{"id":"https://openalex.org/W1479715320","doi":null,"title":"1 How Do Consumers Overcome Ambivalence toward Hedonic Purchases? A Typology of Consumer Strategies","display_name":"1 How Do Consumers Overcome Ambivalence toward Hedonic Purchases? A Typology of Consumer Strategies","publication_year":2005,"publication_date":"2005-01-01","ids":{"openalex":"https://openalex.org/W1479715320","mag":"1479715320"},"language":"en","primary_location":{"id":"pmh:oai:RePEc:ebg:heccah:0819","doi":null,"is_oa":false,"landing_page_url":"http://www.hec.fr/var/fre/storage/original/application/0c0155ffca32be07c462fbc8535d1029.pdf","pdf_url":"http://www.hec.fr/var/fre/storage/original/application/0c0155ffca32be07c462fbc8535d1029.pdf","source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"preprint"},"volume":null,"type":"preprint","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Bernard Dubois","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Bernard Dubois","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5002300534","display_name":"Gilles Laurent","orcid":"https://orcid.org/0000-0001-9990-1754","observed_orcids":["https://orcid.org/0000-0001-9990-1754"]},"institutions":[{"id":"https://openalex.org/I4210111485","display_name":"Groupement de Recherche et d'\u00c9tudes en Gestion d\u2019HEC","ror":"https://ror.org/01y766z47","country_code":"FR","type":"facility","lineage":["https://openalex.org/I1294671590","https://openalex.org/I2801673036","https://openalex.org/I4210111485","https://openalex.org/I4210150854","https://openalex.org/I83860666"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Gilles Laurent","raw_affiliation_strings":["Groupement de Recherche et d'Etudes en Gestion \u00e0 HEC"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Groupement de Recherche et d'Etudes en Gestion \u00e0 HEC","institution_ids":["https://openalex.org/I4210111485"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Sandor Czellar","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I83860666","display_name":"HEC Paris","ror":"https://ror.org/0423jsj19","country_code":"FR","type":"education","lineage":["https://openalex.org/I83860666"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Sandor Czellar","raw_affiliation_strings":["HEC Paris - Recherche - Hors Laboratoire"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"HEC Paris - Recherche - Hors Laboratoire","institution_ids":["https://openalex.org/I83860666"]}]},{"author_position":"last","author":{"id":null,"display_name":"Is The","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Is The","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5034000277519226,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5034000277519226,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.36500000953674316,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.094200000166893,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/hedonic-consumption","display_name":"hedonic consumption","score":0.7540000081062317},{"id":"https://openalex.org/keywords/consumer-ambivalence","display_name":"consumer ambivalence","score":0.8830000162124634},{"id":"https://openalex.org/keywords/consumer-strategies","display_name":"consumer strategies","score":0.7680000066757202},{"id":"https://openalex.org/keywords/luxury-consumption","display_name":"luxury consumption","score":0.640999972820282},{"id":"https://openalex.org/keywords/guilt","display_name":"guilt","score":0.7039999961853027},{"id":"https://openalex.org/keywords/mental-accounting","display_name":"mental accounting","score":0.9210000038146973},{"id":"https://openalex.org/keywords/consumer-typology","display_name":"consumer typology","score":0.5809999704360962},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.3009999990463257}],"concepts":[{"id":"https://openalex.org/C75795011","wikidata":"https://www.wikidata.org/wiki/Q917904","display_name":"Typology","level":2,"score":0.9293762445449829},{"id":"https://openalex.org/C162127614","wikidata":"https://www.wikidata.org/wiki/Q5928045","display_name":"Ambivalence","level":2,"score":0.8786501884460449},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4079236090183258},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3987836539745331},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3673480749130249},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3466108739376068},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.22595292329788208},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.15891841053962708},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"pmh:oai:RePEc:ebg:heccah:0819","doi":null,"is_oa":false,"landing_page_url":"http://www.hec.fr/var/fre/storage/original/application/0c0155ffca32be07c462fbc8535d1029.pdf","pdf_url":"http://www.hec.fr/var/fre/storage/original/application/0c0155ffca32be07c462fbc8535d1029.pdf","source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"preprint"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.336.1998","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.336.1998","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.hec.edu/var/fre/storage/original/application/0c0155ffca32be07c462fbc8535d1029.pdf","raw_type":"text"},{"id":"pmh:oai:HAL:hal-00587198v1","doi":null,"is_oa":false,"landing_page_url":"https://hec.hal.science/hal-00587198","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"2011","raw_type":"info:eu-repo/semantics/report"},{"id":"pmh:oai:HAL:halshs-00006726v1","doi":null,"is_oa":false,"landing_page_url":"https://shs.hal.science/halshs-00006726","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"2005","raw_type":"info:eu-repo/semantics/other"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":57,"referenced_works":["https://openalex.org/W1485895159","https://openalex.org/W1967152225","https://openalex.org/W1971157314","https://openalex.org/W1973178598","https://openalex.org/W1974230583","https://openalex.org/W1974326852","https://openalex.org/W1977576157","https://openalex.org/W1978224626","https://openalex.org/W1983638567","https://openalex.org/W1984603031","https://openalex.org/W1990486104","https://openalex.org/W1992213008","https://openalex.org/W1998518510","https://openalex.org/W2002032194","https://openalex.org/W2008007285","https://openalex.org/W2014160057","https://openalex.org/W2023096695","https://openalex.org/W2024140722","https://openalex.org/W2030791747","https://openalex.org/W2031853666","https://openalex.org/W2036169898","https://openalex.org/W2039659204","https://openalex.org/W2051439944","https://openalex.org/W2065404242","https://openalex.org/W2069977035","https://openalex.org/W2070232523","https://openalex.org/W2077561391","https://openalex.org/W2082018848","https://openalex.org/W2107406322","https://openalex.org/W2108361674","https://openalex.org/W2108414166","https://openalex.org/W2110094096","https://openalex.org/W2113136459","https://openalex.org/W2113390049","https://openalex.org/W2115232205","https://openalex.org/W2117503214","https://openalex.org/W2119043452","https://openalex.org/W2119720514","https://openalex.org/W2123234536","https://openalex.org/W2127905201","https://openalex.org/W2128644618","https://openalex.org/W2134694239","https://openalex.org/W2151467062","https://openalex.org/W2152444219","https://openalex.org/W2152447360","https://openalex.org/W2157310699","https://openalex.org/W2162971676","https://openalex.org/W2167272869","https://openalex.org/W2168689261","https://openalex.org/W2323074043","https://openalex.org/W2775371498","https://openalex.org/W2783571795","https://openalex.org/W2890473091","https://openalex.org/W3125727143","https://openalex.org/W4240860573","https://openalex.org/W4249532312","https://openalex.org/W4255683652"],"related_works":["https://openalex.org/W3134214244","https://openalex.org/W1591716820","https://openalex.org/W2162333299","https://openalex.org/W4240676669","https://openalex.org/W3124552151","https://openalex.org/W3081833329","https://openalex.org/W1974230583","https://openalex.org/W2978179624","https://openalex.org/W2116922597","https://openalex.org/W4249532312"],"abstract_inverted_index":{"Marc":[0],"Vanhuele,":[1],"and":[2,22,75,102,114,176],"Klaus":[3],"Wertenbroch":[4],"for":[5,19,157,160],"their":[6,58],"helpful":[7],"comments":[8],"on":[9,82],"a":[10,77,131,142,149,154,171],"previous":[11],"version":[12],"of":[13,85,90,105,112,122,129,151,174],"this":[14,43],"manuscript.":[15],"3":[16],"Purchase":[17],"decisions":[18],"hedonic":[20,54],"products":[21],"services":[23],"are":[24],"often":[25],"characterized":[26],"by":[27],"ambivalence\u2014sensory":[28],"benefits":[29,55,95],"make":[30],"them":[31,51],"attractive,":[32],"but":[33,164],"consumers":[34,45],"may":[35],"feel":[36,170],"guilty":[37],"about":[38],"buying":[39],"them.":[40],"To":[41],"overcome":[42],"ambivalence,":[44],"frequently":[46],"adopt":[47],"strategies":[48,74,92,107],"that":[49],"allow":[50],"to":[52,153],"enjoy":[53],"while":[56],"limiting":[57],"negative":[59],"feelings.":[60],"Combining":[61],"an":[62,67,123],"extensive":[63],"literature":[64],"review":[65],"with":[66],"interpretive":[68],"study,":[69],"we":[70],"identify":[71],"23":[72],"consumer":[73,150],"propose":[76],"typology":[78],"in":[79],"four":[80],"groups":[81,89,104],"the":[83,109,166],"basis":[84],"strategy":[86],"antecedents:":[87],"two":[88,103],"objective":[91],"(obtaining":[93],"consumption":[94],"without":[96],"purchasing,":[97],"objectively":[98],"containing":[99],"purchasing":[100],"costs)":[101],"subjective":[106],"(manipulating":[108],"mental":[110],"accounting":[111],"costs":[113],"benefits,":[115],"relinquishing":[116],"responsibility).4":[117],"1.":[118],"I":[119,125,145,147,169],"am":[120,148],"something":[121],"ascetic;":[124],"like":[126],"Saint":[127],"Francis":[128],"Assisi,":[130],"man":[132],"who":[133],"scorned":[134],"luxury.":[135],"So":[136],"my":[137],"attitude":[138],"towards":[139],"luxury":[140,175],"is":[141],"bit":[143],"ambivalent;":[144],"suppose":[146],"luxuries":[152],"certain":[155],"extent,":[156],"hotels,":[158],"even":[159],"restaurants,":[161],"clothes,":[162],"travel,":[163],"at":[165],"same":[167],"time":[168],"Judeo-Christian":[172],"disapproval":[173]},"counts_by_year":[],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2016-06-24T00:00:00"}
