{"id":"https://openalex.org/W1507012605","doi":null,"title":"Pengaruh Bauran Pemasaran Terhadap Loyalitas Pasien di Poliklinik Paru Rumah Sakit Paru Batu","display_name":"Pengaruh Bauran Pemasaran Terhadap Loyalitas Pasien di Poliklinik Paru Rumah Sakit Paru Batu","publication_year":2015,"publication_date":"2015-06-26","ids":{"openalex":"https://openalex.org/W1507012605","mag":"1507012605"},"language":"id","primary_location":{"id":"pmh:oai:jurnaljam.ub.ac.id:article/9969","doi":null,"is_oa":true,"landing_page_url":"https://jurnaljam.ub.ac.id/index.php/jam/article/view/9969","pdf_url":null,"source":{"id":"https://openalex.org/S4210184757","display_name":"Jurnal Aplikasi Manajemen","issn_l":"1693-5241","issn":["1693-5241","2302-6332"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310314997","host_organization_name":"Brawijaya University","host_organization_lineage":["https://openalex.org/P4310314997"],"host_organization_lineage_names":["Brawijaya University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1693-5241","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://jurnaljam.ub.ac.id/index.php/jam/article/view/9969","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5091728850","display_name":"Nasar Radfan","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Nasar Radfan","raw_affiliation_strings":["Rumah Sakit Paru Batu"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Rumah Sakit Paru Batu","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5036842368","display_name":"Djumahir Djumahir","orcid":"https://orcid.org/0000-0002-0935-8389","observed_orcids":["https://orcid.org/0000-0002-0935-8389"]},"institutions":[{"id":"https://openalex.org/I177055848","display_name":"University of Brawijaya","ror":"https://ror.org/01wk3d929","country_code":"ID","type":"education","lineage":["https://openalex.org/I177055848"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Djumahir Djumahir","raw_affiliation_strings":["Jurusan Manajemen  Fakultas Ekonomi dan Bisnis Universitas Brawijaya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Jurusan Manajemen  Fakultas Ekonomi dan Bisnis Universitas Brawijaya","institution_ids":["https://openalex.org/I177055848"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5087884987","display_name":"Tita Hariyanti","orcid":"https://orcid.org/0000-0003-3701-7167","observed_orcids":["https://orcid.org/0000-0003-3701-7167"]},"institutions":[{"id":"https://openalex.org/I177055848","display_name":"University of Brawijaya","ror":"https://ror.org/01wk3d929","country_code":"ID","type":"education","lineage":["https://openalex.org/I177055848"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Tita Hariyanti","raw_affiliation_strings":["Program Magister Manajemen Rumah Sakit Fakultas Kedokteran Universitas Brawijaya"],"raw_orcid":"https://orcid.org/0000-0003-3701-7167","affiliations":[{"raw_affiliation_string":"Program Magister Manajemen Rumah Sakit Fakultas Kedokteran Universitas Brawijaya","institution_ids":["https://openalex.org/I177055848"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":2000000,"currency":"IDR","value_usd":131},"apc_paid":{"value":2000000,"currency":"IDR","value_usd":131},"fwci":0.8381,"has_fulltext":false,"cited_by_count":13,"citation_normalized_percentile":{"value":0.77543007,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"13","issue":"2","first_page":"220","last_page":"228"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14358","display_name":"Healthcare Quality and Satisfaction","score":0.44699999690055847,"subfield":{"id":"https://openalex.org/subfields/3600","display_name":"General Health Professions"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},"topics":[{"id":"https://openalex.org/T14358","display_name":"Healthcare Quality and Satisfaction","score":0.44699999690055847,"subfield":{"id":"https://openalex.org/subfields/3600","display_name":"General Health Professions"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.3707999885082245,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.12099999934434891,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-mix","display_name":"marketing mix","score":0.9779999852180481},{"id":"https://openalex.org/keywords/patient-loyalty","display_name":"patient loyalty","score":0.9300000071525574},{"id":"https://openalex.org/keywords/physical-evidence","display_name":"physical evidence","score":0.7120000123977661},{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.753000020980835},{"id":"https://openalex.org/keywords/promotion","display_name":"promotion","score":0.8550000190734863},{"id":"https://openalex.org/keywords/hospital-services","display_name":"hospital services","score":0.5740000009536743},{"id":"https://openalex.org/keywords/healthcare-marketing","display_name":"healthcare marketing","score":0.37700000405311584}],"concepts":[{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.751854419708252},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6588982343673706},{"id":"https://openalex.org/C106906290","wikidata":"https://www.wikidata.org/wiki/Q1140909","display_name":"Cronbach's alpha","level":3,"score":0.6084681749343872},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5449938774108887},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5423132181167603},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.5374091267585754},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.5211248993873596},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.4920920729637146},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.41334301233291626},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.38595062494277954},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.0938737690448761},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.08994057774543762},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0731537938117981},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:jurnaljam.ub.ac.id:article/9969","doi":null,"is_oa":true,"landing_page_url":"https://jurnaljam.ub.ac.id/index.php/jam/article/view/9969","pdf_url":null,"source":{"id":"https://openalex.org/S4210184757","display_name":"Jurnal Aplikasi Manajemen","issn_l":"1693-5241","issn":["1693-5241","2302-6332"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310314997","host_organization_name":"Brawijaya University","host_organization_lineage":["https://openalex.org/P4310314997"],"host_organization_lineage_names":["Brawijaya University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1693-5241","raw_type":"info:eu-repo/semantics/article"},{"id":"mag:1507012605","doi":null,"is_oa":true,"landing_page_url":"https://digilib.unrika.ac.id/index.php?p=show_detail&id=59065","pdf_url":null,"source":{"id":"https://openalex.org/S4210184757","display_name":"Jurnal Aplikasi Manajemen","issn_l":"1693-5241","issn":["1693-5241","2302-6332"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310314997","host_organization_name":"Brawijaya University","host_organization_lineage":["https://openalex.org/P4310314997"],"host_organization_lineage_names":["Brawijaya University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Aplikasi Manajemen","raw_type":null}],"best_oa_location":{"id":"pmh:oai:jurnaljam.ub.ac.id:article/9969","doi":null,"is_oa":true,"landing_page_url":"https://jurnaljam.ub.ac.id/index.php/jam/article/view/9969","pdf_url":null,"source":{"id":"https://openalex.org/S4210184757","display_name":"Jurnal Aplikasi Manajemen","issn_l":"1693-5241","issn":["1693-5241","2302-6332"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310314997","host_organization_name":"Brawijaya University","host_organization_lineage":["https://openalex.org/P4310314997"],"host_organization_lineage_names":["Brawijaya University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1693-5241","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/3","display_name":"Good health and well-being","score":0.8048999905586243}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":7,"referenced_works":["https://openalex.org/W1632514200","https://openalex.org/W1874895851","https://openalex.org/W2110351525","https://openalex.org/W2321715379","https://openalex.org/W2611470301","https://openalex.org/W2611716362","https://openalex.org/W2896699866"],"related_works":["https://openalex.org/W2981920049","https://openalex.org/W2941394548","https://openalex.org/W2947004659","https://openalex.org/W7118193569","https://openalex.org/W2746071888","https://openalex.org/W4400299702","https://openalex.org/W146114501","https://openalex.org/W4390455970","https://openalex.org/W4390450209","https://openalex.org/W3193219569"],"abstract_inverted_index":{"Background:":[0],"Researchers":[1],"want":[2],"to":[3],"know":[4],"the":[5,8,12,31,52,56,63,70,75,78,104,115,135,139,156,178,204,208,222,230,240,248,252],"effect":[6,148,157,202,243],"of":[7,74,107,124,138,158,177,234],"mix":[9,105,122,140,179,253],"marketing":[10,106,123,180],"towards":[11],"patients\u2019":[13,57,108,150,194,205,223,245],"loyalty":[14,109,145,151,224,246],"who":[15],"seeks":[16],"treatment":[17,61,113,228],"at":[18,62,229],"Pulmonary":[19,33,65,117],"Hospital":[20,32,64,116],"Batu.":[21,34,118],"This":[22],"research":[23],"conductedwith":[24],"cross-sectional":[25],"approach":[26],"in":[27,30,114,152,251],"100":[28],"patients":[29],"Samplingwas":[35],"non":[36],"random":[37],"sampling.":[38],"Independent":[39],"variables":[40],"are":[41],"product,":[42],"price,":[43,182,212],"place,":[44,183],"promotion,":[45,184,213],"people,":[46],"processes,":[47,186],"and":[48,82,128,143,187,198,216,236],"physical":[49,125,188,217,237],"evidence":[50,126,161,218,238],"while":[51,207],"dependent":[53],"variable":[54],"is":[55,59,111,226],"loyaltywho":[58],"seeking":[60,112,227],"Batu,":[66,155],"as":[67,211],"measured":[68],"by":[69],"questionnaireinstrument.":[71],"Validity":[72],"test":[73],"instrument":[76],"uses":[77,84],"product":[79,142,173],"moment":[80],"correlation":[81],"testreliability":[83],"Cronbach":[85],"alpha":[86],"method.":[87],"Data":[88],"were":[89],"analyzed":[90],"using":[91],"multiple":[92],"linear":[93],"regressionanalysis":[94],"test.":[95],"The":[96],"results":[97],"show":[98],"that":[99],"not":[100,190],"all":[101,191],"elements":[102,120,137,176,192,250],"influence":[103,193],"which":[110,225],"All":[119,175],"ofthe":[121],"(66.1%)":[127],"price":[129,163,235],"(18.1%)":[130],"have":[131,146,219,239],"a":[132],"dominant":[133,242],"influenceamong":[134],"other":[136,249],"marketing,":[141],"place":[144,171,199],"nopositive":[147],"on":[149,203,221,244],"pulmonary":[153],"clinic":[154],"sequentially":[159],"isphysical":[160],"(66.1%),":[162],"(18.1%),":[164],"promotion":[165],"(13.5%),":[166],"process":[167],"(11%),":[168],"people":[169],"(0.7%),":[170],"(0.117%),":[172],"(0.11%).":[174],"(product,":[181],"personnel,":[185,214],"evidence)":[189],"loyalty.":[195],"Variable":[196],"products":[197],"has":[200],"no":[201],"loyalty,":[206],"othervariables":[209],"such":[210],"processes":[215],"aninfluence":[220],"Polyclinic":[231],"PulmonaryBatu.":[232],"Elements":[233],"most":[241],"among":[247],"marketing.":[254]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":2},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1}],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2016-06-24T00:00:00"}