{"id":"https://openalex.org/W1538282901","doi":null,"title":"Les applications des sciences humaines \u00e0 la publicit\u00e9 : De la psychanalyse \u00e0 la socio-cognition implicite et au neuromarketing","display_name":"Les applications des sciences humaines \u00e0 la publicit\u00e9 : De la psychanalyse \u00e0 la socio-cognition implicite et au neuromarketing","publication_year":2006,"publication_date":"2006-04-01","ids":{"openalex":"https://openalex.org/W1538282901","mag":"1538282901"},"language":"fr","primary_location":{"id":"pmh:oai:HAL:sic_00078368v1","doi":null,"is_oa":true,"landing_page_url":"https://archivesic.ccsd.cnrs.fr/sic_00078368","pdf_url":"https://archivesic.ccsd.cnrs.fr/sic_00078368v1/document","source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Humanisme et entreprise, 2006, 276","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://archivesic.ccsd.cnrs.fr/sic_00078368v1/document","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5005401680","display_name":"Didier Courbet","orcid":"https://orcid.org/0000-0002-4090-777X","observed_orcids":["https://orcid.org/0000-0002-4090-777X"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Courbet, Didier","raw_affiliation_strings":["Laboratoire Information, Milieux, M\u00e9dias, M\u00e9diations - EA 3820"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Laboratoire Information, Milieux, M\u00e9dias, M\u00e9diations - EA 3820","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5005401680"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.5059,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.88998249,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"276","issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.6948000192642212,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.6948000192642212,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.13650000095367432,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.03449999913573265,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.7649999856948853},{"id":"https://openalex.org/keywords/human-sciences","display_name":"human sciences","score":0.527999997138977},{"id":"https://openalex.org/keywords/psychoanalysis","display_name":"psychoanalysis","score":0.7160000205039978},{"id":"https://openalex.org/keywords/neuromarketing","display_name":"neuromarketing","score":0.9760000109672546},{"id":"https://openalex.org/keywords/cognitive-science","display_name":"cognitive science","score":0.7590000033378601},{"id":"https://openalex.org/keywords/measurement-instruments","display_name":"measurement instruments","score":0.8090000152587891},{"id":"https://openalex.org/keywords/knowledge-transfer","display_name":"knowledge transfer","score":0.8180000185966492}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.6935662031173706},{"id":"https://openalex.org/C2781183061","wikidata":"https://www.wikidata.org/wiki/Q516337","display_name":"Neuromarketing","level":2,"score":0.5971654057502747},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.44056257605552673},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.32736289501190186},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.06537371873855591}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:HAL:sic_00078368v1","doi":null,"is_oa":true,"landing_page_url":"https://archivesic.ccsd.cnrs.fr/sic_00078368","pdf_url":"https://archivesic.ccsd.cnrs.fr/sic_00078368v1/document","source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Humanisme et entreprise, 2006, 276","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:HAL:sic_00078368v1","doi":null,"is_oa":true,"landing_page_url":"https://archivesic.ccsd.cnrs.fr/sic_00078368","pdf_url":"https://archivesic.ccsd.cnrs.fr/sic_00078368v1/document","source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Humanisme et entreprise, 2006, 276","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W1538282901.pdf","grobid_xml":"https://content.openalex.org/works/W1538282901.grobid-xml"},"referenced_works_count":29,"referenced_works":["https://openalex.org/W51705885","https://openalex.org/W301084528","https://openalex.org/W648684630","https://openalex.org/W658224802","https://openalex.org/W1539896512","https://openalex.org/W1850432062","https://openalex.org/W1965514675","https://openalex.org/W1966114254","https://openalex.org/W1997254166","https://openalex.org/W2028130735","https://openalex.org/W2036389121","https://openalex.org/W2042276900","https://openalex.org/W2067763310","https://openalex.org/W2100864706","https://openalex.org/W2149688032","https://openalex.org/W2156022826","https://openalex.org/W2162173963","https://openalex.org/W2166355918","https://openalex.org/W2175701966","https://openalex.org/W2230344479","https://openalex.org/W2288411983","https://openalex.org/W2306832329","https://openalex.org/W2328158273","https://openalex.org/W2328832051","https://openalex.org/W2512239501","https://openalex.org/W2595519040","https://openalex.org/W2978633443","https://openalex.org/W3047390465","https://openalex.org/W4248791645"],"related_works":["https://openalex.org/W1485280980","https://openalex.org/W7095911320","https://openalex.org/W2086495863","https://openalex.org/W1080786","https://openalex.org/W2276875181","https://openalex.org/W1845403191","https://openalex.org/W1731674671","https://openalex.org/W2103817815","https://openalex.org/W1431732454","https://openalex.org/W7009604342"],"abstract_inverted_index":{"Les":[0],"publicitaires":[1],"ont":[2],"toujours":[3],"men\u00e9":[4],"une":[5],"veille":[6],"scientifique":[7],"dans":[8],"le":[9,85,88],"but":[10],"d'appliquer":[11],"les":[12,15,50,65,95],"mod\u00e8les":[13],"et":[14,20,60,77,92],"m\u00e9thodes":[16],"des":[17,37,48,74],"sciences":[18,51,75],"humaines":[19,52],"sociales":[21],"pour":[22],"am\u00e9liorer":[23],"leurs":[24],"pratiques.":[25],"L'objectif":[26],"de":[27,55,68,78,106,115,117],"l'article":[28],"est":[29],"double.":[30],"Premi\u00e8rement,":[31],"\u00e0":[32,102],"travers":[33],"un":[34,113],"bref":[35],"historique,":[36],"ann\u00e9es":[38],"1930":[39],"jusqu'\u00e0":[40],"nos":[41],"jours,":[42],"nous":[43,110],"montrons":[44,100],"comment,":[45,101],"au":[46],"fil":[47],"d\u00e9cennies,":[49],"sont":[53,63],"devenues":[54],"plus":[56,58,97],"en":[57],"complexes":[59],"comment":[61],"se":[62],"op\u00e9r\u00e9s":[64],"principaux":[66],"transferts":[67],"connaissances.":[69],"L'arriv\u00e9e":[70],"r\u00e9cente":[71],"du":[72,104],"paradigme":[73,105],"cognitives":[76],"la":[79,107],"socio-cognition":[80,108],"implicite":[81],"a":[82,93],"davantage":[83],"complexifi\u00e9":[84],"champ":[86],"(e.g.":[87],"\u00ab":[89],"neuromarketing":[90],"\u00bb)":[91],"rendu":[94],"applications":[96],"rares.":[98],"Nous":[99],"partir":[103],"implicite,":[109],"avons":[111],"construit":[112],"outil":[114],"mesure":[116],"l'influence":[118],"publicitaire":[119],"non":[120],"consciente.":[121]},"counts_by_year":[{"year":2018,"cited_by_count":1}],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2016-06-24T00:00:00"}