{"id":"https://openalex.org/W1506674824","doi":"https://doi.org/10.1007/978-3-642-17223-6_9","title":"The Role of Word of Mouth in the Diffusion of Innovation","display_name":"The Role of Word of Mouth in the Diffusion of Innovation","publication_year":2011,"publication_date":"2011-01-01","ids":{"openalex":"https://openalex.org/W1506674824","doi":"https://doi.org/10.1007/978-3-642-17223-6_9","mag":"1506674824"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-642-17223-6_9","doi":"https://doi.org/10.1007/978-3-642-17223-6_9","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-642-17223-6_9","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Strategies and Communications for Innovations","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W2484875942","display_name":"Strategies and Communications for Innovations"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5071926657","display_name":"Tim W. Mazzarol","orcid":"https://orcid.org/0000-0001-7107-7046","observed_orcids":["https://orcid.org/0000-0001-7107-7046"]},"institutions":[{"id":"https://openalex.org/I177877127","display_name":"The University of Western Australia","ror":"https://ror.org/047272k79","country_code":"AU","type":"education","lineage":["https://openalex.org/I177877127"]},{"id":"https://openalex.org/I4387155239","display_name":"ESC Dijon Bourgogne, \u00c9cole sup\u00e9rieure de commerce de Dijon-Bourgogne","ror":"https://ror.org/0207fe012","country_code":"FR","type":"education","lineage":["https://openalex.org/I4387155239"]}],"countries":["AU","FR"],"is_corresponding":true,"raw_author_name":"Tim Mazzarol","raw_affiliation_strings":["Burgundy School of Business Group ESC Dijon","The University of Western Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Burgundy School of Business Group ESC Dijon","institution_ids":["https://openalex.org/I4387155239"]},{"raw_affiliation_string":"The University of Western Australia","institution_ids":["https://openalex.org/I177877127"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5071926657"],"corresponding_institution_ids":["https://openalex.org/I177877127","https://openalex.org/I4387155239"],"apc_list":null,"apc_paid":null,"fwci":4.6667,"has_fulltext":false,"cited_by_count":25,"citation_normalized_percentile":{"value":0.96205182,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"117","last_page":"131"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","score":0.8589000105857849,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","score":0.8589000105857849,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0714000016450882,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.05420000106096268,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"word of mouth","score":0.9980000257492065},{"id":"https://openalex.org/keywords/diffusion-of-innovations","display_name":"diffusion of innovations","score":0.972000002861023},{"id":"https://openalex.org/keywords/innovation-adoption","display_name":"innovation adoption","score":0.9639999866485596},{"id":"https://openalex.org/keywords/interpersonal-communication","display_name":"interpersonal communication","score":0.9729999899864197},{"id":"https://openalex.org/keywords/marketing-communication","display_name":"marketing communication","score":0.8820000290870667},{"id":"https://openalex.org/keywords/innovation-commercialization","display_name":"innovation commercialization","score":0.8220000267028809},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8659999966621399},{"id":"https://openalex.org/keywords/bidirectional-communication","display_name":"two-way communication","score":0.800000011920929},{"id":"https://openalex.org/keywords/innovation-management","display_name":"innovation management","score":0.7950000166893005},{"id":"https://openalex.org/keywords/investment-decisions","display_name":"investment decision-making","score":0.7260000109672546}],"concepts":[{"id":"https://openalex.org/C137913393","wikidata":"https://www.wikidata.org/wiki/Q15737157","display_name":"Word of mouth","level":2,"score":0.8092396259307861},{"id":"https://openalex.org/C3017618536","wikidata":"https://www.wikidata.org/wiki/Q304994","display_name":"Innovation diffusion","level":2,"score":0.6658951044082642},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.5959034562110901},{"id":"https://openalex.org/C192209626","wikidata":"https://www.wikidata.org/wiki/Q190909","display_name":"Focus (optics)","level":2,"score":0.5091783404350281},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5041972398757935},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.4885421693325043},{"id":"https://openalex.org/C28719098","wikidata":"https://www.wikidata.org/wiki/Q44946","display_name":"Point (geometry)","level":2,"score":0.4859524965286255},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.43448543548583984},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3246120810508728},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3230428099632263},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.22153452038764954},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.16282829642295837},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C120665830","wikidata":"https://www.wikidata.org/wiki/Q14620","display_name":"Optics","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/978-3-642-17223-6_9","doi":"https://doi.org/10.1007/978-3-642-17223-6_9","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-642-17223-6_9","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Strategies and Communications for Innovations","raw_type":"book-chapter"},{"id":"pmh:oai:pure.atira.dk:publications/5947a036-11bc-4b92-82b4-9099e0851ae7","doi":null,"is_oa":false,"landing_page_url":"https://research-repository.uwa.edu.au/en/publications/5947a036-11bc-4b92-82b4-9099e0851ae7","pdf_url":null,"source":{"id":"https://openalex.org/S4306402492","display_name":"UWA Profiles and Research Repository (UWA)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I177877127","host_organization_name":"The University of Western Australia","host_organization_lineage":["https://openalex.org/I177877127"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Mazzarol, T 2011, The Role of Word of Mouth in the Diffusion of Innovation. in Strategies and Communications for Innovations: An Integrative Management View for Companies and Networks. Springer, Berlin Heidelberg, pp. 117-131. https://doi.org/10.1007/978-3-642-17223-6","raw_type":"info:eu-repo/semantics/bookPart"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":103,"referenced_works":["https://openalex.org/W844665749","https://openalex.org/W878509188","https://openalex.org/W1537543935","https://openalex.org/W1552480497","https://openalex.org/W1629076356","https://openalex.org/W1964473994","https://openalex.org/W1973333957","https://openalex.org/W1980957187","https://openalex.org/W1982154107","https://openalex.org/W1985810321","https://openalex.org/W1990363367","https://openalex.org/W1990406041","https://openalex.org/W1990513740","https://openalex.org/W1992404858","https://openalex.org/W2000684171","https://openalex.org/W2002689588","https://openalex.org/W2003715341","https://openalex.org/W2008670432","https://openalex.org/W2010124209","https://openalex.org/W2016770192","https://openalex.org/W2018465848","https://openalex.org/W2023977558","https://openalex.org/W2024300665","https://openalex.org/W2029637601","https://openalex.org/W2033943395","https://openalex.org/W2033967858","https://openalex.org/W2034586501","https://openalex.org/W2035112627","https://openalex.org/W2038383334","https://openalex.org/W2040686047","https://openalex.org/W2041026297","https://openalex.org/W2041405409","https://openalex.org/W2047009906","https://openalex.org/W2049360955","https://openalex.org/W2053720416","https://openalex.org/W2062334327","https://openalex.org/W2063129520","https://openalex.org/W2067105279","https://openalex.org/W2070600919","https://openalex.org/W2074001387","https://openalex.org/W2074661292","https://openalex.org/W2076333450","https://openalex.org/W2081340359","https://openalex.org/W2084308560","https://openalex.org/W2084882049","https://openalex.org/W2085230158","https://openalex.org/W2085805262","https://openalex.org/W2087849909","https://openalex.org/W2090594669","https://openalex.org/W2091572196","https://openalex.org/W2091775201","https://openalex.org/W2094242492","https://openalex.org/W2096274301","https://openalex.org/W2097238627","https://openalex.org/W2109783817","https://openalex.org/W2119629066","https://openalex.org/W2120061261","https://openalex.org/W2120612169","https://openalex.org/W2121220078","https://openalex.org/W2127449278","https://openalex.org/W2129692524","https://openalex.org/W2130315058","https://openalex.org/W2135617001","https://openalex.org/W2139134856","https://openalex.org/W2148204722","https://openalex.org/W2150871991","https://openalex.org/W2152365973","https://openalex.org/W2156069601","https://openalex.org/W2157706354","https://openalex.org/W2158107252","https://openalex.org/W2168886185","https://openalex.org/W2185071973","https://openalex.org/W2280026128","https://openalex.org/W2302964490","https://openalex.org/W2317223749","https://openalex.org/W2318837501","https://openalex.org/W2319625410","https://openalex.org/W2319749062","https://openalex.org/W2320835741","https://openalex.org/W2325808677","https://openalex.org/W2326174435","https://openalex.org/W2330151696","https://openalex.org/W2330398152","https://openalex.org/W2331104813","https://openalex.org/W2331788574","https://openalex.org/W2504548935","https://openalex.org/W2556507681","https://openalex.org/W2563185723","https://openalex.org/W2568908347","https://openalex.org/W2786492582","https://openalex.org/W2787282447","https://openalex.org/W2981797476","https://openalex.org/W2993847970","https://openalex.org/W3046685930","https://openalex.org/W4237325787","https://openalex.org/W4285719527","https://openalex.org/W4297081765","https://openalex.org/W4298856664","https://openalex.org/W4412433613","https://openalex.org/W6631950131","https://openalex.org/W6647975832","https://openalex.org/W6678753219","https://openalex.org/W6862553723"],"related_works":["https://openalex.org/W2330398152","https://openalex.org/W1899739094","https://openalex.org/W190384090","https://openalex.org/W2989586365","https://openalex.org/W1850453578","https://openalex.org/W3004693678","https://openalex.org/W2318892129","https://openalex.org/W2331104813","https://openalex.org/W2802190176","https://openalex.org/W4205427906"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":3},{"year":2019,"cited_by_count":2},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2013,"cited_by_count":3}],"updated_date":"2026-11-06T12:05:46.655746","created_date":"2016-06-24T00:00:00"}
