{"id":"https://openalex.org/W1498516494","doi":null,"title":"The Effect of Corporate Social Responsibility: Exploring the Relationship among CSR, Attitude toward the Brand, Purchase Intention, and Persuasion Knowledge","display_name":"The Effect of Corporate Social Responsibility: Exploring the Relationship among CSR, Attitude toward the Brand, Purchase Intention, and Persuasion Knowledge","publication_year":2009,"publication_date":"2009-01-01","ids":{"openalex":"https://openalex.org/W1498516494","mag":"1498516494"},"language":"en","primary_location":{"id":"pmh:oai:digitalcommons.usf.edu:etd-2893","doi":null,"is_oa":false,"landing_page_url":"https://digitalcommons.usf.edu/cgi/viewcontent.cgi?article=2893&context=etd","pdf_url":null,"source":{"id":"https://openalex.org/S4377196272","display_name":"Digital Commons - University of South Florida (University of South Florida)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I2613432","host_organization_name":"University of South Florida","host_organization_lineage":["https://openalex.org/I2613432"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"USF Tampa Graduate Theses and Dissertations","raw_type":"thesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5083323022","display_name":"Duangkaew Chaisurivirat","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I2613432","display_name":"University of South Florida","ror":"https://ror.org/032db5x82","country_code":"US","type":"education","lineage":["https://openalex.org/I2613432"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Duangkaew Chaisurivirat","raw_affiliation_strings":["University of South FLorida"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of South FLorida","institution_ids":["https://openalex.org/I2613432"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5083323022"],"corresponding_institution_ids":["https://openalex.org/I2613432"],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":14,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10115","display_name":"Corporate Social Responsibility Reporting","score":0.49239999055862427,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10115","display_name":"Corporate Social Responsibility Reporting","score":0.49239999055862427,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.3158999979496002,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.08579999953508377,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/corporate-social-responsibility","display_name":"corporate social responsibility","score":1.0},{"id":"https://openalex.org/keywords/brand-attitude","display_name":"brand attitude","score":0.7850000262260437},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9959999918937683},{"id":"https://openalex.org/keywords/persuasion-knowledge","display_name":"persuasion knowledge","score":0.9290000200271606},{"id":"https://openalex.org/keywords/persuasion-knowledge-model","display_name":"persuasion knowledge model","score":0.9810000061988831},{"id":"https://openalex.org/keywords/corporate-philanthropy","display_name":"corporate philanthropy","score":0.996999979019165},{"id":"https://openalex.org/keywords/corporate-volunteering","display_name":"corporate volunteering","score":0.9980000257492065},{"id":"https://openalex.org/keywords/starbucks","display_name":"Starbucks","score":0.6880000233650208},{"id":"https://openalex.org/keywords/consumer-attitudes","display_name":"consumer attitudes","score":0.6880000233650208}],"concepts":[{"id":"https://openalex.org/C2781310500","wikidata":"https://www.wikidata.org/wiki/Q1231428","display_name":"Persuasion","level":2,"score":0.8964327573776245},{"id":"https://openalex.org/C141261163","wikidata":"https://www.wikidata.org/wiki/Q218600","display_name":"Corporate social responsibility","level":2,"score":0.8517295718193054},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5324699878692627},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4985489845275879},{"id":"https://openalex.org/C147598955","wikidata":"https://www.wikidata.org/wiki/Q3427818","display_name":"Social responsibility","level":2,"score":0.4802303910255432},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.4327555298805237},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.388011634349823},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.24379941821098328},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1710658073425293}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:digitalcommons.usf.edu:etd-2893","doi":null,"is_oa":false,"landing_page_url":"https://digitalcommons.usf.edu/cgi/viewcontent.cgi?article=2893&context=etd","pdf_url":null,"source":{"id":"https://openalex.org/S4377196272","display_name":"Digital Commons - University of South Florida (University of South Florida)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I2613432","host_organization_name":"University of South Florida","host_organization_lineage":["https://openalex.org/I2613432"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"USF Tampa Graduate Theses and Dissertations","raw_type":"thesis"},{"id":"pmh:oai:scholarcommons.usf.edu:etd-2893","doi":null,"is_oa":false,"landing_page_url":"https://scholarcommons.usf.edu/etd/1894","pdf_url":null,"source":{"id":"https://openalex.org/S4377196272","display_name":"Digital Commons - University of South Florida (University of South Florida)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I2613432","host_organization_name":"University of South Florida","host_organization_lineage":["https://openalex.org/I2613432"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Graduate Theses and Dissertations","raw_type":"text"},{"id":"mag:1498516494","doi":null,"is_oa":false,"landing_page_url":"https://digitalcommons.usf.edu/cgi/viewcontent.cgi?article=2893&context=etd","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":53,"referenced_works":["https://openalex.org/W14655658","https://openalex.org/W617183214","https://openalex.org/W1485977648","https://openalex.org/W1593594222","https://openalex.org/W1597676647","https://openalex.org/W1971440513","https://openalex.org/W1974065322","https://openalex.org/W1977578381","https://openalex.org/W1986826909","https://openalex.org/W1987402599","https://openalex.org/W1988296256","https://openalex.org/W1994685180","https://openalex.org/W2002691304","https://openalex.org/W2023991906","https://openalex.org/W2028231608","https://openalex.org/W2029402142","https://openalex.org/W2030519814","https://openalex.org/W2033530627","https://openalex.org/W2035880114","https://openalex.org/W2042687694","https://openalex.org/W2050314830","https://openalex.org/W2057172983","https://openalex.org/W2066979000","https://openalex.org/W2068810177","https://openalex.org/W2069680928","https://openalex.org/W2071412573","https://openalex.org/W2071900211","https://openalex.org/W2076113727","https://openalex.org/W2079192694","https://openalex.org/W2080797216","https://openalex.org/W2083393660","https://openalex.org/W2091566893","https://openalex.org/W2093028946","https://openalex.org/W2106438596","https://openalex.org/W2107057308","https://openalex.org/W2113562749","https://openalex.org/W2118169830","https://openalex.org/W2124784051","https://openalex.org/W2132368299","https://openalex.org/W2146200864","https://openalex.org/W2147630921","https://openalex.org/W2156936111","https://openalex.org/W2164185696","https://openalex.org/W2164639462","https://openalex.org/W2188347152","https://openalex.org/W2329745760","https://openalex.org/W2339252981","https://openalex.org/W2410867551","https://openalex.org/W2782420278","https://openalex.org/W2908714538","https://openalex.org/W2991774462","https://openalex.org/W3124247499","https://openalex.org/W3215211070"],"related_works":["https://openalex.org/W7095713263","https://openalex.org/W2072577877","https://openalex.org/W4392954828","https://openalex.org/W3087898601","https://openalex.org/W1500841618","https://openalex.org/W3194677943","https://openalex.org/W7033051255","https://openalex.org/W2035195074","https://openalex.org/W3210458846","https://openalex.org/W1565506052"],"abstract_inverted_index":{"The":[0],"purpose":[1],"of":[2,32,49,88,120,134,137,144,171,199,205,237],"this":[3],"study":[4,39,114,225,247],"is":[5,188],"to":[6,14,142,177,192,231],"test":[7],"the":[8,30,33,47,55,89,118,135,157,164,169,181,224,233,246],"general":[9],"belief":[10,119],"that":[11,63,160,194,227],"CSR":[12,69,93,98,138,145,150,154,212,238,255],"leads":[13],"positive":[15,121,166],"attitudes":[16,67],"toward":[17,68,125,128,149,211,215],"a":[18],"brand":[19],"and":[20,41,71,104,107,130,213,217,258],"results":[21,158,182],"in":[22,25],"an":[23,251],"increase":[24],"consumers'":[26,50,66],"purchase":[27,131],"intentions":[28],"on":[29,54],"basis":[31],"Affect":[34],"Transfer":[35],"Hypothesis":[36],"(ATH).":[37],"This":[38],"replicates":[40],"extends":[42],"previous":[43],"research":[44],"by":[45,102,153],"examining":[46],"effect":[48,253],"persuasion":[51,179,200,207,243,259],"knowledge,":[52,180],"based":[53],"Persuasion":[56],"Knowledge":[57],"Model":[58],"(PKM),":[59],"as":[60],"one":[61,108],"variable":[62],"can":[64],"affect":[65],"initiatives":[70],"brands.":[72],"A":[73],"post-test":[74],"only":[75,147],"experiment":[76],"was":[77,151],"conducted":[78],"using":[79],"stimulus":[80,90],"materials":[81,91],"derived":[82],"from":[83],"Starbuck":[84],"Coffee":[85],"Company.":[86],"Four":[87],"containing":[92],"messages":[94],"corresponded":[95],"with":[96,202,242],"four":[97],"initiative":[99,239,256],"types":[100,143,170,204],"identified":[101],"Kotler":[103],"Lee":[105],"(2005),":[106],"contains":[109],"no":[110],"message":[111],"related":[112],"CSR.\\nThis":[113],"indicates":[115],"supports":[116],"for":[117],"relationships":[122,219],"among":[123,168],"attitude":[124,127,148,167,210,214],"CSR,":[126,206],"brand,":[129,216],"intention,":[132],"regardless":[133],"type":[136,236,257],"initiative.":[139],"In":[140,222],"regard":[141],"initiatives,":[146],"influenced":[152],"initiatives.":[155],"Also,":[156],"indicate":[159],"corporate":[161,228],"philanthropy":[162],"produced":[163],"most":[165,234],"CSR.":[172],"However,":[173],"when":[174,240],"it":[175],"comes":[176],"consumer's":[178],"are":[183,220],"slightly":[184],"different.":[185],"Although":[186],"there":[187],"not":[189,249],"enough":[190],"evidence":[191],"conclude":[193],"people":[195],"use":[196],"different":[197,203],"levels":[198],"knowledge":[201,208],"influences":[209],"these":[218],"negative.":[221],"addition,":[223],"found":[226],"volunteering":[229],"appeared":[230],"be":[232],"favorable":[235],"considering":[241],"knowledge.":[244,260],"Finally,":[245],"did":[248],"find":[250],"interaction":[252],"between":[254]},"counts_by_year":[{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":3}],"updated_date":"2026-10-01T08:54:57.152042","created_date":"2016-06-24T00:00:00"}