{"id":"https://openalex.org/W1517463525","doi":"https://doi.org/10.1023/a:1026549424670","title":"Profitability and Media Advertising in Greek Food Manufacturing Industries","display_name":"Profitability and Media Advertising in Greek Food Manufacturing Industries","publication_year":2001,"publication_date":"2001-02-01","ids":{"openalex":"https://openalex.org/W1517463525","doi":"https://doi.org/10.1023/a:1026549424670","mag":"1517463525"},"language":"en","primary_location":{"id":"doi:10.1023/a:1026549424670","doi":"https://doi.org/10.1023/a:1026549424670","is_oa":false,"landing_page_url":"https://doi.org/10.1023/a:1026549424670","pdf_url":null,"source":{"id":"https://openalex.org/S3416249","display_name":"Review of Industrial Organization","issn_l":"0889-938X","issn":["0889-938X","1573-7160"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","fnege-3","jufo-1","ki-jl-1","norway-1","poland-100","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Review of Industrial Organization","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5031325786","display_name":"\u039f\u03c5\u03c1\u03b1\u03bd\u03af\u03b1 \u039d\u03cc\u03c4\u03c4\u03b1","orcid":"https://orcid.org/0000-0002-6278-0909","observed_orcids":["https://orcid.org/0000-0002-6278-0909"]},"institutions":[{"id":"https://openalex.org/I21370196","display_name":"Aristotle University of Thessaloniki","ror":"https://ror.org/02j61yw88","country_code":"GR","type":"education","lineage":["https://openalex.org/I21370196"]}],"countries":["GR"],"is_corresponding":true,"raw_author_name":"Ourania Notta","raw_affiliation_strings":["Department of Agricultural Economics, Aristotelian University of Thessaloniki, 54006, Thessaloniki, Greece","Department of Agricultural Economics, Aristotelian University of Thessaloniki, Thessaloniki, Greece"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Agricultural Economics, Aristotelian University of Thessaloniki, 54006, Thessaloniki, Greece","institution_ids":["https://openalex.org/I21370196"]},{"raw_affiliation_string":"Department of Agricultural Economics, Aristotelian University of Thessaloniki, Thessaloniki, Greece","institution_ids":["https://openalex.org/I21370196"]}]},{"author_position":"last","author":{"id":null,"display_name":"Kostas Oustapassidis","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I21370196","display_name":"Aristotle University of Thessaloniki","ror":"https://ror.org/02j61yw88","country_code":"GR","type":"education","lineage":["https://openalex.org/I21370196"]}],"countries":["GR"],"is_corresponding":false,"raw_author_name":"Kostas Oustapassidis","raw_affiliation_strings":["Department of Agricultural Economics, Aristotelian University of Thessaloniki, 54006, Thessaloniki, Greece"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Agricultural Economics, Aristotelian University of Thessaloniki, 54006, Thessaloniki, Greece","institution_ids":["https://openalex.org/I21370196"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5031325786"],"corresponding_institution_ids":["https://openalex.org/I21370196"],"apc_list":{"value":3190,"currency":"USD","value_usd":3190},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":28,"citation_normalized_percentile":{"value":0.39196634,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"18","issue":"1","first_page":"115","last_page":"126"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7827000021934509,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7827000021934509,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.18039999902248383,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11043","display_name":"Merger and Competition Analysis","score":0.009200000204145908,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising-intensity","display_name":"advertising intensity","score":0.9380000233650208},{"id":"https://openalex.org/keywords/profitability","display_name":"profitability","score":0.7919999957084656},{"id":"https://openalex.org/keywords/television-advertising","display_name":"television advertising","score":0.8159999847412109},{"id":"https://openalex.org/keywords/food-manufacturing","display_name":"food manufacturing","score":0.5640000104904175},{"id":"https://openalex.org/keywords/radio-advertising","display_name":"radio advertising","score":0.5559999942779541},{"id":"https://openalex.org/keywords/newspaper-advertising","display_name":"newspaper advertising","score":0.8180000185966492},{"id":"https://openalex.org/keywords/magazine-advertising","display_name":"magazine advertising","score":0.949999988079071},{"id":"https://openalex.org/keywords/persuasive-advertising","display_name":"persuasive advertising","score":0.8059999942779541}],"concepts":[{"id":"https://openalex.org/C129361004","wikidata":"https://www.wikidata.org/wiki/Q2470236","display_name":"Profitability index","level":2,"score":0.7931236028671265},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7594860792160034},{"id":"https://openalex.org/C201280247","wikidata":"https://www.wikidata.org/wiki/Q11032","display_name":"Newspaper","level":2,"score":0.7416025400161743},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5815639495849609},{"id":"https://openalex.org/C2992153596","wikidata":"https://www.wikidata.org/wiki/Q854995","display_name":"Television advertising","level":2,"score":0.4917917549610138},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.32026299834251404},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1023/a:1026549424670","doi":"https://doi.org/10.1023/a:1026549424670","is_oa":false,"landing_page_url":"https://doi.org/10.1023/a:1026549424670","pdf_url":null,"source":{"id":"https://openalex.org/S3416249","display_name":"Review of Industrial Organization","issn_l":"0889-938X","issn":["0889-938X","1573-7160"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","fnege-3","jufo-1","ki-jl-1","norway-1","poland-100","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Review of Industrial Organization","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:kap:revind:v:18:y:2001:i:1:p:115-126","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/10.1023/A:1026549424670","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Zero hunger","score":0.46000000834465027,"id":"https://metadata.un.org/sdg/2"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":30,"referenced_works":["https://openalex.org/W658961376","https://openalex.org/W1566127125","https://openalex.org/W1585432737","https://openalex.org/W1593820364","https://openalex.org/W1762094397","https://openalex.org/W1973569840","https://openalex.org/W1973667108","https://openalex.org/W2023946920","https://openalex.org/W2031758781","https://openalex.org/W2032943581","https://openalex.org/W2034445454","https://openalex.org/W2046279784","https://openalex.org/W2059171610","https://openalex.org/W2064062304","https://openalex.org/W2078602970","https://openalex.org/W2084029543","https://openalex.org/W2087563069","https://openalex.org/W2112352537","https://openalex.org/W2161600051","https://openalex.org/W2164294113","https://openalex.org/W2166255197","https://openalex.org/W2256075884","https://openalex.org/W2326739958","https://openalex.org/W2327651018","https://openalex.org/W2797345588","https://openalex.org/W2992257129","https://openalex.org/W3124173964","https://openalex.org/W3125169951","https://openalex.org/W3141341243","https://openalex.org/W6926156809"],"related_works":["https://openalex.org/W4238122203","https://openalex.org/W2326139953","https://openalex.org/W2006358212","https://openalex.org/W3133178285","https://openalex.org/W2042051506","https://openalex.org/W2059171610","https://openalex.org/W1502940928","https://openalex.org/W2287593762","https://openalex.org/W2177677280","https://openalex.org/W7097259691"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":3},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":4},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}
