{"id":"https://openalex.org/W144771554","doi":null,"title":"Lifestyle and service quality : an analysis of family run hotels in Chiangmai Province, Thailand","display_name":"Lifestyle and service quality : an analysis of family run hotels in Chiangmai Province, Thailand","publication_year":2013,"publication_date":"2013-09-01","ids":{"openalex":"https://openalex.org/W144771554","mag":"144771554"},"language":"en","primary_location":{"id":"pmh:oai:clok.uclan.ac.uk:10637","doi":null,"is_oa":false,"landing_page_url":"https://clok.uclan.ac.uk/10637/2/Wiriyaktijar%20Rawida%20e-Thesis%20Submission%20Form.docx","pdf_url":null,"source":{"id":"https://openalex.org/S4306402361","display_name":"CLOK (University of Central Lancashire)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I185852735","host_organization_name":"University of Lancashire","host_organization_lineage":["https://openalex.org/I185852735"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"","raw_type":"Thesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5051118983","display_name":"Rawida Wiriyakitjar","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Rawida Wiriyakitjar","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5051118983"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.8901000022888184,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.8901000022888184,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11843","display_name":"Family Business Performance and Succession","score":0.06080000102519989,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.030400000512599945,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/family-run-hotels","display_name":"family-run hotels","score":0.9319999814033508},{"id":"https://openalex.org/keywords/service-quality","display_name":"service quality","score":0.9580000042915344},{"id":"https://openalex.org/keywords/quality-assurance-model","display_name":"quality assurance model","score":0.7870000004768372},{"id":"https://openalex.org/keywords/lifestyle","display_name":"lifestyle","score":0.4009999930858612},{"id":"https://openalex.org/keywords/customer-expectations","display_name":"customer expectations","score":0.847000002861023},{"id":"https://openalex.org/keywords/servqual","display_name":"SERVQUAL","score":0.9660000205039978},{"id":"https://openalex.org/keywords/competitiveness","display_name":"competitiveness","score":0.5180000066757202},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.6299999952316284},{"id":"https://openalex.org/keywords/hospitality-industry","display_name":"hospitality industry","score":0.5090000033378601},{"id":"https://openalex.org/keywords/international-guests","display_name":"international guests","score":0.375}],"concepts":[{"id":"https://openalex.org/C107482638","wikidata":"https://www.wikidata.org/wiki/Q815825","display_name":"Hospitality","level":3,"score":0.8183523416519165},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.746004045009613},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6971568465232849},{"id":"https://openalex.org/C525551149","wikidata":"https://www.wikidata.org/wiki/Q1495452","display_name":"Hospitality industry","level":3,"score":0.5921355485916138},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5673599243164062},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.5520159602165222},{"id":"https://openalex.org/C136703025","wikidata":"https://www.wikidata.org/wiki/Q44605","display_name":"SERVQUAL","level":4,"score":0.5148569941520691},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4860139489173889},{"id":"https://openalex.org/C133979268","wikidata":"https://www.wikidata.org/wiki/Q1682108","display_name":"Vision","level":2,"score":0.4617479145526886},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.4308324158191681},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.17663800716400146},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.1431240737438202},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:clok.uclan.ac.uk:10637","doi":null,"is_oa":false,"landing_page_url":"https://clok.uclan.ac.uk/10637/2/Wiriyaktijar%20Rawida%20e-Thesis%20Submission%20Form.docx","pdf_url":null,"source":{"id":"https://openalex.org/S4306402361","display_name":"CLOK (University of Central Lancashire)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I185852735","host_organization_name":"University of Lancashire","host_organization_lineage":["https://openalex.org/I185852735"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"","raw_type":"Thesis"},{"id":"mag:144771554","doi":null,"is_oa":false,"landing_page_url":"https://clok.uclan.ac.uk/10637/1/Wiriyaktijar%20Rawida%20Final%20e-Thesis%20%28Master%20Copy%29.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":377,"referenced_works":["https://openalex.org/W3951449","https://openalex.org/W4323145","https://openalex.org/W19647529","https://openalex.org/W21588511","https://openalex.org/W30060201","https://openalex.org/W33506654","https://openalex.org/W41285543","https://openalex.org/W49409394","https://openalex.org/W59961275","https://openalex.org/W75413311","https://openalex.org/W85383327","https://openalex.org/W106105122","https://openalex.org/W108916299","https://openalex.org/W108998805","https://openalex.org/W124221310","https://openalex.org/W226891417","https://openalex.org/W288850694","https://openalex.org/W309480367","https://openalex.org/W564352086","https://openalex.org/W600409916","https://openalex.org/W600928317","https://openalex.org/W604233613","https://openalex.org/W617905706","https://openalex.org/W619705000","https://openalex.org/W632549512","https://openalex.org/W649648758","https://openalex.org/W939000917","https://openalex.org/W942694958","https://openalex.org/W1151217410","https://openalex.org/W1437036522","https://openalex.org/W1482830382","https://openalex.org/W1484340443","https://openalex.org/W1484750607","https://openalex.org/W1489565649","https://openalex.org/W1489809792","https://openalex.org/W1490587702","https://openalex.org/W1493845881","https://openalex.org/W1496540414","https://openalex.org/W1497309770","https://openalex.org/W1499791346","https://openalex.org/W1501058884","https://openalex.org/W1507004422","https://openalex.org/W1509625714","https://openalex.org/W1512493181","https://openalex.org/W1514213101","https://openalex.org/W1518889048","https://openalex.org/W1524035769","https://openalex.org/W1527311855","https://openalex.org/W1533707383","https://openalex.org/W1535828339","https://openalex.org/W1536937222","https://openalex.org/W1540016651","https://openalex.org/W1549054775","https://openalex.org/W1549099387","https://openalex.org/W1554282264","https://openalex.org/W1554901971","https://openalex.org/W1555080900","https://openalex.org/W1558622766","https://openalex.org/W1562473583","https://openalex.org/W1568274144","https://openalex.org/W1571387648","https://openalex.org/W1574378514","https://openalex.org/W1574655732","https://openalex.org/W1580505287","https://openalex.org/W1583937157","https://openalex.org/W1590095962","https://openalex.org/W1601238107","https://openalex.org/W1605091839","https://openalex.org/W1605108759","https://openalex.org/W1605218990","https://openalex.org/W1605824561","https://openalex.org/W1607785570","https://openalex.org/W1608170983","https://openalex.org/W1614024726","https://openalex.org/W1658908529","https://openalex.org/W1711829055","https://openalex.org/W1771557598","https://openalex.org/W1785140710","https://openalex.org/W1804814971","https://openalex.org/W1820801730","https://openalex.org/W1846223488","https://openalex.org/W1855283887","https://openalex.org/W1874059070","https://openalex.org/W1914972138","https://openalex.org/W1920148059","https://openalex.org/W1963692086","https://openalex.org/W1964303070","https://openalex.org/W1964738675","https://openalex.org/W1968472118","https://openalex.org/W1968533756","https://openalex.org/W1968629566","https://openalex.org/W1970732350","https://openalex.org/W1971526329","https://openalex.org/W1971614201","https://openalex.org/W1972553398","https://openalex.org/W1973264844","https://openalex.org/W1973603142","https://openalex.org/W1977088281","https://openalex.org/W1977476788","https://openalex.org/W1978533226","https://openalex.org/W1979794738","https://openalex.org/W1980093950","https://openalex.org/W1980458386","https://openalex.org/W1981449759","https://openalex.org/W1982315353","https://openalex.org/W1983635535","https://openalex.org/W1983667706","https://openalex.org/W1983814833","https://openalex.org/W1983894403","https://openalex.org/W1984294110","https://openalex.org/W1984391464","https://openalex.org/W1985514563","https://openalex.org/W1989304718","https://openalex.org/W1989621791","https://openalex.org/W1989741922","https://openalex.org/W1990028381","https://openalex.org/W1990111436","https://openalex.org/W1990916761","https://openalex.org/W1991440931","https://openalex.org/W1991541435","https://openalex.org/W1991623719","https://openalex.org/W1992918944","https://openalex.org/W1993865695","https://openalex.org/W1994493760","https://openalex.org/W1995239979","https://openalex.org/W1995610634","https://openalex.org/W1995628017","https://openalex.org/W1996145808","https://openalex.org/W1996409842","https://openalex.org/W1997071685","https://openalex.org/W1997303707","https://openalex.org/W1998511655","https://openalex.org/W1999697037","https://openalex.org/W2000659063","https://openalex.org/W2000848573","https://openalex.org/W2002009112","https://openalex.org/W2002527423","https://openalex.org/W2006141708","https://openalex.org/W2007353217","https://openalex.org/W2007738521","https://openalex.org/W2009591563","https://openalex.org/W2009680728","https://openalex.org/W2009712777","https://openalex.org/W2010073550","https://openalex.org/W2010427130","https://openalex.org/W2010815017","https://openalex.org/W2011530026","https://openalex.org/W2011854045","https://openalex.org/W2011876321","https://openalex.org/W2011976790","https://openalex.org/W2012361785","https://openalex.org/W2013541701","https://openalex.org/W2013684654","https://openalex.org/W2014145616","https://openalex.org/W2014672052","https://openalex.org/W2015346474","https://openalex.org/W2015998841","https://openalex.org/W2017594757","https://openalex.org/W2017855460","https://openalex.org/W2020421105","https://openalex.org/W2021707268","https://openalex.org/W2021839869","https://openalex.org/W2021987838","https://openalex.org/W2022768443","https://openalex.org/W2022804768","https://openalex.org/W2022937708","https://openalex.org/W2023563143","https://openalex.org/W2023871246","https://openalex.org/W2024366352","https://openalex.org/W2025732303","https://openalex.org/W2026480167","https://openalex.org/W2026715882","https://openalex.org/W2027068420","https://openalex.org/W2027362948","https://openalex.org/W2027776006","https://openalex.org/W2028184439","https://openalex.org/W2028393662","https://openalex.org/W2028809046","https://openalex.org/W2029030220","https://openalex.org/W2029506406","https://openalex.org/W2029758834","https://openalex.org/W2029997382","https://openalex.org/W2031616821","https://openalex.org/W2031897603","https://openalex.org/W2032624282","https://openalex.org/W2033692915","https://openalex.org/W2034395374","https://openalex.org/W2036106760","https://openalex.org/W2036149274","https://openalex.org/W2036376382","https://openalex.org/W2037231233","https://openalex.org/W2037235274","https://openalex.org/W2038446658","https://openalex.org/W2039075959","https://openalex.org/W2039989858","https://openalex.org/W2040686047","https://openalex.org/W2041736172","https://openalex.org/W2044142111","https://openalex.org/W2044910750","https://openalex.org/W2045088058","https://openalex.org/W2045428860","https://openalex.org/W2045448931","https://openalex.org/W2047344662","https://openalex.org/W2047633563","https://openalex.org/W2048051686","https://openalex.org/W2049258256","https://openalex.org/W2049567626","https://openalex.org/W2052350003","https://openalex.org/W2052937399","https://openalex.org/W2054041627","https://openalex.org/W2054454150","https://openalex.org/W2055192033","https://openalex.org/W2056484204","https://openalex.org/W2056776343","https://openalex.org/W2059369273","https://openalex.org/W2059795052","https://openalex.org/W2059873687","https://openalex.org/W2060046242","https://openalex.org/W2061428309","https://openalex.org/W2062182591","https://openalex.org/W2062888425","https://openalex.org/W2064405319","https://openalex.org/W2066425114","https://openalex.org/W2068566932","https://openalex.org/W2068959698","https://openalex.org/W2069007557","https://openalex.org/W2069592991","https://openalex.org/W2070646622","https://openalex.org/W2070654108","https://openalex.org/W2071298012","https://openalex.org/W2071494756","https://openalex.org/W2073391539","https://openalex.org/W2073462901","https://openalex.org/W2073507176","https://openalex.org/W2074067962","https://openalex.org/W2074682535","https://openalex.org/W2075273617","https://openalex.org/W2075813620","https://openalex.org/W2075866621","https://openalex.org/W2076429465","https://openalex.org/W2078558473","https://openalex.org/W2081798281","https://openalex.org/W2081990481","https://openalex.org/W2083032268","https://openalex.org/W2085014040","https://openalex.org/W2085048732","https://openalex.org/W2085067988","https://openalex.org/W2085081981","https://openalex.org/W2085501235","https://openalex.org/W2085585976","https://openalex.org/W2086253976","https://openalex.org/W2086642814","https://openalex.org/W2086677488","https://openalex.org/W2087250194","https://openalex.org/W2087380252","https://openalex.org/W2087750581","https://openalex.org/W2088701782","https://openalex.org/W2089544520","https://openalex.org/W2090913803","https://openalex.org/W2091220145","https://openalex.org/W2091311817","https://openalex.org/W2094013842","https://openalex.org/W2094210130","https://openalex.org/W2095280480","https://openalex.org/W2096010043","https://openalex.org/W2098032458","https://openalex.org/W2099796022","https://openalex.org/W2104289576","https://openalex.org/W2108876638","https://openalex.org/W2109066889","https://openalex.org/W2109167311","https://openalex.org/W2111620383","https://openalex.org/W2115111470","https://openalex.org/W2115820232","https://openalex.org/W2116006659","https://openalex.org/W2116645137","https://openalex.org/W2116793664","https://openalex.org/W2117400632","https://openalex.org/W2118195329","https://openalex.org/W2120523603","https://openalex.org/W2120680033","https://openalex.org/W2122589017","https://openalex.org/W2123260270","https://openalex.org/W2123974215","https://openalex.org/W2125272611","https://openalex.org/W2125598575","https://openalex.org/W2127448197","https://openalex.org/W2127481190","https://openalex.org/W2127963182","https://openalex.org/W2128057062","https://openalex.org/W2128925109","https://openalex.org/W2132229126","https://openalex.org/W2133164887","https://openalex.org/W2135210107","https://openalex.org/W2135357199","https://openalex.org/W2136709710","https://openalex.org/W2137436782","https://openalex.org/W2140563250","https://openalex.org/W2144352816","https://openalex.org/W2146307511","https://openalex.org/W2146843086","https://openalex.org/W2147725189","https://openalex.org/W2148191402","https://openalex.org/W2148617889","https://openalex.org/W2150204904","https://openalex.org/W2150238205","https://openalex.org/W2151141708","https://openalex.org/W2151167663","https://openalex.org/W2152428604","https://openalex.org/W2153134053","https://openalex.org/W2153620722","https://openalex.org/W2153751586","https://openalex.org/W2154403760","https://openalex.org/W2154544045","https://openalex.org/W2155880346","https://openalex.org/W2156404307","https://openalex.org/W2157350559","https://openalex.org/W2160274695","https://openalex.org/W2160371850","https://openalex.org/W2160981163","https://openalex.org/W2161412606","https://openalex.org/W2163986662","https://openalex.org/W2164342501","https://openalex.org/W2164454849","https://openalex.org/W2165743376","https://openalex.org/W2166379214","https://openalex.org/W2167333009","https://openalex.org/W2169113576","https://openalex.org/W2171257895","https://openalex.org/W2171431736","https://openalex.org/W2175227141","https://openalex.org/W2183600923","https://openalex.org/W2192067333","https://openalex.org/W2202085797","https://openalex.org/W2219835559","https://openalex.org/W2220884083","https://openalex.org/W2228244639","https://openalex.org/W2241866656","https://openalex.org/W2266998125","https://openalex.org/W2268334354","https://openalex.org/W2289578459","https://openalex.org/W2302682312","https://openalex.org/W2316110746","https://openalex.org/W2317874844","https://openalex.org/W2336596666","https://openalex.org/W2337789346","https://openalex.org/W2414198706","https://openalex.org/W2491828913","https://openalex.org/W2492162693","https://openalex.org/W2496793771","https://openalex.org/W2514188337","https://openalex.org/W2557542435","https://openalex.org/W2611897969","https://openalex.org/W2612685007","https://openalex.org/W2621379364","https://openalex.org/W2626239712","https://openalex.org/W2734853419","https://openalex.org/W2784411560","https://openalex.org/W2793014745","https://openalex.org/W2794179812","https://openalex.org/W2799071688","https://openalex.org/W2803067096","https://openalex.org/W2976426504","https://openalex.org/W3015634246","https://openalex.org/W3025268836","https://openalex.org/W3037229824","https://openalex.org/W3121947872","https://openalex.org/W3122153257","https://openalex.org/W3124182182","https://openalex.org/W3124503939","https://openalex.org/W3124533896","https://openalex.org/W3124670837","https://openalex.org/W3195764358","https://openalex.org/W4213053496","https://openalex.org/W4237459771","https://openalex.org/W4242322194","https://openalex.org/W7099070797"],"related_works":["https://openalex.org/W2110299397","https://openalex.org/W3217189500","https://openalex.org/W2045706303","https://openalex.org/W3211757656","https://openalex.org/W3216562749","https://openalex.org/W4200124861","https://openalex.org/W7014888765","https://openalex.org/W7161591870","https://openalex.org/W291692267","https://openalex.org/W2743223529"],"abstract_inverted_index":{"Globally,":[0],"the":[1,18,38,48,84,88,148,183,187,199,203,208,236,245,264,289,319,324,331,347],"provision":[2],"of":[3,27,37,44,110,117,144,151,182,191,202,207,210,224,274,288,321,338,349],"accommodation":[4],"is":[5,102,124,133,140,155,323],"dominated":[6],"by":[7,87,254],"family":[8,64,164,193,241,280,342],"run":[9,65,165,194,242,281,343],"businesses":[10,16,243],"(Getz":[11],"and":[12,20,31,35,50,56,81,95,122,130,170,189,262,301],"Carlsen,":[13],"2005).":[14],"Family":[15],"in":[17,25,47,106,136,205,248,278],"tourism":[19,49,80,121,139],"hospitality":[21,51,123],"industry":[22,52],"are":[23,40,252],"significant":[24,77],"terms":[26,206],"numbers,":[28],"economic":[29],"value,":[30],"longevity.":[32],"The":[33,312,327],"visions":[34,188],"goals":[36,190],"owners":[39],"different":[41],"from":[42,314],"those":[43],"other":[45],"entrepreneurs,":[46],"(Carland,":[53],"Hoy,":[54],"Boulton":[55],"Carland,":[57],"1984).":[58],"However,":[59],"scant":[60],"academic":[61],"research":[62,153,184],"on":[63,284],"hotels":[66,166,204,344],"has":[67,74],"been":[68,75],"published.":[69],"\\nSince":[70],"1980":[71],"service":[72,100,303],"quality":[73,101,159,211,275,290,339],"a":[76,114,141,158,271,335],"issue":[78],"within":[79,120],"hospitality,":[82],"following":[83],"pattern":[85],"set":[86],"manufacturing":[89],"industries":[90],"(Johns,":[91],"1996).":[92],"Hayes,":[93],"Ninemeier":[94],"Miller":[96],"(2011)":[97],"argued":[98],"that":[99,240,318],"an":[103,296],"important":[104],"factor":[105],"customers\u2019":[107],"perceived":[108],"experience":[109],"hotel":[111,246,293],"operations;":[112],"thus,":[113],"better":[115],"understanding":[116],"customer":[118,219,310],"expectations":[119],"potentially":[125],"valuable":[126],"for":[127,341],"both":[128],"practitioners":[129],"researchers.":[131],"This":[132],"particularly":[134],"true":[135],"Thailand,":[137],"where":[138],"primary":[142],"source":[143],"national":[145],"income.":[146],"\\nTherefore,":[147],"overall":[149],"aim":[150],"this":[152],"project":[154],"to":[156,167,172,216,229,235,333,346],"develop":[157,334],"assurance":[160,212,276,340],"model":[161,337],"enabling":[162],"Thai":[163],"identify":[168],"strengths":[169],"opportunities":[171],"improve":[173],"their":[174,178,218,230,260,285],"practices":[175],"aligned":[176],"with":[177,259],"motivations.":[179],"Phase":[180,196,221,267,315],"One":[181],"critically":[185],"appraised":[186],"Chiangmai":[192],"hotels.":[195,282],"Two":[197,268],"examined":[198],"business":[200,265],"environment":[201],"implementation":[209],"principles.":[213],"In":[214],"order":[215],"ascertain":[217],"expectations,":[220],"Three":[222,316],"comprised":[223],"administering":[225],"modified":[226],"SERVQUAL":[227],"questionnaire":[228],"international":[231],"guests.":[232],"\\nThe":[233],"results":[234],"first":[237],"phase":[238],"revealed":[239],"dominate":[244],"sector":[247],"Chiangmai.":[249],"These":[250],"enterprises":[251],"motivated":[253],"three":[255],"factors:":[256],"lifestyle,":[257],"concerning":[258],"descendants,":[261],"keeping":[263],"modest.":[266],"data":[269],"identified":[270],"low":[272],"level":[273],"engagement":[277],"these":[279,292],"Based":[283],"own":[286],"perceptions":[287],"required,":[291],"operators":[294],"employ":[295],"inside-out":[297],"approach;":[298],"they":[299],"design":[300],"communicate":[302],"specification":[304],"via":[305],"social":[306],"media":[307],"without":[308],"investigating":[309],"expectations.":[311],"findings":[313,329],"showed":[317],"dimension":[320],"\u201cCompetitiveness\u201d":[322],"most":[325],"important.":[326],"thesis":[328],"enabled":[330],"researcher":[332],"generic":[336],"contributing":[345],"body":[348],"knowledge.":[350]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}