{"id":"https://openalex.org/W1533657447","doi":"https://doi.org/10.15581/003.16.36353","title":"La publicidad y el enfoque de la imagen femenina","display_name":"La publicidad y el enfoque de la imagen femenina","publication_year":1970,"publication_date":"1970-01-01","ids":{"openalex":"https://openalex.org/W1533657447","doi":"https://doi.org/10.15581/003.16.36353","mag":"1533657447"},"language":"es","primary_location":{"id":"doi:10.15581/003.16.36353","doi":"https://doi.org/10.15581/003.16.36353","is_oa":true,"landing_page_url":"https://doi.org/10.15581/003.16.36353","pdf_url":"https://revistas.unav.edu/index.php/communication-and-society/article/download/36353/30944","source":{"id":"https://openalex.org/S1002109714","display_name":"Communication & Society","issn_l":"0214-0039","issn":["0214-0039","2174-0895","2386-7876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","erih-plus","fecyt-seal","jufo-1","latindex","norway-1","poland-100","poland-20","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320988","host_organization_name":"University of Navarre","host_organization_lineage":["https://openalex.org/P4310320988"],"host_organization_lineage_names":["University of Navarre"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communication & Society","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://revistas.unav.edu/index.php/communication-and-society/article/download/36353/30944","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5017726526","display_name":"Jos\u00e9 Javier S\u00e1nchez-Aranda","orcid":"https://orcid.org/0000-0003-1029-2310","observed_orcids":["https://orcid.org/0000-0003-1029-2310"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Jos\u00e9 Javier S\u00e1nchez-Aranda","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5017726526"],"corresponding_institution_ids":[],"apc_list":{"value":280,"currency":"EUR","value_usd":301},"apc_paid":{"value":280,"currency":"EUR","value_usd":301},"fwci":0.0,"has_fulltext":true,"cited_by_count":19,"citation_normalized_percentile":{"value":0.08352941,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"16","issue":"2","first_page":"67","last_page":"92"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11540","display_name":"Gender, Feminism, and Media","score":0.0008999999845400453,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12275","display_name":"Gender and Feminist Studies","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.5600000023841858},{"id":"https://openalex.org/keywords/representation-of-women","display_name":"representation of women","score":0.7760000228881836},{"id":"https://openalex.org/keywords/gender-stereotypes","display_name":"gender stereotypes","score":0.414000004529953},{"id":"https://openalex.org/keywords/image-theory","display_name":"image theory","score":0.41499999165534973},{"id":"https://openalex.org/keywords/gender-representation-in-media","display_name":"gender representation in media","score":0.335999995470047}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.760837972164154},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.5609724521636963}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.15581/003.16.36353","doi":"https://doi.org/10.15581/003.16.36353","is_oa":true,"landing_page_url":"https://doi.org/10.15581/003.16.36353","pdf_url":"https://revistas.unav.edu/index.php/communication-and-society/article/download/36353/30944","source":{"id":"https://openalex.org/S1002109714","display_name":"Communication & Society","issn_l":"0214-0039","issn":["0214-0039","2174-0895","2386-7876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","erih-plus","fecyt-seal","jufo-1","latindex","norway-1","poland-100","poland-20","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320988","host_organization_name":"University of Navarre","host_organization_lineage":["https://openalex.org/P4310320988"],"host_organization_lineage_names":["University of Navarre"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communication & Society","raw_type":"journal-article"},{"id":"pmh:oai:dadun.unav.edu:10171/8059","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10171/8059","pdf_url":null,"source":{"id":"https://openalex.org/S4306401514","display_name":"Deposito Adademico Digital Universidad De Navarra (University of Navarra)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I88155538","host_organization_name":"Universidad de Navarra","host_organization_lineage":["https://openalex.org/I88155538"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:doaj.org/article:721f1d98a6334c33a785a76e3126187f","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/721f1d98a6334c33a785a76e3126187f","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Communication & Society (Formerly Comunicaci\u00f3n y Sociedad), Vol 16, Iss 2, Pp 67-92 (2003)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.15581/003.16.36353","doi":"https://doi.org/10.15581/003.16.36353","is_oa":true,"landing_page_url":"https://doi.org/10.15581/003.16.36353","pdf_url":"https://revistas.unav.edu/index.php/communication-and-society/article/download/36353/30944","source":{"id":"https://openalex.org/S1002109714","display_name":"Communication & Society","issn_l":"0214-0039","issn":["0214-0039","2174-0895","2386-7876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","erih-plus","fecyt-seal","jufo-1","latindex","norway-1","poland-100","poland-20","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320988","host_organization_name":"University of Navarre","host_organization_lineage":["https://openalex.org/P4310320988"],"host_organization_lineage_names":["University of Navarre"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communication & Society","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Gender equality","id":"https://metadata.un.org/sdg/5","score":0.6025999784469604}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W1533657447.pdf","grobid_xml":"https://content.openalex.org/works/W1533657447.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1774089","https://openalex.org/W1559477377","https://openalex.org/W3007904434","https://openalex.org/W7000097078","https://openalex.org/W7039118940","https://openalex.org/W7038993812","https://openalex.org/W6981416007","https://openalex.org/W2985147748","https://openalex.org/W2801368054","https://openalex.org/W7077247310"],"abstract_inverted_index":{"Desde":[0],"hace":[1],"a\u00f1os":[2],"se":[3,31,70],"ha":[4],"reivindicado":[5],"la":[6,10,16,21,27,60,68,77,89,92],"necesidad":[7],"de":[8,15,26,42,67,76,88,91],"que":[9,37,55],"publicidad":[11],"presente":[12],"una":[13],"imagen":[14,90],"mujer":[17],"m\u00e1s":[18,53],"adecuada":[19],"a":[20,39],"realidad":[22],"presente.":[23],"A":[24],"partir":[25],"Teor\u00eda":[28,61],"del":[29,62],"Enfoque":[30,63],"pueden":[32],"esclarecer":[33],"algunos":[34],"conceptos":[35],"fundamentales":[36],"ayuden":[38],"resolver":[40],"algunas":[41,81],"los":[43,51,73],"problemas":[44],"planteados":[45],"con":[46],"esas":[47],"protestas.":[48],"Tras":[49],"presentar":[50,80],"puntos":[52],"controvertidos":[54],"suelen":[56],"destacarse":[57],"y":[58,79],"aplicar":[59],"al":[64],"\u00e1mbito":[65],"espec\u00edfico":[66],"publicidad,":[69],"intenta":[71],"delimitar":[72],"aspectos":[74],"centrales":[75],"pol\u00e9mica":[78],"ideas":[82],"para":[83],"mejorar":[84],"el":[85],"tratamiento":[86],"publicitario":[87],"mujer.":[93]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2014,"cited_by_count":4}],"updated_date":"2026-09-06T09:10:53.072986","created_date":"2016-06-24T00:00:00"}