{"id":"https://openalex.org/W1536917635","doi":"https://doi.org/10.4995/redu.2012.6128","title":"Refuerzo y desarrollo de competencias mediante la elaboraci\u00f3n de una campa\u00f1a real de marketing: la FormulaUEM","display_name":"Refuerzo y desarrollo de competencias mediante la elaboraci\u00f3n de una campa\u00f1a real de marketing: la FormulaUEM","publication_year":2012,"publication_date":"2012-04-24","ids":{"openalex":"https://openalex.org/W1536917635","doi":"https://doi.org/10.4995/redu.2012.6128","mag":"1536917635"},"language":"es","primary_location":{"id":"doi:10.4995/redu.2012.6128","doi":"https://doi.org/10.4995/redu.2012.6128","is_oa":true,"landing_page_url":"https://doi.org/10.4995/redu.2012.6128","pdf_url":"https://polipapers.upv.es/index.php/REDU/article/download/6128/6178","source":{"id":"https://openalex.org/S4210188729","display_name":"REDU Revista de Docencia Universitaria","issn_l":"1887-4592","issn":["1887-4592"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["anvur-scientific","ddh","doaj","erih-plus","fecyt-seal","latindex","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4310321228","host_organization_name":"Technical University of Valencia","host_organization_lineage":["https://openalex.org/P4310321228"],"host_organization_lineage_names":["Technical University of Valencia"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"REDU. Revista de Docencia Universitaria","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://polipapers.upv.es/index.php/REDU/article/download/6128/6178","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5046012743","display_name":"Ver\u00f3nica Baena Graci\u00e1","orcid":"https://orcid.org/0000-0002-4641-591X","observed_orcids":["https://orcid.org/0000-0002-4641-591X"]},"institutions":[{"id":"https://openalex.org/I904013037","display_name":"Universidad Europea de Madrid","ror":"https://ror.org/04dp46240","country_code":"ES","type":"education","lineage":["https://openalex.org/I904013037"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Ver\u00f3nica Baena Graci\u00e1","raw_affiliation_strings":["Universidad Europea de Madrid"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad Europea de Madrid","institution_ids":["https://openalex.org/I904013037"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5045914319","display_name":"Vicente Padilla Valencia","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I904013037","display_name":"Universidad Europea de Madrid","ror":"https://ror.org/04dp46240","country_code":"ES","type":"education","lineage":["https://openalex.org/I904013037"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Vicente Padilla Valencia","raw_affiliation_strings":["Universidad Europea de Madrid"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad Europea de Madrid","institution_ids":["https://openalex.org/I904013037"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I904013037"],"apc_list":null,"apc_paid":null,"fwci":2.7424,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.90603281,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"10","issue":"1","first_page":"199","last_page":"199"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.9937000274658203,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.9937000274658203,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11779","display_name":"Higher Education and Employability","score":0.0032999999821186066,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12217","display_name":"Higher Education Teaching and Evaluation","score":0.00139999995008111,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/collaborative-learning","display_name":"cooperative learning","score":0.824999988079071},{"id":"https://openalex.org/keywords/formula-student","display_name":"Formula Student","score":0.9430000185966492},{"id":"https://openalex.org/keywords/marketing-education","display_name":"marketing education","score":0.6100000143051147},{"id":"https://openalex.org/keywords/business-education","display_name":"business education","score":0.652999997138977},{"id":"https://openalex.org/keywords/student-competencies","display_name":"student competencies","score":0.5450000166893005},{"id":"https://openalex.org/keywords/professional-skills-development","display_name":"professional skills development","score":0.3970000147819519},{"id":"https://openalex.org/keywords/inter-agency-cooperation","display_name":"inter-agency cooperation","score":0.5189999938011169},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.7599999904632568},{"id":"https://openalex.org/keywords/event-management","display_name":"event management","score":0.38999998569488525}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.6910379528999329},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.34934109449386597},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.346081018447876},{"id":"https://openalex.org/C58640448","wikidata":"https://www.wikidata.org/wiki/Q42515","display_name":"Cartography","level":1,"score":0.341755211353302},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.32609057426452637},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.15562143921852112}],"mesh":[],"locations_count":8,"locations":[{"id":"doi:10.4995/redu.2012.6128","doi":"https://doi.org/10.4995/redu.2012.6128","is_oa":true,"landing_page_url":"https://doi.org/10.4995/redu.2012.6128","pdf_url":"https://polipapers.upv.es/index.php/REDU/article/download/6128/6178","source":{"id":"https://openalex.org/S4210188729","display_name":"REDU Revista de Docencia Universitaria","issn_l":"1887-4592","issn":["1887-4592"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["anvur-scientific","ddh","doaj","erih-plus","fecyt-seal","latindex","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4310321228","host_organization_name":"Technical University of Valencia","host_organization_lineage":["https://openalex.org/P4310321228"],"host_organization_lineage_names":["Technical University of Valencia"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"REDU. Revista de Docencia Universitaria","raw_type":"journal-article"},{"id":"pmh:oai:abacus.universidadeuropea.es:11268/321","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/11268/321","pdf_url":null,"source":{"id":"https://openalex.org/S4306400164","display_name":"ABACUS. Repositorio de Producci\u00f3n Cient\u00edfica (Universidad Europea)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210101845","host_organization_name":"Universidad Europea","host_organization_lineage":["https://openalex.org/I4210101845"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"article"},{"id":"pmh:oai:dnet:abacusreposi::2355a8b402d7a8e88ba015172b967b81","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/11268/321","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:dnet:redinedredde::f05564622576e79d90b429dd9aeb251a","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/11162/94753","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:doaj.org/article:313acbf46bae46758c9930ef62b98be8","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/313acbf46bae46758c9930ef62b98be8","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Red U, Vol 10, Iss 1, Pp 199-214 (2012)","raw_type":"article"},{"id":"pmh:oai:doaj.org/article:d1a13fba5d6540d895ed43c3e506345f","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/d1a13fba5d6540d895ed43c3e506345f","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Red U, Vol 10, Iss 1, Pp 199-214 (2012)","raw_type":"article"},{"id":"pmh:oai:riunet.upv.es:10251/141077","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10251/141077","pdf_url":null,"source":{"id":"https://openalex.org/S4306400639","display_name":"RiuNet (Universitat Polit\u00e8cnica de Val\u00e8ncia)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I60053951","host_organization_name":"Universitat Polit\u00e8cnica de Val\u00e8ncia","host_organization_lineage":["https://openalex.org/I60053951"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"},{"id":"mag:2182374706","doi":null,"is_oa":false,"landing_page_url":"http://abacus.universidadeuropea.es/bitstream/handle/11268/321/REDU_10_1_199.pdf;sequence=1","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"doi:10.4995/redu.2012.6128","doi":"https://doi.org/10.4995/redu.2012.6128","is_oa":true,"landing_page_url":"https://doi.org/10.4995/redu.2012.6128","pdf_url":"https://polipapers.upv.es/index.php/REDU/article/download/6128/6178","source":{"id":"https://openalex.org/S4210188729","display_name":"REDU Revista de Docencia Universitaria","issn_l":"1887-4592","issn":["1887-4592"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["anvur-scientific","ddh","doaj","erih-plus","fecyt-seal","latindex","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4310321228","host_organization_name":"Technical University of Valencia","host_organization_lineage":["https://openalex.org/P4310321228"],"host_organization_lineage_names":["Technical University of Valencia"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"REDU. Revista de Docencia Universitaria","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","score":0.975600004196167,"display_name":"Quality education"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W1536917635.pdf","grobid_xml":"https://content.openalex.org/works/W1536917635.grobid-xml"},"referenced_works_count":15,"referenced_works":["https://openalex.org/W1493920130","https://openalex.org/W1527220430","https://openalex.org/W1542398326","https://openalex.org/W1596656271","https://openalex.org/W2000801611","https://openalex.org/W2002881648","https://openalex.org/W2028215562","https://openalex.org/W2031247567","https://openalex.org/W2121353247","https://openalex.org/W2166850456","https://openalex.org/W2502365833","https://openalex.org/W2606780669","https://openalex.org/W2792865160","https://openalex.org/W4238279190","https://openalex.org/W4238746869"],"related_works":["https://openalex.org/W2182374706","https://openalex.org/W7054464210","https://openalex.org/W2608034355","https://openalex.org/W7132249457","https://openalex.org/W2485579941","https://openalex.org/W7205342031","https://openalex.org/W3021083029","https://openalex.org/W7047139787","https://openalex.org/W3047785214","https://openalex.org/W2997303311"],"abstract_inverted_index":{"Este":[0],"art\u00edculo":[1],"describe":[2],"una":[3,44,120],"actividad":[4,202],"de":[5,20,23,27,31,38,47,55,65,69,91,103,112,134,137,144,148,156,170,183,191,196,230,241],"aprendizaje":[6],"cooperativo":[7],"llevada":[8],"a":[9,42,77,83,88,206],"cabo":[10,43],"durante":[11],"el":[12,96,187,221,225],"curso":[13,22],"2010/2011":[14],"en":[15,58,95,109,124,153,186,220,227],"la":[16,24,51,59,66,70,84,132,142,168,231],"que":[17,60,86,200],"los":[18,63,78,101,154,171,178,207],"alumnos":[19,64,79,102,179],"\u00faltimo":[21],"doble":[25],"titulaci\u00f3n":[26],"Administraci\u00f3n":[28],"y":[29,36,116,131,163,181,194,212,239],"Direcci\u00f3n":[30],"Empresas":[32],"(ADE)":[33],"+":[34],"Investigaci\u00f3n":[35],"T\u00e9cnicas":[37],"Mercado":[39],"(ITM)":[40],"llevaron":[41],"campa\u00f1a":[45],"real":[46],"marketing":[48,104],"para":[49,114,204],"incrementar":[50],"difusi\u00f3n":[52],"del":[53],"proyecto":[54],"Formula":[56],"Student,":[57],"tambi\u00e9n":[61],"participaron":[62],"Escuela":[67],"Polit\u00e9cnica":[68],"misma":[71],"Universidad.":[72],"El":[73,189],"objetivo":[74],"era":[75],"acercar":[76,205],"al":[80,209],"mundo":[81,210],"profesional,":[82],"vez":[85],"ayudarles":[87],"desarrollar":[89,216],"algunas":[90],"las":[92],"competencias":[93,218],"requeridas":[94],"entorno":[97],"laboral.":[98],"Para":[99,166],"lograrlo,":[100],"e":[105],"ingenier\u00eda":[106],"se":[107,173],"asociaron":[108],"diferentes":[110,135],"equipos":[111],"trabajo":[113,226],"dise\u00f1ar":[115],"elaborar":[117],"folletos":[118],"informativos,":[119],"p\u00e1gina":[121],"web,":[122],"campa\u00f1as":[123],"redes":[125],"sociales":[126],"(Facebook,":[127],"twitter,":[128],"tuenti,":[129],"etc.)":[130],"realizaci\u00f3n":[133],"eventos":[136],"masas,":[138],"como":[139,158,224],"sorteos":[140],"o":[141],"organizaci\u00f3n":[143],"un":[145],"concierto.":[146],"Algunos":[147],"ellos":[149],"lograron":[150],"gran":[151],"cobertura":[152],"medios":[155],"comunicaci\u00f3n,":[157],"televisi\u00f3n":[159],"(MarcaTV),":[160],"prensa":[161],"digital":[162],"foros":[164],"virtuales.":[165],"contrastar":[167],"consecuci\u00f3n":[169],"objetivos,":[172],"repartieron":[174],"dos":[175],"cuestionarios":[176],"entre":[177],"(antes":[180],"despu\u00e9s":[182],"su":[184],"participaci\u00f3n":[185],"proyecto).":[188],"an\u00e1lisis":[190],"estad\u00edsticos":[192],"descriptivos":[193],"contraste":[195],"medias":[197],"relacionadas":[198],"confirman":[199],"esta":[201],"sirvi\u00f3":[203],"estudiantes":[208],"profesional":[211],"adem\u00e1s,":[213],"les":[214],"permiti\u00f3":[215],"diversas":[217],"esenciales":[219],"mercado":[222],"laboral":[223],"equipo,":[228],"integraci\u00f3n":[229],"informaci\u00f3n,":[232],"responsabilidad,":[233],"planificaci\u00f3n,":[234],"innovaci\u00f3n,":[235],"habilidades":[236],"comunicativas,":[237],"iniciativa":[238],"gesti\u00f3n":[240],"conflictos.":[242]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
