{"id":"https://openalex.org/W129803604","doi":null,"title":"USING EYE TRACKING TO MEASURE ONLINE INTERACTIVITY: A THEORETICAL FRAMEWORK","display_name":"USING EYE TRACKING TO MEASURE ONLINE INTERACTIVITY: A THEORETICAL FRAMEWORK","publication_year":2013,"publication_date":"2013-01-01","ids":{"openalex":"https://openalex.org/W129803604","mag":"129803604"},"language":"en","primary_location":{"id":"pmh:oai:RePEc:cmj:interc:y:2013:i:27:p:78-83","doi":null,"is_oa":false,"landing_page_url":"http://seaopenresearch.eu/Journals/articles/MI_27_11.pdf","pdf_url":"http://seaopenresearch.eu/Journals/articles/MI_27_11.pdf","source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["doaj"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doaj.org/article/68abc04e9ab34e45a7456bb808824440","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5063388437","display_name":"Adriana-Emilia Robu","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Adriana-Emilia Robu","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5063388437"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.01975247,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":93},"biblio":{"volume":null,"issue":"1","first_page":"118","last_page":"129"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11707","display_name":"Gaze Tracking and Assistive Technology","score":0.9883000254631042,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11707","display_name":"Gaze Tracking and Assistive Technology","score":0.9883000254631042,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.00930000003427267,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/eye-tracking","display_name":"eye tracking","score":0.9919999837875366},{"id":"https://openalex.org/keywords/online-interactivity","display_name":"online interactivity","score":0.9900000095367432},{"id":"https://openalex.org/keywords/online-consumer-behavior","display_name":"online consumer behavior","score":0.9620000123977661},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.6869999766349792},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.43700000643730164},{"id":"https://openalex.org/keywords/web-interface-design","display_name":"web interface design","score":0.6039999723434448},{"id":"https://openalex.org/keywords/mobile-application","display_name":"mobile application","score":0.753000020980835},{"id":"https://openalex.org/keywords/methodological-challenges","display_name":"methodological issues","score":0.5180000066757202}],"concepts":[{"id":"https://openalex.org/C144430266","wikidata":"https://www.wikidata.org/wiki/Q839721","display_name":"Interactivity","level":2,"score":0.9502087831497192},{"id":"https://openalex.org/C56461940","wikidata":"https://www.wikidata.org/wiki/Q970687","display_name":"Eye tracking","level":2,"score":0.7359243631362915},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6163783073425293},{"id":"https://openalex.org/C2775936607","wikidata":"https://www.wikidata.org/wiki/Q466845","display_name":"Tracking (education)","level":2,"score":0.6150501370429993},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.5777292251586914},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.5566608309745789},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.5354729890823364},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.4801601767539978},{"id":"https://openalex.org/C170130773","wikidata":"https://www.wikidata.org/wiki/Q216378","display_name":"Usability","level":2,"score":0.45548006892204285},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.31581366062164307},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.28684085607528687},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.26723766326904297},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.22547274827957153},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.1531876027584076},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.12599194049835205},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.0},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":5,"locations":[{"id":"pmh:oai:RePEc:cmj:interc:y:2013:i:27:p:78-83","doi":null,"is_oa":false,"landing_page_url":"http://seaopenresearch.eu/Journals/articles/MI_27_11.pdf","pdf_url":"http://seaopenresearch.eu/Journals/articles/MI_27_11.pdf","source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:RePEc:cmj:networ:y:2013:i:1:p:118-129","doi":null,"is_oa":false,"landing_page_url":"http://seaopenresearch.eu/Journals/articles/NIS_1_13.pdf","pdf_url":"http://seaopenresearch.eu/Journals/articles/NIS_1_13.pdf","source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"mag:129803604","doi":null,"is_oa":false,"landing_page_url":"https://www.ceeol.com/search/article-detail?id=44859","pdf_url":null,"source":{"id":"https://openalex.org/S2764370481","display_name":"MANAGEMENT INTERCULTURAL","issn_l":"1454-9980","issn":["1454-9980","2285-9292"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":"https://openalex.org/P4310314604","host_organization_name":"Romanian Foundation for Business Intelligence","host_organization_lineage":["https://openalex.org/P4310314604"],"host_organization_lineage_names":["Romanian Foundation for Business Intelligence"],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Management intercultural","raw_type":null},{"id":"mag:315689332","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/68abc04e9ab34e45a7456bb808824440","pdf_url":null,"source":{"id":"https://openalex.org/S2764692340","display_name":"Network Intelligence Studies","issn_l":"2344-1712","issn":["2344-1712"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":"https://openalex.org/P4310314604","host_organization_name":"Romanian Foundation for Business Intelligence","host_organization_lineage":["https://openalex.org/P4310314604"],"host_organization_lineage_names":["Romanian Foundation for Business Intelligence"],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Network Intelligence Studies","raw_type":null},{"id":"pmh:oai:doaj.org/article:68abc04e9ab34e45a7456bb808824440","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/68abc04e9ab34e45a7456bb808824440","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Network Intelligence Studies, Vol I, Iss 1, Pp 118-129 (2013)","raw_type":"article"}],"best_oa_location":{"id":"pmh:oai:doaj.org/article:68abc04e9ab34e45a7456bb808824440","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/68abc04e9ab34e45a7456bb808824440","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Network Intelligence Studies, Vol I, Iss 1, Pp 118-129 (2013)","raw_type":"article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":19,"referenced_works":["https://openalex.org/W1964071073","https://openalex.org/W2007634774","https://openalex.org/W2023795999","https://openalex.org/W2026096544","https://openalex.org/W2034909568","https://openalex.org/W2036004220","https://openalex.org/W2043410854","https://openalex.org/W2045257349","https://openalex.org/W2054995508","https://openalex.org/W2065972503","https://openalex.org/W2075146240","https://openalex.org/W2078122849","https://openalex.org/W2082350443","https://openalex.org/W2085251167","https://openalex.org/W2092534127","https://openalex.org/W2092822459","https://openalex.org/W2095573492","https://openalex.org/W2122961203","https://openalex.org/W2147990838"],"related_works":["https://openalex.org/W315689332","https://openalex.org/W2921806502","https://openalex.org/W3112431120","https://openalex.org/W7050450948","https://openalex.org/W1641392056","https://openalex.org/W2791029815","https://openalex.org/W181781206","https://openalex.org/W2443049703","https://openalex.org/W7099935585","https://openalex.org/W7219403433"],"abstract_inverted_index":{"Notwithstanding":[0],"that":[1],"each":[2],"and":[3,32,149,181,195],"every":[4],"company,":[5],"even":[6],"the":[7,10,17,34,45,49,56,64,70,88,99,108,114,120,128,141,151,155,166,173,177,189],"sweetshop":[8],"around":[9],"corner":[11],"has":[12,83,161],"found":[13],"its":[14,137],"way":[15],"to":[16,23,27,38,77,97,104],"Internet,":[18],"some":[19],"customers":[20],"still":[21],"hesitate":[22],"shop":[24,28],"online":[25,41,115,142,178,192],"or":[26,197],"from":[29],"one":[30,47],"site":[31],"ignore":[33],"other.":[35],"In":[36,55],"order":[37,103],"build":[39],"an":[40,162],"effective":[42],"communication":[43],"between":[44],"participants,":[46],"of":[48,93,154,191],"most":[50],"important":[51,163],"factors":[52],"is":[53,96,184],"interactivity.":[54,116],"last":[57],"decade":[58],"it":[59,183],"received":[60],"extensive":[61],"attention":[62],"in":[63,87,102,124],"marketing":[65],"literature,":[66],"but":[67],"few":[68],"are":[69],"studies":[71,148,168],"which":[72],"have":[73],"seen":[74],"new":[75],"methods":[76],"measure":[78],"it.":[79],"Eye":[80],"tracking":[81,110,122,130,175],"technology":[82,123],"been":[84],"broadly":[85],"used":[86],"cognitive":[89],"sciences.":[90],"The":[91],"purpose":[92],"this":[94,159],"study":[95],"investigate":[98],"existing":[100],"literature":[101],"give":[105],"insights":[106],"into":[107,171],"eye":[109,121,129,174],"methodology":[111],"when":[112,139,169],"measuring":[113],"It":[117],"also":[118],"describes":[119],"general,":[125],"extracts":[126],"variousexamplesfrom":[127],"research":[131,180],"field,":[132],"with":[133],"different":[134],"applications,":[135],"highlights":[136],"importance":[138],"analyzing":[140],"consumer":[143],"behavior,":[144],"giving":[145],"examplesfrom":[146],"various":[147],"finds":[150],"key":[152],"points":[153],"methodological":[156],"difficulties.":[157],"Finally,":[158],"work":[160],"merit":[164],"for":[165,186],"future":[167],"taking":[170],"consideration":[172],"technologyin":[176],"interactivity":[179],"further,":[182],"relevant":[185],"marketers,":[187],"regarding":[188],"enhancement":[190],"interactive":[193],"interfaces":[194],"web":[196],"mobile":[198],"applications.":[199]},"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2018,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
