{"id":"https://openalex.org/W1506199820","doi":null,"title":"Brand Community Loyalty: A Self Determination Theory Perpective","display_name":"Brand Community Loyalty: A Self Determination Theory Perpective","publication_year":2012,"publication_date":"2012-07-01","ids":{"openalex":"https://openalex.org/W1506199820","mag":"1506199820"},"language":"en","primary_location":{"id":"mag:1506199820","doi":null,"is_oa":false,"landing_page_url":"https://www.questia.com/library/journal/1G1-289620961/brand-community-loyalty-a-self-determination-theory","pdf_url":null,"source":{"id":"https://openalex.org/S2764987631","display_name":"Academy of Marketing Studies journal","issn_l":"1095-6298","issn":["1095-6298"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core"],"host_organization":"https://openalex.org/P4310315810","host_organization_name":"Allied Academies","host_organization_lineage":["https://openalex.org/P4310315810","https://openalex.org/P4310320466"],"host_organization_lineage_names":["Allied Academies","OMICS Publishing Group"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Academy of Marketing Studies journal","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5062437016","display_name":"Edward O\u2019Donnell","orcid":"https://orcid.org/0000-0003-4179-6124","observed_orcids":["https://orcid.org/0000-0003-4179-6124"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Edward O\u2019Donnell","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-4179-6124","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5074003439","display_name":"Steven P. Brown","orcid":"https://orcid.org/0000-0003-2069-8496","observed_orcids":["https://orcid.org/0000-0003-2069-8496"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Steven P. Brown","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-2069-8496","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.9121,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.85167981,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"16","issue":"2","first_page":"107","last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0035000001080334187,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-community","display_name":"brand community","score":0.8759999871253967},{"id":"https://openalex.org/keywords/self-determination-theory","display_name":"self-determination theory","score":0.9729999899864197},{"id":"https://openalex.org/keywords/internalization","display_name":"internalization","score":0.9559999704360962},{"id":"https://openalex.org/keywords/social-influence","display_name":"social influence","score":0.6370000243186951},{"id":"https://openalex.org/keywords/social-comparison","display_name":"social comparison","score":0.9800000190734863},{"id":"https://openalex.org/keywords/affiliation","display_name":"affiliation","score":0.4059999883174896},{"id":"https://openalex.org/keywords/self-determination","display_name":"self-determination","score":0.6880000233650208},{"id":"https://openalex.org/keywords/consumer-brand-relationships","display_name":"consumer-brand relationships","score":0.5839999914169312},{"id":"https://openalex.org/keywords/brand-equity","display_name":"brand equity","score":0.5740000009536743},{"id":"https://openalex.org/keywords/need-satisfaction","display_name":"need satisfaction","score":0.4189999997615814},{"id":"https://openalex.org/keywords/harley-davidson","display_name":"Harley-Davidson","score":0.6140000224113464},{"id":"https://openalex.org/keywords/jeeps","display_name":"Jeeps","score":0.703000009059906}],"concepts":[{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.7361980676651001},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.6085095405578613},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5892321467399597},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.5817772150039673},{"id":"https://openalex.org/C2775834023","wikidata":"https://www.wikidata.org/wiki/Q2989307","display_name":"Brand community","level":3,"score":0.5763526558876038},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5737007856369019},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5389789342880249},{"id":"https://openalex.org/C14224292","wikidata":"https://www.wikidata.org/wiki/Q13600188","display_name":"Conceptual framework","level":2,"score":0.5342119932174683},{"id":"https://openalex.org/C13606891","wikidata":"https://www.wikidata.org/wiki/Q2623243","display_name":"Conceptual model","level":2,"score":0.48350790143013},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.4763486683368683},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.4709768295288086},{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.44731152057647705},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.15956330299377441},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1277070939540863},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:1506199820","doi":null,"is_oa":false,"landing_page_url":"https://www.questia.com/library/journal/1G1-289620961/brand-community-loyalty-a-self-determination-theory","pdf_url":null,"source":{"id":"https://openalex.org/S2764987631","display_name":"Academy of Marketing Studies journal","issn_l":"1095-6298","issn":["1095-6298"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core"],"host_organization":"https://openalex.org/P4310315810","host_organization_name":"Allied Academies","host_organization_lineage":["https://openalex.org/P4310315810","https://openalex.org/P4310320466"],"host_organization_lineage_names":["Allied Academies","OMICS Publishing Group"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Academy of Marketing Studies journal","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2079993974","https://openalex.org/W2095354771","https://openalex.org/W2794971608","https://openalex.org/W7126327817","https://openalex.org/W2062813639","https://openalex.org/W1835128052","https://openalex.org/W3091993929","https://openalex.org/W4313575710","https://openalex.org/W2320688447","https://openalex.org/W7053037631"],"abstract_inverted_index":{"ABSTRACT":[0],"In":[1,23,320,492,524],"this":[2,362,493,593],"paper,":[3,494,594],"we":[4,25,74,495,526],"introduce":[5,27],"a":[6,43,54,164,263,272,281,366,400,404,419,425,449,464,476,502,556],"Self-Determination":[7],"Theory":[8,505],"(SDT)-based":[9,506],"framework":[10,368,453,507],"to":[11,46,91,119,160,170,226,247,303,331,360,376,393,437,443,461,468,486,512,545,560],"better":[12,513],"understand":[13,514],"the":[14,28,36,59,92,100,104,126,137,151,224,332,335,377,440,446,455,472,480,497,515,549,572,583],"relationship":[15,516],"that":[16,57,61,77,183,202,338,369,379,517,574],"individuals":[17,459,518],"have":[18,68,134,203,208,296,519,581],"with":[19,177,189,206,253,414,463,520],"their":[20,123,161,190,301,521],"brand":[21,44,70,93,108,138,213,260,308,333,336,345,385,420,465,483,522,558,595],"communities.":[22,523],"particular,":[24,525],"first":[26],"concept":[29,529],"of":[30,49,81,107,140,155,212,239,275,280,324,479,530,563],"internalization":[31,531,584],"from":[32],"SDT,":[33],"which":[34,39,268,458,552],"describes":[35],"process":[37,456,550,585],"by":[38,96,364,408,412,457,500,551],"an":[40,88,114,236,244,380,390,395,553],"individual":[41,381,554],"allows":[42,555],"community":[45,71,94,109,261,267,337,441,466,484,559,596],"become":[47,561],"part":[48,562],"self.":[50],"We":[51,357,569],"then":[52],"develop":[53,171,248],"conceptual":[55,83],"model":[56],"addresses":[58],"impact":[60,573],"social":[62,64,101,276,372,575,577],"influences,":[63,576],"comparisons,":[65,578],"and":[66,121,146,173,197,200,215,233,249,287,294,305,334,351,354,373,579],"self-determination":[67,580],"on":[69,418,582],"loyalty.":[72,110,597],"Finally,":[73],"identify":[75,120,462],"propositions":[76],"directly":[78],"flow":[79],"out":[80],"our":[82],"model.":[84],"This":[85],"research":[86,181,481,499],"represents":[87],"important":[89,237],"extension":[90],"literature":[95],"considering":[97],"not":[98],"only":[99],"but":[102],"also":[103,570],"volitional":[105,374],"aspects":[106],"INTRODUCTION":[111],"Branding":[112],"is":[113,235,262,269],"effective":[115,245],"way":[116],"for":[117,406,427],"organizations":[118],"differentiate":[122],"products":[124],"in":[125,158,300,471,482,490,592],"market":[127],"place.":[128],"For":[129,398],"example,":[130,399],"few":[131],"consumers":[132,184,207,234,254],"will":[133,358,588],"difficulty":[135],"identifying":[136],"symbols":[139],"well-known":[141],"companies":[142],"like":[143],"Honda,":[144],"Audi,":[145],"Lexus":[147],"as":[148,150,163,195,292,587],"well":[149],"unique":[152],"bottle":[153],"shape":[154],"Coca-Cola.":[156],"Interestingly,":[157],"addition":[159],"usefulness":[162],"differentiating":[165],"tool,":[166],"brands":[167,232],"enable":[168],"marketers":[169],"close":[172],"often":[174],"enduring":[175],"relationships":[176,229,252,277],"consumers.":[178],"Fournier's":[179],"(1998)":[180],"suggests":[182],"frequently":[185],"form":[186],"emotional":[187],"bonds":[188],"favorite":[191],"brands.":[192],"Organizations":[193],"such":[194,291],"Proctor":[196],"Gamble,":[198],"Starbucks,":[199],"IBM":[201],"successfully":[204],"connected":[205],"experienced":[209],"high":[210],"levels":[211],"equity":[214],"shareholder":[216],"value":[217],"(Madden,":[218],"Fehle":[219],"&":[220,256,311,317,509,533,537,542,566],"Fournier,":[221],"2006).":[222],"Thus,":[223],"ability":[225],"create":[227,304],"strong":[228,251],"between":[230],"one's":[231],"source":[238],"success.":[240],"Brand":[241,387],"communities":[242,309,346,388],"represent":[243],"strategy":[246],"maintain":[250,306],"(Fournier":[255],"Lee,":[257],"2009).":[258],"A":[259],"specialized,":[264],"nongeographically":[265],"bound":[266],"built":[270],"upon":[271],"structured":[273],"set":[274],"among":[278],"admirers":[279],"branded":[282],"good":[283],"or":[284,411,430,442,586],"service":[285],"(Muniz":[286],"O'Guinn,":[288],"2001).":[289],"Companies":[290],"Harley-Davidson":[293],"Jeep":[295],"been":[297],"very":[298],"successful":[299,307,348],"efforts":[302],"(Schouten":[310],"Mc":[312],"Alexander,":[313],"1995;":[314],"McAlexander,":[315],"Schouten":[316],"Koenig,":[318],"2002).":[319,568],"fact,":[321],"many":[322],"members":[323],"these":[325],"groups":[326],"demonstrate":[327],"almost":[328],"zealot-like":[329],"loyalty":[330,378],"they":[339],"belong":[340],"too.":[341],"But":[342],"what":[343],"makes":[344],"so":[347],"at":[349],"developing":[350],"maintaining":[352],"committed":[353],"loyal":[355],"customers?":[356],"attempt":[359],"address":[361],"question":[363],"introducing":[365,501],"theoretical":[367,452],"links":[370],"various":[371],"influences":[375],"has":[382],"toward":[383],"his/her":[384],"community.":[386,447],"provide":[389],"ideal":[391],"venue":[392],"fulfill":[394,403],"individual's":[396],"needs.":[397],"person":[401],"may":[402,432],"need":[405,426],"affiliation":[407],"attending":[409],"rallies":[410],"chatting":[413],"other":[415],"likeminded":[416],"people":[417],"related":[421],"web":[422],"page;":[423],"moreover,":[424],"esteem":[428],"maintenance":[429],"enhancement":[431],"be":[433,469,487,589],"fulfilled":[434],"through":[435],"comparisons":[436],"others":[438,444],"within":[439],"outside":[445],"Unfortunately,":[448],"widely":[450],"accepted":[451],"describing":[454],"come":[460],"appears":[467],"missing":[470],"current":[473,498],"literature.":[474],"As":[475],"result,":[477],"much":[478],"tends":[485],"more":[488,546],"descriptive":[489],"nature.":[491],"extend":[496,527],"Self":[503],"Determination":[504],"(Deci":[508],"Ryan,":[510,540],"1985)":[511],"SDT's":[528],"(Ryan":[532,565],"Connell,":[534],"1989;":[535],"Ryan":[536],"Deci,":[538,567],"2002;":[539],"Deci":[541],"Grolnick,":[543],"1995)":[544],"completely":[547],"describe":[548],"particular":[557],"self":[564],"examine":[571],"further":[590],"clarified":[591],"\u2026":[598]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1}],"updated_date":"2025-10-10T17:16:08.811792","created_date":"2016-06-24T00:00:00"}