{"id":"https://openalex.org/W1483206563","doi":"https://doi.org/10.1108/17505930810899320","title":"A method for building new marketing channels","display_name":"A method for building new marketing channels","publication_year":2008,"publication_date":"2008-08-16","ids":{"openalex":"https://openalex.org/W1483206563","doi":"https://doi.org/10.1108/17505930810899320","mag":"1483206563"},"language":"en","primary_location":{"id":"doi:10.1108/17505930810899320","doi":"https://doi.org/10.1108/17505930810899320","is_oa":false,"landing_page_url":"https://doi.org/10.1108/17505930810899320","pdf_url":null,"source":{"id":"https://openalex.org/S69354472","display_name":"Direct Marketing An International Journal","issn_l":"1750-5933","issn":["1750-5933","1750-5941"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Direct Marketing: An International Journal","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5003136006","display_name":"Matheus Alberto C\u00f4nsoli","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I17974374","display_name":"Universidade de S\u00e3o Paulo","ror":"https://ror.org/036rp1748","country_code":"BR","type":"education","lineage":["https://openalex.org/I17974374"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Matheus Alberto C\u00f4nsoli","raw_affiliation_strings":["EESC \u2013 School of Production Engineering, University of S\u00e3o Paulo, S\u00e3o Carlos, Brazil"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"EESC \u2013 School of Production Engineering, University of S\u00e3o Paulo, S\u00e3o Carlos, Brazil","institution_ids":["https://openalex.org/I17974374"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5087238177","display_name":"Marcos Fava Neves","orcid":"https://orcid.org/0000-0002-5693-7543","observed_orcids":["https://orcid.org/0000-0002-5693-7543"]},"institutions":[{"id":"https://openalex.org/I17974374","display_name":"Universidade de S\u00e3o Paulo","ror":"https://ror.org/036rp1748","country_code":"BR","type":"education","lineage":["https://openalex.org/I17974374"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Marcos Fava Neves","raw_affiliation_strings":["FEARP \u2013 School of Economics, Business and Accountability, University of S\u00e3o Paulo, Ribeir\u00e3o Preto, Brazil"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"FEARP \u2013 School of Economics, Business and Accountability, University of S\u00e3o Paulo, Ribeir\u00e3o Preto, Brazil","institution_ids":["https://openalex.org/I17974374"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I17974374"],"apc_list":null,"apc_paid":null,"fwci":1.6932,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.90031141,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":"2","issue":"3","first_page":"174","last_page":"185"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6021000146865845,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6021000146865845,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.16030000150203705,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.028699999675154686,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/distribution-channels","display_name":"distribution channels","score":0.8880000114440918},{"id":"https://openalex.org/keywords/direct-marketing","display_name":"direct marketing","score":0.8870000243186951},{"id":"https://openalex.org/keywords/yogurt-market","display_name":"yogurt market","score":0.5799999833106995},{"id":"https://openalex.org/keywords/dairy-products","display_name":"dairy products","score":0.5410000085830688},{"id":"https://openalex.org/keywords/strategic-environmental-analysis","display_name":"strategic environmental analysis","score":0.7269999980926514}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.613189697265625},{"id":"https://openalex.org/C136197465","wikidata":"https://www.wikidata.org/wiki/Q1729295","display_name":"Variety (cybernetics)","level":2,"score":0.5984405279159546},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.5955272316932678},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5637211203575134},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.5176780223846436},{"id":"https://openalex.org/C127162648","wikidata":"https://www.wikidata.org/wiki/Q16858953","display_name":"Channel (broadcasting)","level":2,"score":0.49624162912368774},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4523329734802246},{"id":"https://openalex.org/C2776094799","wikidata":"https://www.wikidata.org/wiki/Q6576947","display_name":"Marketing channel","level":2,"score":0.42626678943634033},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.4199148416519165},{"id":"https://openalex.org/C53941439","wikidata":"https://www.wikidata.org/wiki/Q7268931","display_name":"Quantitative marketing research","level":4,"score":0.4163583517074585},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3804774880409241},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3137790262699127},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.19420969486236572},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.14167919754981995},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.12486264109611511},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0846472680568695},{"id":"https://openalex.org/C31258907","wikidata":"https://www.wikidata.org/wiki/Q1301371","display_name":"Computer network","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/17505930810899320","doi":"https://doi.org/10.1108/17505930810899320","is_oa":false,"landing_page_url":"https://doi.org/10.1108/17505930810899320","pdf_url":null,"source":{"id":"https://openalex.org/S69354472","display_name":"Direct Marketing An International Journal","issn_l":"1750-5933","issn":["1750-5933","1750-5941"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Direct Marketing: An International Journal","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/9","score":0.7207000255584717,"display_name":"Industry, innovation and infrastructure"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":25,"referenced_works":["https://openalex.org/W78039995","https://openalex.org/W104471309","https://openalex.org/W600252874","https://openalex.org/W627703329","https://openalex.org/W653491822","https://openalex.org/W1492771950","https://openalex.org/W1581614825","https://openalex.org/W1971742412","https://openalex.org/W1994851365","https://openalex.org/W1995476409","https://openalex.org/W1999524192","https://openalex.org/W2001703960","https://openalex.org/W2033309173","https://openalex.org/W2064683297","https://openalex.org/W2067369167","https://openalex.org/W2106754200","https://openalex.org/W2115888087","https://openalex.org/W2124088225","https://openalex.org/W2138152074","https://openalex.org/W2153263520","https://openalex.org/W3030668318","https://openalex.org/W3160436763","https://openalex.org/W3165309663","https://openalex.org/W4399955738","https://openalex.org/W6761722238"],"related_works":["https://openalex.org/W4388054831","https://openalex.org/W2781016996","https://openalex.org/W2168596433","https://openalex.org/W2804672579","https://openalex.org/W3211843512","https://openalex.org/W3111319715","https://openalex.org/W2899227480","https://openalex.org/W3154845696","https://openalex.org/W2793029991","https://openalex.org/W2551600105"],"abstract_inverted_index":{"Purpose":[0],"The":[1,65,154],"aim":[2],"is":[3,48],"to":[4,26,58,74],"describe":[5],"the":[6,14,24,36,45,51,60,68,98,102,106,111,115,128,149,160,169,202],"analysis":[7,123,158],"conducted":[8],"by":[9],"a":[10,28,125,138,174,208],"leading":[11],"company":[12,62,112,146],"in":[13,21,32,92,114],"dairy":[15],"(yogurt":[16],"and":[17,50,86,105,142,164,198],"fermented":[18],"milk)":[19],"sector":[20],"Brazil":[22],"regarding":[23],"decision":[25,129,186],"implement":[27],"door\u2010to\u2010door":[29,108],"distribution":[30],"channel,":[31],"which":[33],"one":[34],"of":[35,44,159],"authors":[37],"was":[38,56,72],"involved.":[39],"Design/methodology/approach":[40],"A":[41,147],"brief":[42],"overview":[43],"marketing":[46,151,213],"channels":[47],"presented":[49],"descriptive":[52],"case":[53,116,122,194],"study":[54],"method":[55],"used":[57,73,131],"present":[59],"main":[61,99,206],"information.":[63],"Findings":[64],"paper":[66,155,203],"describes":[67],"decision\u2010making":[69],"process":[70,130],"that":[71],"define":[75],"how":[76,145],"basic":[77],"services":[78],"like":[79],"breaking":[80],"bulks,":[81],"product":[82],"variety,":[83],"special":[84],"convenience":[85],"wait":[87],"time":[88],"should":[89],"be":[90,134,179],"performed":[91],"this":[93],"case.":[94],"It":[95],"also":[96],"emphasizes":[97],"channel":[100,103],"decisions,":[101],"objectives":[104],"chosen":[107],"structure":[109],"for":[110,140,181,185,190,193,210],"described":[113],"study.":[117],"Research":[118],"limitations/implications":[119],"Even":[120],"though":[121],"has":[124],"theoretical":[126,167],"background,":[127],"here":[132],"cannot":[133],"generalized,":[135],"being":[136],"only":[137],"guide":[139],"academics":[141],"practitioners":[143,182],"about":[144],"addressed":[148],"direct":[150],"issue.":[152],"Originality/value":[153],"presents":[156,204],"specific":[157],"Brazilian":[161],"yogurt":[162],"market":[163],"use":[165],"as":[166,183,188,205],"background":[168],"strategic":[170],"environmental":[171],"analysis.":[172],"As":[173],"real":[175],"case,":[176],"it":[177],"can":[178],"useful":[180],"reference":[184],"making,":[187],"well":[189],"teaching":[191],"purposes":[192],"studies":[195],"with":[196],"college":[197],"MBA":[199],"students.":[200],"Finally,":[201],"contribution":[207],"\u201cmethod":[209],"developing":[211],"new":[212],"channels\u201d.":[214]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2012,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
