{"id":"https://openalex.org/W1504388063","doi":null,"title":"ANALISIS PENGARUH PRODUK, PROMOSI, HARGA DAN TEMPAT TERHADAP KEPUTUSAN PEMBELIAN ( STUDI PADA KEDAI AMARTA SEMARANG )","display_name":"ANALISIS PENGARUH PRODUK, PROMOSI, HARGA DAN TEMPAT TERHADAP KEPUTUSAN PEMBELIAN ( STUDI PADA KEDAI AMARTA SEMARANG )","publication_year":2012,"publication_date":"2012-09-01","ids":{"openalex":"https://openalex.org/W1504388063","mag":"1504388063"},"language":"id","primary_location":{"id":"mag:1504388063","doi":null,"is_oa":false,"landing_page_url":"http://eprints.undip.ac.id/37015/","pdf_url":null,"source":{"id":"https://openalex.org/S2764869365","display_name":"DJA : Diponegoro Journal of Management","issn_l":"2337-3792","issn":["2337-3792"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"DJA : Diponegoro Journal of Management","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5055557677","display_name":"Anggoro Kurniawan","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Anggoro Kurniawan","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5110966234","display_name":"Sri Rahayu Tri Astuti","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sri Rahayu Tri Astuti","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":14,"citation_normalized_percentile":{"value":0.25920245,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":98},"biblio":{"volume":"1","issue":"4","first_page":"282","last_page":"289"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.8489999771118164},{"id":"https://openalex.org/keywords/product","display_name":"product","score":0.9369999766349792},{"id":"https://openalex.org/keywords/promotion","display_name":"promotion","score":0.9980000257492065},{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.9890000224113464},{"id":"https://openalex.org/keywords/place","display_name":"place","score":0.972000002861023},{"id":"https://openalex.org/keywords/4p-marketing-mix","display_name":"4P marketing mix","score":0.8080000281333923},{"id":"https://openalex.org/keywords/food-shops","display_name":"food shops","score":0.4480000138282776},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.5740000009536743},{"id":"https://openalex.org/keywords/culinary-business","display_name":"culinary business","score":0.7080000042915344}],"concepts":[{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.7303101420402527},{"id":"https://openalex.org/C152877465","wikidata":"https://www.wikidata.org/wiki/Q208042","display_name":"Regression analysis","level":2,"score":0.7170873284339905},{"id":"https://openalex.org/C110460608","wikidata":"https://www.wikidata.org/wiki/Q1386253","display_name":"F-test","level":3,"score":0.6550270318984985},{"id":"https://openalex.org/C27574286","wikidata":"https://www.wikidata.org/wiki/Q320723","display_name":"Variables","level":2,"score":0.5960063338279724},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.544383704662323},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.5038580298423767},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.48792335391044617},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.4864199161529541},{"id":"https://openalex.org/C48921125","wikidata":"https://www.wikidata.org/wiki/Q10861030","display_name":"Linear regression","level":2,"score":0.4760196805000305},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.46773654222488403},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.4619704782962799},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4600491523742676},{"id":"https://openalex.org/C128990827","wikidata":"https://www.wikidata.org/wiki/Q192830","display_name":"Coefficient of determination","level":2,"score":0.4566371738910675},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.4168652594089508},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.32050490379333496},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.25571194291114807},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.24270975589752197},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.08660274744033813},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.07631427049636841},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.06671491265296936},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:1504388063","doi":null,"is_oa":false,"landing_page_url":"http://eprints.undip.ac.id/37015/","pdf_url":null,"source":{"id":"https://openalex.org/S2764869365","display_name":"DJA : Diponegoro Journal of Management","issn_l":"2337-3792","issn":["2337-3792"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"DJA : Diponegoro Journal of Management","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2969508905","https://openalex.org/W148905861","https://openalex.org/W7117685268","https://openalex.org/W26764258","https://openalex.org/W4401764764","https://openalex.org/W7219402558","https://openalex.org/W3202995750","https://openalex.org/W3182967009","https://openalex.org/W27018330","https://openalex.org/W4401893075"],"abstract_inverted_index":{"The":[0,64,85,256,330],"times":[1],"are":[2,67,90,199],"very":[5],"fast":[6],"resulting":[7],"in":[8,11,13,37,62,87,191,271,326,345],"an":[9],"increase":[10],"globalization":[12],"various":[14],"fields,":[15],"one":[16],"of":[17,46,56,97,158,205,258,311,316,340],"which":[18],"culinary":[19],"business.":[20],"Therefore,":[21],"business":[22],"owners":[23],"compete":[24],"to":[25,42,302],"attract":[26],"customers":[27,91],"through":[28,117,149,289],"creativity":[29],"and":[30,51,53,71,153,156,196,214,242,269,279],"innovation,":[31],"as":[32,77],"practiced":[33],"by":[34,121,231,322,335],"Amarta":[35,60,92],"shop":[36],"Semarang.\u00a0":[38],"This":[39,133],"study":[40,89],"aims":[41],"determine":[43],"the":[44,47,54,74,78,124,136,150,189,197,203,218,226,232,243,246,252,261,266,276,284,290,297,327,341],"effect":[45],"product,":[48,68],"promotion,":[49,69],"price":[50,55,70,240,278],"place":[52,72,280],"purchasing":[57,304,317],"decisions":[58],"at":[59],"Shop":[61],"Semarang.":[63],"independent":[65,298,324],"variable":[66,234,244,267,277,299,315,337],"affect":[73],"purchase":[75,285],"decision":[76,286,318],"dependent":[79,305],"variable.":[80,306],"population":[86],"this":[88,192,346],"Shop.":[93],"Samples":[94],"were":[95,127],"taken":[96],"100":[98],"respondents":[99],"using":[100,113,129,260],"a":[101,114,236],"purposive":[102],"sampling":[103],"technique":[104],".":[106],"Data":[110],"was":[111],"collected":[112],"survey":[115],"method":[116],"questionnaires":[118],"filled":[119],"out":[120,338],"customers.":[122],"Then,":[123],"data":[125,187],"obtained":[126,168],"analyzed":[128],"multiple":[130,141],"regression":[131,142,169,207,227,237,253,328],"analysis.":[132],"analysis":[134,160],"includes":[135],"validity":[137],"test,":[138,140,146,155],"reliability":[139],"analysis,":[143,188],"classic":[144],"assumption":[145,204],"hypothesis":[147,259],"testing":[148,202],"F":[151,291],"test":[152,263,292,303],"t":[154,262],"coefficient":[157,228,238,254],"determination":[159],"(R\u00b2).":[161],"Based":[166,184],"result,":[167],"equation:":[170],"Y":[171],"=":[172],"0,428":[173],"X1":[174],"+":[175,178],"0,208":[176],"X2\u00a0":[177],"0,018":[179,241],"X3":[180],"\u2013":[181],"1,446":[182],"X4.":[183],"on":[185],"statical":[186],"indicators":[190],"research":[193],"is":[194,223,249,300,333],"valid":[195],"variables":[198,219,325,343],"reliable.":[200],"In":[201],"classical,":[206],"model":[208],"multikolonieritas,":[209],"does":[210],"not":[211,281],"occur":[212],"heterokedasitas,":[213],"normal":[215],"distribution.":[216],"Individually,":[217],"have":[220,245],"greater":[221],"influence":[222,248,283],"product\u00a0":[224],"with":[225,235,251],"0,241,":[229],"followed":[230],"promotion":[233,270],"0,208,":[239],"negative":[247],"place\u00a0":[250],"-1,446.":[255],"computation":[257],"showed":[264],"that":[265,296,314],"product":[268],"meticulous":[272],"proved":[273],"significant.":[274],"And":[275],"significantly":[282],"variables.\u00a0":[287],"Then":[288],"can":[293,319],"be":[294,320],"know":[295],"feasible":[301],"Figures":[307],"adjusted":[308],"R":[309],"square":[310],"0,262":[312],"indicates":[313],"explained":[321,334],"four":[323],"quotation.":[329],"remaining":[331],"66,6%":[332],"other":[336],"side":[339],"three":[342],"used":[344],"research.":[347]},"counts_by_year":[{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":2}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-06-24T00:00:00"}