{"id":"https://openalex.org/W1489028248","doi":"https://doi.org/10.1007/978-3-8349-4543-3_37","title":"Corporate Publishing: Publikationen f\u00fcr Kunden und Multiplikatoren","display_name":"Corporate Publishing: Publikationen f\u00fcr Kunden und Multiplikatoren","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W1489028248","doi":"https://doi.org/10.1007/978-3-8349-4543-3_37","mag":"1489028248"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-8349-4543-3_37","doi":"https://doi.org/10.1007/978-3-8349-4543-3_37","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-8349-4543-3_37","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Handbuch Unternehmenskommunikation","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W3165474987","display_name":"Handbuch Unternehmenskommunikation"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5085355415","display_name":"Kurt Weichler","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210145899","display_name":"Westf\u00e4lische Hochschule","ror":"https://ror.org/04p7ekn23","country_code":"DE","type":"education","lineage":["https://openalex.org/I4210145899"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"Kurt Weichler","raw_affiliation_strings":["Institut f\u00fcr Journalismus und PR, Westf\u00e4lische Hochschule, Neidenburger Stra\u00dfe 43, 45897, Gelsenkirchen, Deutschland","Westf\u00e4lische Hochschule"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut f\u00fcr Journalismus und PR, Westf\u00e4lische Hochschule, Neidenburger Stra\u00dfe 43, 45897, Gelsenkirchen, Deutschland","institution_ids":["https://openalex.org/I4210145899"]},{"raw_affiliation_string":"Westf\u00e4lische Hochschule","institution_ids":["https://openalex.org/I4210145899"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5085355415"],"corresponding_institution_ids":["https://openalex.org/I4210145899"],"apc_list":null,"apc_paid":null,"fwci":17.4792,"has_fulltext":false,"cited_by_count":41,"citation_normalized_percentile":{"value":0.99328568,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":null,"issue":null,"first_page":"767","last_page":"785"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.37299999594688416,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.37299999594688416,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13625","display_name":"Journalism and Media Studies","score":0.1818999946117401,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":0.14110000431537628,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/corporate-publishing","display_name":"corporate publishing","score":0.9990000128746033},{"id":"https://openalex.org/keywords/customer-magazines","display_name":"customer magazines","score":0.8090000152587891},{"id":"https://openalex.org/keywords/employee-magazines","display_name":"employee magazines","score":0.8180000185966492},{"id":"https://openalex.org/keywords/business-reports","display_name":"business reports","score":0.7429999709129333},{"id":"https://openalex.org/keywords/corporate-websites","display_name":"corporate websites","score":0.7120000123977661},{"id":"https://openalex.org/keywords/online-magazines","display_name":"digital magazines","score":0.9490000009536743},{"id":"https://openalex.org/keywords/corporate-media","display_name":"corporate media","score":0.796999990940094},{"id":"https://openalex.org/keywords/corporate-image","display_name":"corporate image","score":0.7129999995231628},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"customer engagement","score":0.6570000052452087},{"id":"https://openalex.org/keywords/market-overview","display_name":"market overview","score":0.6520000100135803},{"id":"https://openalex.org/keywords/success-criteria","display_name":"success criteria","score":0.652999997138977}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.7473929524421692},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.5639997720718384},{"id":"https://openalex.org/C151719136","wikidata":"https://www.wikidata.org/wiki/Q3972943","display_name":"Publishing","level":2,"score":0.419220894575119},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.16009625792503357},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-8349-4543-3_37","doi":"https://doi.org/10.1007/978-3-8349-4543-3_37","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-8349-4543-3_37","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Handbuch Unternehmenskommunikation","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":11,"referenced_works":["https://openalex.org/W907937853","https://openalex.org/W2144516407","https://openalex.org/W2485625530","https://openalex.org/W2491525660","https://openalex.org/W2499496648","https://openalex.org/W4211192227","https://openalex.org/W4235272996","https://openalex.org/W4238088461","https://openalex.org/W6823153343","https://openalex.org/W6886132182","https://openalex.org/W6923590065"],"related_works":["https://openalex.org/W4247806122","https://openalex.org/W4205520287","https://openalex.org/W2886022765","https://openalex.org/W4388186263","https://openalex.org/W2338889710","https://openalex.org/W998530322","https://openalex.org/W7046352278","https://openalex.org/W2499496648","https://openalex.org/W4247788610","https://openalex.org/W4405244062"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":6},{"year":2021,"cited_by_count":6},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":3},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
