{"id":"https://openalex.org/W1509580299","doi":"https://doi.org/10.1080/12297119.2008.9730179","title":"\u610f\u56fe\u63a8\u65ad\u5bf9\u7a00\u7f3a\u6027\u6548\u5e94\u7684\u5f71\u54cd: \u7a00\u7f3a\u6027\u79cd\u7c7b\u548c\u7a00\u7f3a\u6027\u7a0b\u5ea6\u7684\u63a7\u5236\u6548\u5e94","display_name":"\u610f\u56fe\u63a8\u65ad\u5bf9\u7a00\u7f3a\u6027\u6548\u5e94\u7684\u5f71\u54cd: \u7a00\u7f3a\u6027\u79cd\u7c7b\u548c\u7a00\u7f3a\u6027\u7a0b\u5ea6\u7684\u63a7\u5236\u6548\u5e94","publication_year":2008,"publication_date":"2008-12-01","ids":{"openalex":"https://openalex.org/W1509580299","doi":"https://doi.org/10.1080/12297119.2008.9730179","mag":"1509580299"},"language":"zh","primary_location":{"id":"doi:10.1080/12297119.2008.9730179","doi":"https://doi.org/10.1080/12297119.2008.9730179","is_oa":true,"landing_page_url":"https://doi.org/10.1080/12297119.2008.9730179","pdf_url":null,"source":{"id":"https://openalex.org/S4210222223","display_name":"Journal of Global Academy of Marketing Science","issn_l":"1229-7119","issn":["1229-7119"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Global Academy of Marketing Science","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://doi.org/10.1080/12297119.2008.9730179","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5096501923","display_name":"Park Jong-Chul","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I152238500","display_name":"Chosun University","ror":"https://ror.org/01zt9a375","country_code":"KR","type":"education","lineage":["https://openalex.org/I152238500"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Park Jong-Chul","raw_affiliation_strings":["Division of Business, Chosun University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Division of Business, Chosun University","institution_ids":["https://openalex.org/I152238500"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5031567527","display_name":"June-Hee Na","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"June-Hee Na","raw_affiliation_strings":["Business Adminstration, Chungju National University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Business Adminstration, Chungju National University","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5096501924","display_name":"\u6734\u949f\u54f2","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u6734\u949f\u54f2","raw_affiliation_strings":["\u671d\u9c9c\u5927\u5b66"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u671d\u9c9c\u5927\u5b66","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5117086257","display_name":"\u7f57\u5f8c\u7199","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u7f57\u5f8c\u7199","raw_affiliation_strings":["\u5fe0\u5dde\u5927\u5b66"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u5fe0\u5dde\u5927\u5b66","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5108099943","display_name":"\ubc15\uc885\ucca0","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I152238500","display_name":"Chosun University","ror":"https://ror.org/01zt9a375","country_code":"KR","type":"education","lineage":["https://openalex.org/I152238500"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"\ubc15\uc885\ucca0","raw_affiliation_strings":["\uc870\uc120\ub300\ud559\uad50 \uacbd\uc601\ud559\ubd80 \uc870\uad50\uc218"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\uc870\uc120\ub300\ud559\uad50 \uacbd\uc601\ud559\ubd80 \uc870\uad50\uc218","institution_ids":["https://openalex.org/I152238500"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5117086258","display_name":"\ub098\uc900\ud76c","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\ub098\uc900\ud76c","raw_affiliation_strings":["\ucda9\uc8fc\ub300\ud559\uad50 \uacbd\uc601\ud559\ubd80 \uc870\uad50\uc218"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\ucda9\uc8fc\ub300\ud559\uad50 \uacbd\uc601\ud559\ubd80 \uc870\uad50\uc218","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.08627126,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"18","issue":"4","first_page":"197","last_page":"217"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.7968999743461609,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.7968999743461609,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10646","display_name":"Experimental Behavioral Economics Studies","score":0.10559999942779541,"subfield":{"id":"https://openalex.org/subfields/3311","display_name":"Safety Research"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.016499999910593033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/intent-inference","display_name":"intention inference","score":0.6610000133514404},{"id":"https://openalex.org/keywords/scarcity-effect","display_name":"scarcity effect","score":0.9200000166893005},{"id":"https://openalex.org/keywords/control-effects","display_name":"control effects","score":0.41999998688697815},{"id":"https://openalex.org/keywords/consumer-purchase-intention","display_name":"consumer purchase intention","score":0.3269999921321869},{"id":"https://openalex.org/keywords/limited-time-offers","display_name":"limited-time offers","score":0.32899999618530273},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.3400000035762787},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.39399999380111694},{"id":"https://openalex.org/keywords/brand-preference","display_name":"brand preference","score":0.3179999887943268},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.35100001096725464},{"id":"https://openalex.org/keywords/brand-recall","display_name":"brand recall","score":0.5839999914169312},{"id":"https://openalex.org/keywords/brand-attitude","display_name":"brand attitude","score":0.625},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.4189999997615814},{"id":"https://openalex.org/keywords/brand-associations","display_name":"brand associations","score":0.4309999942779541},{"id":"https://openalex.org/keywords/brand-evaluation","display_name":"brand evaluation","score":0.32899999618530273}],"concepts":[{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.5992121696472168},{"id":"https://openalex.org/C114614502","wikidata":"https://www.wikidata.org/wiki/Q76592","display_name":"Combinatorics","level":1,"score":0.3477334976196289},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.08990886807441711}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1080/12297119.2008.9730179","doi":"https://doi.org/10.1080/12297119.2008.9730179","is_oa":true,"landing_page_url":"https://doi.org/10.1080/12297119.2008.9730179","pdf_url":null,"source":{"id":"https://openalex.org/S4210222223","display_name":"Journal of Global Academy of Marketing Science","issn_l":"1229-7119","issn":["1229-7119"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Global Academy of Marketing Science","raw_type":"journal-article"},{"id":"mag:1509580299","doi":null,"is_oa":false,"landing_page_url":"https://www.tandfonline.com/doi/abs/10.1080/12297119.2008.9730179","pdf_url":null,"source":{"id":"https://openalex.org/S2764580720","display_name":"Journal of Global Scholars of Marketing Science","issn_l":"2163-9159","issn":["2163-9159","2163-9167"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","kci-registered","norway-1","poland-40","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal of the Global Academy of Marketing Science","raw_type":null}],"best_oa_location":{"id":"doi:10.1080/12297119.2008.9730179","doi":"https://doi.org/10.1080/12297119.2008.9730179","is_oa":true,"landing_page_url":"https://doi.org/10.1080/12297119.2008.9730179","pdf_url":null,"source":{"id":"https://openalex.org/S4210222223","display_name":"Journal of Global Academy of Marketing Science","issn_l":"1229-7119","issn":["1229-7119"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Global Academy of Marketing Science","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":22,"referenced_works":["https://openalex.org/W28731800","https://openalex.org/W217082584","https://openalex.org/W1506738637","https://openalex.org/W1599449303","https://openalex.org/W1974065322","https://openalex.org/W1980301022","https://openalex.org/W1983937657","https://openalex.org/W1984670080","https://openalex.org/W1987402599","https://openalex.org/W1989528006","https://openalex.org/W2029402142","https://openalex.org/W2042850978","https://openalex.org/W2052126267","https://openalex.org/W2076875458","https://openalex.org/W2090555226","https://openalex.org/W2093960187","https://openalex.org/W2097936794","https://openalex.org/W2103412488","https://openalex.org/W2133235809","https://openalex.org/W2174722713","https://openalex.org/W2320938771","https://openalex.org/W4234262660"],"related_works":["https://openalex.org/W7037309574","https://openalex.org/W3174862484","https://openalex.org/W3009815559","https://openalex.org/W3154312571","https://openalex.org/W2474792805","https://openalex.org/W2246785145","https://openalex.org/W2276106578","https://openalex.org/W6991729674","https://openalex.org/W2800036551","https://openalex.org/W2315623004"],"abstract_inverted_index":{"\ud68c\u8981\u3009":[0],"\u9304\uc9e7\u6027\u662f\u03bb":[1],"\u7f8e\u751f\ud488'f1'J\uc120-~\u3001\ud3fc":[2],"i\uc6f0\uc9dc\u8c61":[3],"f\u03b9":[4],"\u662fi\ud1f4":[5],"\ubf51\uacbdf\uc870;\ud7341t":[6],"J.J":[7],"I'JfJ-~\u3001\u57fa\u672c\u524d\u63d0D":[8],"r\ub825\uffe5":[9],"6\uc120\uff0c;f~\uc9e7\u6027f\uc2ac\ub6b1\ud574\ub7c9":[10],"n\ud798\u662f-~\u3001\u6709\u529b":[11],"6\uc120\uacbd\u571f\uc22b\ub7c9":[12],"n\ud798":[13],"\u5f7c\u5e02\u5747\ud50c\uc9e7\uacbdft~\ud750J-l!!\uff0c":[14],"JiL":[15],"rn":[16],"-T":[17,29],"J'\ud569":[18],"h\ub514\u5f7c\ud600":[19],"6\uc120":[20,109,112],"t-":[21,58,106,161],"\u54c1\ub754\u6c42\u3002":[22],"\u56e0\uaef4\u670911H\ud6a8":[23],"6\uc120\u7269\u54c1i\ud6e4\u5e38\u662f;f~":[24],"\u00fd\u3001I'JfJ.":[25],"i\ud1f4":[26,61,97,142],"\ubf51\uacbdf{\uc2f9\ud54f":[27],"I\ud5c8":[28],"~}i":[30],"~JT;f~":[31],"\u00dd\u30016\ud0a8\u7269\u54c1\ud578\u662f":[32],"\u6709f\u4ecbf\ud6a8\ud574\u3002":[33],"\u5e02Jh":[34],"\ud50c\uc9e7":[35],"\u03bb":[36],"\ub837":[37],"\u5e38\u57fa-T;f~\uc9e7\u6027j\uc911\u3001":[38],"9llJ":[39],"\u505a\u57faJ;:ld\u8db3\uc9e7":[40],"i(.\ubc43UII\uc2f8":[41],"\ud569":[42],"iN1~1n":[43],"\ud798":[44,87],"\u54c1\u5728\ud3d0":[45],"\ubf51":[46,62],"\uc633":[47],"'f1'J\uc120":[48],"\ucd085(Jt":[49],"\uc124\uc7a0":[50],"/~.fl.":[51],"\u5176\u662f\u300c":[52],"\uc3dfJk\uc633\uc2f9":[53],"j\ud669\ucbe4\ud798\u5e38rn":[54],"FR":[55,136,158],"\u52366\uc120\ucd98\u6cd5~}i\uc9e7\u4ed6\uae4cJ":[56],"I'J\ud0a8":[57],"\u54c1i\uce20\u4e9bFR~":[59],"\uca4d\u675f\u4e86":[60],"\uacbdf1\ud638":[63],"f\u8db3\uc9e7":[64],"'f":[65],"1\ud48d\u5229\ud734":[66],"l\uc2f8":[67],"\ucc22#~i(.\ub85c":[68],"J_t\ud65c\ub0c9n\uff0c\u67d0\u4e9bf\u8db3\uc9e7":[69],"v:J.":[70],"FR81":[71],"\uafc7\u4f9b\uaef4":[72],"\uc88b":[73],"/\u03be\uff0c\uca4cjJ-\u4e9b9llJ":[74],"FR\u5236\u5728":[75],"\u6210\u4ea4\uc2f8":[76],"I\uc9c0":[77],"\u80fd\uaf64":[78],"\ud48b":[79,118,120,123],"6\uc120\uccad\uffe1\uc88bf\ub18d":[80],"l'l)1":[81],"-\u03bbFR":[82],"\uaf64":[83],"-\u6b3e\u201d\uff0c":[84],"\u03bb1x._\uaf64\u4e94\u4ef6\u201d\u6216":[85],"~e.\u5ff5\u6c7a\u5178FR\uc90d\u7248-\u4e9b\ud720\ucbe4":[86],"t~\ud750":[88],"6\uc120\u4f7frn":[89],":i.\uce20\u7f8e\uc90c":[90],"l'lA_\uc633js:-1:\uc558\u8457\u540d\ud7204\ud64d\ud798\u5468f'JFR":[91],"\u5236":[92,159],"\u4e8650%\ud574\uc90d\ud30c\u7279\u5225\u300c":[93],"\uc3df":[94],"ilii\ud6cc\ud6cc.":[95],"\ud544":[96],"\ubf51\uacbdf":[98],"\ucd2c\uc911IJ":[99],":i.\uce20\u4e9b\u300c":[100],"\uc3dff\ub825":[101],"1~\uae4c]\u4f7f\u80fdA\u03bb":[102],"\u4e2d~}i":[103],"~JT":[104],"ili":[105,170],"\u54c1FR":[107],"\uc90d\u53cb\ucbe4\u6216\u56e0;f~\u6709\uca4cf\u8db3\uc9e7":[108],"11H\ud6a8":[110],"\u7136\uca4c\uff0c.i:t\uc1a1":[111],"E\uaddc":[113],"'1t\uff0c\uacbdf":[114],"\uae4cJG":[115],"\uc0ddu\u51e1\u4e86":[116],"\u201d\uc131":[117,122],"\uccadbf\ub5bc\uc131":[119],"811\u53ef\ub418":[121],"J\ud770":[124],"1111\u53ef":[125],"\ud574\ud6cci":[126],"\u63a5\u592b":[127],"/\uc539\uc158\ucc0cJ":[128],":i.a:":[129],"\u53cb\uc9dc\u4e86":[130],"\ud734\u975e\u6240\u6709I'JfJ":[131],"FR~1\uc2ac\ud48d\u90fd\u662f\u76f8\u7b496\uc120)!~\u662f-it":[132],"\u6211\uae4cJi\u03bb":[133],"\uaef4\u4e0d\uaf80":[134],"\ud574":[135],"\u5236\u5728\u4e0d\uaf80":[137],"\ud574~i(.\u6216":[138],"~:n.\u5236\u4e0aB\ud649\u793a":[139],"\u4e86\uc154i":[140],"\u4ea411H\ud6a8":[141],"\uc885\u00a7\uacbdfJ\ud770-iy\uff0c\u3001\ud3d0":[143],"811\u53efFR":[144],"\u5236\u662f\uaef4":[145],"\u4e86\ubc43i":[146],"~I":[147],"ffisf":[148],"\u5ba2\u592b\u6ce8\u67d0-\u54c1\u724cr?Q\u9f13\uc90d":[149],"FR~91'J":[150],"\u662f\u6e1b\u5c11\uc6f9~;;":[151],"I'JfJ":[152],"I\uc640\ud64d\uc6a9\ucd98\u6cd5\uff0c:i.\uce20\uc22dk.":[153],"u\ud649\u793a":[154],"\u4e86FR":[155],"\u5236l\u53ef\u5b58\u5728\u51761~\u5dee\ud734\u53ef\u80fd\u6027f\uc560\ub0c9n":[156],"\uff0c\uccad\uffe1\uc90d":[157],"J\ud770?\u672a\ucd2c":[160],"\u54c1\ub304":[162],"\uc90d":[163],"\ud759~t!~\uff0c\u672ct-":[164],"\u54c1l\uc2f8\ub0c911":[165],"Jl:t1s.\uaef4\ud765":[166],"\ud574\uc2f8\u683c":[167],"ilii\ud64d":[168],"\u56e0Jl:t":[169],"i\ud6cc":[171],"\ud6cc":[172],"\uff0c\uc640\uaebc?\ud48d\uc911iJF...":[173]},"counts_by_year":[{"year":2020,"cited_by_count":1}],"updated_date":"2026-10-31T12:09:11.096373","created_date":"2016-06-24T00:00:00"}
