{"id":"https://openalex.org/W136113526","doi":null,"title":"Metaphors and symbols in drug promotional literature distributed by pharmaceutical companies","display_name":"Metaphors and symbols in drug promotional literature distributed by pharmaceutical companies","publication_year":2011,"publication_date":"2011-01-01","ids":{"openalex":"https://openalex.org/W136113526","mag":"136113526"},"language":"en","primary_location":{"id":"pmh:oai:doaj.org/article:015cbf8cc9b34d0e9af63a047fa55241","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/015cbf8cc9b34d0e9af63a047fa55241","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"National Journal of Physiology, Pharmacy and Pharmacology, Vol 1, Iss 1, Pp 32-34 (2011)","raw_type":"article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["doaj"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doaj.org/article/015cbf8cc9b34d0e9af63a047fa55241","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5041963560","display_name":"Jay Karan","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jay Karan","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":null,"display_name":"Arvind Panwar","orcid":"https://orcid.org/0000-0001-9957-6365","observed_orcids":["https://orcid.org/0000-0001-9957-6365"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Arvind Panwar","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-9957-6365","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101605956","display_name":"Preeti P. Yadav","orcid":"https://orcid.org/0000-0001-7843-9783","observed_orcids":["https://orcid.org/0000-0001-7843-9783"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Preeti Yadav","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-7843-9783","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5107854003","display_name":"N. D. Kantharia","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"N. D. Kantharia","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.0208525,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"1","issue":"1","first_page":"32","last_page":"34"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11649","display_name":"Pharmaceutical industry and healthcare","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/2910","display_name":"Issues, ethics and legal aspects"},"field":{"id":"https://openalex.org/fields/29","display_name":"Nursing"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},"topics":[{"id":"https://openalex.org/T11649","display_name":"Pharmaceutical industry and healthcare","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/2910","display_name":"Issues, ethics and legal aspects"},"field":{"id":"https://openalex.org/fields/29","display_name":"Nursing"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T10843","display_name":"Diversity and Career in Medicine","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11792","display_name":"Pharmaceutical Economics and Policy","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/pharmaceutical-industry","display_name":"pharmaceutical industry","score":0.6869999766349792},{"id":"https://openalex.org/keywords/metaphor","display_name":"metaphor","score":0.7120000123977661},{"id":"https://openalex.org/keywords/symbols","display_name":"symbols","score":0.8519999980926514},{"id":"https://openalex.org/keywords/racial-bias","display_name":"racial bias","score":0.550000011920929},{"id":"https://openalex.org/keywords/sex-bias","display_name":"sex bias","score":0.9589999914169312},{"id":"https://openalex.org/keywords/visual-representation","display_name":"visual representation","score":0.367000013589859},{"id":"https://openalex.org/keywords/physician-influence","display_name":"physician influence","score":0.7310000061988831}],"concepts":[{"id":"https://openalex.org/C2780035454","wikidata":"https://www.wikidata.org/wiki/Q8386","display_name":"Drug","level":2,"score":0.7739498019218445},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5648487210273743},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5616790056228638},{"id":"https://openalex.org/C2779535233","wikidata":"https://www.wikidata.org/wiki/Q12140","display_name":"Pharmaceutical drug","level":3,"score":0.4310508370399475},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4188213348388672},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.3895358741283417},{"id":"https://openalex.org/C98274493","wikidata":"https://www.wikidata.org/wiki/Q128406","display_name":"Pharmacology","level":1,"score":0.23754245042800903},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:doaj.org/article:015cbf8cc9b34d0e9af63a047fa55241","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/015cbf8cc9b34d0e9af63a047fa55241","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"National Journal of Physiology, Pharmacy and Pharmacology, Vol 1, Iss 1, Pp 32-34 (2011)","raw_type":"article"},{"id":"mag:136113526","doi":null,"is_oa":true,"landing_page_url":"https://www.bibliomed.org/?mno=6454","pdf_url":null,"source":{"id":"https://openalex.org/S2764906143","display_name":"National Journal of Physiology Pharmacy and Pharmacology","issn_l":"2231-3206","issn":["2231-3206","2320-4672"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4353105730","host_organization_name":"Mrs Dipika Charan for MedScience Publishers","host_organization_lineage":["https://openalex.org/P4353105730"],"host_organization_lineage_names":["Mrs Dipika Charan for MedScience Publishers"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":null,"is_accepted":false,"is_published":false,"raw_source_name":"National Journal of Physiology Pharmacy and Pharmacology","raw_type":null}],"best_oa_location":{"id":"pmh:oai:doaj.org/article:015cbf8cc9b34d0e9af63a047fa55241","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/015cbf8cc9b34d0e9af63a047fa55241","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"National Journal of Physiology, Pharmacy and Pharmacology, Vol 1, Iss 1, Pp 32-34 (2011)","raw_type":"article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2138768231","https://openalex.org/W2791988039","https://openalex.org/W4213441835","https://openalex.org/W2075306729","https://openalex.org/W2089705960","https://openalex.org/W2164846054","https://openalex.org/W4399114913","https://openalex.org/W3158967465","https://openalex.org/W2806340523","https://openalex.org/W2941904794"],"abstract_inverted_index":{"Pharmaceutical":[0],"drug":[1,14,27,37,69],"promotional":[2,28,38,55,70],"literature":[3,39],"is":[4,18,62],"an":[5],"important":[6],"method":[7],"of":[8,35,47],"spreading":[9],"the":[10,13,36],"information":[11],"regarding":[12],"to":[15],"physicians.":[16],"It":[17,61],"observed":[19,63],"that":[20,33,64],"physicians":[21],"do":[22],"get":[23],"influenced":[24],"by":[25],"these":[26,53,68],"literature.":[29],"Various":[30],"studies":[31],"revealed":[32],"many":[34],"provide":[40],"insufficient,":[41],"incorrect":[42],"and":[43,49,74],"biased":[44],"information.":[45],"Quality":[46],"pictures":[48,65],"images":[50],"printed":[51],"in":[52,67],"drugs":[54],"literatures":[56,71],"are":[57,72],"always":[58],"under":[59],"scan.":[60],"shown":[66],"racially":[73],"sexually":[75],"biased.":[76],"[Natl":[77],"J":[78],"Physiol":[79],"Pharm":[80],"Pharmacol":[81],"2011;":[82],"1(1.000):":[83],"32-34]":[84]},"counts_by_year":[{"year":2016,"cited_by_count":1}],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2016-06-24T00:00:00"}
