{"id":"https://openalex.org/W1530554288","doi":null,"title":"A New Concept of Marketing: The Emotional Marketing","display_name":"A New Concept of Marketing: The Emotional Marketing","publication_year":2010,"publication_date":"2010-03-01","ids":{"openalex":"https://openalex.org/W1530554288","mag":"1530554288"},"language":"en","primary_location":{"id":"pmh:oai:RePEc:bra:journl:v:1:y:2010:i:1:p:52-59","doi":null,"is_oa":false,"landing_page_url":"http://www.edusoft.ro/brand/RePEc/bra/journl/brand_1_consoli.pdf","pdf_url":"http://www.edusoft.ro/brand/RePEc/bra/journl/brand_1_consoli.pdf","source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5053787245","display_name":"Domenico Consoli","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I190397597","display_name":"University of Urbino","ror":"https://ror.org/04q4kt073","country_code":"IT","type":"education","lineage":["https://openalex.org/I190397597"]}],"countries":["IT"],"is_corresponding":true,"raw_author_name":"Domenico Consoli","raw_affiliation_strings":["University of Urbino"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Urbino","institution_ids":["https://openalex.org/I190397597"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5053787245"],"corresponding_institution_ids":["https://openalex.org/I190397597"],"apc_list":null,"apc_paid":null,"fwci":1.4793,"has_fulltext":false,"cited_by_count":50,"citation_normalized_percentile":{"value":0.88567149,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"1","issue":"1","first_page":"52","last_page":"59"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.6553000211715698,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.6553000211715698,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.06949999928474426,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10667","display_name":"Emotion and Mood Recognition","score":0.04430000111460686,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/emotional-marketing","display_name":"emotional marketing","score":0.9990000128746033},{"id":"https://openalex.org/keywords/consumer-emotions","display_name":"consumer emotions","score":0.734000027179718},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.7009999752044678},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.5759999752044678}],"concepts":[{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.6344950795173645},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5767030715942383},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.5737758874893188},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5517647862434387},{"id":"https://openalex.org/C174107131","wikidata":"https://www.wikidata.org/wiki/Q191591","display_name":"Emotional intelligence","level":2,"score":0.543788492679596},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.47366103529930115},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.44967395067214966},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.4126025140285492},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.40331876277923584},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.37476658821105957},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.32611340284347534},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.31311267614364624}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:RePEc:bra:journl:v:1:y:2010:i:1:p:52-59","doi":null,"is_oa":false,"landing_page_url":"http://www.edusoft.ro/brand/RePEc/bra/journl/brand_1_consoli.pdf","pdf_url":"http://www.edusoft.ro/brand/RePEc/bra/journl/brand_1_consoli.pdf","source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.301.5547","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.301.5547","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.edusoft.ro/brand/RePEc/bra/journl/brand_1_consoli.pdf","raw_type":"text"},{"id":"mag:1530554288","doi":null,"is_oa":false,"landing_page_url":"https://core.ac.uk/download/pdf/6801097.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S2737434420","display_name":"Brand Research in Accounting, Negociation and Distribution","issn_l":"2067-8177","issn":["2067-8177"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310314606","host_organization_name":"EduSoft Publishing Bacau","host_organization_lineage":["https://openalex.org/P4310314606"],"host_organization_lineage_names":["EduSoft Publishing Bacau"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Brand Research in Accounting, Negociation and Distribution","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":21,"referenced_works":["https://openalex.org/W9444699","https://openalex.org/W1485322150","https://openalex.org/W1580118833","https://openalex.org/W1609907549","https://openalex.org/W1615813862","https://openalex.org/W1824707975","https://openalex.org/W1963949534","https://openalex.org/W1977137834","https://openalex.org/W2006046634","https://openalex.org/W2009375902","https://openalex.org/W2030730078","https://openalex.org/W2046849912","https://openalex.org/W2057416938","https://openalex.org/W2064501341","https://openalex.org/W2065410210","https://openalex.org/W2095234413","https://openalex.org/W2099154717","https://openalex.org/W2104152416","https://openalex.org/W2155779606","https://openalex.org/W2487464272","https://openalex.org/W2514204823"],"related_works":["https://openalex.org/W563621440","https://openalex.org/W2265090037","https://openalex.org/W4313024647","https://openalex.org/W7133244099","https://openalex.org/W1012864220","https://openalex.org/W4392032090","https://openalex.org/W4393411328","https://openalex.org/W4286724895","https://openalex.org/W2785648507","https://openalex.org/W2117918376"],"abstract_inverted_index":{"Nowadays,":[0],"in":[1,23,65,73,85],"the":[2,12,42,57],"marketing":[3,9,17],"area,":[4],"a":[5,45,70],"new":[6],"concept":[7],"of":[8,44,48,63,76],"is":[10],"emerging:":[11],"emotional":[13,16,51,58],"marketing.":[14],"The":[15,81],"studies":[18,34],"how":[19,36],"to":[20,25,28],"arouse":[21],"emotions":[22,82],"people":[24],"induce":[26],"them":[27],"buy":[29],"that":[30,56],"particular":[31],"produc/service.":[32],"Recent":[33],"shown":[35],"purchasing":[37,66],"choices":[38],"and":[39,50,88,95],"decisions":[40],"are":[41,83],"result":[43],"careful":[46],"analysis":[47],"rational":[49],"aspects.":[52],"Psychological":[53],"literature":[54],"recognizes":[55],"conditions":[59],"influence":[60],"every":[61],"stage":[62],"decision-making":[64],"process.":[67],"Emotions":[68],"play":[69],"key":[71],"role":[72],"any":[74],"kind":[75],"social":[77],"or":[78],"business":[79],"decision.":[80],"manifested":[84],"verbal,":[86],"facial":[87],"textual":[89],"expressions.":[90],"People":[91],"when":[92],"speak,":[93],"interact":[94],"write,":[96],"convey":[97],"emotions.":[98]},"counts_by_year":[{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":13},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":5},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":3},{"year":2012,"cited_by_count":2}],"updated_date":"2026-11-03T10:50:19.383937","created_date":"2016-06-24T00:00:00"}