{"id":"https://openalex.org/W1494495348","doi":"https://doi.org/10.1037/13645-000","title":"The psychology of advertising: A simple exposition of the principles of psychology in their relation to successful advertising.","display_name":"The psychology of advertising: A simple exposition of the principles of psychology in their relation to successful advertising.","publication_year":1908,"publication_date":"1908-01-01","ids":{"openalex":"https://openalex.org/W1494495348","doi":"https://doi.org/10.1037/13645-000","mag":"1494495348"},"language":"en","primary_location":{"id":"doi:10.1037/13645-000","doi":"https://doi.org/10.1037/13645-000","is_oa":false,"landing_page_url":"https://doi.org/10.1037/13645-000","pdf_url":null,"source":{"id":"https://openalex.org/S4306489667","display_name":"Small, Maynard & Company eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"},"volume":null,"type":"book","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/2027/mdp.39015014698727","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5023400244","display_name":"Walter Dill Scott","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I111979921","display_name":"Northwestern University","ror":"https://ror.org/000e0be47","country_code":"US","type":"education","lineage":["https://openalex.org/I111979921"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Walter Dill Scott","raw_affiliation_strings":["Northwestern U, Evanston, IL, US"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Northwestern U, Evanston, IL, US","institution_ids":["https://openalex.org/I111979921"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5023400244"],"corresponding_institution_ids":["https://openalex.org/I111979921"],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":68,"citation_normalized_percentile":{"value":0.14285714,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.823199987411499,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.823199987411499,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.07020000368356705,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13025","display_name":"American History and Culture","score":0.05350000038743019,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/psychology-of-advertising","display_name":"advertising psychology","score":0.8320000171661377},{"id":"https://openalex.org/keywords/advertising-effectiveness","display_name":"advertising effectiveness","score":0.6959999799728394},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.6600000262260437},{"id":"https://openalex.org/keywords/psychology-of-persuasion","display_name":"psychology of persuasion","score":0.5479999780654907}],"concepts":[{"id":"https://openalex.org/C2776285698","wikidata":"https://www.wikidata.org/wiki/Q2642214","display_name":"Exposition (narrative)","level":2,"score":0.8273122310638428},{"id":"https://openalex.org/C25343380","wikidata":"https://www.wikidata.org/wiki/Q277521","display_name":"Relation (database)","level":2,"score":0.758707582950592},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6081953048706055},{"id":"https://openalex.org/C2780586882","wikidata":"https://www.wikidata.org/wiki/Q7520643","display_name":"Simple (philosophy)","level":2,"score":0.5155460834503174},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.501502513885498},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.2207803726196289},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.16377520561218262},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.12081331014633179},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.05582919716835022},{"id":"https://openalex.org/C124952713","wikidata":"https://www.wikidata.org/wiki/Q8242","display_name":"Literature","level":1,"score":0.05532139539718628},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.05365195870399475},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.044291406869888306}],"mesh":[],"locations_count":6,"locations":[{"id":"doi:10.1037/13645-000","doi":"https://doi.org/10.1037/13645-000","is_oa":false,"landing_page_url":"https://doi.org/10.1037/13645-000","pdf_url":null,"source":{"id":"https://openalex.org/S4306489667","display_name":"Small, Maynard & Company eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"},{"id":"pmh:oai:quod.lib.umich.edu:MIU01-001738845","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/2027/mdp.39015014698727","pdf_url":null,"source":{"id":"https://openalex.org/S7407064297","display_name":"University of Michigan Library Repository","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"public-domain","license_id":"https://openalex.org/licenses/public-domain","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},{"id":"pmh:oai:quod.lib.umich.edu:MIU01-001738846","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/2027/uc2.ark:/13960/t41r6q411","pdf_url":null,"source":{"id":"https://openalex.org/S7407064297","display_name":"University of Michigan Library Repository","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"public-domain","license_id":"https://openalex.org/licenses/public-domain","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"},{"id":"pmh:oai:quod.lib.umich.edu:MIU01-005307710","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/2027/mdp.35128000235919","pdf_url":null,"source":{"id":"https://openalex.org/S7407064297","display_name":"University of Michigan Library Repository","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"public-domain","license_id":"https://openalex.org/licenses/public-domain","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"},{"id":"pmh:oai:quod.lib.umich.edu:MIU01-012516950","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/2027/umn.31951002052813g","pdf_url":null,"source":{"id":"https://openalex.org/S7407064297","display_name":"University of Michigan Library Repository","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"public-domain","license_id":"https://openalex.org/licenses/public-domain","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},{"id":"pmh:oai:quod.lib.umich.edu:MIU01-100329460","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/2027/hvd.32044010717585","pdf_url":null,"source":{"id":"https://openalex.org/S7407064297","display_name":"University of Michigan Library Repository","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"public-domain","license_id":"https://openalex.org/licenses/public-domain","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"}],"best_oa_location":{"id":"pmh:oai:quod.lib.umich.edu:MIU01-001738845","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/2027/mdp.39015014698727","pdf_url":null,"source":{"id":"https://openalex.org/S7407064297","display_name":"University of Michigan Library Repository","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"public-domain","license_id":"https://openalex.org/licenses/public-domain","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.44999998807907104}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7014723370","https://openalex.org/W7015527602","https://openalex.org/W7034355297","https://openalex.org/W7006202416","https://openalex.org/W7071697420","https://openalex.org/W4206114656","https://openalex.org/W566336578","https://openalex.org/W2074311318","https://openalex.org/W1553332142","https://openalex.org/W7014812375"],"abstract_inverted_index":{"\"New":[0],"edition,":[1],"with":[2],"additions":[3],"and":[4],"a":[5],"complete":[6],"index.\"":[7]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":11},{"year":2020,"cited_by_count":14},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":5},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":3}],"updated_date":"2026-09-02T07:38:04.252551","created_date":"2016-06-24T00:00:00"}
