{"id":"https://openalex.org/W15162168","doi":"https://doi.org/10.1007/978-3-540-85296-4_14","title":"Akzeptanz mobiler Kundenkarten","display_name":"Akzeptanz mobiler Kundenkarten","publication_year":2008,"publication_date":"2008-08-29","ids":{"openalex":"https://openalex.org/W15162168","doi":"https://doi.org/10.1007/978-3-540-85296-4_14","mag":"15162168"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-540-85296-4_14","doi":"https://doi.org/10.1007/978-3-540-85296-4_14","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-540-85296-4_14","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Erfolgsfaktoren des Mobile Marketing","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W2506882105","display_name":"Erfolgsfaktoren des Mobile Marketing"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5003769607","display_name":"Andreas Mann","orcid":"https://orcid.org/0000-0002-8316-3029","observed_orcids":["https://orcid.org/0000-0002-8316-3029"]},"institutions":[{"id":"https://openalex.org/I106157433","display_name":"University of Kassel","ror":"https://ror.org/04zc7p361","country_code":"DE","type":"education","lineage":["https://openalex.org/I106157433"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"A. Mann","raw_affiliation_strings":["DMCC \u2014 Dialog Marketing Competence Center, Universit\u00e4t Kassel, Kassel","Universit\u00e4t, Kassel"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"DMCC \u2014 Dialog Marketing Competence Center, Universit\u00e4t Kassel, Kassel","institution_ids":["https://openalex.org/I106157433"]},{"raw_affiliation_string":"Universit\u00e4t, Kassel","institution_ids":["https://openalex.org/I106157433"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5042890436","display_name":"Jan Prein","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I106157433","display_name":"University of Kassel","ror":"https://ror.org/04zc7p361","country_code":"DE","type":"education","lineage":["https://openalex.org/I106157433"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"J. Prein","raw_affiliation_strings":["SVI-Stiftungslehrstuhl f\u00fcr Dialogmarketing, Universit\u00e4t Kassel, Kassel","Universit\u00e4t, Kassel"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"SVI-Stiftungslehrstuhl f\u00fcr Dialogmarketing, Universit\u00e4t Kassel, Kassel","institution_ids":["https://openalex.org/I106157433"]},{"raw_affiliation_string":"Universit\u00e4t, Kassel","institution_ids":["https://openalex.org/I106157433"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I106157433"],"apc_list":null,"apc_paid":null,"fwci":2.7474,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.90097403,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":"241","last_page":"259"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.989300012588501,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.989300012588501,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.004000000189989805,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14416","display_name":"Health, Technology, Consumer Behavior","score":0.0027000000700354576,"subfield":{"id":"https://openalex.org/subfields/3605","display_name":"Health Information Management"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-acceptance","display_name":"consumer acceptance","score":0.871999979019165},{"id":"https://openalex.org/keywords/mobile-payment","display_name":"mobile payment","score":0.5759999752044678},{"id":"https://openalex.org/keywords/loyalty-programs","display_name":"loyalty programs","score":0.5130000114440918},{"id":"https://openalex.org/keywords/customer-cards","display_name":"customer cards","score":0.47600001096725464},{"id":"https://openalex.org/keywords/smartphones","display_name":"smartphones","score":0.6499999761581421},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.335999995470047}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.6338508129119873},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.5401737689971924},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.154913067817688}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-540-85296-4_14","doi":"https://doi.org/10.1007/978-3-540-85296-4_14","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-540-85296-4_14","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Erfolgsfaktoren des Mobile Marketing","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":32,"referenced_works":["https://openalex.org/W180068945","https://openalex.org/W565762568","https://openalex.org/W583856629","https://openalex.org/W1517229207","https://openalex.org/W1557992034","https://openalex.org/W1597676647","https://openalex.org/W1602280443","https://openalex.org/W1791587663","https://openalex.org/W1964600062","https://openalex.org/W1971084919","https://openalex.org/W2007884059","https://openalex.org/W2023860446","https://openalex.org/W2036389121","https://openalex.org/W2039810561","https://openalex.org/W2046037438","https://openalex.org/W2057637737","https://openalex.org/W2066090712","https://openalex.org/W2090552208","https://openalex.org/W2099950150","https://openalex.org/W2112081648","https://openalex.org/W2123714451","https://openalex.org/W2130344866","https://openalex.org/W2140987793","https://openalex.org/W2146410840","https://openalex.org/W2495813528","https://openalex.org/W2506423204","https://openalex.org/W2510945056","https://openalex.org/W2527433151","https://openalex.org/W2997960800","https://openalex.org/W3125106316","https://openalex.org/W4235678817","https://openalex.org/W4300987477"],"related_works":["https://openalex.org/W4245663139","https://openalex.org/W4256245268","https://openalex.org/W76479377","https://openalex.org/W2741663141","https://openalex.org/W4226116232","https://openalex.org/W1013914640","https://openalex.org/W1547000109","https://openalex.org/W4236202841","https://openalex.org/W991158525","https://openalex.org/W1483618774"],"abstract_inverted_index":null,"counts_by_year":[{"year":2021,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}