{"id":"https://openalex.org/W135722749","doi":null,"title":"Online Social Networks: An Online Brand Community Framework","display_name":"Online Social Networks: An Online Brand Community Framework","publication_year":2011,"publication_date":"2011-01-01","ids":{"openalex":"https://openalex.org/W135722749","mag":"135722749"},"language":"en","primary_location":{"id":"pmh:oai:aisel.aisnet.org:amcis2011_submissions-1273","doi":null,"is_oa":true,"landing_page_url":"http://aisel.aisnet.org/amcis2011_submissions/249","pdf_url":"http://aisel.aisnet.org/amcis2011_submissions/249","source":{"id":"https://openalex.org/S30879505","display_name":"Journal of the Association for Information Systems","issn_l":"1536-9323","issn":["1536-9323"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-scientific","cwts-core","dongbi-a","fnege-1","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310321080","host_organization_name":"Association for Information Systems","host_organization_lineage":["https://openalex.org/P4310321080"],"host_organization_lineage_names":["Association for Information Systems"],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"AMCIS 2011 Proceedings - All Submissions","raw_type":"text"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://aisel.aisnet.org/amcis2011_submissions/249","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5041095888","display_name":"Jeffrey O. Segrave","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jeffrey O. Segrave","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5035907963","display_name":"Charles M. Carson","orcid":"https://orcid.org/0000-0003-0460-631X","observed_orcids":["https://orcid.org/0000-0003-0460-631X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Charles M. Carson","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5028352434","display_name":"Jeffrey W. Merhout","orcid":"https://orcid.org/0000-0002-9718-2298","observed_orcids":["https://orcid.org/0000-0002-9718-2298"]},"institutions":[{"id":"https://openalex.org/I83328450","display_name":"Miami University","ror":"https://ror.org/05nbqxr67","country_code":"US","type":"education","lineage":["https://openalex.org/I83328450"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Jeffrey W. Merhout","raw_affiliation_strings":["Miami University, Oxford, United States"],"raw_orcid":"https://orcid.org/0000-0002-9718-2298","affiliations":[{"raw_affiliation_string":"Miami University, Oxford, United States","institution_ids":["https://openalex.org/I83328450"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.7839,"has_fulltext":true,"cited_by_count":6,"citation_normalized_percentile":{"value":0.91745251,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":93,"max":96},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9940999746322632,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9940999746322632,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.002099999925121665,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12028","display_name":"Knowledge Management and Sharing","score":0.0013000000035390258,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-social-networks","display_name":"social networking sites","score":1.0},{"id":"https://openalex.org/keywords/brand-community","display_name":"brand community","score":0.9580000042915344},{"id":"https://openalex.org/keywords/web-2-0","display_name":"Web 2.0","score":0.9330000281333923},{"id":"https://openalex.org/keywords/value-co-creation","display_name":"value co-creation","score":0.9980000257492065},{"id":"https://openalex.org/keywords/critical-success-factors","display_name":"success factors","score":0.8479999899864197},{"id":"https://openalex.org/keywords/corporate-social-media-strategy","display_name":"corporate social media strategy","score":0.5550000071525574},{"id":"https://openalex.org/keywords/theoretical-framework","display_name":"theoretical framework","score":0.8119999766349792}],"concepts":[{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.6156246662139893},{"id":"https://openalex.org/C50335755","wikidata":"https://www.wikidata.org/wiki/Q483247","display_name":"Phenomenon","level":2,"score":0.5624926686286926},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.49137869477272034},{"id":"https://openalex.org/C137405303","wikidata":"https://www.wikidata.org/wiki/Q7094107","display_name":"Online participation","level":3,"score":0.4547237455844879},{"id":"https://openalex.org/C2778165684","wikidata":"https://www.wikidata.org/wiki/Q6576792","display_name":"Online community","level":2,"score":0.45075270533561707},{"id":"https://openalex.org/C2775834023","wikidata":"https://www.wikidata.org/wiki/Q2989307","display_name":"Brand community","level":3,"score":0.41704031825065613},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.40335431694984436},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.3865169286727905},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3649437427520752},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3557034134864807},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3539282977581024},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.3479061424732208},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.3245595693588257},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.15929743647575378},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:aisel.aisnet.org:amcis2011_submissions-1273","doi":null,"is_oa":true,"landing_page_url":"http://aisel.aisnet.org/amcis2011_submissions/249","pdf_url":"http://aisel.aisnet.org/amcis2011_submissions/249","source":{"id":"https://openalex.org/S30879505","display_name":"Journal of the Association for Information Systems","issn_l":"1536-9323","issn":["1536-9323"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-scientific","cwts-core","dongbi-a","fnege-1","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310321080","host_organization_name":"Association for Information Systems","host_organization_lineage":["https://openalex.org/P4310321080"],"host_organization_lineage_names":["Association for Information Systems"],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"AMCIS 2011 Proceedings - All Submissions","raw_type":"text"},{"id":"mag:135722749","doi":null,"is_oa":false,"landing_page_url":"http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1273&context=amcis2011_submissions","pdf_url":null,"source":{"id":"https://openalex.org/S4306417665","display_name":"Americas Conference on Information Systems","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Americas Conference on Information Systems","raw_type":null}],"best_oa_location":{"id":"pmh:oai:aisel.aisnet.org:amcis2011_submissions-1273","doi":null,"is_oa":true,"landing_page_url":"http://aisel.aisnet.org/amcis2011_submissions/249","pdf_url":"http://aisel.aisnet.org/amcis2011_submissions/249","source":{"id":"https://openalex.org/S30879505","display_name":"Journal of the Association for Information Systems","issn_l":"1536-9323","issn":["1536-9323"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-scientific","cwts-core","dongbi-a","fnege-1","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310321080","host_organization_name":"Association for Information Systems","host_organization_lineage":["https://openalex.org/P4310321080"],"host_organization_lineage_names":["Association for Information Systems"],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"AMCIS 2011 Proceedings - All Submissions","raw_type":"text"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W135722749.pdf","grobid_xml":"https://content.openalex.org/works/W135722749.grobid-xml"},"referenced_works_count":10,"referenced_works":["https://openalex.org/W621999980","https://openalex.org/W2024665458","https://openalex.org/W2039331851","https://openalex.org/W2048226168","https://openalex.org/W2050501147","https://openalex.org/W2052341645","https://openalex.org/W2105539230","https://openalex.org/W2114655029","https://openalex.org/W2151419893","https://openalex.org/W3122508723"],"related_works":["https://openalex.org/W2284969049","https://openalex.org/W2174685551","https://openalex.org/W4402680515","https://openalex.org/W7036620451","https://openalex.org/W190038021","https://openalex.org/W154593153","https://openalex.org/W4230496328","https://openalex.org/W2606524445","https://openalex.org/W1729990855","https://openalex.org/W2309451049"],"abstract_inverted_index":{"This":[0],"article":[1],"explores":[2],"the":[3,18,30,32,49,57,61],"various":[4,40],"stances":[5],"and":[6,13,43,54,74],"ideas":[7],"that":[8,45],"firms":[9],"must":[10],"both":[11],"heed":[12],"consistently":[14],"adapt":[15],"to":[16],"in":[17,78],"perpetuation":[19],"ofthe":[20],"Web":[21],"2.0":[22],"phenomenon":[23],"of":[24,35,56,63],"online":[25],"social":[26],"networks":[27],"(OSNs).":[28],"Within":[29],"article,":[31],"sociological":[33],"implications":[34],"OSNs":[36],"areexplored":[37],"before":[38],"discussing":[39],"strategies,":[41],"opportunities,":[42],"problems":[44],"are":[46],"associated":[47],"with":[48,60],"continued":[50],"growth":[51],"ofOSNs":[52],"within":[53],"outside":[55],"firm,":[58],"ending":[59],"creation":[62],"a":[64],"theoretical":[65],"framework":[66],"for":[67],"value":[68],"co-creation":[69],"using":[70],"OSNsand":[71],"brand":[72],"communities,":[73],"critical":[75],"success":[76],"factors":[77],"utilizing":[79],"said":[80],"framework.":[81]},"counts_by_year":[{"year":2016,"cited_by_count":2},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":2}],"updated_date":"2026-08-31T07:19:18.363097","created_date":"2016-06-24T00:00:00"}