{"id":"https://openalex.org/W1533596137","doi":null,"title":"Attitude toward Brand: An Integrative Look at Mediators and Moderators","display_name":"Attitude toward Brand: An Integrative Look at Mediators and Moderators","publication_year":2012,"publication_date":"2012-01-01","ids":{"openalex":"https://openalex.org/W1533596137","mag":"1533596137"},"language":"en","primary_location":{"id":"mag:1533596137","doi":null,"is_oa":false,"landing_page_url":"https://www.questia.com/library/journal/1P3-2749313941/attitude-toward-brand-an-integrative-look-at-mediators","pdf_url":null,"source":{"id":"https://openalex.org/S2764987631","display_name":"Academy of Marketing Studies journal","issn_l":"1095-6298","issn":["1095-6298"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core"],"host_organization":"https://openalex.org/P4310315810","host_organization_name":"Allied Academies","host_organization_lineage":["https://openalex.org/P4310315810","https://openalex.org/P4310320466"],"host_organization_lineage_names":["Allied Academies","OMICS Publishing Group"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Academy of Marketing Studies journal","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5059760188","display_name":"Manoochehr Najmi","orcid":"https://orcid.org/0000-0002-1641-0472","observed_orcids":["https://orcid.org/0000-0002-1641-0472"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Manoochehr Najmi","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-1641-0472","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5063952634","display_name":"Yashar Atefi","orcid":"https://orcid.org/0000-0001-8360-0623","observed_orcids":["https://orcid.org/0000-0001-8360-0623"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yashar Atefi","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-8360-0623","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5080428650","display_name":"SeyedAlireza Mirbagheri","orcid":"https://orcid.org/0000-0003-0363-5418","observed_orcids":["https://orcid.org/0000-0003-0363-5418"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"SeyedAlireza Mirbagheri","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-0363-5418","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":5.4726,"has_fulltext":false,"cited_by_count":27,"citation_normalized_percentile":{"value":0.94811737,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"16","issue":"1","first_page":"111","last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.86080002784729,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.86080002784729,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.11129999905824661,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.006300000008195639,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-attitude","display_name":"brand attitude","score":0.8410000205039978},{"id":"https://openalex.org/keywords/attitude-formation","display_name":"attitude formation","score":0.5289999842643738},{"id":"https://openalex.org/keywords/attitude-change","display_name":"attitude change","score":0.9150000214576721},{"id":"https://openalex.org/keywords/emotional-processing","display_name":"emotional processing","score":0.40299999713897705},{"id":"https://openalex.org/keywords/positive-and-negative-affect","display_name":"positive and negative affect","score":0.8669999837875366},{"id":"https://openalex.org/keywords/brand-familiarity","display_name":"brand familiarity","score":0.9139999747276306},{"id":"https://openalex.org/keywords/elaboration-likelihood-model","display_name":"elaboration likelihood model","score":0.625},{"id":"https://openalex.org/keywords/emotional-advertising","display_name":"emotional advertising","score":0.4790000021457672},{"id":"https://openalex.org/keywords/informational-advertising","display_name":"informational advertising","score":0.8529999852180481},{"id":"https://openalex.org/keywords/advertising-effects","display_name":"advertising effects","score":0.3310000002384186}],"concepts":[{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.6791223287582397},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6642517447471619},{"id":"https://openalex.org/C2776035091","wikidata":"https://www.wikidata.org/wiki/Q7928819","display_name":"Viewpoints","level":2,"score":0.6453835964202881},{"id":"https://openalex.org/C11806358","wikidata":"https://www.wikidata.org/wiki/Q622645","display_name":"Attitude","level":2,"score":0.6043108701705933},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.5120075345039368},{"id":"https://openalex.org/C109359841","wikidata":"https://www.wikidata.org/wiki/Q728944","display_name":"Inclusion (mineral)","level":2,"score":0.4645497500896454},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4640938639640808},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.4132267236709595},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.36216849088668823},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.17214560508728027},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.0},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:1533596137","doi":null,"is_oa":false,"landing_page_url":"https://www.questia.com/library/journal/1P3-2749313941/attitude-toward-brand-an-integrative-look-at-mediators","pdf_url":null,"source":{"id":"https://openalex.org/S2764987631","display_name":"Academy of Marketing Studies journal","issn_l":"1095-6298","issn":["1095-6298"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core"],"host_organization":"https://openalex.org/P4310315810","host_organization_name":"Allied Academies","host_organization_lineage":["https://openalex.org/P4310315810","https://openalex.org/P4310320466"],"host_organization_lineage_names":["Allied Academies","OMICS Publishing Group"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Academy of Marketing Studies journal","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/10","score":0.6399999856948853,"display_name":"Reduced inequalities"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":57,"referenced_works":["https://openalex.org/W107596934","https://openalex.org/W587593377","https://openalex.org/W1524719444","https://openalex.org/W1662240627","https://openalex.org/W1847573338","https://openalex.org/W1974268640","https://openalex.org/W1983318220","https://openalex.org/W1984964879","https://openalex.org/W1986716896","https://openalex.org/W1995021142","https://openalex.org/W2003409890","https://openalex.org/W2005114449","https://openalex.org/W2005518034","https://openalex.org/W2012599488","https://openalex.org/W2013372156","https://openalex.org/W2024050010","https://openalex.org/W2024391167","https://openalex.org/W2027470714","https://openalex.org/W2036389121","https://openalex.org/W2037357256","https://openalex.org/W2040687757","https://openalex.org/W2040945568","https://openalex.org/W2041340316","https://openalex.org/W2042276900","https://openalex.org/W2043014082","https://openalex.org/W2052578690","https://openalex.org/W2053014364","https://openalex.org/W2057172983","https://openalex.org/W2063906861","https://openalex.org/W2071412573","https://openalex.org/W2089232976","https://openalex.org/W2089370919","https://openalex.org/W2103591548","https://openalex.org/W2111692509","https://openalex.org/W2121484620","https://openalex.org/W2122813604","https://openalex.org/W2123305980","https://openalex.org/W2123487987","https://openalex.org/W2143330854","https://openalex.org/W2156022826","https://openalex.org/W2166355918","https://openalex.org/W2174722713","https://openalex.org/W2198617173","https://openalex.org/W2241287265","https://openalex.org/W2248779780","https://openalex.org/W2287816297","https://openalex.org/W2300445611","https://openalex.org/W2316503402","https://openalex.org/W2326996902","https://openalex.org/W2328832051","https://openalex.org/W2332694823","https://openalex.org/W2411493870","https://openalex.org/W2418575507","https://openalex.org/W2419224225","https://openalex.org/W2488501991","https://openalex.org/W2502933860","https://openalex.org/W2601246511"],"related_works":["https://openalex.org/W2951717798","https://openalex.org/W2054606325","https://openalex.org/W2123487987","https://openalex.org/W4232476263","https://openalex.org/W7216997738","https://openalex.org/W7216905338","https://openalex.org/W4239731242","https://openalex.org/W1127917872","https://openalex.org/W2327573903","https://openalex.org/W3037121852"],"abstract_inverted_index":{"ABSTRACT":[0],"Exploring":[1],"the":[2,22,31,54,79,97,120,140,176,188,193,198,233,260,287,291,314,357,394,405,444,473,479,515,536,570,579],"effects":[3,56,476],"of":[4,33,35,57,72,76,89,96,107,117,133,139,142,155,168,190,215,235,242,262,284,300,317,336,359,381,407,419,475,481,507,518,529,538,540,566,572,590],"advertisement":[5],"on":[6,24,103,135,150,161,175,270,421,440,511,532],"attitude":[7,77,109,191,271,285,382,392,436,447],"toward":[8,78,192,393],"a":[9,13,63,85,164,208,221,240,297,333,457,588,595],"brand":[10,25,80,108,143,151,210,512,519,567],"has":[11,211,238,488,521],"been":[12,212,239,276,489],"major":[14],"concern":[15],"to":[16,206,304,332,342,386,402,425],"marketing":[17,218],"scholars":[18],"for":[19,220,459,486],"decades.":[20],"However,":[21,313,435],"literature":[23,87,448],"attitudes":[26,253,422,568],"is":[27,81],"so":[28,38],"broad":[29],"and":[30,42,45,60,74,92,105,112,126,129,158,172,178,184,259,267,273,307,319,322,356,364,369,372,374,384,451,535,563,582],"areas":[32,442],"focus":[34],"researchers":[36,219,437],"are":[37,48,547],"fragmented":[39],"that":[40,468,545,559,584],"cognitive":[41,169,541,562],"affective":[43,148,417,564],"elements":[44],"processes":[46,199,581],"involved":[47],"often":[49],"studied":[50,277],"in":[51,62,119,146,187,250,290,338,449,491,505,543,569,598],"isolation,":[52],"neglecting":[53],"joint":[55],"these":[58],"variables":[59,258],"resulting":[61],"disconnected":[64,453],"literature.":[65],"In":[66,229,247],"this":[67,230,251,408],"paper,":[68],"an":[69,213,556],"integrative":[70,557],"model":[71,98],"determinants":[73,565],"moderators":[75,106],"provided":[82],"along":[83],"with":[84,456],"brief":[86],"review":[88],"its":[90,173,508],"formation":[91,189,272,383],"change.":[93],"Key":[94],"features":[95],"are:":[99],"1)":[100],"comprehensive":[101],"discussions":[102],"antecedents":[104],"including":[110],"new":[111,334,409],"traditional":[113],"viewpoints,":[114],"2)":[115],"inclusion":[116,154],"affect":[118,128],"model,":[121,177],"3)":[122],"distinction":[123,180],"between":[124,181,465],"positive":[125],"negative":[127],"their":[130,159,265],"different":[131,263,450,580],"paths":[132,341],"influence":[134],"attitude,":[136,152,232],"4)":[137],"recognition":[138],"role":[141,160,480,517,528],"familiarity":[144],"especially":[145,390],"moderating":[147,527,544],"impacts":[149],"5)":[153],"irrelevant":[156,530],"thoughts":[157,531],"cognitions,":[162],"6)":[163],"more":[165],"updated":[166],"discussion":[167],"capacity":[170],"theory":[171],"implications":[174],"7)":[179],"informational":[182,593],"ads":[183,186],"emotional":[185,591],"brand.":[194],"INTRODUCTION":[195],"Delving":[196],"into":[197,404],"through":[200,391],"which":[201,339],"advertising":[202,573],"efforts":[203],"stimulate":[204],"consumers":[205],"buy":[207],"particular":[209],"area":[214],"interest":[216],"among":[217],"long":[222],"time":[223],"(MacKenzie,":[224],"Lutz,":[225,362,368],"&":[226,279,353,413,428,432,497,502],"Belch,":[227],"1986).":[228],"way,":[231],"cynosure":[234],"social":[236],"psychologists,":[237],"cornerstone":[241],"consumer":[243,294],"research":[244,337],"as":[245,256,325,587],"well.":[246],"most":[248],"studies":[249,360,398,493],"area,":[252],"have":[254,275,438],"served":[255],"dependent":[257],"impact":[261],"ads,":[264,594],"repetition,":[266],"other":[268],"factors":[269],"change":[274,385],"(Berger":[278],"Mitchell,":[280],"1989).":[281],"Cognitive":[282],"perspective":[283],"was":[286,296],"dominant":[288],"viewpoint":[289],"years":[292],"when":[293],"behavior":[295],"fledgling":[298],"body":[299],"knowledge,":[301],"owing":[302],"much":[303],"Fishbeinian":[305],"theories":[306,462],"multi-attribute":[308],"models":[309],"(e.g.":[310,411,494],"Fishbein,":[311],"1963).":[312],"pioneering":[315],"works":[316],"Mitchell":[318],"Olson":[320],"(1981)":[321],"others":[323],"(such":[324],"Zajonc,":[326],"1980;":[327],"Shimp,":[328,414],"1981)":[329],"gave":[330],"rise":[331],"stream":[335],"alternative":[340],"persuasion":[343],"were":[344,399],"explored.":[345],"The":[346,526],"influential":[347],"Elaboration":[348],"Likelihood":[349],"Model":[350],"(Petty,":[351],"Cacioppo,":[352,496],"Schumann,":[354,498],"1983)":[355],"series":[358],"by":[361],"MacKenzie,":[363,367],"Belch":[365,370],"(1983),":[366],"(1986),":[371],"MacKenzie":[373],"Lutz":[375],"(1989)":[376],"further":[377],"expanded":[378],"our":[379],"knowledge":[380],"include":[387,463],"peripheral":[388],"paths,":[389],"ad.":[395],"While":[396],"some":[397,466],"carried":[400],"out":[401],"probe":[403],"nature":[406,474],"construct":[410],"Gresham":[412],"1985),":[415],"purely":[416],"influences":[418],"advertisements":[420],"also":[423,548,577],"came":[424],"light":[426],"(Batra":[427],"Ray,":[429],"1986;":[430],"Edell":[431],"Burke,":[433],"1987).":[434],"focused":[439],"selected":[441],"developing":[443],"now":[445],"voluminous":[446],"even":[452],"directions.":[454],"Along":[455],"need":[458],"integration,":[460],"current":[461],"relationships":[464],"constructs":[467,583],"do":[469],"not":[470,522],"effectively":[471],"explain":[472],"or":[477],"neglect":[478],"moderator":[482],"variables.":[483],"Argument":[484],"quality,":[485],"example,":[487],"noted":[490],"many":[492],"Petty,":[495],"1983;":[499],"Lord,":[500],"Lee,":[501],"Sauer,":[503],"1995)":[504],"terms":[506],"direct":[509],"effect":[510],"attitudes;":[513],"however":[514],"mediating":[516],"cognitions":[520],"received":[523],"worthy":[524],"attention.":[525],"Arg-Cb":[533],"relationship":[534,546],"importance":[537],"availability":[539],"resources":[542],"less":[549],"accentuated.":[550],"Our":[551],"study":[552],"aims":[553],"at":[554],"providing":[555],"framework":[558,576],"encompasses":[560],"both":[561],"field":[571],"effectiveness.":[574],"This":[575],"includes":[578],"become":[585],"activated":[586],"result":[589],"versus":[592],"comparison":[596],"neglected":[597],"previous":[599],"studies.":[600],"\u2026":[601]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":3},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":3}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-06-24T00:00:00"}