{"id":"https://openalex.org/W1495960444","doi":null,"title":"Dictionary of Marketing Terms","display_name":"Dictionary of Marketing Terms","publication_year":1981,"publication_date":"1981-03-01","ids":{"openalex":"https://openalex.org/W1495960444","mag":"1495960444"},"language":"en","primary_location":{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-009523559","doi":null,"is_oa":false,"landing_page_url":"http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009523559&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5042995912","display_name":"Jane Imber","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jane Imber","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5069462106","display_name":"Betsy-Ann Toffler","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Betsy-Ann Toffler","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":18,"citation_normalized_percentile":{"value":0.16442953,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9868000149726868,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9868000149726868,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.005200000014156103,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.0013000000035390258,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-terminology","display_name":"marketing terminology","score":0.9340000152587891},{"id":"https://openalex.org/keywords/definition-of-marketing","display_name":"definition of marketing","score":0.6869999766349792},{"id":"https://openalex.org/keywords/print-production","display_name":"print production","score":0.6850000023841858},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.6740000247955322},{"id":"https://openalex.org/keywords/outdoor-advertising","display_name":"outdoor advertising","score":0.8539999723434448},{"id":"https://openalex.org/keywords/radio-advertising","display_name":"radio advertising","score":0.6480000019073486},{"id":"https://openalex.org/keywords/television-advertising","display_name":"television advertising","score":0.9829999804496765},{"id":"https://openalex.org/keywords/internet-marketing","display_name":"internet marketing","score":0.996999979019165},{"id":"https://openalex.org/keywords/direct-marketing","display_name":"direct marketing","score":0.9990000128746033},{"id":"https://openalex.org/keywords/market-research","display_name":"market analysis","score":0.9959999918937683},{"id":"https://openalex.org/keywords/pricing","display_name":"pricing","score":0.8790000081062317},{"id":"https://openalex.org/keywords/marketing-legislation","display_name":"marketing legislation","score":0.8899999856948853},{"id":"https://openalex.org/keywords/small-business-marketing","display_name":"small business marketing","score":0.675000011920929}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6845575571060181},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6603781580924988},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.6138359904289246},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.5287803411483765},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.516101062297821},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.4935344457626343},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.4868249297142029},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.48237982392311096},{"id":"https://openalex.org/C536005652","wikidata":"https://www.wikidata.org/wiki/Q677073","display_name":"Direct marketing","level":2,"score":0.46121135354042053},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.4416595995426178},{"id":"https://openalex.org/C2780428219","wikidata":"https://www.wikidata.org/wiki/Q16952335","display_name":"Cover (algebra)","level":2,"score":0.43215280771255493},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.41859132051467896},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.15908262133598328},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.10256555676460266},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.06533744931221008},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-009523559","doi":null,"is_oa":false,"landing_page_url":"http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009523559&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-016737719","doi":null,"is_oa":false,"landing_page_url":"http://www.loc.gov/catdir/enhancements/fy0837/2007049150-d.html","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},{"id":"mag:1495960444","doi":null,"is_oa":false,"landing_page_url":"https://www.gbv.de/dms/zbw/551961694.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1229690008","https://openalex.org/W601135962","https://openalex.org/W573159956","https://openalex.org/W2857053534","https://openalex.org/W654185997","https://openalex.org/W570777282","https://openalex.org/W7046451799","https://openalex.org/W633720291","https://openalex.org/W1483731540","https://openalex.org/W4394002504"],"abstract_inverted_index":{"This":[0],"book":[1],"contains":[2],"more":[3],"than":[4],"4,000":[5],"marketing-related":[6],"terms":[7],"and":[8,24,33,38,54,61,64],"definitions":[9],"that":[10],"cover":[11],"a":[12,42],"wide":[13],"array":[14],"of":[15],"topics.":[16],"Among":[17],"them":[18],"are":[19],"print":[20],"production,":[21],"radio,":[22],"TV,":[23],"outdoor":[25],"advertising,":[26],"internet":[27,50],"marketing,":[28,30],"direct":[29],"market":[31],"research":[32],"testing,":[34],"pricing,":[35],"marketing":[36,62,69],"legislation,":[37],"much":[39],"more.":[40],"Here's":[41],"fact-filled":[43],"reference":[44],"guide":[45],"for":[46],"small":[47],"business":[48,58],"owners,":[49],"marketers,":[51],"advertising":[52],"artists":[53],"copywriters,":[55],"media":[56],"analysts,":[57],"students,":[59],"sales":[60],"managers,":[63],"others":[65],"seeking":[66],"to":[67],"understand":[68],"concepts.":[70]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2014,"cited_by_count":2},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}