{"id":"https://openalex.org/W138781981","doi":null,"title":"The Effects of Emotion on Episodic Memory for TV Commercials.","display_name":"The Effects of Emotion on Episodic Memory for TV Commercials.","publication_year":1984,"publication_date":"1984-08-24","ids":{"openalex":"https://openalex.org/W138781981","mag":"138781981"},"language":"en","primary_location":{"id":"mag:138781981","doi":null,"is_oa":false,"landing_page_url":"http://files.eric.ed.gov/fulltext/ED252855.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5060286168","display_name":"Esther Thorson","orcid":"https://orcid.org/0000-0003-4697-1251","observed_orcids":["https://orcid.org/0000-0003-4697-1251"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Esther Thorson","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-4697-1251","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5033466098","display_name":"Marian Friestad","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Marian Friestad","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":12,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10918","display_name":"Memory Processes and Influences","score":0.9688000082969666,"subfield":{"id":"https://openalex.org/subfields/2805","display_name":"Cognitive Neuroscience"},"field":{"id":"https://openalex.org/fields/28","display_name":"Neuroscience"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},"topics":[{"id":"https://openalex.org/T10918","display_name":"Memory Processes and Influences","score":0.9688000082969666,"subfield":{"id":"https://openalex.org/subfields/2805","display_name":"Cognitive Neuroscience"},"field":{"id":"https://openalex.org/fields/28","display_name":"Neuroscience"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.010200000368058681,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13510","display_name":"Nostalgia and Consumer Behavior","score":0.005499999970197678,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/emotion-and-memory","display_name":"emotion and memory","score":0.8669999837875366},{"id":"https://openalex.org/keywords/episodic-memory","display_name":"episodic memory","score":0.9990000128746033},{"id":"https://openalex.org/keywords/tv-commercials","display_name":"TV commercials","score":0.7179999947547913},{"id":"https://openalex.org/keywords/emotional-arousal","display_name":"emotional arousal","score":0.5180000066757202},{"id":"https://openalex.org/keywords/memory-trace-strength","display_name":"memory trace strength","score":0.6850000023841858},{"id":"https://openalex.org/keywords/associative-memory","display_name":"associative memory","score":0.6759999990463257}],"concepts":[{"id":"https://openalex.org/C100660578","wikidata":"https://www.wikidata.org/wiki/Q18733","display_name":"Recall","level":2,"score":0.8097169995307922},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.7425775527954102},{"id":"https://openalex.org/C88576662","wikidata":"https://www.wikidata.org/wiki/Q18646","display_name":"Episodic memory","level":3,"score":0.7346413135528564},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.6772916316986084},{"id":"https://openalex.org/C144814538","wikidata":"https://www.wikidata.org/wiki/Q682304","display_name":"Autobiographical memory","level":3,"score":0.5611159205436707},{"id":"https://openalex.org/C197914299","wikidata":"https://www.wikidata.org/wiki/Q18650","display_name":"Semantic memory","level":3,"score":0.42034024000167847},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.24666571617126465},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:138781981","doi":null,"is_oa":false,"landing_page_url":"http://files.eric.ed.gov/fulltext/ED252855.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":15,"referenced_works":["https://openalex.org/W185020828","https://openalex.org/W1923965623","https://openalex.org/W2006223640","https://openalex.org/W2009955535","https://openalex.org/W2050969262","https://openalex.org/W2064332540","https://openalex.org/W2102573486","https://openalex.org/W2134917048","https://openalex.org/W2161861475","https://openalex.org/W2322107593","https://openalex.org/W2328832051","https://openalex.org/W2410867551","https://openalex.org/W2419505934","https://openalex.org/W3041214984","https://openalex.org/W3153453239"],"related_works":["https://openalex.org/W7099318935","https://openalex.org/W152120825","https://openalex.org/W16848684","https://openalex.org/W7065533412","https://openalex.org/W54928658","https://openalex.org/W246701397","https://openalex.org/W575190614","https://openalex.org/W3014517754","https://openalex.org/W2050806175","https://openalex.org/W2058885360"],"abstract_inverted_index":{"This":[0],"paper":[1],"presents":[2],"a":[3,62],"model":[4,20,53],"of":[5,14,29,44,81,96],"how":[6],"emotion":[7,71],"experienced":[8],"by":[9],"viewers":[10],"during":[11],"the":[12,27,34,42,52,68,70,73,76,97],"watching":[13],"TV":[15],"commercials":[16,57],"affects":[17],"memory.":[18],"The":[19],"is":[21],"based":[22],"on":[23],"three":[24],"assumptions":[25],"about":[26],"structure":[28],"memory:":[30],"its":[31],"associational":[32],"nature,":[33],"distinction":[35],"between":[36],"episodic":[37],"and":[38,41,78,88,101],"semantic":[39],"storage,":[40],"concept":[43],"strength":[45],"differences":[46],"in":[47],"memory":[48],"traces.":[49],"Predictions":[50],"from":[51,92],"include:":[54],"(1)":[55],"emotional":[56,87],"will":[58,84],"be":[59],"recalled":[60],"with":[61],"higher":[63],"probabilty":[64],"than":[65],"non-emotional;":[66],"(2)":[67],"stronger":[69],"experienced,":[72],"more":[74],"likely":[75],"recall;":[77],"(3)":[79],"types":[80],"details":[82],"remembered":[83],"differ":[85],"for":[86],"nonemotional":[89],"commercials.":[90],"Results":[91],"an":[93],"experimental":[94],"test":[95],"predictions":[98],"are":[99,105],"reported,":[100],"future":[102],"research":[103],"directions":[104],"suggested.":[106]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2014,"cited_by_count":1}],"updated_date":"2025-11-06T04:12:42.849631","created_date":"2016-06-24T00:00:00"}