{"id":"https://openalex.org/W1508737160","doi":"https://doi.org/10.15381/rinvp.v12i2.3752","title":"Personalidad de marca de carreras de psicolog\u00eda de universidades estatales en Chile: un estudio descriptivo","display_name":"Personalidad de marca de carreras de psicolog\u00eda de universidades estatales en Chile: un estudio descriptivo","publication_year":2014,"publication_date":"2014-03-04","ids":{"openalex":"https://openalex.org/W1508737160","doi":"https://doi.org/10.15381/rinvp.v12i2.3752","mag":"1508737160"},"language":"es","primary_location":{"id":"doi:10.15381/rinvp.v12i2.3752","doi":"https://doi.org/10.15381/rinvp.v12i2.3752","is_oa":true,"landing_page_url":"https://doi.org/10.15381/rinvp.v12i2.3752","pdf_url":"https://revistasinvestigacion.unmsm.edu.pe/index.php/psico/article/download/3752/3013","source":{"id":"https://openalex.org/S4210225987","display_name":"Revista de Investigaci\u00f3n en Psicolog\u00eda","issn_l":"1560-909X","issn":["1560-909X","1609-7475"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","latindex","scielo"],"host_organization":"https://openalex.org/P4310318246","host_organization_name":"National University of San Marcos","host_organization_lineage":["https://openalex.org/P4310318246"],"host_organization_lineage_names":["National University of San Marcos"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista de Investigaci\u00f3n en Psicolog\u00eda","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://revistasinvestigacion.unmsm.edu.pe/index.php/psico/article/download/3752/3013","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5021085353","display_name":"Marianela Denegr\u00ed C","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I11944219","display_name":"Universidad de La Frontera","ror":"https://ror.org/04v0snf24","country_code":"CL","type":"education","lineage":["https://openalex.org/I11944219"]}],"countries":["CL"],"is_corresponding":false,"raw_author_name":"Marianela Denegri  C.","raw_affiliation_strings":["Universidad de La Frontera, Chile"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad de La Frontera, Chile","institution_ids":["https://openalex.org/I11944219"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5072727946","display_name":"Daniel Cabezas Gaete","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I11944219","display_name":"Universidad de La Frontera","ror":"https://ror.org/04v0snf24","country_code":"CL","type":"education","lineage":["https://openalex.org/I11944219"]}],"countries":["CL"],"is_corresponding":false,"raw_author_name":"Daniel Cabezas G.","raw_affiliation_strings":["Universidad de La Frontera, Chile"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad de La Frontera, Chile","institution_ids":["https://openalex.org/I11944219"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5059494203","display_name":"Viviana Herrera","orcid":"https://orcid.org/0000-0001-8644-577X","observed_orcids":["https://orcid.org/0000-0001-8644-577X"]},"institutions":[{"id":"https://openalex.org/I11944219","display_name":"Universidad de La Frontera","ror":"https://ror.org/04v0snf24","country_code":"CL","type":"education","lineage":["https://openalex.org/I11944219"]}],"countries":["CL"],"is_corresponding":false,"raw_author_name":"Viviana Herrera C.","raw_affiliation_strings":["Universidad de La Frontera, Chile"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad de La Frontera, Chile","institution_ids":["https://openalex.org/I11944219"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5088031558","display_name":"Alex P\u00e1ez","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I11944219","display_name":"Universidad de La Frontera","ror":"https://ror.org/04v0snf24","country_code":"CL","type":"education","lineage":["https://openalex.org/I11944219"]}],"countries":["CL"],"is_corresponding":false,"raw_author_name":"Alex P\u00e1ez S.","raw_affiliation_strings":["Universidad de La Frontera, Chile"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad de La Frontera, Chile","institution_ids":["https://openalex.org/I11944219"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5109852792","display_name":"Mauricio Vargas Z.","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I11944219","display_name":"Universidad de La Frontera","ror":"https://ror.org/04v0snf24","country_code":"CL","type":"education","lineage":["https://openalex.org/I11944219"]}],"countries":["CL"],"is_corresponding":false,"raw_author_name":"Mauricio Vargas Z.","raw_affiliation_strings":["Universidad de La Frontera, Chile"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad de La Frontera, Chile","institution_ids":["https://openalex.org/I11944219"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I11944219"],"apc_list":null,"apc_paid":null,"fwci":3.1695,"has_fulltext":true,"cited_by_count":13,"citation_normalized_percentile":{"value":0.92535608,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"12","issue":"2","first_page":"13","last_page":"13"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5493000149726868,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5493000149726868,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.21580000221729279,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.05009999871253967,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-personality","display_name":"brand personality","score":0.9869999885559082},{"id":"https://openalex.org/keywords/psychology-degree-programs","display_name":"psychology degree programs","score":0.828000009059906},{"id":"https://openalex.org/keywords/university-branding","display_name":"university branding","score":0.5709999799728394},{"id":"https://openalex.org/keywords/aaker-brand-personality-scale","display_name":"Aaker brand personality scale","score":0.6990000009536743},{"id":"https://openalex.org/keywords/higher-education-marketing","display_name":"higher education marketing","score":0.6420000195503235},{"id":"https://openalex.org/keywords/university-differentiation","display_name":"university differentiation","score":0.6069999933242798},{"id":"https://openalex.org/keywords/quality-assurance-in-higher-education","display_name":"higher education quality assurance","score":0.9409999847412109},{"id":"https://openalex.org/keywords/state-universities","display_name":"state universities","score":0.6079999804496765}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.7563282251358032},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.38431084156036377},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.32734736800193787}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.15381/rinvp.v12i2.3752","doi":"https://doi.org/10.15381/rinvp.v12i2.3752","is_oa":true,"landing_page_url":"https://doi.org/10.15381/rinvp.v12i2.3752","pdf_url":"https://revistasinvestigacion.unmsm.edu.pe/index.php/psico/article/download/3752/3013","source":{"id":"https://openalex.org/S4210225987","display_name":"Revista de Investigaci\u00f3n en Psicolog\u00eda","issn_l":"1560-909X","issn":["1560-909X","1609-7475"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","latindex","scielo"],"host_organization":"https://openalex.org/P4310318246","host_organization_name":"National University of San Marcos","host_organization_lineage":["https://openalex.org/P4310318246"],"host_organization_lineage_names":["National University of San Marcos"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista de Investigaci\u00f3n en Psicolog\u00eda","raw_type":"journal-article"},{"id":"pmh:oai:ojs.csi.unmsm:article/3752","doi":null,"is_oa":true,"landing_page_url":"https://revistasinvestigacion.unmsm.edu.pe/index.php/psico/article/view/3752","pdf_url":null,"source":{"id":"https://openalex.org/S4306402165","display_name":"Anales de la Facultad de Medicina (Facultad de Medicina San Fernando)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I192513696","host_organization_name":"National University of San Marcos","host_organization_lineage":["https://openalex.org/I192513696"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Revista de Investigaci\u00f3n en Psicolog\u00eda; Vol. 12 N\u00fam. 2 (2009); 13-23","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:dialnet.unirioja.es:ART0000364396","doi":null,"is_oa":false,"landing_page_url":"https://dialnet.unirioja.es/servlet/oaiart?codigo=3268205","pdf_url":null,"source":{"id":"https://openalex.org/S4306401293","display_name":"Dialnet (Universidad de la Rioja)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I168974976","host_organization_name":"Universidad de La Rioja","host_organization_lineage":["https://openalex.org/I168974976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Revista de investigaci\u00f3n en psicolog\u00eda, ISSN 1560-909X, Vol. 12, N\u00ba. 2, 2009, pags. 13-23","raw_type":"text (article)"},{"id":"pmh:oai:doaj.org/article:c27dbf70dcf14337bdffd10fe3331925","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/c27dbf70dcf14337bdffd10fe3331925","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Revista de Investigaci\u00f3n en Psicolog\u00eda, Vol 12, Iss 2, Pp 13-23 (2009)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.15381/rinvp.v12i2.3752","doi":"https://doi.org/10.15381/rinvp.v12i2.3752","is_oa":true,"landing_page_url":"https://doi.org/10.15381/rinvp.v12i2.3752","pdf_url":"https://revistasinvestigacion.unmsm.edu.pe/index.php/psico/article/download/3752/3013","source":{"id":"https://openalex.org/S4210225987","display_name":"Revista de Investigaci\u00f3n en Psicolog\u00eda","issn_l":"1560-909X","issn":["1560-909X","1609-7475"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","latindex","scielo"],"host_organization":"https://openalex.org/P4310318246","host_organization_name":"National University of San Marcos","host_organization_lineage":["https://openalex.org/P4310318246"],"host_organization_lineage_names":["National University of San Marcos"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista de Investigaci\u00f3n en Psicolog\u00eda","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W1508737160.pdf","grobid_xml":"https://content.openalex.org/works/W1508737160.grobid-xml"},"referenced_works_count":16,"referenced_works":["https://openalex.org/W1500132526","https://openalex.org/W1771140139","https://openalex.org/W1980424522","https://openalex.org/W2030451985","https://openalex.org/W2044464629","https://openalex.org/W2072045818","https://openalex.org/W2083008927","https://openalex.org/W2133097978","https://openalex.org/W2266639535","https://openalex.org/W2334626268","https://openalex.org/W2415611534","https://openalex.org/W3015943903","https://openalex.org/W3086955722","https://openalex.org/W3110049277","https://openalex.org/W3121590070","https://openalex.org/W3123219842"],"related_works":["https://openalex.org/W7005132680","https://openalex.org/W4247445986","https://openalex.org/W2143258343","https://openalex.org/W4386401184","https://openalex.org/W2962701610","https://openalex.org/W1528009946","https://openalex.org/W7061106112","https://openalex.org/W3135086469","https://openalex.org/W4403454818","https://openalex.org/W2981566362"],"abstract_inverted_index":{"El":[0],"objetivo":[1],"de":[2,9,16,18,20,28,31,36,38,43,51,54,56,59,61,66,69,73,85,87,89,95,104,107,116,119,138,143,167,172,175],"la":[3,26,52,57,67,83,91,105,114,132,162,168,179],"presente":[4],"investigaci\u00f3n,":[5],"que":[6,161],"forma":[7],"parte":[8],"un":[10,102,155],"macro":[11],"estudio":[12],"con":[13,125,140,145],"el":[14,160,165],"consorcio":[15],"Escuelas":[17],"Psicolog\u00eda":[19,37],"universidades":[21,40],"estatales":[22,41],"chilenas,":[23],"fue":[24],"determinar":[25],"existencia":[27,115],"una":[29,117,141],"personalidad":[30,106,142],"marca":[32,108,144],"para":[33,122],"las":[34,136],"carreras":[35],"dos":[39],"integrantes":[42],"este":[44],"consorcio.":[45],"Los":[46,111],"participantes":[47,82],"fueron":[48],"289":[49],"estudiantes":[50],"carrera":[53],"psicolog\u00eda":[55],"Universidad":[58,68],"Santiago":[60],"Chile":[62],"(Regi\u00f3n":[63,72],"Metropolitana)":[64],"y":[65,164],"La":[70,74],"Frontera":[71],"Araucan\u00eda).":[75],"Para":[76],"esto,":[77],"se":[78,93],"aplic\u00f3":[79],"a":[80],"los":[81,128],"Escala":[84],"Personalidad":[86,118],"Marca":[88,120],"Aaker,":[90],"cual":[92],"compone":[94],"45":[96],"\u00edtems":[97],"donde":[98],"cada":[99,123],"uno":[100],"representa":[101],"rasgo":[103],"en":[109,127,149,152,154,159,178],"estudio.":[110],"resultados":[112],"muestran":[113],"definida":[121],"carrera,":[124],"diferencias":[126],"rasgos":[129,146],"constitutivos":[130],"seg\u00fan":[131],"universidad.":[133],"Se":[134],"discute":[135],"implicancias":[137],"contar":[139],"definidos,":[147],"tanto":[148],"calidad":[150,169],"como":[151],"cantidad,":[153],"mercado":[156],"universitario":[157],"competitivo":[158],"diferenciaci\u00f3n":[163],"aseguramiento":[166],"son":[170],"desaf\u00edos":[171],"toda":[173],"instituci\u00f3n":[174],"educaci\u00f3n":[176],"superior":[177],"actualidad.":[180]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2020,"cited_by_count":3},{"year":2018,"cited_by_count":1},{"year":2016,"cited_by_count":3},{"year":2015,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
