{"id":"https://openalex.org/W1520143441","doi":"https://doi.org/10.1108/eum0000000003905","title":"How to Identify Psychographic Segments","display_name":"How to Identify Psychographic Segments","publication_year":1994,"publication_date":"1994-08-01","ids":{"openalex":"https://openalex.org/W1520143441","doi":"https://doi.org/10.1108/eum0000000003905","mag":"1520143441"},"language":"en","primary_location":{"id":"doi:10.1108/eum0000000003905","doi":"https://doi.org/10.1108/eum0000000003905","is_oa":false,"landing_page_url":"https://doi.org/10.1108/eum0000000003905","pdf_url":null,"source":{"id":"https://openalex.org/S29817978","display_name":"Marketing Intelligence & Planning","issn_l":"0263-4503","issn":["0263-4503","1758-8049"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Intelligence & Planning","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5035252600","display_name":"Vincent\u2010Wayne Mitchell","orcid":"https://orcid.org/0000-0002-6018-9488","observed_orcids":["https://orcid.org/0000-0002-6018-9488"]},"institutions":[{"id":"https://openalex.org/I28407311","display_name":"University of Manchester","ror":"https://ror.org/027m9bs27","country_code":"GB","type":"education","lineage":["https://openalex.org/I28407311"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Vincent\u2010Wayne Mitchell","raw_affiliation_strings":["(Lecturer in Marketing at the Manchester School of Management, UMIST, Manchester, UK.)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"(Lecturer in Marketing at the Manchester School of Management, UMIST, Manchester, UK.)","institution_ids":["https://openalex.org/I28407311"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5035252600"],"corresponding_institution_ids":["https://openalex.org/I28407311"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":71,"citation_normalized_percentile":{"value":0.25119732,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"12","issue":"7","first_page":"4","last_page":"10"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.95169997215271,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.95169997215271,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.020800000056624413,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.005200000014156103,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/psychographic-segmentation","display_name":"psychographic segmentation","score":0.996999979019165},{"id":"https://openalex.org/keywords/risk-perception","display_name":"risk perception","score":0.7089999914169312},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.6909999847412109},{"id":"https://openalex.org/keywords/consulting-services","display_name":"consulting services","score":0.8379999995231628},{"id":"https://openalex.org/keywords/factor-analysis","display_name":"factor analysis","score":0.7379999756813049},{"id":"https://openalex.org/keywords/clustering","display_name":"clustering","score":0.996999979019165},{"id":"https://openalex.org/keywords/multiple-discriminant-analysis","display_name":"multiple discriminant analysis","score":0.9819999933242798},{"id":"https://openalex.org/keywords/demographic-differences","display_name":"demographic differences","score":0.5770000219345093},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"market segmentation","score":0.4569999873638153}],"concepts":[{"id":"https://openalex.org/C192481860","wikidata":"https://www.wikidata.org/wiki/Q14566736","display_name":"Psychographic","level":2,"score":0.9963768720626831},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.7420599460601807},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6694886684417725},{"id":"https://openalex.org/C89600930","wikidata":"https://www.wikidata.org/wiki/Q1423946","display_name":"Segmentation","level":2,"score":0.5108768343925476},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4883536994457245},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.47994521260261536},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3562716841697693},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2322888970375061},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.11887767910957336},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/eum0000000003905","doi":"https://doi.org/10.1108/eum0000000003905","is_oa":false,"landing_page_url":"https://doi.org/10.1108/eum0000000003905","pdf_url":null,"source":{"id":"https://openalex.org/S29817978","display_name":"Marketing Intelligence & Planning","issn_l":"0263-4503","issn":["0263-4503","1758-8049"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Intelligence & Planning","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/10","score":0.6899999976158142,"display_name":"Reduced inequalities"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":27,"referenced_works":["https://openalex.org/W1491342028","https://openalex.org/W1972126993","https://openalex.org/W1975009169","https://openalex.org/W1979669257","https://openalex.org/W1991621620","https://openalex.org/W2007356270","https://openalex.org/W2012691952","https://openalex.org/W2023350458","https://openalex.org/W2035802188","https://openalex.org/W2043143844","https://openalex.org/W2046783094","https://openalex.org/W2047345533","https://openalex.org/W2071177730","https://openalex.org/W2133097426","https://openalex.org/W2219327247","https://openalex.org/W2322496955","https://openalex.org/W2326013656","https://openalex.org/W2612166593","https://openalex.org/W2761939139","https://openalex.org/W2793861039","https://openalex.org/W2801004064","https://openalex.org/W3110007487","https://openalex.org/W3120515983","https://openalex.org/W6631602685","https://openalex.org/W6809554498","https://openalex.org/W7009492222","https://openalex.org/W7030279587"],"related_works":["https://openalex.org/W7165070100","https://openalex.org/W7216878117","https://openalex.org/W2239221071","https://openalex.org/W2998103588","https://openalex.org/W7114409423","https://openalex.org/W2091391638","https://openalex.org/W7139705987","https://openalex.org/W2112129395","https://openalex.org/W7080325968","https://openalex.org/W6986651213"],"abstract_inverted_index":{"As":[0],"marketing":[1],"knowledge":[2],"and":[3,32,66,89],"market":[4],"competition":[5],"increase,":[6],"so":[7],"too":[8],"does":[9],"the":[10,24,40,54,58],"need":[11],"for":[12,26],"better":[13],"segmentation.":[14],"Psychographics":[15],"can":[16],"offer":[17],"greater":[18],"insights":[19],"into":[20],"customer":[21],"behaviour,":[22],"but":[23],"procedures":[25],"identifying":[27,43],"psychographic":[28,44],"segments":[29,46,84],"are":[30],"complicated":[31],"this":[33],"may":[34],"be":[35],"inhibiting":[36],"its":[37],"use.":[38],"Explores":[39],"process":[41],"of":[42,49],"risk":[45,83,92],"in":[47,90],"purchasers":[48],"consultancy":[50],"services":[51],"by":[52],"taking":[53],"reader":[55],"stepwise":[56],"through":[57],"necessary":[59],"statistical":[60],"procedures.":[61],"Part":[62,70],"1":[63],"considers":[64],"factor":[65],"cluster":[67],"analysis,":[68],"while":[69],"2":[71],"looks":[72],"at":[73],"multiple":[74],"discriminant":[75],"analysis.":[76],"The":[77],"analysis":[78],"shows":[79],"that":[80],"three":[81],"potential":[82],"exist":[85],"which":[86],"differ":[87],"demographically":[88],"their":[91],"perceptions.":[93]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":3},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":6},{"year":2013,"cited_by_count":9},{"year":2012,"cited_by_count":3}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}