{"id":"https://openalex.org/W126348136","doi":"https://doi.org/10.1057/palgrave.dbm.3240207","title":"Software review: The role of workflow and marketing resource management technologies in supporting marketing \u2013 The last bastion for technology in marketing","display_name":"Software review: The role of workflow and marketing resource management technologies in supporting marketing \u2013 The last bastion for technology in marketing","publication_year":2003,"publication_date":"2003-09-01","ids":{"openalex":"https://openalex.org/W126348136","doi":"https://doi.org/10.1057/palgrave.dbm.3240207","mag":"126348136"},"language":"en","primary_location":{"id":"doi:10.1057/palgrave.dbm.3240207","doi":"https://doi.org/10.1057/palgrave.dbm.3240207","is_oa":true,"landing_page_url":"https://doi.org/10.1057/palgrave.dbm.3240207","pdf_url":"https://link.springer.com/content/pdf/10.1057/palgrave.dbm.3240207.pdf","source":{"id":"https://openalex.org/S4210207324","display_name":"Journal of Database Marketing & Customer Strategy Management","issn_l":"1741-2439","issn":["1741-2439","1741-2447"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","cwts-core"],"host_organization":"https://openalex.org/P4310319703","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319703","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Palgrave Macmillan","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Database Marketing &amp; Customer Strategy Management","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://link.springer.com/content/pdf/10.1057/palgrave.dbm.3240207.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5026251953","display_name":"Shaun Doyle","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Shaun Doyle","raw_affiliation_strings":["CEO, Cognitive Box, Sams Barn, The Greenway, Wantage, OX12 8RD, Oxon, UK","CEO, Cognitive Box, Sams Barn, The Greenway"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"CEO, Cognitive Box, Sams Barn, The Greenway, Wantage, OX12 8RD, Oxon, UK","institution_ids":[]},{"raw_affiliation_string":"CEO, Cognitive Box, Sams Barn, The Greenway","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5026251953"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.03596983,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":95},"biblio":{"volume":"11","issue":"1","first_page":"83","last_page":"88"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.44679999351501465,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.44679999351501465,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.3837999999523163,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10910","display_name":"Corporate Governance and Management","score":0.06840000301599503,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-automation","display_name":"marketing automation","score":0.8939999938011169},{"id":"https://openalex.org/keywords/multichannel-marketing","display_name":"multichannel marketing","score":0.9940000176429749},{"id":"https://openalex.org/keywords/technology-adoption-in-marketing","display_name":"technology adoption in marketing","score":0.5419999957084656}],"concepts":[{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.6774458885192871},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.6289294362068176},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6101091504096985},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.5684099793434143},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5623060464859009},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.5623011589050293},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.5116150975227356},{"id":"https://openalex.org/C127107974","wikidata":"https://www.wikidata.org/wiki/Q350884","display_name":"Business marketing","level":3,"score":0.4393237829208374},{"id":"https://openalex.org/C177212765","wikidata":"https://www.wikidata.org/wiki/Q627335","display_name":"Workflow","level":2,"score":0.43281054496765137},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3249583840370178},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.23372051119804382},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1057/palgrave.dbm.3240207","doi":"https://doi.org/10.1057/palgrave.dbm.3240207","is_oa":true,"landing_page_url":"https://doi.org/10.1057/palgrave.dbm.3240207","pdf_url":"https://link.springer.com/content/pdf/10.1057/palgrave.dbm.3240207.pdf","source":{"id":"https://openalex.org/S4210207324","display_name":"Journal of Database Marketing & Customer Strategy Management","issn_l":"1741-2439","issn":["1741-2439","1741-2447"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","cwts-core"],"host_organization":"https://openalex.org/P4310319703","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319703","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Palgrave Macmillan","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Database Marketing &amp; Customer Strategy Management","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1057/palgrave.dbm.3240207","doi":"https://doi.org/10.1057/palgrave.dbm.3240207","is_oa":true,"landing_page_url":"https://doi.org/10.1057/palgrave.dbm.3240207","pdf_url":"https://link.springer.com/content/pdf/10.1057/palgrave.dbm.3240207.pdf","source":{"id":"https://openalex.org/S4210207324","display_name":"Journal of Database Marketing & Customer Strategy Management","issn_l":"1741-2439","issn":["1741-2439","1741-2447"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","cwts-core"],"host_organization":"https://openalex.org/P4310319703","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319703","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Palgrave Macmillan","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Database Marketing &amp; Customer Strategy Management","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W126348136.pdf","grobid_xml":"https://content.openalex.org/works/W126348136.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2086965173","https://openalex.org/W2001468260","https://openalex.org/W2201103008","https://openalex.org/W2062300585","https://openalex.org/W2092080888","https://openalex.org/W381410656","https://openalex.org/W7170060155","https://openalex.org/W4402539863","https://openalex.org/W1989296043","https://openalex.org/W2075625810"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2021,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}
