{"id":"https://openalex.org/W1487313465","doi":"https://doi.org/10.5860/choice.32-2225","title":"Globalization of consumer markets: structures and strategies","display_name":"Globalization of consumer markets: structures and strategies","publication_year":1994,"publication_date":"1994-12-01","ids":{"openalex":"https://openalex.org/W1487313465","doi":"https://doi.org/10.5860/choice.32-2225","mag":"1487313465"},"language":"en","primary_location":{"id":"doi:10.5860/choice.32-2225","doi":"https://doi.org/10.5860/choice.32-2225","is_oa":false,"landing_page_url":"https://doi.org/10.5860/choice.32-2225","pdf_url":null,"source":{"id":"https://openalex.org/S2764375719","display_name":"Choice Reviews Online","issn_l":"0009-4978","issn":["0009-4978","1523-8253","1943-5975"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310316146","host_organization_name":"Association of College and Research Libraries","host_organization_lineage":["https://openalex.org/P4310316146","https://openalex.org/P4310315903"],"host_organization_lineage_names":["Association of College and Research Libraries","American Library Association"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Choice Reviews Online","raw_type":"journal-article"},"volume":null,"type":"book-review","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":74,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":"32","issue":"04","first_page":"32","last_page":"2225"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.9419000148773193,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.9419000148773193,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.018300000578165054,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14503","display_name":"Globalization, Economics, and Policies","score":0.015799999237060547,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/international-marketing-strategy","display_name":"international marketing strategy","score":0.9359999895095825},{"id":"https://openalex.org/keywords/consumer-market","display_name":"consumer market","score":0.5619999766349792},{"id":"https://openalex.org/keywords/market-structure","display_name":"market structure","score":0.6039999723434448},{"id":"https://openalex.org/keywords/marketing-standardization","display_name":"marketing standardization","score":0.6909999847412109},{"id":"https://openalex.org/keywords/market-behavior","display_name":"market behavior","score":0.4300000071525574},{"id":"https://openalex.org/keywords/international-marketing-management","display_name":"international marketing management","score":0.4880000054836273},{"id":"https://openalex.org/keywords/consumer-products-and-services","display_name":"consumer products and services","score":0.6499999761581421}],"concepts":[{"id":"https://openalex.org/C2119116","wikidata":"https://www.wikidata.org/wiki/Q7181","display_name":"Globalization","level":2,"score":0.782650351524353},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.545381486415863},{"id":"https://openalex.org/C74363100","wikidata":"https://www.wikidata.org/wiki/Q273005","display_name":"Economic system","level":1,"score":0.4129628837108612},{"id":"https://openalex.org/C26271046","wikidata":"https://www.wikidata.org/wiki/Q187097","display_name":"Economic geography","level":1,"score":0.41262516379356384},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3794264495372772},{"id":"https://openalex.org/C34447519","wikidata":"https://www.wikidata.org/wiki/Q179522","display_name":"Market economy","level":1,"score":0.3723788261413574},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.3532586693763733}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.5860/choice.32-2225","doi":"https://doi.org/10.5860/choice.32-2225","is_oa":false,"landing_page_url":"https://doi.org/10.5860/choice.32-2225","pdf_url":null,"source":{"id":"https://openalex.org/S2764375719","display_name":"Choice Reviews Online","issn_l":"0009-4978","issn":["0009-4978","1523-8253","1943-5975"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310316146","host_organization_name":"Association of College and Research Libraries","host_organization_lineage":["https://openalex.org/P4310316146","https://openalex.org/P4310315903"],"host_organization_lineage_names":["Association of College and Research Libraries","American Library Association"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Choice Reviews Online","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4240432050","https://openalex.org/W1968734341","https://openalex.org/W2233173681","https://openalex.org/W4253566410","https://openalex.org/W641572270","https://openalex.org/W6888768134","https://openalex.org/W4247916103","https://openalex.org/W4252943491","https://openalex.org/W1129955998","https://openalex.org/W1585365957"],"abstract_inverted_index":{"The":[0],"concepts,":[1],"strategic":[2],"frameworks,":[3],"and":[4,21,30,53,107,142,166,183,201,222,228,232],"cases":[5],"in":[6,55,126,156,179,196],"Globalization":[7,130],"of":[8,13,37,40,66,83,131,198,212,218,225],"Consumer":[9,132],"Markets":[10,133],"provide":[11],"managers":[12],"global":[14,27,57,95,104,128,158,187,205],"firms":[15],"with":[16,25],"new":[17,147],"ideas":[18,148],"for":[19,139,154,177,193,235],"growth":[20,155],"keep":[22],"them":[23,215],"current":[24],"state-of-the-art":[26,163],"marketing":[28,106,124,164,180,197,226],"strategies":[29,110,165],"management":[31,167],"tools.":[32,168],"With":[33],"an":[34,190],"increased":[35],"understanding":[36],"the":[38,49,56,80,84,112,118,127,157],"structure":[39],"today\u2019s":[41],"consumer":[42,86,91,181,199],"markets,":[43],"readers":[44],"will":[45,208],"find":[46,209],"they":[47],"have":[48],"key":[50],"to":[51,78,103],"success":[52],"survival":[54],"marketplace.The":[58],"contributing":[59],"authors":[60],"present":[61],"managerially":[62],"oriented":[63],"chapters,":[64],"each":[65],"which":[67,117],"is":[68,120,174,189],"based":[69],"on":[70,93,152,185,203],"research":[71],"or":[72],"practical":[73],"experience.":[74],"These":[75],"are":[76,97,146],"designed":[77],"advance":[79],"reader\u2019s":[81],"knowledge":[82],"globalizing":[85],"market.":[87],"Focused":[88],"around":[89,116],"structure--how":[90],"markets":[92],"a":[94,175,186,204,210],"scale":[96],"being":[98],"shaped--and":[99],"strategy--successful":[100],"methods":[101],"necessary":[102],"competitive":[105,140],"how":[108],"these":[109],"work--are":[111],"two":[113],"main":[114],"themes":[115],"book":[119,173,192],"organized.To":[121],"further":[122,236],"enable":[123],"professionals\u2019success":[125],"marketplace,":[129],"details":[134],"actual":[135],"strategies,":[136],"action":[137],"programs":[138,227],"management,":[141],"exemplary":[143],"cases.":[144],"There":[145],"from":[149],"expert":[150],"marketers":[151],"opportunities":[153],"marketplace":[159],"and,":[160],"most":[161],"importantly,":[162],"For":[169],"professional":[170,194],"marketers,":[171],"this":[172],"must":[176],"prosperity":[178],"products":[182,200],"services":[184,202],"level.This":[188],"ideal":[191],"education":[195],"level.":[206],"Professionals":[207],"progression":[211],"chapters":[213],"taking":[214],"through":[216],"degree":[217],"globalization;":[219],"market":[220],"behavior":[221],"development;":[223],"standardization":[224],"processes;":[229],"managerial":[230],"implications;":[231],"extensive":[233],"references":[234],"study.":[237]},"counts_by_year":[{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":5},{"year":2015,"cited_by_count":5},{"year":2013,"cited_by_count":7},{"year":2012,"cited_by_count":5}],"updated_date":"2026-07-14T23:27:15.235271","created_date":"2016-06-24T00:00:00"}