{"id":"https://openalex.org/W1422525317","doi":null,"title":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u0441\u043f\u0440\u043e\u0441\u0430 \u043d\u0430 \u043f\u0440\u0435\u0434\u043c\u0435\u0442\u044b \u0444\u043e\u043b\u044c\u043a\u043b\u043e\u0440\u043d\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430 \u0441 \u0446\u0435\u043b\u044c\u044e \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0440\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0430\u0441\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442\u0430","display_name":"\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u0441\u043f\u0440\u043e\u0441\u0430 \u043d\u0430 \u043f\u0440\u0435\u0434\u043c\u0435\u0442\u044b \u0444\u043e\u043b\u044c\u043a\u043b\u043e\u0440\u043d\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430 \u0441 \u0446\u0435\u043b\u044c\u044e \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0440\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0430\u0441\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442\u0430","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W1422525317","mag":"1422525317"},"language":"ru","primary_location":{"id":"mag:1422525317","doi":null,"is_oa":false,"landing_page_url":"https://moluch.ru/archive/67/11382/","pdf_url":null,"source":{"id":"https://openalex.org/S4306539631","display_name":"\u041c\u043e\u043b\u043e\u0434\u043e\u0439 \u0443\u0447\u0435\u043d\u044b\u0439","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\u041c\u043e\u043b\u043e\u0434\u043e\u0439 \u0443\u0447\u0435\u043d\u044b\u0439","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5057708754","display_name":"\u0412\u0430\u0437\u0438\u0440\u0430 \u042d\u0440\u043a\u0438\u043d\u043e\u0432\u043d\u0430 \u0423\u0431\u0430\u0439\u0434\u043e\u0432\u0430","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u0412\u0430\u0437\u0438\u0440\u0430 \u042d\u0440\u043a\u0438\u043d\u043e\u0432\u043d\u0430 \u0423\u0431\u0430\u0439\u0434\u043e\u0432\u0430","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5014924250","display_name":"\u041d\u0430\u0440\u0433\u0438\u0437\u0430 \u0417\u0430\u043c\u0438\u0440\u043e\u0432\u043d\u0430 \u0410\u0434\u0438\u0437\u043e\u0432\u0430","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u041d\u0430\u0440\u0433\u0438\u0437\u0430 \u0417\u0430\u043c\u0438\u0440\u043e\u0432\u043d\u0430 \u0410\u0434\u0438\u0437\u043e\u0432\u0430","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5068783927","display_name":"\u0421\u0430\u0431\u043e\u0445\u0430\u0442 \u0423\u0441\u043c\u0430\u043d\u043e\u0432\u043d\u0430 \u041f\u0443\u043b\u0430\u0442\u043e\u0432\u0430","orcid":"https://orcid.org/0000-0002-1666-9804","observed_orcids":["https://orcid.org/0000-0002-1666-9804"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u0421\u0430\u0431\u043e\u0445\u0430\u0442 \u0423\u0441\u043c\u0430\u043d\u043e\u0432\u043d\u0430 \u041f\u0443\u043b\u0430\u0442\u043e\u0432\u0430","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":"67","first_page":"125","last_page":"128"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.49540001153945923,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.49540001153945923,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.29739999771118164,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0723000019788742,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-demand","display_name":"consumer demand","score":0.9750000238418579},{"id":"https://openalex.org/keywords/traditional-crafts","display_name":"traditional crafts","score":0.38999998569488525},{"id":"https://openalex.org/keywords/assortment-planning","display_name":"assortment planning","score":0.7979999780654907},{"id":"https://openalex.org/keywords/demand-forecasting","display_name":"demand forecasting","score":0.8550000190734863},{"id":"https://openalex.org/keywords/product-assortment","display_name":"product assortment","score":0.5329999923706055}],"concepts":[{"id":"https://openalex.org/C127313418","wikidata":"https://www.wikidata.org/wiki/Q1069","display_name":"Geology","level":0,"score":0.3064459562301636}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:1422525317","doi":null,"is_oa":false,"landing_page_url":"https://moluch.ru/archive/67/11382/","pdf_url":null,"source":{"id":"https://openalex.org/S4306539631","display_name":"\u041c\u043e\u043b\u043e\u0434\u043e\u0439 \u0443\u0447\u0435\u043d\u044b\u0439","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\u041c\u043e\u043b\u043e\u0434\u043e\u0439 \u0443\u0447\u0435\u043d\u044b\u0439","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2615423897","https://openalex.org/W7044139572","https://openalex.org/W3153392532","https://openalex.org/W3177803630","https://openalex.org/W2554323414","https://openalex.org/W7044546858","https://openalex.org/W7025740004","https://openalex.org/W2950370134","https://openalex.org/W1450258453","https://openalex.org/W6927007868"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-10-13T10:08:12.033832","created_date":"2016-06-24T00:00:00"}
