{"id":"https://openalex.org/W1493889269","doi":null,"title":"Impact of Brand Equity Drivers on Consumer-Based Brand Resonance in Multiple Product Settings","display_name":"Impact of Brand Equity Drivers on Consumer-Based Brand Resonance in Multiple Product Settings","publication_year":2010,"publication_date":"2010-01-01","ids":{"openalex":"https://openalex.org/W1493889269","mag":"1493889269"},"language":"en","primary_location":{"id":"mag:1493889269","doi":null,"is_oa":false,"landing_page_url":"http://purl.flvc.org/fsu/fd/FSU_migr_etd-4121","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5078693727","display_name":"Brian S. Gordon","orcid":"https://orcid.org/0009-0007-3183-1199","observed_orcids":["https://orcid.org/0009-0007-3183-1199"]},"institutions":[{"id":"https://openalex.org/I103163165","display_name":"Florida State University","ror":"https://ror.org/05g3dte14","country_code":"US","type":"education","lineage":["https://openalex.org/I103163165"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Brian S. Gordon","raw_affiliation_strings":["Florida State University"],"raw_orcid":"https://orcid.org/0009-0007-3183-1199","affiliations":[{"raw_affiliation_string":"Florida State University","institution_ids":["https://openalex.org/I103163165"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5078693727"],"corresponding_institution_ids":["https://openalex.org/I103163165"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9926999807357788,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9926999807357788,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.00430000014603138,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-equity","display_name":"brand equity","score":0.8889999985694885},{"id":"https://openalex.org/keywords/brand-resonance","display_name":"brand resonance","score":0.8999999761581421},{"id":"https://openalex.org/keywords/brand-management","display_name":"brand management","score":0.335999995470047}],"concepts":[{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.6801087260246277},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5727453827857971},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5483530163764954},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.512971818447113},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.485299289226532},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.10349678993225098},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:1493889269","doi":null,"is_oa":false,"landing_page_url":"http://purl.flvc.org/fsu/fd/FSU_migr_etd-4121","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":133,"referenced_works":["https://openalex.org/W19163801","https://openalex.org/W50571108","https://openalex.org/W137455459","https://openalex.org/W145630097","https://openalex.org/W190529148","https://openalex.org/W205574329","https://openalex.org/W217551380","https://openalex.org/W267856803","https://openalex.org/W319434485","https://openalex.org/W658726998","https://openalex.org/W1031725470","https://openalex.org/W1485468574","https://openalex.org/W1486953525","https://openalex.org/W1495689860","https://openalex.org/W1503459083","https://openalex.org/W1524327107","https://openalex.org/W1530487374","https://openalex.org/W1556057683","https://openalex.org/W1592080430","https://openalex.org/W1597806340","https://openalex.org/W1607698159","https://openalex.org/W1625401716","https://openalex.org/W1665332082","https://openalex.org/W1874649857","https://openalex.org/W1938345219","https://openalex.org/W1965338101","https://openalex.org/W1965574139","https://openalex.org/W1967988018","https://openalex.org/W1968463899","https://openalex.org/W1972570464","https://openalex.org/W1972985427","https://openalex.org/W1979522819","https://openalex.org/W1981006082","https://openalex.org/W1981697750","https://openalex.org/W1984653480","https://openalex.org/W1991218014","https://openalex.org/W1991623719","https://openalex.org/W1992591025","https://openalex.org/W1995526344","https://openalex.org/W1995925288","https://openalex.org/W1997429116","https://openalex.org/W2003359494","https://openalex.org/W2006153161","https://openalex.org/W2006468167","https://openalex.org/W2007281921","https://openalex.org/W2007427249","https://openalex.org/W2009440265","https://openalex.org/W2013131109","https://openalex.org/W2014089538","https://openalex.org/W2016674933","https://openalex.org/W2017943907","https://openalex.org/W2019080847","https://openalex.org/W2022041843","https://openalex.org/W2028809046","https://openalex.org/W2031843260","https://openalex.org/W2035981810","https://openalex.org/W2036063909","https://openalex.org/W2037392090","https://openalex.org/W2039619242","https://openalex.org/W2044188186","https://openalex.org/W2045108512","https://openalex.org/W2047860167","https://openalex.org/W2050853670","https://openalex.org/W2053956051","https://openalex.org/W2057023890","https://openalex.org/W2071666535","https://openalex.org/W2073462901","https://openalex.org/W2074322106","https://openalex.org/W2075904323","https://openalex.org/W2076316322","https://openalex.org/W2078883900","https://openalex.org/W2084739597","https://openalex.org/W2087836953","https://openalex.org/W2088779617","https://openalex.org/W2089544520","https://openalex.org/W2089796443","https://openalex.org/W2091739200","https://openalex.org/W2094325539","https://openalex.org/W2096648510","https://openalex.org/W2099342631","https://openalex.org/W2100813809","https://openalex.org/W2101460989","https://openalex.org/W2102467277","https://openalex.org/W2104215889","https://openalex.org/W2105164772","https://openalex.org/W2114832881","https://openalex.org/W2115612291","https://openalex.org/W2117356399","https://openalex.org/W2122308404","https://openalex.org/W2122912498","https://openalex.org/W2123141909","https://openalex.org/W2123907609","https://openalex.org/W2124890572","https://openalex.org/W2126763138","https://openalex.org/W2133097426","https://openalex.org/W2135010169","https://openalex.org/W2135856408","https://openalex.org/W2147149573","https://openalex.org/W2153222072","https://openalex.org/W2154611637","https://openalex.org/W2159013703","https://openalex.org/W2159573269","https://openalex.org/W2163000154","https://openalex.org/W2164047681","https://openalex.org/W2168372172","https://openalex.org/W2168512241","https://openalex.org/W2168674393","https://openalex.org/W2174325098","https://openalex.org/W2174722713","https://openalex.org/W2175227141","https://openalex.org/W2181956718","https://openalex.org/W2244721348","https://openalex.org/W2259978233","https://openalex.org/W2266639535","https://openalex.org/W2273910723","https://openalex.org/W2286172807","https://openalex.org/W2316110746","https://openalex.org/W2318012210","https://openalex.org/W2323132578","https://openalex.org/W2327573903","https://openalex.org/W2329933901","https://openalex.org/W2467075473","https://openalex.org/W2475528867","https://openalex.org/W2500387463","https://openalex.org/W2804340247","https://openalex.org/W2941535465","https://openalex.org/W3011372146","https://openalex.org/W3015634246","https://openalex.org/W3121590070","https://openalex.org/W3125029197","https://openalex.org/W3125639649","https://openalex.org/W4235678817","https://openalex.org/W4243667233"],"related_works":["https://openalex.org/W6979992558","https://openalex.org/W2624089075","https://openalex.org/W2615146027","https://openalex.org/W2963629054","https://openalex.org/W7027418578","https://openalex.org/W2952057409","https://openalex.org/W2775794033","https://openalex.org/W3085187688","https://openalex.org/W6941439769","https://openalex.org/W3002789033"],"abstract_inverted_index":null,"counts_by_year":[{"year":2020,"cited_by_count":2},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
