{"id":"https://openalex.org/W1533484656","doi":null,"title":"Male Gender Role Beliefs, Coupon Use and Bargain Hunting","display_name":"Male Gender Role Beliefs, Coupon Use and Bargain Hunting","publication_year":2007,"publication_date":"2007-07-01","ids":{"openalex":"https://openalex.org/W1533484656","mag":"1533484656"},"language":"en","primary_location":{"id":"mag:1533484656","doi":null,"is_oa":false,"landing_page_url":"https://www.questia.com/library/journal/1G1-171536594/male-gender-role-beliefs-coupon-use-and-bargain-hunting","pdf_url":null,"source":{"id":"https://openalex.org/S2764987631","display_name":"Academy of Marketing Studies journal","issn_l":"1095-6298","issn":["1095-6298"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core"],"host_organization":"https://openalex.org/P4310315810","host_organization_name":"Allied Academies","host_organization_lineage":["https://openalex.org/P4310315810","https://openalex.org/P4310320466"],"host_organization_lineage_names":["Allied Academies","OMICS Publishing Group"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Academy of Marketing Studies journal","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5113681602","display_name":"C. Jeanne Hill","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"C. Jeanne Hill","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5061442891","display_name":"Susan K. Harmon","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Susan K. Harmon","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.5419,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.93625537,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"11","issue":"2","first_page":"107","last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.27250000834465027,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.27250000834465027,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.22830000519752502,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11888","display_name":"Gender Roles and Identity Studies","score":0.1768999993801117,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/bargain-hunting","display_name":"bargain hunting","score":0.9259999990463257},{"id":"https://openalex.org/keywords/educational-attainment","display_name":"educational attainment","score":0.6340000033378601},{"id":"https://openalex.org/keywords/age","display_name":"age","score":0.4749999940395355},{"id":"https://openalex.org/keywords/household-purchasing-decisions","display_name":"household purchasing decisions","score":0.3269999921321869}],"concepts":[{"id":"https://openalex.org/C2779307704","wikidata":"https://www.wikidata.org/wiki/Q11794832","display_name":"Coupon","level":2,"score":0.8796759247779846},{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.7864587306976318},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.7430167198181152},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5376167893409729},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5235992670059204},{"id":"https://openalex.org/C2992627081","wikidata":"https://www.wikidata.org/wiki/Q1295201","display_name":"Grocery store","level":2,"score":0.5128645896911621},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.5115343332290649},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.43424129486083984},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.42556607723236084},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.42054474353790283},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.2668111324310303},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.21176394820213318},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.18875223398208618},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:1533484656","doi":null,"is_oa":false,"landing_page_url":"https://www.questia.com/library/journal/1G1-171536594/male-gender-role-beliefs-coupon-use-and-bargain-hunting","pdf_url":null,"source":{"id":"https://openalex.org/S2764987631","display_name":"Academy of Marketing Studies journal","issn_l":"1095-6298","issn":["1095-6298"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core"],"host_organization":"https://openalex.org/P4310315810","host_organization_name":"Allied Academies","host_organization_lineage":["https://openalex.org/P4310315810","https://openalex.org/P4310320466"],"host_organization_lineage_names":["Allied Academies","OMICS Publishing Group"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Academy of Marketing Studies journal","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Gender equality","score":0.6025999784469604,"id":"https://metadata.un.org/sdg/5"}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W331033147","https://openalex.org/W2034166602","https://openalex.org/W1989099798","https://openalex.org/W6964986441","https://openalex.org/W7099152176","https://openalex.org/W2011489626","https://openalex.org/W3151764818","https://openalex.org/W67346690","https://openalex.org/W2107576483","https://openalex.org/W2037105374"],"abstract_inverted_index":{"ABSTRACT":[0],"The":[1,64,260],"basic":[2],"question":[3,261],"addressed":[4,262],"in":[5,145,196,255,263,407,448,508,626],"this":[6,264],"study":[7,265,422],"is":[8,57,254,266,452],"whether":[9,52,267,282,604],"men":[10,39,157,182,236,268,278,482,612,618],"today":[11,269],"hold":[12,270],"more":[13,58,143,271,288,524,623],"gender":[14,83,113,590],"neutral":[15,114],"beliefs":[16,49,85,273,284],"regarding":[17,47],"traditionally":[18],"female":[19],"role":[20,84,446],"behaviors":[21,56,111,460],"such":[22,283],"as":[23,50,68,95,132,279,436],"purchasing":[24],"groceries":[25],"and":[26,29,32,42,78,103,152,166,177,198,224,243,281,324,333,354,360,367,385,415,461,470,474,483,502,516,550,565,575,600,613],"clothing,":[27],"clipping":[28],"saving":[30],"coupons,":[31,219,528],"finding":[33],"bargains.":[34],"A":[35,88,117,463],"sample":[36],"of":[37,54,66,109,137,156,174,181,213,222,226,235,258,277,305,345,387,423,426,481,556,560,572],"326":[38],"across":[40],"age":[41,588],"education":[43,119,386],"levels":[44],"was":[45,86,115,121,133],"surveyed":[46],"their":[48,164,170],"to":[51,124,204,247,295,392,399,492,510,526,581,595],"each":[53],"twelve":[55],"appropriate":[59],"for":[60,73,100,163,188,321,409,456,607],"males":[61],"or":[62,412,589],"females.":[63],"influence":[65],"experience":[67,94],"the":[69,74,96,101,134,146,159,184,189,205,214,275,313,318,322,355,383,388,421,444,449,478,554,557,567,587,627],"primary":[70,97,160,185,319,343],"grocery":[71,98,161,186],"shopper":[72,99,162,187],"household,":[75,190],"age,":[76],"education,":[77,357],"parental":[79],"coupon":[80,337,393,479,539,563,576,601],"use":[81,136,480,493,527,564,577],"on":[82,129,312,431,537],"included.":[87],"strong":[89],"relationship":[90],"between":[91,611],"a":[92,107,126,256,302,331,342,405,410,453,496,622],"man's":[93],"household":[102,165,323,352,450],"his":[104],"belief":[105],"that":[106,315,403,569],"variety":[108],"consumer":[110],"are":[112,141,285,293,317,396,578],"found.":[116],"higher":[118,522],"level":[120],"also":[122,232],"found":[123,179,233,381,489,518,530],"have":[125,309,340,349,380,437,592],"significant":[127],"impact":[128],"egalitarian":[130],"beliefs,":[131],"father's":[135],"coupons.":[138],"INTRODUCTION":[139],"Men":[140],"becoming":[142,621],"active":[144,194],"marketplace.":[147,628],"In":[148,201,335,362],"1995,":[149],"Dholakia,":[150],"Pedersen":[151],"Hikmet":[153],"reported":[154],"10%":[155],"were":[158,183],"over":[167,192],"50%":[168],"bought":[169],"own":[171],"clothes.":[172],"As":[173],"2003,":[175],"Harmon":[176,473,515],"Hill":[178,517],"36%":[180],"with":[191,287,443,521],"75%":[193],"shoppers":[195,280,320],"discount":[197],"department":[199],"stores.":[200],"2004,":[202],"according":[203],"Promotion":[206],"Marketing":[207,230],"Association":[208],"Coupon":[209],"Council":[210],"(2005),":[211],"76%":[212],"overall":[215],"U.S.":[216],"population":[217],"used":[218,237,245],"including":[220],"84%":[221],"females":[223],"68%":[225],"males.":[227],"NCH/Nu":[228],"World":[229],"(1999)":[231],"24%":[234],"coupons":[238,246,494],"every":[239],"time":[240],"they":[241],"shopped":[242],"57%":[244],"plan":[248],"shopping":[249,252,307,573],"trips.":[250],"Male":[251,297],"behavior":[253,308,574],"state":[257],"change.":[259],"gender-neutral":[272],"about":[274],"appropriateness":[276],"associated":[286,459],"bargain-oriented":[289],"purchase":[290],"behavior.":[291],"Demographics":[292],"Insufficient":[294],"Understand":[296],"Bargain":[298],"Shopping":[299],"All":[300],"but":[301,529],"few":[303],"studies":[304,348,365,468,488,571],"bargain-related":[306,608],"been":[310,341,593],"based":[311,429],"assumption":[314],"women":[316,490,520,614],"have,":[325],"therefore,":[326],"only":[327],"included":[328,351],"women,":[329],"usually":[330],"wife":[332],"mother.":[334],"studying":[336],"use,":[338],"demographics":[339,591],"area":[344],"focus.":[346],"Demographic":[347],"typically":[350],"size":[353],"wife's":[356],"working":[358],"status":[359],"age.":[361],"general,":[363],"demographic":[364,558],"(Bawa":[366],"Shoemaker,":[368],"1987;":[369],"Cronovich":[370],"et":[371,439,544],"al.,":[372,545],"1997;":[373],"Gonzales,":[374],"1988;":[375,377],"Levendahl,":[376],"Mittal,":[378,547],"1994)":[379],"both":[382,487],"income":[384],"woman":[389],"positively":[390],"related":[391,594],"use.":[394,540,602],"[Coupons":[395],"generally":[397],"understood":[398],"be":[400],"paper":[401],"offers":[402],"proffer":[404],"reduction":[406],"price":[408],"product":[411],"service":[413],"(Dotson":[414,469],"Hyatt,":[416,471],"2000).]":[417],"Safilios-Rothschild":[418],"(1969)":[419],"criticized":[420],"various":[424],"aspects":[425],"family":[427],"life":[428],"primarily":[430],"information":[432],"provided":[433],"by":[434],"wives,":[435],"Gentry":[438],"al.":[440],"(2003),":[441],"stating":[442],"male's":[445],"changing":[447],"there":[451],"greater":[454,497],"need":[455],"investigating":[457],"any":[458,596],"attitudes.":[462],"literature":[464],"search":[465],"uncovered":[466],"two":[467,532],"2000;":[472],"Hill,":[475],"2003)":[476],"comparing":[477],"women.":[484],"Not":[485],"surprisingly,":[486],"continued":[491],"at":[495],"rate":[498],"than":[499],"men.":[500],"Dotson":[501],"Hyatt":[503],"did":[504],"not":[505],"find":[506],"differences":[507],"responsiveness":[509],"other":[511],"sales":[512],"promotion":[513],"tools.":[514],"older":[519],"incomes":[523],"likely":[525],"these":[531],"variables":[533,585],"had":[534],"no":[535],"effect":[536],"male":[538],"Many":[541],"researchers":[542],"(Bagozzi":[543],"1992;":[546],"1994;":[548],"Shimp":[549],"Kavas,":[551],"1984)":[552],"reiterate":[553],"insufficiency":[555],"line":[559],"inquiry":[561],"into":[562],"support":[566],"notion":[568],"psychological":[570,584],"needed.":[579],"However,":[580],"date,":[582],"neither":[583],"nor":[586],"motives":[597,606],"underpinning":[598],"bargain-hunting":[599],"Investigating":[603],"different":[605],"activities":[609],"exist":[610],"seems":[615],"warranted":[616],"if":[617],"are,":[619],"indeed,":[620],"potent":[624],"force":[625],"\u2026":[629]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2016-06-24T00:00:00"}
