"cited_by_count":52},{"year":2021,"cited_by_count":51},{"year":2020,"cited_by_count":62},{"year":2019,"cited_by_count":72},{"year":2018,"cited_by_count":69},{"year":2017,"cited_by_count":60},{"year":2016,"cited_by_count":51},{"year":2015,"cited_by_count":69},{"year":2014,"cited_by_count":96},{"year":2013,"cited_by_count":68},{"year":2012,"cited_by_count":52}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2016-06-24T00:00:00"}