{"id":"https://openalex.org/W1497419233","doi":null,"title":"The Benefits of Bundling Strategies","display_name":"The Benefits of Bundling Strategies","publication_year":2002,"publication_date":"2002-06-11","ids":{"openalex":"https://openalex.org/W1497419233","mag":"1497419233"},"language":"en","primary_location":{"id":"mag:1497419233","doi":null,"is_oa":true,"landing_page_url":"https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID954551_code117189.pdf?abstractid=310343&mirid=1","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"SSRN Electronic Journal","raw_type":null},"volume":null,"type":"preprint","indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID954551_code117189.pdf?abstractid=310343&mirid=1","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5068164841","display_name":"Bernd Skiera","orcid":"https://orcid.org/0000-0001-9285-2013","observed_orcids":["https://orcid.org/0000-0001-9285-2013"]},"institutions":[{"id":"https://openalex.org/I114090438","display_name":"Goethe University Frankfurt","ror":"https://ror.org/04cvxnb49","country_code":"DE","type":"education","lineage":["https://openalex.org/I114090438"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Bernd Skiera","raw_affiliation_strings":["University of Frankfurt - Department of Marketing"],"raw_orcid":"https://orcid.org/0000-0001-9285-2013","affiliations":[{"raw_affiliation_string":"University of Frankfurt - Department of Marketing","institution_ids":["https://openalex.org/I114090438"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5008418741","display_name":"Torsten Olderog","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210124604","display_name":"AKAD University","ror":"https://ror.org/02a8wk986","country_code":"DE","type":"education","lineage":["https://openalex.org/I4210124604"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Torsten Olderog","raw_affiliation_strings":["AKAD Fachhochschule Pinneberg"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"AKAD Fachhochschule Pinneberg","institution_ids":["https://openalex.org/I4210124604"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9359999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9359999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11043","display_name":"Merger and Competition Analysis","score":0.04639999940991402,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.01600000075995922,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product-bundling","display_name":"bundling","score":0.7490000128746033},{"id":"https://openalex.org/keywords/unbundling","display_name":"unbundling","score":0.9580000042915344},{"id":"https://openalex.org/keywords/mixed-bundling","display_name":"mixed bundling","score":0.9869999885559082},{"id":"https://openalex.org/keywords/profit-maximization","display_name":"profit maximization","score":0.6600000262260437},{"id":"https://openalex.org/keywords/sales","display_name":"sales","score":0.7850000262260437},{"id":"https://openalex.org/keywords/pricing-strategy","display_name":"pricing strategy","score":0.32199999690055847}],"concepts":[{"id":"https://openalex.org/C7668479","wikidata":"https://www.wikidata.org/wiki/Q7882446","display_name":"Unbundling","level":2,"score":0.9466639757156372},{"id":"https://openalex.org/C2775945657","wikidata":"https://www.wikidata.org/wiki/Q381442","display_name":"Structuring","level":2,"score":0.6809096932411194},{"id":"https://openalex.org/C181622380","wikidata":"https://www.wikidata.org/wiki/Q26911","display_name":"Profit (economics)","level":2,"score":0.6487274169921875},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.6196454763412476},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.6025773882865906},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.495386004447937},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.43225881457328796},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.3420993685722351},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3244467079639435},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.11732867360115051},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.06329160928726196}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:1497419233","doi":null,"is_oa":true,"landing_page_url":"https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID954551_code117189.pdf?abstractid=310343&mirid=1","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"SSRN Electronic Journal","raw_type":null}],"best_oa_location":{"id":"mag:1497419233","doi":null,"is_oa":true,"landing_page_url":"https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID954551_code117189.pdf?abstractid=310343&mirid=1","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"SSRN Electronic Journal","raw_type":null},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":12,"referenced_works":["https://openalex.org/W1579344322","https://openalex.org/W1970538402","https://openalex.org/W1990117446","https://openalex.org/W1994872383","https://openalex.org/W2008886947","https://openalex.org/W2012100722","https://openalex.org/W2066592440","https://openalex.org/W2072888225","https://openalex.org/W2461423400","https://openalex.org/W2478620134","https://openalex.org/W2586217231","https://openalex.org/W2606277668"],"related_works":["https://openalex.org/W2887371850","https://openalex.org/W2099952424","https://openalex.org/W3121785690","https://openalex.org/W2031194879","https://openalex.org/W2145449108","https://openalex.org/W4235897556","https://openalex.org/W3003279710","https://openalex.org/W4244271280","https://openalex.org/W7099100437","https://openalex.org/W2211865741"],"abstract_inverted_index":{"This":[0],"paper":[1],"analyzes":[2],"the":[3,41,46,58,69,73],"effects":[4],"of":[5,79],"three":[6],"bundling":[7,15],"strategies":[8],"-":[9,16],"unbundling,":[10],"mixed":[11],"bundling,":[12],"and":[13,19,48,55,75],"pure":[14],"on":[17,26,64],"profit":[18,47],"sales,":[20],"using":[21],"a":[22,27,77],"simulation":[23],"study":[24,74],"based":[25],"model":[28],"by":[29],"Schmalensee":[30],"(1984).":[31],"The":[32],"analysis":[33],"shows":[34],"under":[35],"what":[36,56],"conditions":[37],"which":[38],"strategy":[39],"is":[40],"most":[42],"profitable,":[43],"how":[44],"large":[45],"sales":[49],"differentials":[50],"are":[51],"for":[52,81],"each":[53],"strategy,":[54],"characteristics":[57],"corresponding":[59],"price":[60,83],"structures":[61],"have.":[62],"Based":[63],"our":[65],"results,":[66],"we":[67],"explain":[68],"differences":[70],"observed":[71],"in":[72],"derive":[76],"set":[78],"implications":[80],"practical":[82],"structuring.":[84]},"counts_by_year":[{"year":2015,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
