{"id":"https://openalex.org/W1481455709","doi":null,"title":"Viral geofencing: An exploration of emerging big-data driven direct digital marketing services","display_name":"Viral geofencing: An exploration of emerging big-data driven direct digital marketing services","publication_year":2014,"publication_date":"2014-07-27","ids":{"openalex":"https://openalex.org/W1481455709","mag":"1481455709"},"language":"en","primary_location":{"id":"mag:1481455709","doi":null,"is_oa":false,"landing_page_url":"http://ieeexplore.ieee.org/xpls/abs_all.jsp?arnumber=6921234","pdf_url":null,"source":{"id":"https://openalex.org/S4363608108","display_name":"Portland International Conference on Management of Engineering and Technology (PICMET)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Portland International Conference on Management of Engineering and Technology","raw_type":null},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5061305604","display_name":"Robert L. Brown","orcid":"https://orcid.org/0000-0002-2294-5721","observed_orcids":["https://orcid.org/0000-0002-2294-5721"]},"institutions":[{"id":"https://openalex.org/I44896327","display_name":"Mitre (United States)","ror":"https://ror.org/03ks2a131","country_code":"US","type":"company","lineage":["https://openalex.org/I44896327"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Robert L. Brown","raw_affiliation_strings":["[Mitre Corporation, McLean, VA, USA]"],"raw_orcid":"https://orcid.org/0000-0002-2294-5721","affiliations":[{"raw_affiliation_string":"[Mitre Corporation, McLean, VA, USA]","institution_ids":["https://openalex.org/I44896327"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5048703409","display_name":"Robert R. Harmon","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I126345244","display_name":"Portland State University","ror":"https://ror.org/00yn2fy02","country_code":"US","type":"education","lineage":["https://openalex.org/I126345244"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Robert R. Harmon","raw_affiliation_strings":["(Portland State University, Portland, OR, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"(Portland State University, Portland, OR, USA","institution_ids":["https://openalex.org/I126345244"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.7554,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.92623222,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"3300","last_page":"3308"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9667999744415283,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9667999744415283,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11980","display_name":"Human Mobility and Location-Based Analysis","score":0.007300000172108412,"subfield":{"id":"https://openalex.org/subfields/3313","display_name":"Transportation"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.004699999932199717,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/geofencing","display_name":"geofencing","score":0.9330000281333923},{"id":"https://openalex.org/keywords/location-based-services","display_name":"location-based services","score":0.7540000081062317},{"id":"https://openalex.org/keywords/push-marketing","display_name":"push marketing","score":0.7599999904632568},{"id":"https://openalex.org/keywords/big-data-analytics","display_name":"big data analytics","score":0.9210000038146973},{"id":"https://openalex.org/keywords/social-media-diffusion","display_name":"social media diffusion","score":0.7350000143051147},{"id":"https://openalex.org/keywords/virus-growth","display_name":"viral growth","score":0.6430000066757202},{"id":"https://openalex.org/keywords/behavioral-profiling","display_name":"behavioral profiling","score":0.7390000224113464},{"id":"https://openalex.org/keywords/text-mining","display_name":"text mining","score":0.9210000038146973},{"id":"https://openalex.org/keywords/privacy-concerns","display_name":"privacy concerns","score":0.6990000009536743}],"concepts":[{"id":"https://openalex.org/C75684735","wikidata":"https://www.wikidata.org/wiki/Q858810","display_name":"Big data","level":2,"score":0.7308066487312317},{"id":"https://openalex.org/C187008535","wikidata":"https://www.wikidata.org/wiki/Q204255","display_name":"Viral marketing","level":3,"score":0.6802155375480652},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6326729655265808},{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.618158221244812},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.5976773500442505},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.4719091057777405},{"id":"https://openalex.org/C536005652","wikidata":"https://www.wikidata.org/wiki/Q677073","display_name":"Direct marketing","level":2,"score":0.4500468373298645},{"id":"https://openalex.org/C187191949","wikidata":"https://www.wikidata.org/wiki/Q1138496","display_name":"Profiling (computer programming)","level":2,"score":0.44650885462760925},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2729654908180237},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2611064016819},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.22607973217964172},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.11571004986763},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:1481455709","doi":null,"is_oa":false,"landing_page_url":"http://ieeexplore.ieee.org/xpls/abs_all.jsp?arnumber=6921234","pdf_url":null,"source":{"id":"https://openalex.org/S4363608108","display_name":"Portland International Conference on Management of Engineering and Technology (PICMET)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Portland International Conference on Management of Engineering and Technology","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":32,"referenced_works":["https://openalex.org/W612130259","https://openalex.org/W1496871830","https://openalex.org/W1510762207","https://openalex.org/W1517906922","https://openalex.org/W1556258326","https://openalex.org/W1964600062","https://openalex.org/W1977614311","https://openalex.org/W1993550765","https://openalex.org/W1995629273","https://openalex.org/W2003789616","https://openalex.org/W2005211744","https://openalex.org/W2018665154","https://openalex.org/W2023436750","https://openalex.org/W2030471258","https://openalex.org/W2046173508","https://openalex.org/W2087306413","https://openalex.org/W2088668437","https://openalex.org/W2103736968","https://openalex.org/W2110659867","https://openalex.org/W2121761994","https://openalex.org/W2125452238","https://openalex.org/W2125749552","https://openalex.org/W2139599676","https://openalex.org/W2140822667","https://openalex.org/W2159747550","https://openalex.org/W2164086418","https://openalex.org/W2164888028","https://openalex.org/W2399404755","https://openalex.org/W2551145798","https://openalex.org/W2971474993","https://openalex.org/W2976237658","https://openalex.org/W3151504985"],"related_works":["https://openalex.org/W4210939789","https://openalex.org/W4210947474","https://openalex.org/W7019558876","https://openalex.org/W6893120274","https://openalex.org/W2923157155","https://openalex.org/W2508411427","https://openalex.org/W7151707766","https://openalex.org/W2622933196","https://openalex.org/W6941835769","https://openalex.org/W3151620880"],"abstract_inverted_index":{"This":[0,80,132,137],"paper":[1,138],"explores":[2],"approaches":[3],"for":[4,60,95,98],"the":[5,85,93,111,147,167],"effective":[6],"integration":[7,148],"of":[8,12,43,67,87,113,149,170],"several":[9,102],"focal":[10],"areas":[11],"advanced":[13],"analytics":[14],"on":[15,140],"currently":[16],"achievable":[17],"big":[18,114,144],"data":[19],"platforms":[20],"to":[21,106],"enable":[22],"timely,":[23],"and":[24,55,62,90,116,122,130,159],"maximally":[25],"effective,":[26],"geofence-triggered":[27],"interventions":[28],"(push":[29],"marketing)":[30],"that":[31,164],"leverages":[32],"viral":[33,38],"or":[34,39,69],"exponential":[35,40],"returns.":[36],"The":[37,58],"growth":[41],"behavior":[42],"modern":[44],"social":[45,150],"media-based":[46],"interactions":[47],"has":[48,127],"garnered":[49],"much":[50],"attention":[51],"in":[52,84,143],"both":[53],"public":[54],"private":[56],"circles.":[57],"potential":[59,94],"harnessing":[61],"controlling":[63],"these":[64],"epidemic-like":[65],"dynamics":[66],"spread":[68],"diffusion":[70],"represent":[71],"a":[72],"significant":[73],"and,":[74],"as":[75],"yet,":[76],"underdeveloped":[77,129],"marketing":[78,175],"approach.":[79],"is":[81,134],"especially":[82,146],"true":[83],"context":[86],"geo-fencing":[88],"strategies":[89],"designs.":[91],"Despite":[92],"highly-leveraged":[96],"returns":[97],"location-based":[99],"services":[100],"(LBS)":[101],"barriers":[103],"remain.":[104],"Due":[105],"privacy":[107],"concerns,":[108],"legal":[109],"issues,":[110],"immaturity":[112],"analytics,":[115,145],"constraints":[117],"presented":[118],"by":[119],"physical-level":[120],"communications":[121],"geo-tracking":[123],"enabling":[124,166],"technology,":[125],"LBS":[126],"remained":[128],"under-actualized.":[131],"reality":[133],"rapidly":[135],"changing.":[136],"focuses":[139],"recent":[141],"developments":[142],"networking":[151],"dynamics,":[152],"text":[153],"mining,":[154],"semantics,":[155],"dynamic":[156],"behavioral":[157],"profiling,":[158],"real-time":[160],"trigger-based":[161],"geo-sensing":[162],"capabilities":[163],"are":[165],"next":[168],"generation":[169],"high":[171],"performance":[172],"direct":[173],"digital":[174],"services.":[176]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":3}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}