{"id":"https://openalex.org/W1480100463","doi":null,"title":"Pengaruh Brand Image, Celebrity Endorser, Kualitas Produk, dan Kewajaran Harga Terhadap Niat Membeli Sepeda Motor Matic Merek Honda di Kota Denpasar","display_name":"Pengaruh Brand Image, Celebrity Endorser, Kualitas Produk, dan Kewajaran Harga Terhadap Niat Membeli Sepeda Motor Matic Merek Honda di Kota Denpasar","publication_year":2014,"publication_date":"2014-10-10","ids":{"openalex":"https://openalex.org/W1480100463","mag":"1480100463"},"language":"id","primary_location":{"id":"mag:1480100463","doi":null,"is_oa":false,"landing_page_url":"https://www.neliti.com/publications/254334/pengaruh-brand-image-celebrity-endorser-kualitas-produk-dan-kewajaran-harga-terh","pdf_url":null,"source":{"id":"https://openalex.org/S4210191680","display_name":"E-Jurnal Manajemen Universitas Udayana","issn_l":"2302-8912","issn":["2302-8912"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314998","host_organization_name":"Udayana University","host_organization_lineage":["https://openalex.org/P4310314998"],"host_organization_lineage_names":["Udayana University"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"E-Jurnal Manajemen Universitas Udayana","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5078761988","display_name":"I Made Satya Mardhiastina Putra","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I126826664","display_name":"Udayana University","ror":"https://ror.org/035qsg823","country_code":"ID","type":"education","lineage":["https://openalex.org/I126826664"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"I Made Satya Mardhiastina Putra","raw_affiliation_strings":["Fakultas Ekonomi dan Bisnis Universitas Udayana"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakultas Ekonomi dan Bisnis Universitas Udayana","institution_ids":["https://openalex.org/I126826664"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5008261225","display_name":"I Gusti Ayu Ketut Giantari","orcid":"https://orcid.org/0000-0001-7841-0526","observed_orcids":["https://orcid.org/0000-0001-7841-0526"]},"institutions":[{"id":"https://openalex.org/I126826664","display_name":"Udayana University","ror":"https://ror.org/035qsg823","country_code":"ID","type":"education","lineage":["https://openalex.org/I126826664"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"I Gusti Ayu Ketut Giantari","raw_affiliation_strings":["Fakultas Ekonomi dan Bisnis Universitas Udayana"],"raw_orcid":"https://orcid.org/0000-0001-7841-0526","affiliations":[{"raw_affiliation_string":"Fakultas Ekonomi dan Bisnis Universitas Udayana","institution_ids":["https://openalex.org/I126826664"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I126826664"],"apc_list":{"value":750000,"currency":"IDR","value_usd":49},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.20447284,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"3","issue":"10","first_page":"254334","last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":1.0},{"id":"https://openalex.org/keywords/celebrity-endorsement","display_name":"celebrity endorsement","score":0.8759999871253967},{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.9810000061988831},{"id":"https://openalex.org/keywords/perceived-price-fairness","display_name":"perceived price fairness","score":0.7250000238418579},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9980000257492065},{"id":"https://openalex.org/keywords/honda-motorcycles","display_name":"Honda motorcycles","score":0.7200000286102295},{"id":"https://openalex.org/keywords/automatic-motorcycles","display_name":"automatic motorcycles","score":0.7319999933242798},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7429999709129333},{"id":"https://openalex.org/keywords/denpasar","display_name":"Denpasar","score":0.9580000042915344}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5450173020362854},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.26719582080841064}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:1480100463","doi":null,"is_oa":false,"landing_page_url":"https://www.neliti.com/publications/254334/pengaruh-brand-image-celebrity-endorser-kualitas-produk-dan-kewajaran-harga-terh","pdf_url":null,"source":{"id":"https://openalex.org/S4210191680","display_name":"E-Jurnal Manajemen Universitas Udayana","issn_l":"2302-8912","issn":["2302-8912"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314998","host_organization_name":"Udayana University","host_organization_lineage":["https://openalex.org/P4310314998"],"host_organization_lineage_names":["Udayana University"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"E-Jurnal Manajemen Universitas Udayana","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":12,"referenced_works":["https://openalex.org/W203612186","https://openalex.org/W1602208116","https://openalex.org/W1604969922","https://openalex.org/W1672131951","https://openalex.org/W1832442717","https://openalex.org/W2135986554","https://openalex.org/W2184907604","https://openalex.org/W2562368358","https://openalex.org/W2626443075","https://openalex.org/W2896699866","https://openalex.org/W2999660678","https://openalex.org/W3129464373"],"related_works":["https://openalex.org/W1769983286","https://openalex.org/W2614305191","https://openalex.org/W3095166351","https://openalex.org/W1968987501","https://openalex.org/W7005011530","https://openalex.org/W3159909671","https://openalex.org/W2955433355","https://openalex.org/W1635095822","https://openalex.org/W2939332915","https://openalex.org/W2737983459"],"abstract_inverted_index":{"Industri":[0],"sepeda":[1,49,83,115],"motor":[2,50,84,116],"semakin":[3],"bersaing":[4],"sehingga":[5],"manajemen":[6],"diharapkan":[7],"dapat":[8],"membuat":[9],"strategi":[10],"baik":[11],"untuk":[12,28],"pembangunan":[13],"bagi":[14],"sebuah":[15],"citra,":[16],"pengembangan":[17],"kualitas":[18,41,71,107,135],"produk,":[19,42,72,108],"dan":[20,30,43,73,78,96,109,139],"pertimbangan":[21],"harga.":[22],"Tujuan":[23],"dari":[24],"penelitian":[25],"ini":[26],"adalah":[27],"menguji\u00a0":[29],"menganalisis":[31],"pengaruh":[32],"brand":[34,65,102,131],"image":[35],",":[36,40,70],"celebrity":[38,68,104,133],"endorser":[39,69],"kewajaran":[44,74,110,137],"harga":[45,75,111],"terhadap":[46,80,112],"niat\u00a0":[47],"membeli":[48,82,114,141],"matic":[52,86,118],"merek":[54],"Honda":[55],"di":[56,89,120],"Kota":[57,90,121],"Denpasar.":[58,122],"Hasil":[59],"analisis":[60],"menunjukkan":[61],"bahwa":[62],"secara":[63,98],"serempak":[64],"image,":[67,103,132],"berpengaruh":[76,94],"positif":[77,95],"signifikan":[79,97],"niat":[81,113,140],"honda":[88],"Denpasar":[91],"Diketahui":[92],"juga":[93],"parsial":[99],"antara":[100],"endorser,":[105,134],"Kata":[128],"kunci:":[129],"produk,\u00a0":[136],"harga,":[138]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":2}],"updated_date":"2026-09-27T08:07:27.782135","created_date":"2016-06-24T00:00:00"}