{"id":"https://openalex.org/W1495945922","doi":null,"title":"Dynamics of International Advertising: Theoretical and Practical Perspectives","display_name":"Dynamics of International Advertising: Theoretical and Practical Perspectives","publication_year":2017,"publication_date":"2017-08-10","ids":{"openalex":"https://openalex.org/W1495945922","mag":"1495945922"},"language":"en","primary_location":{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-012859712","doi":null,"is_oa":false,"landing_page_url":"http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012859712&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5112041757","display_name":"Barbara Mueller","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Barbara Mueller","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5112041757"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":6.4304,"has_fulltext":false,"cited_by_count":70,"citation_normalized_percentile":{"value":0.9566765,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9785000085830688,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9785000085830688,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.011900000274181366,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.004900000058114529,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/international-advertising","display_name":"international advertising","score":1.0},{"id":"https://openalex.org/keywords/international-marketing-mix","display_name":"international marketing mix","score":0.9010000228881836},{"id":"https://openalex.org/keywords/advertising-campaign-development","display_name":"advertising development","score":0.7179999947547913},{"id":"https://openalex.org/keywords/intercultural-communication","display_name":"intercultural communication","score":0.6880000233650208},{"id":"https://openalex.org/keywords/cultural-norms-and-values","display_name":"cultural values and norms","score":0.8460000157356262},{"id":"https://openalex.org/keywords/political-and-legal-environment","display_name":"political and legal environment","score":0.8259999752044678},{"id":"https://openalex.org/keywords/media-planning","display_name":"media planning","score":0.6909999847412109},{"id":"https://openalex.org/keywords/advertising-creativity","display_name":"advertising creativity","score":0.6909999847412109},{"id":"https://openalex.org/keywords/advertising-ethics","display_name":"advertising ethics","score":0.9350000023841858},{"id":"https://openalex.org/keywords/advertising-strategy","display_name":"advertising strategy","score":0.4749999940395355}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6012488007545471},{"id":"https://openalex.org/C145912823","wikidata":"https://www.wikidata.org/wiki/Q113558","display_name":"Dynamics (music)","level":2,"score":0.5393043160438538},{"id":"https://openalex.org/C108170787","wikidata":"https://www.wikidata.org/wiki/Q3951828","display_name":"Agency (philosophy)","level":2,"score":0.5271317958831787},{"id":"https://openalex.org/C110350745","wikidata":"https://www.wikidata.org/wiki/Q1761818","display_name":"Advertising campaign","level":2,"score":0.4634105861186981},{"id":"https://openalex.org/C33676613","wikidata":"https://www.wikidata.org/wiki/Q13415176","display_name":"Dimension (graph theory)","level":2,"score":0.4309369623661041},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4272730350494385},{"id":"https://openalex.org/C206345919","wikidata":"https://www.wikidata.org/wiki/Q20380951","display_name":"Resource (disambiguation)","level":2,"score":0.4151371121406555},{"id":"https://openalex.org/C2776639384","wikidata":"https://www.wikidata.org/wiki/Q840396","display_name":"Ideal (ethics)","level":2,"score":0.4143933057785034},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.4132225513458252},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3715249300003052},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.35617655515670776},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3194951117038727},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.20549416542053223},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.192543625831604},{"id":"https://openalex.org/C31258907","wikidata":"https://www.wikidata.org/wiki/Q1301371","display_name":"Computer network","level":1,"score":0.0},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-012859712","doi":null,"is_oa":false,"landing_page_url":"http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012859712&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-029910985","doi":null,"is_oa":false,"landing_page_url":"http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029910985&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},{"id":"mag:1495945922","doi":null,"is_oa":false,"landing_page_url":"https://www.amazon.com/Dynamics-International-Advertising-Theoretical-Perspectives/dp/1433127598","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7152730587","https://openalex.org/W4244125532","https://openalex.org/W7066313338","https://openalex.org/W2741897543","https://openalex.org/W579824574","https://openalex.org/W2954879164","https://openalex.org/W2464261601","https://openalex.org/W809040512","https://openalex.org/W4299568590","https://openalex.org/W2490082440"],"abstract_inverted_index":{"Dynamics":[0,61],"of":[1,22,36,62,102,163,174,188],"International":[2,63],"Advertising":[3,64],"brings":[4],"to":[5,112,160,172],"light":[6],"the":[7,31,34,42,48,66,98,164,179,184,196],"unique":[8],"challenges":[9],"marketers":[10],"face":[11],"in":[12,73,75,135],"developing":[13],"and":[14,24,58,85,88,95,100,109,115,132,191],"implementing":[15],"successful":[16],"campaigns":[17],"globally.":[18],"With":[19],"a":[20,198],"balance":[21],"theoretical":[23],"practical":[25],"perspectives,":[26],"this":[27],"second":[28],"edition":[29],"takes":[30],"reader":[32],"inside":[33],"dynamics":[35],"advertising":[37,104,141,185,190],"as":[38,53,55,122],"it":[39],"functions":[40],"within":[41,183],"international":[43,103,140,165,175,189],"marketing":[44,192],"mix.":[45],"Updated":[46],"with":[47,139],"most":[49],"recent":[50],"statistical":[51],"information":[52],"well":[54],"current":[56],"examples":[57],"case":[59],"studies,":[60],"addresses":[65],"key":[67],"issues":[68],"that":[69],"advertisers":[70],"must":[71],"keep":[72],"mind":[74],"creating":[76],"effective":[77,148],"communication":[78],"programs":[79],"for":[80,129,151],"foreign":[81],"markets:":[82],"cultural":[83],"norms":[84],"values,":[86],"political":[87],"legal":[89],"environments,":[90],"economic":[91],"policies,":[92],"social":[93],"contexts,":[94],"more.":[96],"Both":[97],"process":[99],"product":[101],"are":[105,120],"addressed,":[106],"from":[107],"research":[108],"strategy":[110],"development":[111],"creative":[113],"execution":[114],"media":[116],"planning.":[117],"Ethical":[118],"concerns":[119],"highlighted":[121],"well.":[123],"This":[124],"is":[125,145],"an":[126,147],"ideal":[127],"textbook":[128],"upper-division":[130],"undergraduate":[131],"graduate":[133],"students":[134],"specialized":[136],"courses":[137,158],"dealing":[138],"or":[142,155,182],"marketing.":[143],"It":[144],"also":[146,194],"supplemental":[149],"text":[150,197],"introductory":[152],"advertising,":[153,176],"marketing,":[154],"mass":[156],"communications":[157],"seeking":[159],"expand":[161],"coverage":[162],"dimension.":[166],"The":[167],"book":[168],"should":[169],"prove":[170],"useful":[171],"practitioners":[173],"whether":[177],"on":[178],"client":[180],"side":[181],"agency;":[186],"researchers":[187],"will":[193],"find":[195],"valuable":[199],"resource.":[200]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":5},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":8},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":4},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":10},{"year":2013,"cited_by_count":7},{"year":2012,"cited_by_count":3}],"updated_date":"2026-08-26T07:47:46.906454","created_date":"2016-06-24T00:00:00"}