{"id":"https://openalex.org/W1484492156","doi":"https://doi.org/10.5937/industrija43-7592","title":"Brand orientation and financial performance nexus","display_name":"Brand orientation and financial performance nexus","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W1484492156","doi":"https://doi.org/10.5937/industrija43-7592","mag":"1484492156"},"language":"en","primary_location":{"id":"doi:10.5937/industrija43-7592","doi":"https://doi.org/10.5937/industrija43-7592","is_oa":true,"landing_page_url":"https://doi.org/10.5937/industrija43-7592","pdf_url":"https://scindeks-clanci.ceon.rs/data/pdf/0350-0373/2015/0350-03731501155K.pdf","source":{"id":"https://openalex.org/S2736698024","display_name":"Industrija","issn_l":"0350-0373","issn":["0350-0373","2334-8526"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["ddh","doaj","erih-plus"],"host_organization":"https://openalex.org/P4310321659","host_organization_name":"Economics institute, Belgrade","host_organization_lineage":["https://openalex.org/P4310321659"],"host_organization_lineage_names":["Economics institute, Belgrade"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Industrija","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://scindeks-clanci.ceon.rs/data/pdf/0350-0373/2015/0350-03731501155K.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5087459136","display_name":"Djordje Kalicanin","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4068193","display_name":"University of Belgrade","ror":"https://ror.org/02qsmb048","country_code":"RS","type":"education","lineage":["https://openalex.org/I4068193"]}],"countries":["RS"],"is_corresponding":true,"raw_author_name":"Djordje Kalicanin","raw_affiliation_strings":["University of Belgrade, Faculty of Economics, Belgrade,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Belgrade, Faculty of Economics, Belgrade,","institution_ids":["https://openalex.org/I4068193"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5088284548","display_name":"Sa\u0161a Veljkovi\u0107","orcid":"https://orcid.org/0000-0002-6388-7118","observed_orcids":["https://orcid.org/0000-0002-6388-7118"]},"institutions":[{"id":"https://openalex.org/I4068193","display_name":"University of Belgrade","ror":"https://ror.org/02qsmb048","country_code":"RS","type":"education","lineage":["https://openalex.org/I4068193"]}],"countries":["RS"],"is_corresponding":false,"raw_author_name":"Sasa Veljkovic","raw_affiliation_strings":["University of Belgrade, Faculty of Economics, Belgrade","University of Belgrade , Faculty of Economics , Belgrade Industrija , Vol.43 , No.1 , 2015"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Belgrade, Faculty of Economics, Belgrade","institution_ids":["https://openalex.org/I4068193"]},{"raw_affiliation_string":"University of Belgrade , Faculty of Economics , Belgrade Industrija , Vol.43 , No.1 , 2015","institution_ids":["https://openalex.org/I4068193"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5052755526","display_name":"Zoran Bogeti\u0107","orcid":"https://orcid.org/0000-0001-7513-2903","observed_orcids":["https://orcid.org/0000-0001-7513-2903"]},"institutions":[{"id":"https://openalex.org/I4068193","display_name":"University of Belgrade","ror":"https://ror.org/02qsmb048","country_code":"RS","type":"education","lineage":["https://openalex.org/I4068193"]}],"countries":["RS"],"is_corresponding":false,"raw_author_name":"Zoran Bogetic","raw_affiliation_strings":["University of Belgrade, Faculty of Economics, Belgrade"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Belgrade, Faculty of Economics, Belgrade","institution_ids":["https://openalex.org/I4068193"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5087459136"],"corresponding_institution_ids":["https://openalex.org/I4068193"],"apc_list":null,"apc_paid":null,"fwci":4.9618,"has_fulltext":true,"cited_by_count":9,"citation_normalized_percentile":{"value":0.94954508,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"43","issue":"1","first_page":"155","last_page":"173"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.4343000054359436,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.4343000054359436,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.29249998927116394,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.24490000307559967,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-orientation","display_name":"brand orientation","score":1.0},{"id":"https://openalex.org/keywords/financial-performance","display_name":"financial performance","score":0.7929999828338623},{"id":"https://openalex.org/keywords/ebitda-margin","display_name":"EBITDA margin","score":0.9950000047683716},{"id":"https://openalex.org/keywords/brand-management","display_name":"brand management","score":0.6949999928474426},{"id":"https://openalex.org/keywords/internationalization","display_name":"internationalization","score":0.718999981880188},{"id":"https://openalex.org/keywords/firm-size","display_name":"firm size","score":0.6259999871253967},{"id":"https://openalex.org/keywords/brand-origin","display_name":"brand origin","score":0.5680000185966492},{"id":"https://openalex.org/keywords/serbian-companies","display_name":"Serbian companies","score":0.4959999918937683}],"concepts":[{"id":"https://openalex.org/C81657359","wikidata":"https://www.wikidata.org/wiki/Q5322573","display_name":"Earnings before interest, taxes, depreciation, and amortization","level":3,"score":0.8839883804321289},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.771101713180542},{"id":"https://openalex.org/C148609458","wikidata":"https://www.wikidata.org/wiki/Q7021281","display_name":"Nexus (standard)","level":2,"score":0.7468509674072266},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.6739880442619324},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.6428133249282837},{"id":"https://openalex.org/C129361004","wikidata":"https://www.wikidata.org/wiki/Q2470236","display_name":"Profitability index","level":2,"score":0.6043802499771118},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5901740789413452},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.5833651423454285},{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.5155618190765381},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.4811488389968872},{"id":"https://openalex.org/C97509610","wikidata":"https://www.wikidata.org/wiki/Q3141064","display_name":"Internationalization","level":2,"score":0.4489639103412628},{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.4188902974128723},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.15614181756973267},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C155202549","wikidata":"https://www.wikidata.org/wiki/Q178803","display_name":"International trade","level":1,"score":0.0},{"id":"https://openalex.org/C149635348","wikidata":"https://www.wikidata.org/wiki/Q193040","display_name":"Embedded system","level":1,"score":0.0},{"id":"https://openalex.org/C2781426361","wikidata":"https://www.wikidata.org/wiki/Q5326940","display_name":"Earnings","level":2,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.5937/industrija43-7592","doi":"https://doi.org/10.5937/industrija43-7592","is_oa":true,"landing_page_url":"https://doi.org/10.5937/industrija43-7592","pdf_url":"https://scindeks-clanci.ceon.rs/data/pdf/0350-0373/2015/0350-03731501155K.pdf","source":{"id":"https://openalex.org/S2736698024","display_name":"Industrija","issn_l":"0350-0373","issn":["0350-0373","2334-8526"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["ddh","doaj","erih-plus"],"host_organization":"https://openalex.org/P4310321659","host_organization_name":"Economics institute, Belgrade","host_organization_lineage":["https://openalex.org/P4310321659"],"host_organization_lineage_names":["Economics institute, Belgrade"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Industrija","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:e79540f433584e839598b3ff1decc5e3","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/e79540f433584e839598b3ff1decc5e3","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Industrija, Vol 43, Iss 1, Pp 155-173 (2015)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.5937/industrija43-7592","doi":"https://doi.org/10.5937/industrija43-7592","is_oa":true,"landing_page_url":"https://doi.org/10.5937/industrija43-7592","pdf_url":"https://scindeks-clanci.ceon.rs/data/pdf/0350-0373/2015/0350-03731501155K.pdf","source":{"id":"https://openalex.org/S2736698024","display_name":"Industrija","issn_l":"0350-0373","issn":["0350-0373","2334-8526"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["ddh","doaj","erih-plus"],"host_organization":"https://openalex.org/P4310321659","host_organization_name":"Economics institute, Belgrade","host_organization_lineage":["https://openalex.org/P4310321659"],"host_organization_lineage_names":["Economics institute, Belgrade"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Industrija","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W1484492156.pdf","grobid_xml":"https://content.openalex.org/works/W1484492156.grobid-xml"},"referenced_works_count":30,"referenced_works":["https://openalex.org/W1509779842","https://openalex.org/W1552772338","https://openalex.org/W1583067148","https://openalex.org/W1587343623","https://openalex.org/W1955934323","https://openalex.org/W1967172862","https://openalex.org/W1969145055","https://openalex.org/W1980585843","https://openalex.org/W1984809286","https://openalex.org/W1985352610","https://openalex.org/W1992802316","https://openalex.org/W1994847390","https://openalex.org/W2007241180","https://openalex.org/W2015447748","https://openalex.org/W2018720938","https://openalex.org/W2020448990","https://openalex.org/W2031701666","https://openalex.org/W2035557091","https://openalex.org/W2062898843","https://openalex.org/W2081778941","https://openalex.org/W2091079629","https://openalex.org/W2095216116","https://openalex.org/W2104511392","https://openalex.org/W2115644008","https://openalex.org/W2126763138","https://openalex.org/W2133524691","https://openalex.org/W2156230236","https://openalex.org/W2951951569","https://openalex.org/W3121752579","https://openalex.org/W3125811238"],"related_works":["https://openalex.org/W2091079629","https://openalex.org/W2991670199","https://openalex.org/W2308742882","https://openalex.org/W4395956399","https://openalex.org/W2777841305","https://openalex.org/W2561000331","https://openalex.org/W4309622021","https://openalex.org/W2268693118","https://openalex.org/W2787127883","https://openalex.org/W1985198020"],"abstract_inverted_index":{"The":[0,213],"aim":[1],"of":[2,41,52,115,124,128,133,138,165,169,185,215,223,226,233],"the":[3,37,46,70,107,166,216],"article":[4],"was":[5],"to":[6,32,59,81,119,192,231],"find":[7,60,207],"nexus":[8],"between":[9,62,113,153,171],"brand":[10,28,38,74,78,86,96,108,111,147,150,181,224],"orientation":[11,39,75,87,109,148,182,225],"and":[12,27,76,95,110,136,149,155,202,236],"financial":[13,50,83],"performance":[14,51],"in":[15,19,30,57,69,146,180,183,190,219],"companies":[16,54,116,186,193,228],"doing":[17],"business":[18,131],"Serbia.":[20],"We":[21,44,65,105,204],"surveyed":[22],"general":[23],"managers,":[24,26],"marketing":[25],"managers":[29],"order":[31,58],"examine":[33],"their":[34,42,120,172,234],"views":[35],"on":[36],"dimensions":[40],"companies.":[43,157],"matched":[45],"survey":[47],"results":[48,68],"with":[49,92,102,187,194],"those":[53,198],"(EBITDA":[55],"margin)":[56],"linkages":[61],"these":[63],"variables.":[64],"got":[66],"expected":[67],"sense":[71],"that":[72,103,221],"strong":[73],"weaker":[77],"barriers":[79,97,112,151],"lead":[80,230],"better":[82],"performance.":[84],"Overall":[85],"is":[88,218],"significantly":[89,99],"positively":[90],"correlated":[91,101],"EBITDA":[93,173],"margin,":[94],"are":[98,143,200],"negatively":[100],"measure.":[104],"analysed":[106],"groups":[114],"classified":[117],"according":[118],"size,":[121],"internationalization,":[122],"origin":[123,127],"company":[125],"ownership,":[126],"brand,":[129],"specific":[130],"area":[132],"key":[134],"brands":[135,189],"type":[137],"goods":[139],"sold.":[140],"Interestingly,":[141],"there":[142],"undoubted":[144],"differences":[145,159,170,179,199],"only":[152],"foreign":[154],"domestic":[156,195,227],"These":[158],"could":[160,229],"be":[161],"seen":[162],"as":[163],"one":[164],"main":[167],"reasons":[168],"margins.":[174],"Also,":[175],"we":[176],"saw":[177],"some":[178],"case":[184],"international":[188],"relation":[191],"brands,":[196],"but":[197],"fewer":[201],"smaller.":[203],"did":[205],"not":[206],"any":[208],"other":[209],"statistically":[210],"significant":[211],"difference.":[212],"significance":[214],"paper":[217],"emphasizing":[220],"development":[222],"improvement":[232],"profitability":[235],"competitiveness.":[237]},"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":3},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":2}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}
