{"id":"https://openalex.org/W1490880832","doi":null,"title":"Internet Marketing Usage by Small Indian Entrepreneurs: An Exploratory Study of Punjab","display_name":"Internet Marketing Usage by Small Indian Entrepreneurs: An Exploratory Study of Punjab","publication_year":2012,"publication_date":"2012-01-01","ids":{"openalex":"https://openalex.org/W1490880832","mag":"1490880832"},"language":"en","primary_location":{"id":"pmh:oai:oai.econjournals.com:article/101","doi":null,"is_oa":true,"landing_page_url":"https://econjournals.com/index.php/irmm/article/view/101","pdf_url":"https://econjournals.com/index.php/irmm/article/download/101/83","source":{"id":"https://openalex.org/S2764968517","display_name":"International Review of Management and Marketing","issn_l":"2146-4405","issn":["2146-4405"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310318345","host_organization_name":"EconJournals","host_organization_lineage":["https://openalex.org/P4310318345"],"host_organization_lineage_names":["EconJournals"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2146-4405","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","indexed_in":["doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://econjournals.com/index.php/irmm/article/download/101/83","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Raj Kumar Gautam","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I79161377","display_name":"Punjabi University","ror":"https://ror.org/00xdn8y92","country_code":"IN","type":"education","lineage":["https://openalex.org/I79161377"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Raj Kumar Gautam","raw_affiliation_strings":["Assistant Professor with Punjabi university Regional Center, Mohali, Punjab India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Assistant Professor with Punjabi university Regional Center, Mohali, Punjab India","institution_ids":["https://openalex.org/I79161377"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I79161377"],"apc_list":{"value":300,"currency":"USD","value_usd":300},"apc_paid":{"value":300,"currency":"USD","value_usd":300},"fwci":4.8275,"has_fulltext":true,"cited_by_count":11,"citation_normalized_percentile":{"value":0.95066935,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.8622999787330627,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.8622999787330627,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.12600000202655792,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.004600000102072954,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/internet-marketing","display_name":"internet marketing","score":0.9980000257492065},{"id":"https://openalex.org/keywords/small-business-owners","display_name":"small business owners","score":0.5699999928474426},{"id":"https://openalex.org/keywords/punjab","display_name":"Punjab","score":0.36399999260902405}],"concepts":[{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.7508999109268188},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7446441650390625},{"id":"https://openalex.org/C105776082","wikidata":"https://www.wikidata.org/wiki/Q617473","display_name":"Likert scale","level":2,"score":0.6480525135993958},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6212757229804993},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.5733529925346375},{"id":"https://openalex.org/C85973986","wikidata":"https://www.wikidata.org/wiki/Q1091731","display_name":"Exploratory research","level":2,"score":0.5599589347839355},{"id":"https://openalex.org/C187008535","wikidata":"https://www.wikidata.org/wiki/Q204255","display_name":"Viral marketing","level":3,"score":0.528803825378418},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.4964202046394348},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.48168525099754333},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.44680726528167725},{"id":"https://openalex.org/C28719098","wikidata":"https://www.wikidata.org/wiki/Q44946","display_name":"Point (geometry)","level":2,"score":0.41119998693466187},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3569057881832123},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1732856035232544},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.12737208604812622},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.11605197191238403},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.08526024222373962},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0656365156173706},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.06199684739112854},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.06069573760032654},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0}],"mesh":[],"locations_count":10,"locations":[{"id":"pmh:oai:oai.econjournals.com:article/101","doi":null,"is_oa":true,"landing_page_url":"https://econjournals.com/index.php/irmm/article/view/101","pdf_url":"https://econjournals.com/index.php/irmm/article/download/101/83","source":{"id":"https://openalex.org/S2764968517","display_name":"International Review of Management and Marketing","issn_l":"2146-4405","issn":["2146-4405"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310318345","host_organization_name":"EconJournals","host_organization_lineage":["https://openalex.org/P4310318345"],"host_organization_lineage_names":["EconJournals"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2146-4405","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:dergipark.org.tr:article/354986","doi":null,"is_oa":true,"landing_page_url":"https://dergipark.org.tr/en/pub/irmm/article/354986","pdf_url":"https://dergipark.org.tr/tr/pub/irmm/issue/32070/354986","source":{"id":"https://openalex.org/S4306401840","display_name":"DergiPark (Istanbul University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67581229","host_organization_name":"Istanbul University","host_organization_lineage":["https://openalex.org/I67581229"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.879.4742","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.879.4742","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.econjournals.com/index.php/irmm/article/download/101/83/","raw_type":"text"},{"id":"pmh:oai:RePEc:eco:journ3:2012-02-4","doi":null,"is_oa":false,"landing_page_url":"http://www.econjournals.com/index.php/irmm/article/download/101/83","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:dergipark.gov.tr:article/354986","doi":null,"is_oa":false,"landing_page_url":"http://dergipark.gov.tr/irmm/issue/32070/354986","pdf_url":null,"source":{"id":"https://openalex.org/S4306401840","display_name":"DergiPark (Istanbul University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67581229","host_organization_name":"Istanbul University","host_organization_lineage":["https://openalex.org/I67581229"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"\\n Cilt: 2 Say\u0131: 1; Volume: 2, Issue: 1\\n 43-51\\n \\n","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:doaj.org/article:58df3c32776e47be89f3ef5786222206","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/58df3c32776e47be89f3ef5786222206","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"International Review of Management and Marketing, Vol 2, Iss 1 (2012)","raw_type":"article"},{"id":"pmh:oai:doaj.org/article:a5ecb75fafcf476a8cc43f2464ce805e","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/a5ecb75fafcf476a8cc43f2464ce805e","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"International Review of Management and Marketing, Vol 2, Iss 1, Pp 43-51 (2012)","raw_type":"article"},{"id":"pmh:oai:doaj.org/article:b82a5d0f2ada42969d16f5f079cf1b90","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/b82a5d0f2ada42969d16f5f079cf1b90","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"International Review of Management and Marketing, Vol 2, Iss 1 (2012)","raw_type":"article"},{"id":"pmh:oai:doaj.org/article:cc5dea315b494621bbc643a77addf139","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/cc5dea315b494621bbc643a77addf139","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"International Review of Management and Marketing, Vol 2, Iss 1 (2012)","raw_type":"article"},{"id":"pmh:oai:doaj.org/article:e051b162df474a26a76cbb3fabea57fc","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/e051b162df474a26a76cbb3fabea57fc","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"International Review of Management and Marketing, Vol 2, Iss 1, Pp 43-51 (2012)","raw_type":"article"}],"best_oa_location":{"id":"pmh:oai:oai.econjournals.com:article/101","doi":null,"is_oa":true,"landing_page_url":"https://econjournals.com/index.php/irmm/article/view/101","pdf_url":"https://econjournals.com/index.php/irmm/article/download/101/83","source":{"id":"https://openalex.org/S2764968517","display_name":"International Review of Management and Marketing","issn_l":"2146-4405","issn":["2146-4405"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310318345","host_organization_name":"EconJournals","host_organization_lineage":["https://openalex.org/P4310318345"],"host_organization_lineage_names":["EconJournals"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2146-4405","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"score":0.428600013256073,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W1490880832.pdf","grobid_xml":"https://content.openalex.org/works/W1490880832.grobid-xml"},"referenced_works_count":5,"referenced_works":["https://openalex.org/W1963615912","https://openalex.org/W1990569005","https://openalex.org/W2044370533","https://openalex.org/W2051651247","https://openalex.org/W3149265243"],"related_works":["https://openalex.org/W7220326088","https://openalex.org/W7220334257","https://openalex.org/W1919563121","https://openalex.org/W1559465323","https://openalex.org/W1913388928","https://openalex.org/W7100261172","https://openalex.org/W2799186859","https://openalex.org/W3090273786","https://openalex.org/W78233353","https://openalex.org/W6920837370"],"abstract_inverted_index":{"ABSTRACT:":[0],"Information":[1],"technology":[2],"tools":[3],"such":[4],"as":[5],"internet":[6,31,34,55,156,174],"and":[7,33,51,60,96,123,145,148,150],"web":[8],"marketing":[9,17,32,35,56,175],"plays":[10],"a":[11],"significant":[12,86,122],"role":[13],"in":[14],"expansion":[15],"of":[16,42,46,69,160,169],"operations.":[18],"The":[19,104,113,137],"paper":[20],"aims":[21],"at":[22,109],"to":[23,65,83,92,101,134,143,178],"examine":[24],"the":[25,39,49,61,85,89,129,158,170],"awareness":[26],"level,":[27],"advantages":[28,50],"associated":[29,53],"with":[30,54,71,99,115,125],"problems":[36,52],"faced":[37],"by":[38],"small":[40],"entrepreneurs":[41],"Punjab.":[43],"A":[44],"number":[45],"statements":[47,73,114],"indicating":[48],"have":[57],"been":[58,81,107,165],"developed":[59],"respondents":[62,90],"were":[63],"asked":[64],"express":[66],"their":[67],"level":[68],"agreement/disagreement":[70],"these":[72,102],"on":[74],"five-point":[75],"Likert":[76],"scale.":[77],"Kruskal-Wallis":[78],"test":[79,105],"has":[80,106,163],"applied":[82,108],"know":[84],"differences":[87],"among":[88],"relating":[91,142],"different":[93],"industries,":[94],"age":[95],"turnover":[97],"groups":[98],"respect":[100],"statements.":[103],"assumed":[110,130],"p-value":[111,119,126],"=0.05.":[112],"less":[116],"than":[117,128],"0.05":[118],"are":[120,132,153],"considered":[121,133],"those":[124],"more":[127],"value":[131],"be":[135],"insignificant.":[136],"findings":[138],"reveals":[139],"that":[140,167,173],"units":[141,171],"bicycle":[144,146],"parts":[147],"leather":[149,151],"products":[152],"not":[154],"using":[155],"for":[157],"purpose":[159],"marketing.":[161],"It":[162],"also":[164],"found":[166],"majority":[168],"consider":[172],"is":[176],"advantageous":[177],"them.":[179]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-05T09:50:58.205359","created_date":"2016-06-24T00:00:00"}